But did you know that the traditional way of stretching—lock your knees, bounce, hold, hurt, hold longer—actually makes muscles tighter and more prone to injury?There’s a new and better way to stretch: Active-Isolated Stretching. And with The Whartons’ Stretch Book, the method used successfully by scores of professional, amateur, and Olympic athletes is now available to everyone.This groundbreaking technique, developed by researchers, coaches, and trainers, and pioneered by Jim and Phil Wharton, is your new exercise prescription. The routine is simple: First, you prepare to stretch one isolated muscle at a time. Then you actively contract the muscle opposite the isolated muscle, which will then relax in preparation for its stretch. You stretch it gently and quickly—for no more than two seconds—and release it before it goes into its protective contraction. Then you repeat. Simple, but the results are outstanding. The Whartons’ Stretch Book explains it all.Part I contains the Active-Isolated Stretch Catalog, with fully illustrated, easy-to-follow stretches for each of five body zones, from neck and shoulders to trunk, arms, and legs—over fifty stretches in all. Part II offers specific stretching prescriptions for over fifty-five sports and activities, from running, tennis, track, and aerobics to skiing, skating, and swimming. You’ll also find advice on stretching for daily activities such as driving, working at a desk, lifting, and keyboarding. Part III discusses stretching for life, with specific recommendations for expectant mothers and older athletes. It also includes specific stretching exercises that could help you avoid unnecessary surgery.Give Active-Isolated Stretching a try for three weeks. You’ll never go back to your old stretching routines again.

    For the first time ever, these 48 invaluable answers have all been compiled into one handy reference – no stone is left unturned. Amongst other things, you’ll finally know how to: Market, sell, and keep clients (pg 33) Get your career started right (pg 13) Deal with all possible objections (pg 65) Deal with difficult client types (pg 79) Become more organized and efficient every day (pg 91) Turn your job into a career by making more money both in-training, and beyond (pg 139). With the Personal Trainer Pocketbook by your side, you’ll never be alone again.

    This collection considers the most important reasons women run, celebrating the inspiring passion runners have for their sport and illustrating how running fosters a vitally powerful community. With unique wit, refreshing candor, and disarming vulnerability, Armstrong shares her conviction that running is the perfect parallel for marking the milestones of life. From describing running a hardfought race with her tightly-knit group of sweat sisters, to watching her children participate in the sport for the very first time, Armstrong infuses her experiences with a perspective of hope that every moment is a chance to become a stronger, wiser, more peaceful woman. Running threads these touching stories together, and through each of them we are shown the universal undercurrents of inspiration, growth, grace, family, empowerment, and endurance.

    Endurance Sports Nutrition will help you select the best foods, fluids, and supplements to train longer, recover more quickly, avoid injuries, and achieve your performance goals in any endurance endeavor.Sports dietitian and former elite runner Suzanne Girard Eberle provides a proven fueling program that addresses the unique needs of endurance athletes:Road and trail running: 5K to 100+ milesCycling and mountain biking: time trials to multiday ridesDuathlon and triathlon: sprint to IronmanWinter sports: Nordic ski races to mountain ascentsWater sports: rowing and long-distance swimmingEnvironmental conditions: extreme temperatures and high altitudeComplete with customizable menu plans, profiles and advice from elite endurance athletes, and strategies for avoiding the most common pitfalls of endurance athletes, Endurance Sports Nutrition will fuel your best performance.

    Considering the physiology and motivation of running from a scientific point of view, he wondered what he could learn from other animals.In Why We Run, Heinrich considers the flight endurance of birds, the antelope’s running prowess and limitations, and the ultra-endurance of camels to understand how human physiology can or cannot replicate these adaptations. With his characteristic blend of scientific inquiry and philosophical musings, Heinrich offers an original and provocative work combining the rigors of science with the passion of running.

    From "The Best Way to Tie Your Shoes” to “3 Ways to Make Yourself Poop” and everything in between, these short, easy-to-use tips from reliable experts will benefit any runner.

    The Haywire Heart is the first book to examine heart conditions in athletes. Intended for anyone who competes in endurance sports like cycling, triathlon, running races of all distances, and cross-country skiing, The Haywire Heart presents the evidence that going too hard or too long can damage your heart forever. You’ll find what to watch out for, what to do about it, and how to protect your heart so you can enjoy the sports you love for years to come. The Haywire Heart shares the developing research into a group of conditions known as “athlete’s heart”, starting with a wide-ranging look at the warning signs, symptoms, and how to recognize your potential risk. Leading cardiac electrophysiologist and masters athlete Dr. John Mandrola explores the prevention and treatment of heart conditions in athletes like arrhythmia, atrial fibrillation and flutter, tachycardia, hypertrophy, and coronary artery disease. He reviews new research about exercise intensity and duration, recovery, inflammation and calcification, and the ways athletes inflict lasting harm. These heart problems are appearing with alarming frequency among masters athletes who are pushing their bodies harder than ever in the hope that exercise will keep them healthy and strong into their senior years. The book is complete with gripping case studies of elite and age-group athletes from journalist Chris Case—like the scary condition that nearly killed cyclist and coauthor Lennard Zinn—and includes a frank discussion of exercise addiction and the mental habits that prevent athletes from seeking medical help when they need it.Dr. Mandrola explains why many doctors misdiagnose heart conditions in athletes and offers an invaluable guide on how to talk with your doctor about your condition and its proven treatments. He covers known heart irritants, training and rest modifications, effective medicines, and safe supplements that can reduce the likelihood of heart damage from exercise. Heart conditions affect hardcore athletes as well as those who take up sports seeking better health and weight loss. The Haywire Heart is a groundbreaking and critically important guide to heart care for athletes. By protecting your heart now and watching for the warning signs, you can avoid crippling heart conditions and continue to exercise and compete for years to come.

