Arguing that risk-taking is the key to marketing success, the high- powered sports marketer recommends high-octane execution of bold ideas to pump life into a lifeless campaign.

    This could be as close to a fountain of youth as mankind will ever come, the truly scientific answer to how to reverse or prevent the debilitating effects of aging, including memory loss, weight gain, sexual dysfunction, and Alzheimers.Dr. Eric Braverman, a leading figure in the practice of brain-body health care, reveals the dramatic impact that proper brain nourishment can have on the quality of our lives. His key to longevity and well-being is balancing the brains four important neurotransmitters. A simple test determines which of the four is dominant in you, and what you can do to maintain the right balance, by modifying your diet with both foods and natural supplements. Proven effective for thousands of patients in Dr. Bravermans practice, this groundbreaking approach will help anyone make the most of his or her life, free of the major illnesses (such as cancer and heart disease) and minor ailments as well.

    But when the lawman takes Charlie hostage, an electrifying adventure begins....ANDREA KANE An architect inherits the house of her dreams -- a mansion by the sea -- only to find that someone will do anything to keep her away....LINDA ANDERSON When a killer targets her book club friends, a small-town librarian sees a handsome visiting professor in a new light: is he her happy ending? Or a fatal attraction?MARIAH STEWART Coming home to Montana after a stalker's attack, a model finds an old love rekindled and a safe place for healing. Until her attacker finds her....

    suburb. Important, powerful, and compassionate, Cold New World gives us an unforgettable look into a present that presages our future.A New York Times Notable Book of the YearA Los Angeles Times Best Nonfiction of 1998 selectionOne of the Voice Literary Supplement's Twenty-five Favorite Books of 1998

    She explains the principles of ethical fashion, from why it matters to how to do it. Tips are offered for the aspiring green goddess—including how to knit your own scarf, seduction in eco-couture, the best places to shop for vintage sunglasses, and ethical bling. Fun facts and essential directories on every aspect of sustainable stylish living are also included. With a foreword from Lily Cole, illustrations throughout by top fashion illustrator Kat Heyes (Gucci, Calvin Klein, Vogue, and Elle) and fashion secrets from celebrity friends, Green is the New Black is the chicest, greenest survival manual around. If you want to change the world—and your wardrobe—don’t go shopping without it.

    From learning the fundamental lessons of the writing world, to breaking in with small (even non-paying markets), this book walks readers through the skills and abilities required to build a writing career.

    John Naisbitt gives away the keys to the kingdom, opening the door to the insights that let him understand today's world and see the opportunities of tomorrow. He selects his most effective tools, 11 Mindsets, and applies them by guiding the reader through the five forces that will dominate the next decades of the twenty-first century.Illustrated by stories about Galileo and Einstein to today's icons and rebels in business, science, and sports, Mind Set! opens your eyes to see beyond media headlines, political slogans, and personal opinions to select and judge what will form the pictures of the future.

    Akeret got in his van and set off to visit his most memorable former patients--a journey "in search of story endings." And what remarkable stories they are...Naomi, an abused young Jewish girl from the Bronx who transforms herself into a Spanish flamenco dancer named Isabella--what is she like now, in her mid-fifties?What about Charles, who fell madly in love with a circus polar bear? Had he been able to resist his fatal psychosexual attraction?What of Sasha, the dashing, prize-winning French novelist with writers block and a penchant for exploiting women? In the end, did his art prevail or his life?And what became of Mary--did she ever "murder" again?Like a brilliant psychological detective novel, this book tells its stories in fascinating detail while raising fundamental questions about psychotherapy.

    Gifted children forced into a "one size fits all" approach to schooling find themselves bored or frustrated, which can lead to underachievement, behavioral problems, or depression. Without sufficient challenges and resources, say Jan and Bob Davidson, America's brightest young minds languish, never reaching their full potential. Society can't afford that loss. In Genius Denied, the Davidsons -- founders of a nonprofit institute that provides assistance to gifted children -- offer hope and practical advice to parents and students alike. Through their own experiences and those of the families they've worked with, the Davidsons show parents how to find an appropriate education for their children, when to go outside the school system, and how to create a support network with school authorities and other parents. Genius Denied shows that with commitment and creativity, gifted students can get the education they deserve, one that nurtures their talents and minds.

