A logical, expert, easy-to-use plan for achieving excellence in expression, Style offers neither simplistic rules nor endless lists of dos and don'ts. Rather, Joseph Williams explains how to be concise, how to be focused, how to be organized. Filled with realistic examples of good, bad, and better writing, and step-by-step strategies for crafting a sentence or organizing a paragraph, Style does much more than teach mechanics: it helps anyone who must write clearly and persuasively transform even the roughest of drafts into a polished work of clarity, coherence, impact, and personality."Buy Williams's book. And dig out from storage your dog-eared old copy of The Elements of Style. Set them side by side on your reference shelf."—Barbara Walraff, Atlantic"Let newcoming writers discover this, and let their teachers and readers rejoice. It is a practical, disciplined text that is also a pleasure to read."—Christian Century"An excellent book....It provides a sensible, well-balanced approach, featuring prescriptions that work."—Donald Karzenski, Journal of Business Communication"Intensive fitness training for the expressive mind."—Booklist(The college textbook version, Style: Ten Lessons in Clarity and Grace, 9th edition, is available from Longman. ISBN 9780321479358.)

    This text shows how interpersonal communication theory and skills pertain to students' daily encounters with others.

    Collected here for the first time are those pieces illuminating the tricks of the authorial trade, from creating vibrant characters and generating seamless plots, to conquering writer's block and experimenting with self-publishing.Filled with wit and insight, The Liar's Bible is a must-read for experts, amateurs, and anyone interested in learning to craft great fiction from one of the field's modern masters.This ebook features an illustrated biography of Lawrence Block, including rare photos and never-before-seen documents from the author's personal collection."Block is one of the best " -The Washington PostLawrence Block (b. 1938) is a Grand Master of the Mystery Writers of America and an internationally acclaimed New York Times bestselling author. His awards include a Lifetime Achievement Award from the Private Eye Writers of America and the Cartier Diamond Dagger Lifetime Achievement Award from the Crime Writers' Association (UK). Although he is best known for his four main mystery series, Block explored a variety of genres, including thrillers and erotica, and developed an early following as a pulp-fiction writer under a number of pseudonyms. Born in Buffalo, New York, Block has three daughters and currently lives with his wife in New York City.

    The figures of speech should not be learned the same way as the periodic table of elements. This is because figures of speech are not about hypothetical structures in things, but about real potentialities within language and within ourselves. The "figurings" of speech reveal the apparently limitless plasticity of language itself. We are inescapably confronted with the intoxicating possibility that we can make language do for us almost anything we want. Or at least a Shakespeare can. The figures of speech help to see how he does it, and how we might. Therefore, in the chapters presented in this volume, the quotations from Shakespeare, the Bible, and other sources are not presented to exemplify the definitions. Rather, the definitions are presented to lead to the quotations. And the quotations are there to show us how to do with language what we have not done before. They are there for imitation.

    By going step-by-step from the holistic to the detailed, you'll quickly discover when body language indicates something significant, and when an itch is just an itch. You'll learn how to: -- Identify the basic mechanics of human communication. -- Observe what is culturally normal…and when ""abnormal" matters. -- Read changes in body language. -- Avoid misunderstandings. -- Project the right message. -- Protect yourself from manipulation. The Body Language Handbook will not only teach you how to read the body language of others, it will also make sure you send the signals you want to send. Increase your power of communication at the office, in a courtroom or classroom, at home, and in any social setting, even the poker table!

    How about appealing? Take your pick from 76 synonyms. You'll even find more than 100 variations on exciting. Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person.More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this editionCross-referencing of categories to jump-start creative thinkingA crash course in basic copywriting techniquesHelpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and moreRoget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell.Find the perfect words and phrases to win over customersGrabbers that get attention: No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into...Descriptions and benefits that create appeal: Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft *Clinchers to win over your customer: Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guaranteeSpecial strategies that seal the deal: Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift

    Present-day American Sign Language (ASL) carries on that tradition. Like any living language, it continues to grow and change to meet the communication needs of an ever more diverse religious population. This comprehensive guide, newly revised, updated, and expanded, gives you all the vocabulary you need to communicate effectively in any religious setting. From Alleluia to Zizith, more than 750 signs and their specific meanings Large, clear, upper-torso illustrations that show the corresponding movements of hands, body, and face Easy-to-follow instructions to help you master the art of expressing signs A complete index for quick access to any sign With an essential section of religious "name signs," the addition of signs for the Muslim faith, and an expanded selection of favorite verses, prayers, and blessings, this book is an indispensable resource for signers of all denominations. Written with expertise by an educator and author associated with the field of deafness for more than thirty years, it makes communicating by ASL in a religious setting simple and easy, no matter your level of experience.

