Jackson, Sly Stallone, Richard Zanuck, and relatives of an Indonesian dictator and Saudi Arabia’s king). He then flashes back to the creation of this fabled district, built on dusty lima bean fields and carved out of the rugged impassible mountains between the city and the sea. Using the century-long evolution from adobe huts to $100 million mansions as the baseline of the story, he reveals how a few powerful and often ruthless oil and railroad magnates imposed their idyllic vision of the good life on the Los Angeles landscape to create the legendary communities known as the Platinum Triangle.            Gross goes on to give vivid, riveting accounts of the most lavish of the many lavish houses that started springing up almost immediately (with only a brief slowdown during the Depression). But the stories of these homes are just a window onto the lives of their owners and occupants over the course of the twentieth century, and onto the bigger story of a people and a storied region that have become, in Gross’s words, “the Mecca of self-invention.”            As one might imagine, there is a truly glittering cast of characters. Apart from the many Hollywood stars who have passed through these houses—Douglas Fairbanks Jr., Harold Lloyd, Marilyn Monroe, Jayne Mansfield, George Hamilton, Tony Curtis, Cher, to name just a few—you will meet decadent Spanish land-grant families, desperado oilmen and railroad titans, the country’s first all-powerful corporate legends, con men and pyramid schemers, porn magnates, and Arab potentates, not to mention contemporary tabloid luminaries from the worlds of business and entertainment. Taken altogether, their stories read like a cross between Valley of the Dolls, Hollywood Babylon, and Gross’s own 740 Park—with a little of the film Chinatown thrown in too.             Los Angeles provides Michael Gross with his broadest canvas yet; Unreal Estate will surprise, fascinate, and most of all entertain you with a story you don’t know about a place you think you do.

    It introduces marketing from the perspective of real people making real marketing decisions at leading companies "every day. "Learners will come to understand that marketing is about "creating value"-for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.

    For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts-it's the one closest to her parking spot.In his consulting with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom fixtures to beauty products.But Trading Up revealed only part of the story of the new consumer. The same middle-class people who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. TREASURE HUNT shows how even the most mundane shopping-for things like paper towels and pet food-has become an adventure rather than a tedious chore.In just about every category, both the high end and the low end are growing and innovation- rich. Many middle-class consumers gladly spend $5 a day for a Starbucks venti latte; others spend forty cents a day on home-brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. TREASURE HUNT explains the success of companies as diverse as Dollar General, H. E. Butt, eBay, Commerce Bank, and Tchibo.But beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while avoiding the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And then, as many fallen companies have discovered, your tried-and-true marketing strategies will go into a severe stall.TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.

    Every officer should read and reread this text, to understand it, and to take its message to heart. Warfighting has stimulated discussion and debate from classrooms to wardooms, training areas to combat zones. The philosophy contained in this publication has influenced our approach to every task we have undertaken.

    The August 26, 2015 reviewer is correct in that there are some typos and at least one misuse of speech in this first edition and they will be corrected if there is enough interest for me to publish a corrected and expanded second edition. The reviewer suggests you read Mr. Greene's book instead, and while his books are excellent, I view his voice and message as distinctly different than mine.Furthermore, the reviewer admits he did not take the time to fully read my book, which would've only taken him about an hour to do, but still feels he can appropriately label it as "paranoia" with "the author... constantly looking over his shoulder, watching for the boogeyman." Emulating Mr. Greene's poetic and heightened writing style, he states "Where this book is flawed and reeks of amateur, Greene's book is slick and authoritative."I don't think my book is for everyone, because not everyone is willing to honestly evaluate how the self interest of others can, at times, collide with their own self interest. If you want a book with no grammatical errors, that is politically correct, and will not challenge your thinking in any way, then this book is not for you. If, on the other hand, you find the subject matter interesting based on the description below and are open minded enough to have your views challenged, then give this book a try. At present I have lowered the price from $2.99 USD to 99 cents in hopes of generating more interest in the book, and hopefully more balanced reviews.If you know anything about Amazon sales rank and pricing, then you know that very little revenue has been generated from this book. I didn't write and publish this for the money. I did it to challenge you. I humbly invite you to take this journey with me. You've got nothing to lose. Sincerely, Mark B. WarringThis book is not a joke. Psychological warfare is happening all around you regardless of whether you admit or not. Why continue to be an unknowing victim? Why continue to hopelessly wish that the world becomes fair? Why not understand the methods others are using against you so that you can know what your options are to defend yourself? You can be a good person with a strong sense of self while engaging in psychological warfare. And you don't have to lose your mind in the process.This brief book of approximately 10,000 words is about the way the world really works and what you can do about it. It is not a book about being nice to people and actively listening to them. Those books have their place, and I'm not necessarily knocking them, but this book won't waste your time with politically correct tactics that you're already smart, studied, and savvy enough to know about.This is a book about confronting your private thoughts about inevitable conflicts. Some of this book may completely shock you and cause you to confront reality for what it truly is. Think of this book as Lao Tzu meeting Sun Tzu meeting Machiavelli meeting Napoleon Hill and formulating a practical treatise for our time.No matter how little or how much money or power you have, you'll be attacked and exploited. But in the wake of conflict and stress, you can be happy and self expressed, as this is ultimately a book about enjoying life's highest victories. Please join me on this journey. Buy this book now and start reading it. I don't think you'll regret it.

