It seeks to clarify such questions as: does correctness matter?; and is it more important to speak fluently and write imaginatively or to communicate one's message?

    “Because of this girl I met who loves running from the cops with me. She's pretty damn awesome.” I blushed as I looked up at him. “I think you’re a bad influence.” “And I think you like it.” ** One summer in Hawaii is all it takes to change Keira Sullivan's life. Rooming with the notorious hottie, Ash Moretti, is going to make this a summer to remember.

    It's an occasionally ribald, frequently witty and unerringly erudite guided tour of the secret labyrinth that lurks beneath the English language, taking in monks and monkeys, film buffs and buffaloes, and explaining precisely what the Rolling Stones have to do with gardening.

    Veteran editor and proofreader Laura Anderson arms you with all the tools of the proofreader's trade and walks you step-by-step through the entire proofreading process.

    If you make them look like editorial pages, you will attract about 50 per cent more readers. You might think that the public would resent this trick, but there is no evidence to suggest that they do.” —David Ogilvy, founder, Ogilvy & MatherFrom Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed.Black Ops Advertising dissects this rapid rise of “sponsored content,” a strategy whereby advertisers have become publishers and publishers create advertising—all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers “engage” with us so that we share, share, SHARE—the ultimate subtle sell.Why should this concern us? Because personal data, personal relationships, and our very identities are being repackaged in pursuit of corporate profits. Because tracking and manipulation of data make “likes” and tweets and followers the currency of importance, rather than scientific achievement or artistic talent or information the electorate needs to fully function in a democracy. We are being manipulated to spend time with technology, to interact with “friends,” to always be on, even when it is to our physical and mental detriment.

    It's a distinction he's long been building, through a directing career that includes such cinematic landmarks as "The Terminator," "Aliens," "The Abyss," and the highest grossing movie of all time, "Titanic." The Futurist is the first in-depth look at every aspect of this audacious creative genius--culminating in an exclusive behind-the-scenes glimpse of the making of "Avatar," the movie that promises to utterly transform the way motion pictures are created and perceived. As decisive a break with the past as the transition from silents to talkies, "Avatar" pushes 3-D, live action, and photo-realistic CGI to a new level. It rips through the emotional barrier of the screen to transport the audience to a fabulous new virtual world. With cooperation from the often reclusive Cameron, author Rebecca Keegan has crafted a singularly revealing portrait of the director's life and work. We meet the young truck driver who sees "Star Wars" and resolves to make his own space blockbuster--starting by building a futuristic cityscape with cardboard and X-Acto knives. We observe the neophyte director deciding over lunch with Arnold Schwarzenegger that the ex-body builder turned actor is wrong in every way for the Terminator role as written, but perfect regardless. After the success of "The Terminator," Cameron refines his special-effects wizardry with a big-time Hollywood budget in the creation of the relentlessly exciting "Aliens." He builds an immense underwater set for "The Abyss" in the massive containment vessel of an abandoned nuclear power plant--where he pushes his scuba-equipped cast to and sometimes past their physical and emotional breaking points (including a white rat that Cameron saved from drowning by performing CPR). And on the set of "Titanic," the director struggles to stay in charge when someone maliciously spikes craft services' mussel chowder with a massive dose of PCP, rendering most of the cast and crew temporarily psychotic. Now, after his movies have earned over $3 billion at the box office, James Cameron is astounding the world with the most expensive, innovative, and ambitious movie of his career. For decades the moviemaker has been ready to tell the "Avatar" story but was forced to hold off his ambitions until technology caught up with his vision. Going beyond the technical ingenuity and narrative power that Cameron has long demonstrated, "Avatar" shatters old cinematic paradigms and ushers in a new era of storytelling. The Futurist is the story of the man who finally brought movies into the twenty-first century.

    By sharing his insights into the later stages of life, Solie helps in understanding the unique perspective of seniors, and provides the tools to relate to them.

    Ken Rand offers his own advice and twenty-five years of experience for the benefit of other writers.His no-nonsense approach to editing fiction will do more to make writing more professional.