    Exhibiting a combination of power, speed, and quickness, they've raised the bar on performance, competition, and training. Training for Speed, Agility, and Quickness is the complete workout guide you need in order to perform a step ahead of the competition.With this total training package, you'll have exclusive online access to a video library of the most effective drills and exercises for developing movement skills, and you'll see how to perform key tests and execute the best and most complex drills from the book. Sample training programs are included for these sports:Baseball and softballFootball and rugbyBasketball and netballCombat sportsTrack and fieldSoccerLacrosseTennis and badmintonRacquetball and squashThe top sport and conditioning experts present the best information on testing, techniques, drills, and training programs to maximize athletes' movement capabilities. The book includes 262 drills and proven assessments for customizing programs and tracking progress.If you're serious about elevating your performance, Training for Speed, Agility, and Quickness is a must have.PLEASE NOTE: This is not an official book from SAQ International. For details of books including SAQ Soccer and SAQ Rugby and official SAQ resources, please visit www.saqinternational.com.

    This is THE yoga guide for men who want an effective, full-body workout that improves overall endurance, core strength, body control, and flexibility, who aren’t interested in changing their lifestyle, listening to an instructor telling them to open their mind, or connecting with the universe while they work out. This eBook will help you accomplish your physical fitness goals, whether that’s playing at the competitive level of sports, working out on a recreational level, or simply going throughout your day without physical pain. Improve your physical fitness, reduce your risk of injury, and feel better. Here are some specific benefits that you can expect to experience by incorporating Yoga Basics for Men, by Man Flow™ Yoga, into your workout routine: 1) Endurance - make it through your whole workout with fewer breaks, play harder in the last few minutes of the fourth quarter, and have more overall energy. 2) Body control - become aware of every muscle in your body, facilitate a better connection between the muscular and skeletal systems and the brain that controls them, and make your body as efficient as possible. 3) Balance - develop balance by learning to actively engage your muscles and improve your ability to respond to perturbations or unbalanced situations. 4) Core strength - learn to properly engage your core and strengthen the main source of power and stability in your body, while improving your posture and taking pressure off of your lower back to improve spinal health. 5) Flexibility - reduced risk of injury, reduced recovery time, and more range of motion to increase your overall strength and power. 
 Some other benefits: - Increase blood flow - Alleviate anxiety and depression - Boost metabolism Many people are also turning to yoga as a form of physical therapy or physical fitness to prevent or reduce injuries. Here is a list of common physical ailments whose side effects can be reduced or altogether eliminated by Yoga Basics for Men, by Man Flow™ Yoga: - Lower back pain - Shoulder/neck pain/tightness
 - Rotator cuff/shoulder issues
 - Muscle cramps
 - Weak ankles (reduce the risk of ankle sprains)
 - Unstable knees (help MCL, ACL, or subluxation of the knee) - Tendonitis - Carpal tunnel syndrome
 - Sciatica
 - Disc herniation
 - SI instability
 - And many more... This eBook includes: 1) Physical Benefits - explains the physical benefits that you can expect to experience through incorporating Yoga Basics for Men, by Man Flow™ Yoga, into your workout routine. 2) Key Concepts - Learn the key concepts necessary to safely and effectively do yoga. 3) Exercise Guide - Learn the proper technique for 32 hand-selected exercises (poses) which will help you reap the physical benefits of yoga. This section also includes the target area, practical benefits, and tips for each exercise.4 4) Sequencing - learn how to put exercises together to make an effective and safe yoga workout. The eBook also provides several sample sequences to help you learn the basics of sequencing before making your own.

     Make Your Dream Body A Reality From the world’s leading online fitness site Bodybuilding.com comes a revolutionary 12-week diet and exercise program—supported by two million members and thousands of real-life success stories. The Bodybuilding.com Guide to Your Best Body presents a plan that promotes health from the inside out, starting first with the mental blocks that are holding you back, progressing to the muscles on your body, and finally to the food on your plate. Rather than subtracting things from your life (cutting calories, losing weight, banishing your belly), here’s how to add more of the RIGHT things: more muscle, more support, and more success. On this plan, you will: • GET AND STAY MOTIVATED. Identify your “Transformation Trigger” and create a system of radical accountability in your life—whether your goal is to lose 30 pounds of fat or gain 30 pounds of muscle. • EXERCISE FOR OPTIMUM RESULTS with a fully illustrated, 3-stage exercise routine. By changing your routine often, you will “shock” your body into doing more than you ever thought you could. • EAT CLEAN TO GET LEAN with simple, inexpensive, and delicious recipes. Supercharge your metabolism and keep hunger under control. With this book, you’ll learn the optimal balance of weight training, cardiovascular exercise, and nutrition that have helped people achieve dramatic, lasting results. Join the “Transformation Nation” and create your own story that will inspire others—with The Bodybuilding.com Guide to Your Best Body.