    You’ll also discover what Area 51 is — and why “ufologists” are so fascinated with this secretive facility. You’ll also learn about the portrayal of aliens in pop culture, the ancient spiritual connections between religion and aliens, and unanswered questions about alien hieroglyphics on Mars! With It’s Special “Textbook” Formatting and Exercises, This Book Ensures You Understand All of This Essential Knowledge! In UFOs and Aliens, you’ll find out about alien encounters, abductions, and UFO Sightings. This book also describes crop circles and other unexplained phenomena that may be evidence of visitors from other worlds! You’ll discover what the New World Order is, whether alien civilizations are good or bad, and whether an alien invasion is imminent! You’ll even learn how “ancient aliens” may have facilitated or accelerated human development! Hurry! Download this Expanded Second Edition of UFOs and Aliens: UFO Secrets (& Conspiracies) – Area 51, Alien & UFO Encounters, Alien Civilizations & the New World Order (Conspiracy) right away! Just scroll to the top of the page and select the Buy Button. Download Your Copy TODAY!

    In Beyond the Game, Gary Smith has brought together his greatest stories, from the inspiring account of basketball coach Jim Valvano's courageous battle against cancer, to an unforgettable tale of a remote valley in Bolivia that plays host to an unusual annual ritual in which the men of rival villages engage in a riotous all-day fistfight. Beyond the Game is not only a collection of great sportswriting; it is a collection of great writing, period. Each of Smith's stories -- of dreams and fears, failure and triumph, self-destruction and salvation -- will profoundly touch you and remain with you long after you have closed the pages of the book.

    With expert co-author Darwin Holmstrom—former writer for Motorcyclist magazine and author of The Complete Idiot’s Guide to Motorcycles—Barger, “The archangel of all Hells Angels” (New York Post) is ready to take you on the ride of your life with this exhilarating and practical nuts-and-bolts master class in the fine art of freedom. So climb on, start it up, and…Let’s Ride!

    With this book, discover how to get the best sound for your money, how to identify the weak links in your system and upgrade where it will do the most good, how to set up and tweak your system for maximum performance, and how to become a more perceptive and appreciative listener. Just a few of the secrets you will learn cover high-end sound on a budget, how to do it cheap and still do it right; five system set-up mistakes and how to avoid them; how to make your speakers sound up to 50% better, at no cost; how to choose and set up a computer-based music system; how to find the one speaker in 50 worth owning; and why all 100-watt amplifiers don't sound the same. Since the first edition's publication in 1994, The Complete Guide to High-End Audio has been considered the essential reference on high-quality music reproduction, with more than 150,000 copies sold in five languages.

    Let s say you re listening to a loony liberal, debating some dopey Democrat, or arguing with a gaggle of goofy lefties. Wouldn t it be great to have the facts to combat all those liberals lies? Well, here it is: finally, the book that sets the record straight! Radio host and author Gregg Jackson has written THE authoritative answer book for conservatives concerning our nations key concerns: Abortions, terrorism, the Patriot Act, separation of church and state, immigration, the environment, homosexual marriage, taxes, deficits, school vouchers, gun control, health care, social security, education, media bias, and President Bush s real record of achievements. What makes Conservative Comebacks to Liberal Lies so important is that it gives conservatives, right-leaning independents, and even disaffected Democrats the truth they need to counter common liberal claims. Issue by issue, the book offers clear and concise conservative responses and comebacks. Here is a brilliant, A-to-Z reference book that gives readers clear-cut answers on today s most pressing political and social issues. Conservative Comeback to Liberal Lies should be in the hands of every red-blooded conservative in America!