    This process will allow you to rapidly build comprehension and confidence as you enjoy the stories."Easy Spanish Reader" begins with the story of two high-school seniors involved with their Spanish Club. As you read about their experiences, you'll discover the nuances of language and culture right along with the students.The next section contains a colorful history of Mexico, from the Conquistadors to the present, including vivid depictions of Cortes's encounters with the Aztecs. The last section is comprised of an abridged version of the classic story "Lazarillo de Tormes," which allows you to practice your grammar and vocabulary skills on a great work of Spanish literature. Progressive format makes it easy to quickly build comprehension Marginal word glossaries conveniently present new words and phrases Exercises challenge language comprehension and build reading skills Fully updated new editions, featuring expanded exercises and answer key "

    At thirty years old, Gabriel Wyner speaks six languages fluently.  He didn’t learn them in school -- who does? -- rather, he learned them in the past few years, working on his own and practicing on the subway, using simple techniques and free online resources. In Fluent Forever Wyner reveals what he’s discovered.   The greatest challenge to learning a foreign language is the challenge of memory; there are just too many words and too many rules. For every new word we learn, we seem to forget two old ones, and as a result, fluency can seem out of reach. Fluent Forever tackles this challenge head-on. With empathy for the language-challenged and abundant humor, Wyner deconstructs the learning process, revealing how to build a foreign language in your mind from the ground up.  Starting with pronunciation, you’ll learn how to rewire your ears and turn foreign sounds into familiar sounds. You'll retrain your tongue to produce those sounds accurately, using tricks from opera singers and actors. Next, you'll begin to tackle words, and connect sounds and spellings to imagery, rather than translations, which will enable you to think in a foreign language.  And with the help of sophisticated spaced-repetition techniques, you'll be able to memorize hundreds of words a month in minutes every day. Soon, you'll gain the ability to learn grammar and more difficult abstract words--without the tedious drills and exercises of language classes and grammar books.  This is brain hacking at its most exciting, taking what we know about neuroscience and linguistics and using it to create the most efficient and enjoyable way to learn a foreign language in the spare minutes of your day.

    Now, for the first time ever, bestselling author and writing teacher, Jessica Brody, takes the beloved Save the Cat! plotting principals and applies them to the craft of novel writing in this exciting new “workshop style” guide, featuring over 20 full beat sheets from popular novels throughout time.Whether you’re writing your first novel or your seventeenth, Save the Cat! breaks down plot in an easy-to-follow, step-by-step method so you can write stories that resonate! This book can help you with any of the following:Outlining a new novelRevising an existing novelBreaking out of the dreaded “writer’s block”Fixing a “broken” novelReviewing a completed novelFleshing out/test driving a new idea to see if it “has legs”Implementing feedback from agents and/or editorsHelping give constructive feedback to other writersBut above all else, SAVE THE CAT! WRITES A NOVEL will help you better understand the fundamentals and mechanics of plot, character transformation, and what makes a story work!

    Drop the Pink Elephant: 15 Ways to Say What You Mean...and Mean What You Say ...

    . . Every Time Communication is the single most important skill for excelling as a manager. What you say and how you say it sets the tone for your department and your entire organization.  Perfect Phrases for Managers and Supervisors, second edition, has been completely revised to help you communicate in today‘s workplace, where collaboration, cooperation, and personalization are critical to building an efficient, productive work environment. Learn the most effective language for:  Setting a tone of mutual trust and respect Dealing with difficult employees and delicate problems Conducting interviews and performance reviews Empowering your people Disciplining workers or terminating employment

    He's launched dozens of bestselling books, many to the top of the New York Times and Wall Street Journal bestseller lists. In fact, at one point he 5 clients on the New York Times bestseller list at the same time.He has also worked with many new authors getting their first books off the ground and helped them to successfully launch their books as well.In each of these launches, he used the same underlying framework: Sell to fans. Encourage sharing. Influencer outreach. In Book Launch Blueprint, you learn how each of these steps work and how you can apply it to your next book launch.

    'Wasting more police time' takes us back into the mad world of British policing for more amazing stories from the front line against crime.