    Between Moehl's positive and encouraging attitude and her deep knowledge and enthusiasm for the sport, there's no one better to prepare and train you for your first ultra and beyond!Moehl will become your guide to completing a 50K, 50-mile or 100-mile race. Her experience translates into the most effective and easy-to-follow training method, broken down into phases to help all runners take it to the next level and accomplish their goals. She shares her love of the sport by providing helpful tips, bonus content and personal stories. Her commitment to growing the sport and passion for coaching others running their first is evident in the care she's taken to create detailed plans and lifestyle adjustments. With Moehl, you will find all the resources and encouragement you need to succeed in challenging your mind and body with an ultramarathon!

    In this compelling story of his life, he not only shares his journey with complete honesty, but he also lays out a blueprint for change that anyone can use to to redefine what is possible.-Out There: A Story of Ultra Recovery is the story of a man who never had a chance to find out who he was. Growing up in the hardest of circumstances, poor, homeless and traveling the country in his father's pickup truck, David Clark was no stranger to the hard knocks of life. Yet, without the benefit of any formal education in his early years, he lifted himself all the way up to owning a chain of 13 retail stores by the time he was 29 years old-only to lose it all to addiction, poor choices, and tough economic breaks.In the aftermath, David started spiraling toward death, spending years eating recklessly, drinking and drugging himself-and growing farther and farther away from everyone around him. One day the thought occurred to him, "If I don't change today, I will die."David went on to completely redefine himself, his values and his very way of looking at life. He lost over 150 pounds and kept it off-not only that, but he went on to compete in some of the toughest endurance events in the world. Today David is a loving father of three and a running coach, sponsored runner, speaker, and gym owner. He dedicates his time to sharing the story of how we can all change everything about ourselves if we want to badly enough. Out There: A Story of Ultra Recovery is the unwashed and unfiltered reality of David's journey. It is brutally and unflinchingly honest-and a testament to the power of redemption and the human spirit.

    

    Bloomberg's Jason Kelly, author of The New Tycoons, profiles the participants, entrepreneurs, and investors at the center of this movement, exploring this phenomenon in which a surge of people—led by the most affluent—are becoming increasingly obsessed with looking and feeling better. Through in-depth looks inside companies and events from New York Road Runners to Tough Mudder and Ironman, Kelly profiles the companies and people aiming to meet the demands of these consumers, and the traits and strategies that made them so successful. In a modern world filled with anxiety, pressure, and competition, people are spending more time and money than ever before to soothe their minds and tone their bodies, sometimes pushing themselves to the most extreme limits. Even as obesity rates hit an all-time high, the most financially successful among us are collectively spending billions each year on apparel, gear, and entry fees. Sweat Equity charts the rise of the movement, through the eyes of competitors and the companies that serve them. Through conversations with businesspeople, many driven by their own fitness obsessions, and first-hand accounts of the sports themselves, Kelly delves into how the movement is taking shape. Understand the social science, physics, and economics of our desire to pursue activities like endurance sports and yoga Get to know the endurance business's target demographics Learn how distance running—once a fringe hobby—became a multibillion dollar enterprise fueled by private equity Understand how different generations pursue fitness and how fast-growing companies sell to them The opportunity to run, swim, and crawl in the mud is resonating with more and more of us, as sports once considered extreme become mainstream. As Baby Boomers seek to stay fit and Millennials search for meaning in a hyperconnected world, the demand for the race bib is outstripping supply, even as the cost to participate escalates. Sweat Equity, through the stories of men and women inside the most influential races and companies, goes to the heart of the movement where mind, body, and big money collide.

    history. Every week, thousands of marathoners, CrossFitters, and casual weekend warriors shell out money to run through mud and fire, crawl under barbed wire, scramble over ten-foot walls, and dodge baton-wielding gladiators. Some even sprint through electrically charged wires only to suffer muscle-seizing shocks and faceplant in the muck.In　Off Course, Outside　journalist and endurance athlete Erin Beresini dives straight into this strange world to reveal a new subculture of military-inspired amateur competition and the industry that’s rapidly growing to support it. Having reached a crossroads in her own athletic pursuits, Beresini embarked on a　journey to train and compete in several obstacle races herself, culminating in the world’s first marathon-length event, the grueling Spartan Ultra Beast. Along the way, she met a wild cast of characters, from frat boys to housewives, fitness buffs to financiers to fanatics, and uncovered the sport's biggest scandals, lawsuits, and rivalries.　As Beresini inches ever closer to her goal — and gets pretty buff in the process — she also illuminates the history, psychology, science, and sociology of this new sport that’s taking the endurance world by storm.