Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.

    This is a powerful collection of bestselling books that will help you love the work you do - even if you can't always do work that you love.

    CEOs should heed this transformation and learn from Weber's insights how to navigate this new landscape to fully maximize their business opportunities." -Mark Fuller, Chairman, Monitor Group "Consumers are using technology to grab power from companies, the media, and the government. Marketing to the Social Web succinctly outlines how institutions can survive and win in this chaotic new world, and lays out the revised rules of engagement-ignore them at your peril." -George F. Colony, CEO, Forrester Research, Inc. "Larry has brought pragmatic and useful recommendations to help brand builders manage the complexity of social interaction in a digital age. I was pleased to read a book that actually suggests how to do something with social networks, instead of just ponder them." -David Kenny, Chairman and Chief Executive Officer, Digitas Inc. "Where's the allure of social 2.0? Brands can talk . . . customers talk louder! Digital influence has arrived." -Jeff Taylor, CEO, Eons and Founder of Monster.com "Larry Weber provides a simple and effective roadmap of the new customer information highway. Marketing to the Social Web is a valuable tool that will give everyone the confidence and know-how to compete in this fast-growing marketplace of ideas." -Steve Harris, Vice President, Global Communications, General Motors Corporation "As all lines and boundaries are washed away by the Web, Weber describes how to become part of the sea versus the sand." -Nicholas Negroponte, Chairman, One Laptop per Child

    Reflecting the need for even minor programming in today's model-based statistics, the book pushes readers to perform step-by-step calculations that are usually automated. This unique computational approach ensures that readers understand enough of the details to make reasonable choices and interpretations in their own modeling work.The text presents generalized linear multilevel models from a Bayesian perspective, relying on a simple logical interpretation of Bayesian probability and maximum entropy. It covers from the basics of regression to multilevel models. The author also discusses measurement error, missing data, and Gaussian process models for spatial and network autocorrelation.By using complete R code examples throughout, this book provides a practical foundation for performing statistical inference. Designed for both PhD students and seasoned professionals in the natural and social sciences, it prepares them for more advanced or specialized statistical modeling.Web ResourceThe book is accompanied by an R package (rethinking) that is available on the author's website and GitHub. The two core functions (map and map2stan) of this package allow a variety of statistical models to be constructed from standard model formulas.

    

    Isn't it time you learned the latest (J2EE 1.4) versions of Servlets & JSPs? This book will get you way up to speed on the technology you'll know it so well, in fact, that you can pass the Sun Certified Web Component Developer (SCWCD) 1.4 exam. If that's what you want to do, that is. Maybe you don't care about the exam, but need to use Servlets & JSPs in your next project. You're working on a deadline. You're over the legal limit for caffeine. You can't waste your time with a book that makes sense only AFTER you're an expert (or worse one that puts you to sleep). No problem. Head First Servlets and JSP's brain-friendly approach drives the knowledge straight into your head (without sharp instruments). You'll interact with servlets and JSPs in ways that help you learn quickly and deeply. It may not be The Da Vinci Code, but quickly see why so many reviewers call it "a page turner". Most importantly, this book will help you use what you learn. It won't get you through the exam only to have you forget everything the next day. Learn to write servlets and JSPs, what makes the Container tick (and what ticks it off), how to use the new JSP Expression Language (EL), what you should NOT write in a JSP, how to write deployment descriptors, secure applications, and even use some server-side design patterns. Can't talk about Struts at a cocktail party? That'll change. You won't just pass the exam, you will truly understand this stuff, and you'll be able to put it to work right away. This new exam is tough--much tougher than the previous version of the SCWCD. The authors of Head First Servlets and JSP know: they created it. (Not that it EVER occurred to them that if they made the exam really hard you'd have to buy a study guide to pass it.) The least they could do is give you a stimulating, fun way to pass the thing. If you're one of the thousands who used Head First EJB to pass the SCWCD exam, you know what to expect!

    Your rivals are effortlessly tracking every last link in their supply chains. They're making bureaucratic paper trails obsolete while keeping their customers' data safer and discovering new ways to use this next foundational technology to sustain their competitive advantage. What should you be doing with blockchain now to ensure that your business is poised for success? "Blockchain: The Insights You Need from Harvard Business Review" brings you today's most essential thinking on blockchain, explains how to get the right initiatives started at your company, and prepares you to seize the opportunity of the coming blockchain wave.Business is changing. Will you adapt or be left behind? Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues--blockchain, cybersecurity, AI, and more--each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow. You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas--and prepare you and your company for the future.

    Sooner or later, you have a board of directors, three to five (or even seven) Type A personalities who seek your attention and at times will tell you what to do. While you might be hesitant to form a board, establishing an objective outside group is essential for startups, especially to keep you on track, call you out when you flail, and in some cases, save you from yourself. In Startup Boards, Brad Feld—a Boulder, Colorado-based entrepreneur turned-venture capitalist—shares his experience in this area by talking about the importance of having the right board members on your team and how to manage them well. Along the way, he shares valuable insights on various aspects of the board, including how they can support you, help you understand your startup's milestones and get to them faster, and hold you accountable. Details the process of choosing board members, including interviewing many people, checking references, and remembering that there should be no fear in rejecting a wrong fit Explores the importance of running great meetings, mixing social time with business time, and much more Recommends being a board member yourself at some other organization so you see the other side of the equation Engaging and informative, Startup Boards is a practical guide to one of the most important pieces of the startup puzzle.

    It shows teachers how to create an environment in which technology can effectively enhance learning. It contains a technology integration framework that builds on research and the TIP model.

