It's nothing to be afraid of. It isn't the exclusive preserve of politicians: it's everywhere, from your argument with the insurance company to your plea to the waitress for a table near the window. It convicts criminals (and then frees them on appeal). It causes governments to rise and fall, best men to be shunned by brides, and people to march with steady purpose towards machine guns.In this highly entertaining (and persuasive) book, Sam Leith examines how people have taught, practised and thought about rhetoric from its Attic origins to its twenty-first century apotheosis. Along the way, he tells the stories of its heroes and villains, from Cicero and Erasmus, to Hitler, Obama - and Gyles Brandreth.

    These three Great Untruths are part of a larger philosophy that sees young people as fragile creatures who must be protected and supervised by adults. But despite the good intentions of the adults who impart them, the Great Untruths are harming kids by teaching them the opposite of ancient wisdom and the opposite of modern psychological findings on grit, growth, and antifragility. The result is rising rates of depression and anxiety, along with endless stories of college campuses torn apart by moralistic divisions and mutual recriminations. This is a book about how we got here. First Amendment expert Greg Lukianoff and social psychologist Jonathan Haidt take us on a tour of the social trends stretching back to the 1980s that have produced the confusion and conflict on campus today, including the loss of unsupervised play time and the birth of social media, all during a time of rising political polarization. This is a book about how to fix the mess. The culture of “safety” and its intolerance of opposing viewpoints has left many young people anxious and unprepared for adult life, with devastating consequences for them, for their parents, for the companies that will soon hire them, and for a democracy that is already pushed to the brink of violence over its growing political divisions. Lukianoff and Haidt offer a comprehensive set of reforms that will strengthen young people and institutions, allowing us all to reap the benefits of diversity, including viewpoint diversity. This is a book for anyone who is confused by what’s happening on college campuses today, or has children, or is concerned about the growing inability of Americans to live and work and cooperate across party lines.

    Now it is viewed as a major threat to the future of the Euro, indeed to the European Union as a whole. Italy's political system is shorn of credibility as it struggles to deal with huge public debts and anemic levels of economic growth. Young people are emigrating in droves, frustrated at the lack of opportunity, while older people stubbornly cling to their rights and privileges, fearful of an uncertain future.In this lively, up-to-the-minute book, Bill Emmott explains how Italy sank to this low point, how Italians feel about it, and what can be done to return the country to more prosperous and more democratic times. With the aid of numerous personal interviews, Emmott analyzes "Bad Italy"—the land of disgraced Prime Minister Silvio Berlusconi, an inadequate justice system, an economy dominated by special interests and continuing corruption—against its contrasting foil "Good Italy," the home of enthusiastic entrepreneurs, truth-seeking journalists, and countless citizens determined to end mafia domination for good.

    

    A dark plan, put into place centuries ago, has come to fruition. Consider Battle Hymn your wake-up call...Painstakingly researched through hundreds of sources and interviews, Battle Hymn rips the cover off the invisible government that controls our leaders and soon, our very lives. Composed of just a few hundred powerful but unelected people, this elite cadre seeks to create a one-world government to complete its already advanced globalist plans to end the sovereignity of all nations--including the United States. Its ultimate goal is complete control through a New-World Order where a socialist dictatorship ensures that every citizen is tagged, mollified and productive.

    In this newest translation of The Art of War readers will benefit from the interpretations from other translators and strategist, as well as the 50 strategic rules, including: -- How to look for strategic turns to meet the competition-- How to attain strategic superiority and crush the competition-- How to plan surprise and stay ahead of the game-- And more timeless wisdom that will allow you to compete and win in the dynamic business environment!Business managers around the world have tapped into this ancient wisdom; it is time to master The Art of War for Manager for the existence and growth of your business!

    God is not far away, but is within ourselves, other people, and everywhere present. Why then, do we fall prey to unwanted conditions - illness, financial lack, relationship difficulties, loneliness and problems of every kind? Written as a manual for the practical applications of the principles set forth in The Science of Mind, this book takes the original philosophy of "change your thinking, change your life," and explains a clear and definite scientific method of prayer that can help you overcome life's obstacles.

    

    Membaca buku ini berarti Anda sedang menelusuri dan menggali prinsip-prinsip universal tentang kesuksesan, performa puncak, dan kualitas hidup yang berlaku sepanjang masa. Buku ini akan mengajarkan kepada Anda bahwa, `TIDAK ADA JALAN PINTAS MENUJU SUKSES!`Jika hanya ada satu buku yang layak Anda baca tahun ini untuk meningkatkan kualitas hidup Anda, maka inilah bukunya!`To master your life you have to start from the foundation of the truth. This book will reveal the foundation which you can apply to gain unlimited success. I recommend to everyone to read anda apply it`.-Jack Canfield, co-creator of #1 New York Times best selling Chicken Soup for the Soul series, author of The Success Principles`This is a wonderful, uplifting, and inspiring book full of practical wisdom and guidance which you can use to achieve your Core Desire and to become a champion. Read it now!`-Jack M. Zuffelt, author of #1 best selling book The DNA of Success`Darmadi Darmawangsa has written one of the best books ever on personal success and achievement. It is full of powefull, practical ideas you can use to improve every part of your life!`-Brian Tracy, author of Goals!`Fight Like a Tiger Win Like a Champion is a powerful book which combines the wisdom of many of the greatest thinkers and the philosophy of success in the simplest way. Darmadi and Imam are champions with a tiger's heart.`-James Gwee, MBA, Director of Academia Education & Training

