Anyone who wants to understand these complex and dynamic institutions—how they are evolving, the contributions they make, the challenges they face, the students they serve, and the faculty and leaders who deliver the services and the curricula—will find The American Community College both essential reading and an important reference book."—George R. Boggs, president and CEO, American Association of Community Colleges"I have been a community college president for over forty-one years and a graduate professor for three decades. This book has been an inspiration to generations of students, faculty members, and administrators. It has become the classic of the field because it has great 'take-home' value to us all."—Joseph N. Hankin, president, Westchester Community College"In this latest edition of The American Community College, the authors continue to manifest their unique, highly knowledgeable perspective about the community college. This book is must-reading for all who desire to understand one of the most important educational institutions in the twenty-first century."—Barbara K. Townsend, professor and director, Center for Community College Research, College of Education, University of Missouri–Columbia"Cohen and Brawer's classic work is the touchstone for a comprehensive overview of the American community college. This is a seminal book for graduate students as well as seasoned professionals for understanding this uniquely American institution."—Charles R. Dassance, president, Central Florida Community College

    Fierce competition among products with little or nothing to distinguish one from another, along with modern product positioning and targeted marketing techniques, have led to increasing market segmentation. If the trend continues, individual market segments soon will be too small to be profitable. In Lateral Marketing, Kotler and Trias de Bes unveil a revolutionary new model to help readers expand beyond vertical segmentation and generate fresh marketing ideas and opportunities. Philip Kotler (Chicago, IL) is the S. C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management. Fernando Trias de Bes (Barcelona, Spain) is the founder of Salvetti & Llombart whose clients include Pepsico, Sony, Hewlett-Packard, Nestl�, Credit Suisse, and other top corporations.

    But now, we are beset on all sides by propaganda promoting a radically different viewpoint. According to this idea, human beings are a cancer upon the Earth, a horde of vermin whose aspirations and appetites are endangering the natural order. This is the core of antihumanism.Merchants of Despair traces the pedigree of this ideology and exposes its pernicious consequences in startling and horrifying detail. The book names the chief prophets and promoters of antihumanism over the last two centuries, from Thomas Malthus through Paul Ehrlich and Al Gore. It exposes the worst crimes perpetrated by the antihumanist movement, including eugenics campaigns in the United States and genocidal anti-development and population-control programs around the world.Combining riveting tales from history with powerful policy arguments, Merchants of Despair provides scientific refutations to all of antihumanism’s major pseudo-scientific claims, including its modern tirades against nuclear power, pesticides, population growth, biotech foods, resource depletion, and industrial development.

    Examining the experience of the Occupy movement, Dean argues that such spontaneity can’t develop into a revolution and it needs to constitute itself as a party.An innovative work of pressing relevance, The Communist Horizon offers nothing less than a manifesto for a new collective politics.

    The computer programmer, the doctor, the artist, and even the parent and citizen all engage in a craftsman’s work. In this thought-provoking book, Sennett explores the work of craftsmen past and present, identifies deep connections between material consciousness and ethical values, and challenges received ideas about what constitutes good work in today’s world. The Craftsman engages the many dimensions of skill—from the technical demands to the obsessive energy required to do good work. Craftsmanship leads Sennett across time and space, from ancient Roman brickmakers to Renaissance goldsmiths to the printing presses of Enlightenment Paris and the factories of industrial London; in the modern world he explores what experiences of good work are shared by computer programmers, nurses and doctors, musicians, glassblowers, and cooks. Unique in the scope of his thinking, Sennett expands previous notions of crafts and craftsmen and apprises us of the surprising extent to which we can learn about ourselves through the labor of making physical things.

    Worth reading for both it's historical and current value.

    As Socrates' student, Plato preserved the teachings of his great mentor in many famous "dialogues"; these deal with classic issues like law and justice, perception and reality, death and the soul, mind and body, reason and passion, and the nature of love. The dialogues also discuss the value of moral principle vs. the value of life itself; how to achieve virtue; and how each of us can fulfill our true nature.The most famous of all Platonic doctrines is the "theory of forms." This theory that any object's true reality is found in its rational form or structure rather than in its material appearance. And Plato's Republic presents his distinctive (and much criticized) vision of the ideal state.Plato believed that philosophy begins in the sense of wonder. With Socrates, he sees philosophy as reason, unhindered by feelings, emotions, and the senses. And from these two great thinkers we have received perhaps the most well known of all philosophical utterances: "the unexamined life is not worth living."

    A stimulating analysis of the society and economy in the slave south.

    From its publication amid the social upheavals of the 1960s up to the present, the volatile theses of this book have decisively transformed debates on the shape of modernity, capitalism and everyday life in the late twentieth century. Now finally available in a superb English translation approved by the author, Debord's text remains as crucial as ever for understanding the contemporary effects of power, which are increasingly inseparable from the new virtual worlds of our rapidly changing image/information culture.

