Architect and Entrepreneur: A Field Guide to Building, Branding, and Marketing Your Startup Design Business


Eric Reinholdt - 2015
    The guide advocates novel strategies and tools that merge entrepreneurship with the practice of architecture and interior design. The Problem: Embarking on a new business venture is intimidating; you have questions. But many of the resources available to help entrepreneur architects and interior designers start their design business lack timeliness and relevance. Most are geared toward building colossal firms like SOM and Gensler using outdated methods and old business models. If you’re an individual or small team contemplating starting a design business, this is your field guide; crafted to inspire action. The Solution: Using the lean startup methodology to create a minimum viable product, the handbook encourages successive small wins that support a broader vision enabling one to, “think big, start small, and learn fast.” It’s a unique take on design practice viewed through the lens of entrepreneurship and is designed to answer the questions all new business owners face, from the rote to the existential. Questions about: - Startup costs - Business models (old and new) - Marriage of business and design - Mindset - Branding & naming (exercises and ideas) - Internet marketing strategies - Passive income ideas - Setting your fee - Taxes - Standard Operating Procedures (SOPs) - Securing the work - Client relations - Software - Billing rates - Contracts Building a business isn’t a singular act; it’s a series of small steps. Using the outline found in Architect + Entrepreneur you can start today. The chapters are organized to guide you from idea to action. Rather than write a business plan you’ll be challenged to craft a brand and you’ll sell it using new technologies. Follow the guide sequentially and you’ll have both the tools and a profitable small business. The Author Award-winning architect, Eric Reinholdt has built his design practice, 30X40 Design Workshop using the strategies outlined in the book. He has successfully transitioned from an employee to architect entrepreneur and continues to refine his brand message, help other architects build their independent practice and serve his clients all from a Longhouse he designed for his family on Mount Desert Island in Maine.

Tactical Barbell: Mass Protocol


K Black - 2019
    

The Joy of Movement: How Exercise Helps Us Find Happiness, Hope, Connection, and Courage


Kelly McGonigal - 2019
    But, as Kelly McGonigal reveals, it doesn't have to be. Movement can and should be a source of joy.Through her trademark blend of science and storytelling, McGonigal draws on insights from neuroscience, psychology, anthropology, and evolutionary biology, as well as memoirs, ethnographies, and philosophers. She shows how movement is intertwined with some of the most basic human joys, including self-expression, social connection, and mastery--and why it is a powerful antidote to the modern epidemics of depression, anxiety, and loneliness.McGonigal tells the stories of people who have found fulfillment and belonging through running, walking, dancing, swimming, weightlifting, and more, with examples that span the globe, from Tanzania, where one of the last hunter-gatherer tribes on the planet live, to a dance class at Juilliard for people with Parkinson's disease, to the streets of London, where volunteers combine fitness and community service, to races in the remote wilderness, where athletes push the limits of what a human can endure. Along the way, McGonigal paints a portrait of human nature that highlights our capacity for hope, cooperation, and self-transcendence.The result is a revolutionary narrative that goes beyond familiar arguments in favor of exercise, to illustrate why movement is integral to both our happiness and our humanity. Readers will learn what they can do in their own lives and communities to harness the power of movement to create happiness, meaning, and connection.

Get Your Mind Right: 10 Keys to Unlock Your Potential and Ignite Your Success


Todd Durkin - 2020
    But that's only half the battle. A crucial aspect of creating any kind of success--whether in business, sports, health, or relationships--is having the right mind-set.In Get Your Mind Right, this world-class performance coach shares his top 10 principles to inspire you to find motivation, work hard, grow in your faith, think like a champion, and be the very best version of yourself, including- your thoughts ultimately determine your life and legacy- attack your fears instead of running away from them- habits will make or break you- master your time, energy, and focus- eat to get your mind right- recover like a champion- live a life worth telling a story about- and moreIf you're ready to start taking on your challenges with confidence, it's time to get your mind right!

The Perfect Distance: Ovett & Coe: The Record-Breaking Rivalry


Pat Butcher - 2004
    Between them they won three Olympic gold medals, two silvers, one bronze, and broke a total of twelve middle-distance records. As far apart as possible in terms of class and upbringing, their rivalry burned as intense on the track as away from it. The pendulum swung between the pair of them—each breaking the other's records, and, memorably, triumphing in each other's events in Moscow in 1980. The Perfect Distance is both a detailed re-creation and a fitting celebration of the greatest era of British athletics.