    Because almost every aspect of an enterprise is now dependent on technology, the focus of IT security must shift from locking down assets to enabling the business while managing and surviving risk. This compact book discusses business risk from a broader perspective, including privacy and regulatory considerations. It describes the increasing number of threats and vulnerabilities, but also offers strategies for developing solutions. These include discussions of how enterprises can take advantage of new and emerging technologies—such as social media and the huge proliferation of Internet-enabled devices—while minimizing risk. With ApressOpen, content is freely available through multiple online distribution channels and electronic formats with the goal of disseminating professionally edited and technically reviewed content to the worldwide community. Here are some of the responses from reviewers of this exceptional work: “Managing Risk and Information Security is a perceptive, balanced, and often thought-provoking exploration of evolving information risk and security challenges within a business context.  Harkins clearly connects the needed, but often-overlooked linkage and dialog between the business and technical worlds and offers actionable strategies.   The book contains eye-opening security insights that are easily understood, even by the curious layman.” Fred Wettling, Bechtel Fellow, IS&T Ethics & Compliance Officer, Bechtel     “As disruptive technology innovations and escalating cyber threats continue to create enormous information security challenges, Managing Risk and Information Security: Protect to Enable provides a much-needed perspective. This book compels information security professionals to think differently about concepts of risk management in order to be more effective. The specific and practical guidance offers a fast-track formula for developing information security strategies which are lock-step with business priorities.” Laura Robinson, Principal, Robinson Insight Chair, Security for Business Innovation Council (SBIC) Program Director, Executive Security Action Forum (ESAF) “The mandate of the information security function is being completely rewritten. Unfortunately most heads of security haven’t picked up on the change, impeding their companies’ agility and ability to innovate. This book makes the case for why security needs to change, and shows how to get started. It will be regarded as marking the turning point in information security for years to come.” Dr. Jeremy Bergsman, Practice Manager, CEB     “The world we are responsible to protect is changing dramatically and at an accelerating pace. Technology is pervasive in virtually every aspect of our lives. Clouds, virtualization and mobile are redefining computing – and they are just the beginning of what is to come. Your security perimeter is defined by wherever your information and people happen to be.

    Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients. It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do.

    How can you work with it efficiently? Recently updated for Spark 1.3, this book introduces Apache Spark, the open source cluster computing system that makes data analytics fast to write and fast to run. With Spark, you can tackle big datasets quickly through simple APIs in Python, Java, and Scala. This edition includes new information on Spark SQL, Spark Streaming, setup, and Maven coordinates. Written by the developers of Spark, this book will have data scientists and engineers up and running in no time. You’ll learn how to express parallel jobs with just a few lines of code, and cover applications from simple batch jobs to stream processing and machine learning. Quickly dive into Spark capabilities such as distributed datasets, in-memory caching, and the interactive shell Leverage Spark’s powerful built-in libraries, including Spark SQL, Spark Streaming, and MLlib Use one programming paradigm instead of mixing and matching tools like Hive, Hadoop, Mahout, and Storm Learn how to deploy interactive, batch, and streaming applications Connect to data sources including HDFS, Hive, JSON, and S3 Master advanced topics like data partitioning and shared variables

    This comprehensive work covers both statistical and symbolic approaches to language processing; it shows how they can be applied to important tasks such as speech recognition, spelling and grammar correction, information extraction, search engines, machine translation, and the creation of spoken-language dialog agents. The following distinguishing features make the text both an introduction to the field and an advanced reference guide.- UNIFIED AND COMPREHENSIVE COVERAGE OF THE FIELDCovers the fundamental algorithms of each field, whether proposed for spoken or written language, whether logical or statistical in origin.- EMPHASIS ON WEB AND OTHER PRACTICAL APPLICATIONSGives readers an understanding of how language-related algorithms can be applied to important real-world problems.- EMPHASIS ON SCIENTIFIC EVALUATIONOffers a description of how systems are evaluated with each problem domain.- EMPERICIST/STATISTICAL/MACHINE LEARNING APPROACHES TO LANGUAGE PROCESSINGCovers all the new statistical approaches, while still completely covering the earlier more structured and rule-based methods.

    An unvarnished view of an extraordinary man and the multimillion dollar business he built--and lost.

    In the Mastering Emacs ebook you will learn the answers to all the concepts that take weeks, months or even years to truly learn, all in one place.“Emacs is such a hard editor to learn”But why is it so hard to learn? As it turns out, it's almost always the same handful of issues that everyone faces.If you have tried to learn Emacs you will have struggled with the same problems everyone faces, and few tutorials to see you through it.I have dedicated the first half of the book to explaining the essence of Emacs — and in doing so, how to overcome these issues:Memorizing Emacs’s keys: You will learn Emacs one key at a time, starting with the arrow keys. To feel productive in Emacs, it’s important you start on an equal footing — without too many new concepts and keys to memorize. Each chapter will introduce more keys and concepts so you can learn at your own pace. Discovering new modes and features: Emacs is a self-documenting editor, and I will teach you how to use the apropos, info, and describe system to discover new modes and features, or help you find things you forgot! Customizing Emacs: You don’t have to learn Emacs Lisp to alter a lot of Emacs’s functionality. Most changes you want to make are possible using Emacs’s Customize interface and I will show you how to use it efficiently. Understanding the terminology: Emacs is so old it predates almost every other editor and all modern user interfaces. I have an entire chapter dedicated to the unique terminology in Emacs; how it is different from other editors, and what that means to you.