    A hunting and gathering people who made a good living by working only as much as needed to exist in harmony with their hostile desert environment, the Bushmen have lived in southern Africa since the evolution of our species nearly two hundred thousand years ago.In Affluence Without Abundance, anthropologist James Suzman asks whether understanding how hunter-gatherers like the Bushmen found contentment by having few needs easily met might help us address some of the environmental and economic challenges we face today. Vividly bringing to life a proud and private people, introducing unforgettable members of their tribe, Affluence Without Abundance tells the story of the collision between the modern global economy and the oldest hunting and gathering society on earth. In rendering an intimate picture of a people coping with radical change, it asks profound questions about how we now think about matters such as work, wealth, equality, contentment, and even time.Not since Elizabeth Marshall Thomas's The Harmless People in 1959 has anyone provided a more intimate or insightful account of the Bushmen or of what we might learn about ourselves from our shared history as hunter-gatherers.

    Moving away from the Marxist/Freudian approaches that had concerned him earlier, Baudrillard developed in this book a theory of contemporary culture that relies on displacing economic notions of cultural production with notions of cultural expenditure.Baudrillard uses the concepts of the simulacra—the copy without an original—and simulation. These terms are crucial to an understanding of the postmodern, to the extent that they address the concept of mass reproduction and reproduceability that characterizes our electronic media culture.Baudrillard's book represents a unique and original effort to rethink cultural theory from the perspective of a new concept of cultural materialism, one that radically redefines postmodern formulations of the body.Sheila Glaser is an editor at Artforum magazine.

    From a cabal of thieving plutocrats in the White House to rising inequality and xenophobia worldwide, it is clear that democracy--specifically the principle of government by and for the people--is not living up to its promise.In Democracy May Not Exist, but We'll Miss It When It's Gone, Astra Taylor shows that real democracy--fully inclusive and completely egalitarian--has in fact never existed. In a tone that is both philosophical and anecdotal, weaving together history, theory, the stories of individuals, and conversations with such leading thinkers as Cornel West, Danielle Allen, and Wendy Brown, Taylor invites us to reexamine the term. Is democracy a means or an end, a process or a set of desired outcomes? What if the those outcomes, whatever they may be--peace, prosperity, equality, liberty, an engaged citizenry--can be achieved by non-democratic means? Or if an election leads to a terrible outcome? If democracy means rule by the people, what does it mean to rule and who counts as the people?The inherent paradoxes are too often unnamed and unrecognized. By teasing them out, Democracy May Not Exist, but We'll Miss It When It's Gone offers a better understanding of what is possible, what we want, and why democracy is so hard to realize.

    This seemingly small phenomenon symbolizes a significant social change that Robert Putnam has identified in this brilliant volume, which The Economist hailed as "a prodigious achievement."Drawing on vast new data that reveal Americans' changing behavior, Putnam shows how we have become increasingly disconnected from one another and how social structures--whether they be PTA, church, or political parties--have disintegrated. Until the publication of this groundbreaking work, no one had so deftly diagnosed the harm that these broken bonds have wreaked on our physical and civic health, nor had anyone exalted their fundamental power in creating a society that is happy, healthy, and safe.Like defining works from the past, such as The Lonely Crowd and The Affluent Society, and like the works of C. Wright Mills and Betty Friedan, Putnam's Bowling Alone has identified a central crisis at the heart of our society and suggests what we can do.

    Meanwhile, it is increasingly difficult for bright but poor children to transcend their circumstances. This state of affairs should not only worry the poor. It hurts the middle classes too, who are increasingly locked out of the top professions by those from wealthy backgrounds.Hitherto, both Labour and Conservative politicians have sought to deal with this problem by promoting the idea of 'equality of opportunity'. In politics, social mobility is the only game in town and old socialist arguments, which emphasised economic equality, are about as unfashionable today as mullets and shell suits. Yet genuine equality of opportunity is impossible against a backdrop of levels of inequality last seen during the 1930s. In a grossly unequal society, the privileges of the parents unfailingly become the privileges of the children.A vague commitment from our politicians to build a ‘meritocracy’ is not enough. And besides, a perfectly stratified meritocracy, in which everyone knew their station based on ‘merit’, would be a deeply unpleasant place to live. Attempts to improve social mobility must start by reducing the gap between rich and poor.

    How College Works reveals the decisive role that personal relationships play in determining a student's success, and puts forward a set of small, inexpensive interventions that yield substantial improvements in educational outcomes.At a liberal arts college in New York, the authors followed nearly one hundred students over eight years. The curricular and technological innovations beloved by administrators mattered much less than did professors and peers, especially early on. At every turning point in undergraduate lives, it was the people, not the programs, that proved critical. Great teachers were more important than the topics studied, and just two or three good friendships made a significant difference academically as well as socially.For most students, college works best when it provides the daily motivation to learn, not just access to information. Improving higher education means focusing on the quality of relationships with mentors and classmates, for when students form the right bonds, they make the most of their education.