The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news to demonstrate specific consumer behavior concepts. This edition now includes thirty-two Active Learning mini-cases. A clear consumer decision making model is set out in each chapter to facilitate learning-- presented in the first chapter, this model serves as a structural framework for the concepts-- the building blocks-- examined in the following chapters. The book's final chapter ties all of these concepts together so readers see the interrelationships and relevance of individual concepts to consumer decision-making. For those studying consumer behavior and/or marketing.

    Now, in his first book, written more than two decades after the web was created, Lanier offers this provocative and cautionary look at the way it is transforming our lives for better and for worse.The current design and function of the web have become so familiar that it is easy to forget that they grew out of programming decisions made decades ago. The web’s first designers made crucial choices (such as making one’s presence anonymous) that have had enormous—and often unintended—consequences. What’s more, these designs quickly became “locked in,” a permanent part of the web’s very structure. Lanier discusses the technical and cultural problems that can grow out of poorly considered digital design and warns that our financial markets and sites like Wikipedia, Facebook, and Twitter are elevating the “wisdom” of mobs and computer algorithms over the intelligence and judgment of individuals. Lanier also shows:How 1960s antigovernment paranoia influenced the design of the online world and enabled trolling and trivialization in online discourseHow file sharing is killing the artistic middle class;How a belief in a technological “rapture” motivates some of the most influential technologistsWhy a new humanistic technology is necessary. Controversial and fascinating, You Are Not a Gadget is a deeply felt defense of the individual from an author uniquely qualified to comment on the way technology interacts with our culture.

    Updated for the most recent version of bash, this concise little book puts all of the essential information about bash at your fingertips. You'll quickly find answers to annoying questions that always come up when you're writing shell scripts -- What characters do you need to quote? How do you get variable substitution to do exactly what you want? How do you use arrays? -- and much more.If you're a user or programmer of any Unix variant, or if you're using bash on Windows, you'll find this pocket reference indispensable. This book covers:Invoking the ShellSyntaxFunctionsVariablesArithmetic ExpressionsCommand HistoryProgrammable CompletionJob ControlShell OptionsCommand ExecutionCoprocessesRestricted ShellsBuilt-in Commands

    The average young person in the UK will spend 10,000 hours gaming by the age of twenty-one. What's causing this mass exodus? According to world-renowned game designer Jane McGonigal the answer is simple: videogames are fulfilling genuine human needs. Drawing on positive psychology, cognitive science and sociology, Reality is Broken shows how game designers have hit on core truths about what makes us happy, and utilized these discoveries to astonishing effect in virtual environments. But why, McGonigal asks, should we use the power of games for escapist entertainment alone? In this groundbreaking exploration of the power and future of gaming, she reveals how gamers have become expert problem solvers and collaborators, and shows how we can use the lessons of game design to socially positive ends, be it in our own lives, our communities or our businesses. Written for gamers and non-gamers alike, Reality is Broken sends a clear and provocative message: the future will belong to those who can understand, design and play games.

    for the Atari 2600 and Superman for the Nintendo 64, but these are almost nothing next to the abject incompetence of Count Duckula 2 on the Amstrad CPC. There are people who seriously believe that Shaq Fu is the worst fighting game ever made, having never experienced Dangerous Streets on the Amiga. This book will blow their very soul apart. (Not a guarantee.)Terrible Old Games You've Probably Never Heard Of is meticulously researched and written, with the dry humour you'd expect from a man who has somehow made a living by sticking rubbish on a sofa and talking about it. Each entry is accompanied by a series of full-colour images from the games.

    It also examines some vital aspects of cultural transformation in modern India.Candidates of many competitive examinations, but especially those of the civil services, will find this book worth reading.

    The British games industry would go on to create such hits as Tomb Raider and Grand Theft Auto, our innovation and imagination the envy of the world, our programmers the most sought after talent in the fastest growing entertainment medium in history.And it all started here.Welcome to the Speccy Nation.Join veteran games journalist and author Dan Whitehead on a journey through fifty games that helped to define the golden age of British gaming. From the timeless classics to unlikely cult favourites, and even the games so eccentric they could only have come from Britain in the 1980s.Part nostalgic look at the past, and part critical eye on the present and future, Speccy Nation is essential reading for all retro gaming enthusiasts.Includes a foreword by Your Sinclair's Phil "Snouty" South.