    This unique all-in-one handbook begins with a discussion of the basics of scientific writing style and composition and then applies these principles to writing research papers, review articles, grant proposals, research statements, and resum�s as well as to preparing academic presentations and posters.FEATURES:A practical presentation carefully introduces such basic writing mechanics as word choice and word location, sentence structure, and paragraph organization before moving into manuscript planning and organizational strategies. Extensive hands-on guidance for composing scientific documents and presentations then follows.Relevant and multi-disciplinary examples taken from real research papers and grant proposals by writers ranging from students to Nobel Laureates illustrate clear technical writing as well as common mistakes that one should avoid. Examples are drawn from a broad range of scientific disciplines including medicine, molecular biology, biochemistry, ecology, geology, chemistry, engineering, and physics.Extensive end-of-chapter exercise sets provide the opportunity to review style and composition principles and encourage readers to apply them to their own writing.Writing guidelines and revision checklists warn scientists against common pitfalls and equip them with the most successful techniques to revise a scientific paper, review article, or grant proposal.Annotated text passages bring the writing principles and guidelines to life by applying them to real-world, relevant, and multidisciplinary examples.Clear, easy-to-follow writing style is understandable to both native and non-native English speakers; special ESL features address problems faced by non-native English speakers.Eight chapters on grant writing demonstrate how to write successful grant applications and how to avoid the most common application mistakes.Covering all the facets of communication that scientists need to master, Scientific Writing and Communication: Papers, Proposals, and Presentations is ideal for a wide range of readers--from upper-level undergraduates and graduate students to postdoctoral fellows, faculty, and professional researchers--in the life sciences, medicine, psychology, chemistry, and engineering.

    For scholars frustrated with disciplinary conventions, and for specialists who want to write for a larger audience but are unsure where to begin, here are imaginative, practical, witty pointers that show how to make articles and books a pleasure to read and to write.Dispelling the myth that you cannot get published without writing wordy, impersonal prose, Sword shows how much journal editors and readers welcome work that avoids excessive jargon and abstraction. Sword s analysis of more than a thousand peer-reviewed articles across a wide range of fields documents a startling gap between how academics typically describe good writing and the turgid prose they regularly produce."Stylish Academic Writing" showcases a range of scholars from the sciences, humanities, and social sciences who write with vividness and panache. Individual chapters take up specific elements of style, such as titles and headings, chapter openings, and structure, and close with examples of transferable techniques that any writer can master.

    Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Modern messaging apps, which allow for real-time conversations and instant feedback, have transformed the way we interact in our personal and professional lives, yet most businesses still rely on 20th century technology to communicate with 21st century customers. Online forms, email inquiries, and follow-up sales calls don't provide the immediacy that modern consumers expect. Conversational marketing and sales are part of a new methodology that's centered around having real-time, one-on-one conversations with customers via chatbots and messaging, enabling powerful lead generation and optimal sales conversion. In this book, conversational marketing pioneer David Cancel shares his knowledge and experience to give marketers and sales professionals the innovative tools and proven techniques they need to carve out success in an increasingly dynamic business environment.Effective customer communication is crucial to any business, particularly in sales and marketing. By allowing your business to communicate with customers in real time--when it's most convenient for them--conversational marketing improves the customer experience, generates more leads, and helps you convert more leads into customers.Merge inbound and outbound tactics into a more productive dialogIntegrate conversational marketing techniques into your existing sales and marketing workflowGenerate higher-quality leads and shorten sales cyclesImprove the customer experience with real-time communicationFace-to-face meetings, phone calls, and email exchanges remain important to customer relations, but adding a layer of immediate, individual conversation drives the customer experience--and sales--sky-high. With a multi-layered approach that combines traditional methods and cutting-edge technologies, Conversational Marketing and Sales can help you maximize your business's performance and potential for years to come.