Ballet Beautiful: Transform Your Body and Gain the Strength, Grace, and Focus of a Ballet Dancer


Mary Helen Bowers - 2012
    You can achieve your ideal body and develop the strength, grace, and elegance of a dancer by following Mary Helen's proven program-one that's got everyone from celebrities to busy moms to executives raving!Ballet Beautiful is a fitness method that blends the artistry and athleticism of ballet with an easy, accessible eating plan that works for every body - and absolutely no dance experience is required. Created by professional ballerina Mary Helen Bowers, this transformative approach to fitness and health will reshape your body and your mind!Ballet Beautiful's three-fold approach is not an extreme workout nor is it a radical diet for an overnight fix; it's a roadmap to achieving and maintaining your ideal health, shape and size-all with the elegance and strength of a ballerina. Part One of the book introduces the program's empowering mindset, the key to supporting and guiding you through lasting change. Part Two, the Ballet Beautiful Method, consists of challenging, effective, and fun workouts that sculpt and tone sleek ballet muscles and build beautiful posture. Whether you have a full hour or only 15 minutes, you can tailor the program to your own schedule and needs. Part Three shares the Ballet Beautiful Lifestyle, a healthy, balanced approach to nutrition. With meal plans, shopping tips and quick but delicious daily recipes that will satisfy and nourish your entire body, it's a stress-free, diet-free plan that will help keep you feeling as strong and healthy as you look.

Superpower: Australia's Low-Carbon Opportunity


Ross Garnaut - 2019
    We also have the necessary scientific skills. Australia could be the natural home for an increasing proportion of global industry. But how do we make this happen?In this crisp, compelling book, Australia’s leading thinker about climate and energy policy offers a road map for progress, covering energy, transport, agriculture, the international scene and more. Rich in ideas and practical optimism, Superpower is a crucial, timely contribution to this country’s future.

Sleep Smarter: 21 Essential Strategies to Sleep Your Way to A Better Body, Better Health, and Bigger Success


Shawn Stevenson - 2014
    Here's just a sampling of what you're going to discover: Why you need to sleep more and exercise less to get the best fitness results.  How to feel more energized and refreshed on less hours of sleep.  Why poor sleep quality depresses brain function and leads to poor performance.  What supplements are safe and helpful, and which ones to avoid (this will shock you!)  What exercises you can do to instantly improve your sleep quality.  How the clothes you wear to bed can depress your hormone function.  Why sleep is the missing ingredient in long-term fat loss (clinically proven!)  Why going to bed at the right time is more important than how many hours you sleep.  What mineral deficiency can cause severe sleep problems (and how to fix it).  The surprising impact that intimacy has on your sleep quality.  How to calm your mind so that you can fall asleep faster.  This and much more inside, so open the book and begin to Sleep Smarter now!Shawn Stevenson is the creator of The Model Health Show, featured as the #1 Nutrition and Fitness podcast on itunes, and a leading health expert who's transformed the lives of thousands of people around the world. A graduate of The University of Missouri - St. Louis with a background in biology and kinesiology, Shawn went on to be the founder of Advanced Integrative Health Alliance, a successful company that provides Wellness Services for both individuals and organizations worldwide. Shawn is a dynamic keynote speaker who has spoken for TEDx, universities, and numerous organizations with outstanding reviews. To learn more, visit the author's website at TheShawnStevensonModel.com