    In this comic novel a band of hacker-geeks load state-of-the-art artificial intelligence, including working eyes, ears, spy software, and a smart mouth, into a bunch of old Furby dolls, re-christened Grumbies, network them together, sell millions, become rich and famous and make enemies/allies of Mossad, the CIA, Google, Microsoft, IRS, Goldman Sachs, the guys from Google, and Steve Jobs.

    The excessive materialism of the late 20th century has proven an inadequate substitute for God. As we have acquired more things, we have developed an ever-growing emptiness. Even the popular media today are telling us there is a great hunger for the inner peace that comes from prayerful communion with a higher power. "Can We Talk to God?" offers readers a framework for prayer that is compatible with traditional religion, yet moves beyond it in the recognition of a divine presence within each person. This book sets forth the teaching of Ernest Holmes, called Science of Mind, which is a synthesis of the greatest ideas of religion, science and philosophy. Originally published in 1934 as The Ebell Lectures on Spiritual Science, it is as fresh and profound today as it was then, offering readers answers to such important questions as: What is the nature of God? What is our relationship to God? How do we communicate with God? What is the secret of spiritual power? Where is humanity headed? How can a prayer be used to help ourselves and others?Many readers wonder, Can I talk to God? This beautiful book answers with a resounding YES!, and shows readers the way. The method of prayer it teaches will open the door to healthier, happier living.

    Whether you want to retire as soon as possible or are looking forward to continuing to work in some form for as long as you can, Retirement 101 guides you through each step as you approach this important milestone. From how to save for the day when you stop—or scale back—working to smart investment strategies to the best states to retire in to how to calculate your benefits, Retirement 101 helps you create a retirement plan to accomplish your goals, whatever they are.

    Students know that Schaum's delivers the goods—in faster learning curves,better test scores,and higher grades!If you don't have a lot of time but want to excel in class,this book helps you: Brush up before tests; Find answers fast; Study quickly and more effectively; Get the big picture without spending hours poring over dull texts Schaum's Outlines give you the information teachers expect you to know in a handy and succinct format—without overwhelming you with unnecessary details. You get a complete overview of the subject—and no distracting minutiae. Plus,you get plenty of practice exercises to test your skill. Compatible with any classroom text,Schaum's lets you study at your own pace and reminds you of all the important facts you need to remember—fast! And Schaum's is so complete it's the perfect tool for preparing for graduate or professional exams! Students of mathematical economics apply complex formulas—a challenging task that even the best students find daunting. But this Schaum's guide demystifies tough problems and gives you plenty of fully worked examples! Chapters include: Review. Economic Applications of Graphs and Equations. The Derivative and the Rules of Differentiation. Uses of the Derivative in Mathematics and Economics. Calculus of Multivariable Functions. Calculus of Multivariable Functions in Economics. Exponential and LogarithmicFunctions. Exponential and Logarithmic Functions in Economics. Differentiation of Exponential and Logarithmic Functions. The Fundamentals of Linear (or Matrix) Algebra. Matrix Inversion. Special Determinants and Matrices and Their Use in Economics. Linear Programming: A Graphic Approach. Linear Programming: The Simplex Algorithm. Linear Programming: The Dual. Integral Calculus: The Indefinite Integral. Integral Calculus: The Definite Integral. Differential Equations. Difference Equations. Second-Order Differential Equations and Difference Equations. The Calculus of Variations

    The book is also ideal for university and third-level physics or engineering courses on solar photovoltaics, with exercises to check students' understanding and reinforce learning. It is the perfect companion to the Massive Open Online Course (MOOC) on Solar Energy (DelftX, ET.3034TU) presented by co-author Arno Smets. The course is available in English on the nonprofit open source edX.org platform, and in Arabic on edraak.org. Over 100,000 students have already registered for these MOOCs.