    Its Philosophy 101 for everyone who knows not to take all this heavy stuff too seriously. Some of the Big Ideas are Existentialism (what do Hegel and Bette Midler have in common?), Philosophy of Language (how to express what its like being stranded on a desert island with Halle Berry), Feminist Philosophy (why, in the end, a man is always a man), and much more. Finally it all makes sense!

    In 1995 a Gallup poll found that 52 percent of Americans said "the federal government has become so large and powerful that it poses an immediate threat to the rights and freedoms of ordinary citizens." Later that year, The Wall Street Journal concurred, saying: "Because of their growing disdain for government, more and more Americans appear to be drifting—often unwittingly—toward a libertarian philosophy." Libertarianism is hardly new, but its framework for liberty under law and economic progress makes it especially suited for the dynamic new era we are now entering. In the United States, the bureaucratic leviathan is newly threatened by a resurgence of the libertarian ideas upon which the country was founded. We are witnessing a breakdown of all the cherished beliefs of the welfare-warfare state. Americans have seen the failure of big government. Now, in the 1990s, we are ready to apply the lessons of this century to make the next one the century not of the state but of the free individual. David Boaz presents the essential guidebook to the libertarian perspective, detailing its roots, central tenets, solutions to contemporary policy dilemmas, and future in American politics. He confronts head-on the tough questions frequently posed to libertarians: What about inequality? Who protects the environment? What ties people together if they are essentially self-interested? A concluding section, "Are You a Libertarian?" gives readers a chance to explore the substance of their own beliefs. Libertarianism is must reading for understanding one of the most exciting and hopeful movements of our time.

    These books that were left out of the New Testament shed light on the life and relationships of Jesus Christ and his friends and family, especially his mother Mary.

    this short book is the best source on editing sales copy ever created and critical to making more money in direct marketing. All the top copywriting courses say it over and over. The power in your marketing comes from understanding your buyers but... All the professionalism comes from polishing your copy to the point buyers can’t stop reading/listening to your sales message until they have an uncontrollable urge to buy. Nobody has ever covered the subject of editing copy to the degree outlined in this book and even the most seasoned ad writers have been learning a lot from the secrets shared inside this instant classic. The Halbert Copywriting Method Part III reveals the editing formulas and patterns found in the works of history’s best copywriters and shows you how to inject hidden psychology into your promotions few people have ever heard of but make no mistake. Even when it comes to the classic techniques explained in this book, you will want to read every line because Bond puts a powerful new twist on even the most well-known editing strategies. If The Halbert Copywriting Method Part III doesn’t make you a better copywriter, nothing will. This simple to use formula is great for... • Punching up your own copy • Smoothing out copy created using templates • Cleaning up ads generated by copywriting software Once you have devoured this quick read, you can then start using the simple checklist at the back with a complete understanding of how to create the famous “greased slide” effect which will add sales to all your promotions.

    There is no more stunning example in history than Alexander the Great, whose leadership skills were so immense that they still resonate some 2,000 years later.The Wisdom of Alexander the Great reveals four leadership processes distilled from the life and extraordinary accomplishments of Alexander, King of Macedonia. Readers will learn how he:* reframed problems in order to meet seemingly insurmountable challenges* built alliances by using his strength to generate trust and respect, not just fear* established identity and ""branded"" himself a unifier, thus keeping the home base secure while continuing to expand his empire* recognized and assimilated the cultures and symbols of different peoples, becoming a powerful and trusted figure everywhere he wentThe Wisdom of Alexander the Great relates 34 riveting episodes from Alexander's expansion through Asia Minor, Egypt, Mesopotamia, the Middle East, the Persian Empire, and India. Each example, tied to a modern-day counterpart, imparts valuable lessons from the timeless legend of one of the greatest leaders in history."

    Thankfully, Sandi Toksvig has come to the rescue with her entertaining guide to modern manners, with tips on what to do whether you're talking to a bore, or forgot their name in the first place. (Just call them 'darling'.)The award-winning Radio 4 broadcaster and writer offers guidance on the social pitfalls of every phase of life, from christenings to condolence letters. With characteristic wit and perceptiveness, and revealing the trickiest of her encounters along the way, she highlights decency rather than convention and provides an essential guide to twenty-first century behaviour.