    

    The textbook emphasizes the importance of a translation being accurate, clear and natural and the exercises give the student practice in achieving this goal. The exercises follow closely the content of the textbook since this is a drill manual for added practice. The textbook has some exercises as well, but the workbook provides additional practice from one basic source, thus giving students a wider variety of problems to solve during practice time. It also provides material that can be used as homework or as testing material.

    These miniature messages depend not on the elements of style but rather on the atoms of style. They require microstyle. Branding consultant Christopher Johnson here reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapter discusses one tool that helps miniature messages grab attention, communicate instantly, stick in the mind, and roll off the tongue. As he highlights examples of those tools used well, Johnson also examines messages that miss the mark, either by failing to use a tool or by using it badly. Microstyle shows readers how to say the most with the least, while offering a lively romp through the historic transformation of mass media into the media of the personal.

    The book's guiding idea is that academics should write to make an impact, not just to get something published somewhere. Your work will be more influential if you approach it reflectively and strategically. Based on his experience as an author, journal editor, and reviewer, Paul Silvia offers systematic approaches to problems like picking journals; cultivating the right tone and style; managing collaborative projects and co-authors; crafting effective Introduction, Method, Results, and Discussion sections; and submitting and resubmitting papers to journals. With its light-hearted style and practical advice, Write It Up will help graduate students struggling with writing their first paper, early career professors who need advice on how to write better articles, and seasoned academic writers looking to refresh their writing strategy or style.

    But few have been written by literary agents, who receive thousands of submissions each year and who grapple with them on a daily basis. Even fewer have been written by active literary agents who are willing to write from the trenches and offer their perspective on why they reject manuscripts, and why they accept them. And no books have been written from an agent's perspective on what it's like, step by step, to work with an agent on a daily basis, and on how to assure that you maintain a long, happy working relationship with your agent.How to Land (and Keep) a Literary Agent is the first book written from an active literary agent's perspective that teaches authors why agents reject or accept manuscripts; why they decide to represent certain authors and not represent others; the best way to approach agents; the best way to work with an agent on a daily basis; and that offers them dozens of specific resources to make the difference in their finally finding the perfect agents for their work. New York literary agent Noah Lukeman, President of Lukeman Literary Management Ltd, has represented multiple New York Times bestsellers, winners of the Pulitzer Prize and American Book Award, National Book Award Finalists, and has himself written three critically-acclaimed books on the craft of writing, The First Five Pages, The Plot Thickens, and A Dash of Style. During his last 13 years as a literary agent he has read thousands of manuscripts and represented hundreds of book deals, and in this book he shares his insider's perspective, offers insight and practical tips about what works and what doesn’t. How to Land (and Keep) a Literary Agent is a must-read for any author serious about getting published. Geared for a broad range of authors, its subject matter is relevant to authors of fiction and non-fiction, screenwriters, poets--any serious author--offering principles that will help lead to success no matter what your craft. Practical and engaging, filled with exercises, anecdotes and sidebars, this 200 plus page book takes you on a journey, and will bring you that much closer to finally landing a literary agent.How to Land (and Keep) a Literary Agent includes: * 10 Reasons Why You Need an Agent * 9 Steps to Building Your Bio (for Fiction) * 8 Ways to Build Your Non-Fiction Platform * 13 Factors to Consider When Evaluating an Agent * 24 Free Resources for Researching Agents * 11 Fee-Based Resources for Researching Agents * The 4 Musts of Submitting * 4 Keys to Successful Follow Up * 3 Resources to Protect you from Agent Scams * 5 Ways an Agent Can Take Advantage of You * To Use a Book Doctor? * 7 Ways to Protect Yourself in an Agency Agreement * To Hire an Attorney? * What it’s Like to Work With an Agent (a Step-by-Step Timeline) * A Publication Timeline Chart * 15 Ways to Assure a Great Relationship With Your Agent * 6 Reasons to Drop Your Agent * To Self Publish?"Lukeman’s advice is practical—and often entails multiple, time-consuming steps—without a hint of the flakiness that creeps into many writing guides."--Publishers Weekly (regarding The Plot Thickens) This 100,000 word file includes two additional books written by Mr.