Treat Your Own Rotator Cuff


Jim Johnson - 2007
    The rotator cuff, a group of four, flat tendons that connect to the critical muscles that stabilize your shoulder, can cause a lot more problems than you might think. Consider a few of these statistics from the published literature: .It's simply just a matter of time until the majority of shoulders get a rotator cuff tear. According to Magnetic Resonance Imaging (MRI) scans, approximately 4% of people under forty years of age have a torn rotator cuff. After age sixty, however, 54% of people have one (Sher 1995). .Once the rotator cuff gets torn, it doesn't look good either. One study followed a group of patients with tears in their rotator cuffs and found that 80% of the them went on to either enlarge or turn into full thickness tears-in less than a two-year period (Yamanaka 1994). As you can tell, rotator cuff problems aren't just for elite athletes. Seriously consider investing just a few minutes a week doing the simple exercises in this book if you: .have been diagnosed with either a partial or full thickness rotator cuff tear (yes, many studies show that even full thickness tears can be helped with exercise!) .experience shoulder pain .do upper body weight lifting .have a job or play a sport where you do a lot of work with your arms above shoulder level .have been diagnosed with "impingement syndrome" .want a healthy and properly functioning rotator cuff So whether you already suffer from a rotator cuff problem, or simply want to prevent one, Treat Your Own Rotator Cuff will guide you step-by-step through an evidence-based program that can iron-plate your shoulders in just minutes a week. Jim Johnson, P.T., is a physical therapist who has spent over fifteen years treating both inpatients and outpatients with a wide range of pain and mobility problems. He has written many books based completely on published research and controlled trials including The Multifidus Back Pain Solution, Treat Your Own Knees, The No-Beach, No-Zone, No-Nonsense Weight Loss Plan: A Pocket Guide to What Works, and The Sixty-Second Motivator. His books have been translated into other languages and thousands of copies have been sold worldwide. Besides working full-time as a clinician in a large teaching hospital and writing books, Jim Johnson is a certified Clinical Instructor by the American Physical Therapy Association and enjoys teaching physical therapy students from all over the United States.

Champions Body-for-LIFE


Art Carey - 2008
    The Body-for-LIFE 12-week journey has changed the lives of millions. What makes it so successful?It's Simple. It Works.All it takes:12 weeks4 hours of exercise per week6 small, balanced, and nutritious meals per day—never be hungry againNow, Body-for-LIFE Champions and Challengers share how they created new and better lives for themselves, simply by following these three rules:1. Know your reasons for changing (Chapter 2)2. Write them down (Chapter 3)3. Get started (Chapter 4)You do have the power to change your body, your mind, your life.Read how men and women become Champions as you follow the 12-week story of two Body-for-LIFE Challengers. Mark Unger, a major in the U.S. Marine Corps, and Alexa Adair, a college student, share their personal Journeys of Transformation—from their Decisive Moments, to Starting the Challenge, Week 12, and a year later. Week by week, they chronicle the excitement, the tough moments, and the life-transforming experience of finishing their own personal Challenges.Science Shows Body-for-LIFE WorksFor more than 10 years, millions of people have proven with their real-life transformations that Body-for-LIFE works. Now science shows it works, too! In a clinical study of overweight men and women, the people who followed Body-for-LIFE:Lost approximately twice as much body and belly fat as the control group and moderate exercise higher-carb groupDecreased body fat by 21 percent on averageDecreased body weight by 11 pounds on averageDecreased belly fat by 26 percent on averageChampions Body-for-LIFE is for everyone—whether you're starting your first Body-for-LIFE Challenge or your fourth.

The Future We Choose: Surviving the Climate Crisis


Christiana Figueres - 2020
    How we address it in the next thirty years will determine the kind of world we will live in and will bequeath to our children and to theirs.In The Future We Choose, Christiana Figueres and Tom Rivett-Carnac--who led negotiations for the United Nations during the historic Paris Agreement of 2015--have written a cautionary but optimistic book about the world's changing climate and the fate of humanity.The authors outline two possible scenarios for our planet. In one, they describe what life on Earth will be like by 2050 if we fail to meet the Paris climate targets. In the other, they lay out what it will be like to live in a carbon neutral, regenerative world. They argue for confronting the climate crisis head-on, with determination and optimism. The Future We Choose presents our options and tells us what governments, corporations, and each of us can and must do to fend off disaster.

Heal: 101 simple ways to improve your health in a modern world


Pete Evans - 2019
    Next, he explores different ways to move and play that are known to positively influence physical and mental health. There are ideas on how to relax your body and mind, including massage and meditation, as well as the best strategies for restorative sleep. Finally, Pete explores activities that promote creativity, self-awareness and connection with other people, which are all essential to emotional wellbeing.With ideas to inspire everyone to make a change in their lives - no matter how big or small - Heal will help you to find the path to your healthiest self.