    Nowadays success in every single competitive examinations lime bank clerical,bank PO,LIC,GIC,MBA Assistant grade,excise & income tax,IAS,IFS,AAO,Railway hotel management and others depend much on the candiate's performance in the reasoning paper.so much comprehensive and intelligent approach to it is the need of the day.This book serves the purpose

    

    There are many positive ways in which the Internet has contributed to the world, but as a society we are less aware of the Internet’s deeply negative effects on our psychology, economy, and culture. In The Internet Is Not the Answer, Andrew Keen, a twenty-year veteran of the tech industry, traces the technological and economic history of the internet from its founding in the 1960s through the rise of the big data companies to the increasing attempts to monetize almost every human activity, and investigates how the internet is reconfiguring our world—often at great cost. In this sharp, witty narrative, informed by the work of other writers, academics, and reporters, as well as his own wide-ranging research and interviews, Keen shows us the tech world, warts and all, and investigates what we can do to make sure the choices we make about the reconfiguring of our society do not lead to unpleasant unforeseen aftershocks.

    The Official Hunger Games Reading Group Guide from Scholastic includes a wide variety of questions that are sure to spark conversation in book clubs and among friends!

    Originally published in 26 books of two lessons and a supplement in each book.

    He is also an obsessive gamer who has spent untold hours in front of his various video game consoles, playing titles such as Far Cry 2, Left 4 Dead, BioShock, and Oblivion for, literally, days. If you are reading this flap copy, the same thing can probably be said of you, or of someone you know. Until recently, Bissell was somewhat reluctant to admit to his passion for games. In this, he is not alone. Millions of adults spend hours every week playing video games, and the industry itself now reliably outearns Hollywood. But the wider culture seems to regard video games as, at best, well designed if mindless entertainment. Extra Lives is an impassioned defense of this assailed and misunderstood art form. Bissell argues that we are in a golden age of gaming—but he also believes games could be even better. He offers a fascinating and often hilarious critique of the ways video games dazzle and, just as often, frustrate. Along the way, we get firsthand portraits of some of the best minds (Jonathan Blow, Clint Hocking, Cliff Bleszinski, Peter Molyneux) at work in video game design today, as well as a shattering and deeply moving final chapter that describes, in searing detail, Bissell’s descent into the world of Grand Theft Auto IV, a game whose themes mirror his own increasingly self-destructive compulsions. Blending memoir, criticism, and first-rate reportage, Extra Lives is like no other book on the subject ever published. Whether you love video games, loathe video games, or are merely curious about why they are becoming the dominant popular art form of our time, Extra Lives is required reading.

    The Topics And Chapters Are Organized In A Sequence That Is Easy To Follow, Beginning With The Most Familiar -- Structure -- And Proceeding To The Less Familiar -- Metabolism -- Then Finishing With Those Topics That Are Probably The Least Familiar To Most Beginning Students -- Genetics, Evolution, The Diversity Of Organisms, And Ecology.

    It covers the basic steps needed to create a vSphere HA and vSphere DRS cluster and to implement vSphere Storage DRS. Even more important, it explains the concepts and mechanisms behind HA, DRS and Storage DRS which will enable you to make well educated decisions. This book will take you in to the trenches of HA, DRS and Storage DRS and will give you the tools to understand and implement e.g. HA admission control policies, DRS resource pools, Datastore Clusters and resource allocation settings. On top of that each section contains basic design principles that can be used for designing, implementing or improving VMware infrastructures and fundamental supporting features like (Storage) vMotion, Storage I/O Control and much more are described in detail for the very first time. This book is also the ultimate guide to be prepared for any HA, DRS or Storage DRS related question or case study that might be presented during VMware VCDX, VCP and or VCAP exams.Coverage includes: HA node types HA isolation detection and response HA admission control VM Monitoring HA and DRS integration DRS imbalance algorithm Resource Pools Impact of reservations and limits CPU Resource Scheduling Memory Scheduler DPM Datastore Clusters Storage DRS algorithm Influencing SDRS recommendationsBe prepared to dive deep!