    Inside that estate are the savagely murdered bodies of a wealthy elderly couple.All evidence points to Jonathan - their mentally handicapped twenty-eight-year-old grandson - but Matt Fielder, his appointed defense lawyer, isn't convinced. While Fielder is pretty sure Jonathan committed the killings, Jonathan's childlike understanding of the world renders it nearly impossible for him to have done it out of greed or malice. Now Fielder must fight the prosecution's campaign for the death penalty, but as he scours Jonathan's past for anything that will help their case, he uncovers a cache of dark family secrets that turn the case in a shocking and unexpected new direction.When his first novel, Felony Murder, was published, Publishers Weekly called Klempner "a writer to watch." Now, Klempner is better than ever - that rare novelist with both an insider's knowledge of the world he writes about, and a talent for intelligent, compelling storytelling.

    People may worry too much, work too hard, or overindulge in food or alcohol or drug use. Once a compulsion is admitted, the usual option is to try to control the behavior. But this effort typically ends with the problem compulsion returning, or a new one taking its place.In this book based on three decades of research, Mary O’Malley has crafted a new approach to healing compulsion, with simple exercises and techniques and an inspiring tone. People are compulsive for a reason, she says, and by observing the things they are compulsive about, engaging those compulsions, readers can begin to understand them and change their actions around them. The book’s exercises help readers in the engagement process by teaching them to ask the right questions. The book shows readers why lasting healing comes from being curious rather than controlling, and self-acceptance comes through forgiveness, not shame.

    A book for people with any life-threatening illness-including life.

    It is the magic of a form of human engagement that allows you to see and your employees to be seen. Whether you are looking for a few good tips to keep a good thing going or need to recapture the very essence of a productive workplace, The Invisible Employee provides valuable lessons nestled among the pages of a clever and compelling story. A good read and a wise thesis." --Stephen C. Lundin, bestselling coauthor of Fish! "Gostick and Elton's simple-to-understand and teachable approach of setting and supporting core values and recognizing and celebrating those behaviors can be a very effective management technique for creating a committed and engaged workforce of 'visible employees.' This is a culture no organization can afford to be without." --Michael R. Losey, past president and CEO, Society for Human Resource Management, and Secretary General, World Federation of Personnel Management Associations"The basic principles detailed in The Invisible Employee are simple yet profound: (1) setting a guiding vision, (2) seeing employees supporting that vision, and (3) praising and celebrating that behavior. Restaurants do not sell merchandise that people can take home, we only sell memories. Engaging our entire staff by using these principles helps Friendly's provide great memories for our guests." --John L. Cutter, CEO and President, Friendly Ice Cream Corporation"The Invisible Employee is a very inventive and original book. Combining facts that will surprise you and a fable that will fascinate you, Adrian Gostick and Chester Elton have crafted a book that educates and entertains. The Invisible Employee is a wonderful read with a powerful message, and I highly recommend it to leaders at all levels." --Jim Kouzes, coauthor of The Leadership Challenge

    Now Weight Watchers, one of the world's leaders in providing weight-loss information and services, opens its doors so readers everywhere can read the motivational stories of people who've lost weight successfully-and changed their lives along the way. Start Living, Start Losing shares 100 stories of everyday people and celebrities who reveal in compelling, moving, and sometimes humorous detail their journeys toward slimming down.

    This treasury of brief essays is chock-full of the wise ideas, personal anecdotes, and practical strategies that have inspired millions of her readers and audiences to live more beautifully and meaningfully every day. She helps readers form their own personal philosophy for living as well as discover specific, small actions that build tranquil time into the most hectic day, add lightness and energy when needed most, elevate a passing moment into a vivid memory. She encourages readers to "take stock, and rethink everything. We need to make the connection between how we spend our time and how well we live our lives."With each essay offering a memorable mindset for living, Alexandra's observations are searching ("What is your deepest desire?"), surprising ("Lower your standards"), encouraging ("You have 8,766 hours a year to act wisely"), and whimsical ("You've gotta have a look") and are certain to spur readers to new levels of insight and joy.