Building with Cob: A Step-by-Step Guide


Adam Weismann - 2006
     It is now undergoing a renaissance as an 'eco-friendly' building material because of its amazing 'green' credentials. 'Building with Cob' shows how to apply this ancient technique in a wide variety of contemporary situations, covering everything from design and siting, mixing, building walls, fireplaces, ovens and floors, lime and other natural finishes, and gaining planning permission and building regulation approval. It also explains in detail how to sensitively restore an old cob structure. This book is a step-by-step guide, lavishly illustrated with over 300 colour photos and 85 diagrams.

The 3-Day Effect


NOT A BOOK - 2018
    Whether it’s rafting down Utah’s Green River, backpacking in Arizona’s wilderness or walking through Rock Creek Park in Washington, D.C., scientists are finding that the more exposure humans have to nature, the more they will benefit from reduced anxiety, enhanced creativity and overall well-being. Trek with science journalist Florence Williams as she guides former Iraqi war veterans, sex trafficking survivors, and even a nature hater, on three-day nature excursions to see how the outdoors offers something like a miracle cure for an array of extreme and everyday ailments.

Diamond-Cut Abs: How to Engineer The Ultimate Six-Pack--Minimalist Methods for Maximal Results


Danny Kavadlo - 2014
    It’s about right eating, right drinking, right rest, right practice, right exercise at the right time, right motivation, right inspiration, right attitude and right lifestyle. If you don’t have that righteous set of abs in place, it’s because you have failed in one or more of these areas.With his 25-plus years of rugged research and extreme physical dedication into every dimension of what it takes to earn world-class abs, Danny Kavadlo is a modern-day master of the art. It’s all here: over 50 of the best-ever exercises to develop the abs—from beginner to superman level—inspirational photos, no BS straight talk on nutrition and lifestyle factors and clear-cut instructions on what to do, when. Supply the grit, follow the program and you simply cannot fail but to build a monstrous mid-section.In our culture, Abs are the Measure of a Man. To quit on your abs is to quit on your masculinity—like it or not. Diamond-Cut Abs gives you the complete, whole-life program you need to reassert yourself and reestablish your respect as a true physical specimen—with a thunderous six-pack to prove it.“Diamond-Cut Abs condenses decades of agonizing lessons and insight into the best book on ab-training ever written. Hands down.”—PAUL WADE, author of Convict Conditioning“Danny has done it again! Diamond-Cut Abs is a no-nonsense, results driven approach that delivers all the goods on abs. Nutrition, training and progression are all included, tattoos optional!”—ROBB WOLF, author of The Paleo Solution “There are a lot of abs books and products promising a six-pack. What sets Danny's book apart is the realistic and reasonable first section of the book… His insights into nutrition are so simple and sound, there is a moment you wish this book was a stand alone dieting book.”—DAN JOHN, author of Never Let Go"As soon as I received Diamond-Cut Abs, I flipped to the table of contents. Amazingly I found what I have been fruitlessly looking for in ab books for decades: 66 pages dedicated to NUTRITION. Kavadlo passed his second Marty audition by not echoing all the bankrupt politically-correct, lock-step, mainstream nutritional commandments. When Dan starts riffing about eating like a horse, eating ample amounts of red meat, shellfish and the divine pig meat (along with all kinds any types of nutrient-dense food), I knew I had to give my first ever ab book endorsement. When he noted that he drank whiskey while getting his abs into his all time best shape, it sealed the deal for me. Oh, and the ab exercises are excellent.”—MARTY GALLAGHER, 3-Time Powerlifting Champion, Author of The Purposeful Primitive"Danny Kavadlo's book might be titled 'Diamond-Cut Abs' but the truth is that it goes way BEYOND just ab training. Danny has actually created a guide to Physical Culture & LIVING healthy. The traditional fitness industry has gone astray from what the body truly needs. Since 1989, I've read a ton of abs-related books—and they don't scratch the surface of what's inside Danny's masterpiece. From powerful nutrition methods to training the entire body with a holistic approach, Diamond-Cut Abs is a vital addition to anyone's library. I LOVE it!”—ZACH EVEN-ESH, author of The Encyclopedia of Underground Strength and Conditioning“Danny's new book definitely hits the mark.