Gigabytes, exabytes (that’s one quintillion bytes) of data are sitting on servers across the world. So how can we start to access this explosion of information, this “big data,” and what can it tell us?   Erez Aiden and Jean-Baptiste Michel are two young scientists at Harvard who started to ask those questions. They teamed up with Google to create the Ngram Viewer, a Web-based tool that can chart words throughout the massive Google Books archive, sifting through billions of words to find fascinating cultural trends. On the day that the Ngram Viewer debuted in 2010, more than one million queries were run through it.   On the front lines of Big Data, Aiden and Michel realized that this big dataset—the Google Books archive that contains remarkable information on the human experience—had huge implications for looking at our shared human history. The tool they developed to delve into the data has enabled researchers to track how our language has evolved over time, how art has been censored, how fame can grow and fade, how nations trend toward war. How we remember and how we forget. And ultimately, how Big Data is changing the game for the sciences, humanities, politics, business, and our culture.

    In this much-anticipated book, Michael Tomasello weaves his twenty years of comparative studies of humans and great apes into a compelling argument that cooperative social interaction is the key to our cognitive uniqueness. Once our ancestors learned to put their heads together with others to pursue shared goals, humankind was on an evolutionary path all its own.Tomasello argues that our prehuman ancestors, like today's great apes, were social beings who could solve problems by thinking. But they were almost entirely competitive, aiming only at their individual goals. As ecological changes forced them into more cooperative living arrangements, early humans had to coordinate their actions and communicate their thoughts with collaborative partners. Tomasello's "shared intentionality hypothesis" captures how these more socially complex forms of life led to more conceptually complex forms of thinking. In order to survive, humans had to learn to see the world from multiple social perspectives, to draw socially recursive inferences, and to monitor their own thinking via the normative standards of the group. Even language and culture arose from the preexisting need to work together. What differentiates us most from other great apes, Tomasello proposes, are the new forms of thinking engendered by our new forms of collaborative and communicative interaction.A Natural History of Human Thinking is the most detailed scientific analysis to date of the connection between human sociality and cognition.

    Indeed texting is so widespread that many parents, teachers, and media pundits have been outspoken in their criticism of it. Does texting spell the end of western civilization? In this humorous, level-headed and insightful book, David Crystal argues that the panic over texting is misplaced. Crystal, a world renowned linguist and prolific author on the uses and abuses of English, here looks at every aspect of the phenomenon of text-messaging and considers its effects on literacy, language, and society. He explains how texting began, how it works, who uses it, and how much it is used, and he shows how to interpret the mixture of pictograms, logograms, abbreviations, symbols, and wordplay typically used in texting. He finds that the texting system of conveying sounds and concepts goes back a long way--to the very origins of writing. And far from hindering children's literacy, texting turns out to help it.Illustrated with original art by Ed MacLachlan, a popular cartoonist whose work has appeared in Punch, Private Eye, New Statesman, and many other publications, Txting: The Gr8 Db8 is entertaining and instructive--reassuring for worried parents and teachers, illuminating for teenagers, and fascinating for everyone interested in what's currently happening to language and communication.

    Covert information warfare is being waged by world powers, rogue states—such as Russia, China, Iran, and North Korea—and even terrorist groups like ISIS. This conflict has been designed to defeat and ultimately destroy the United States. This new type of warfare is part of the Information Age that has come to dominate our lives. In iWar, Bill Gertz describes how technology has completely revolutionized modern warfare, how the Obama administration failed to meet this challenge, and what we can and must do to catch up and triumph over this timely and important struggle.

    

    In Why Greatness Cannot Be Planned, Stanley and Lehman begin with a surprising scientific discovery in artificial intelligence that leads ultimately to the conclusion that the objective obsession has gone too far. They make the case that great achievement can't be bottled up into mechanical metrics; that innovation is not driven by narrowly focused heroic effort; and that we would be wiser (and the outcomes better) if instead we whole-heartedly embraced serendipitous discovery and playful creativity.Controversial at its heart, yet refreshingly provocative, this book challenges readers to consider life without a destination and discovery without a compass.

    Users hold the crypto keys to their own money and transact directly with each other, with the help of a P2P network to check for double-spending.https://bitcoin.org/bitcoin.pdf

    What makes Bitcoin so special? What sets Bitcoin apart from every other monetary asset that preceded it? What is a monetary asset in the first place? What is money? What is inflation? Who benefits from it? What is scarcity? Is Bitcoin's mining process wasteful? Is Bitcoin a religion or a rejection of religious beliefs? All of this and more, inside.

    For five years in his mid-twenties, he sailed on the BEAGLE around the world, exploring jungles, climbing mountains, trekking across deserts. With every new landfall, he had new adventures: he rode through bandit country, was thrown into jail by revolutionaries, took part in an armed raid with marines, survived two earthquakes, hunted and fished. He suffered the terrible cold and rain of Tierra del Fuego, the merciless heat of the Australian outback and the inner pangs of heartbreak. He also made the discoveries that finally led him to formulate his theory of Natural Selection as the driving force of evolution. The five-year voyage of the BEAGLE was the basis for all Darwin's later work; but it also turned him from a friendly idler into the greatest scientist of his century. Kevin Jackson is a writer, broadcaster and film-maker. His most recent book is Constellation of Genius: 1922 and All That Jazz (Farrar Strauss Giroux, 2013). He lives in Cambridge, England.

    They have dictated how we build, eat, communicate, wage war, create art, travel, and worship. Some, such as stone, iron, and bronze, lend their names to the ages. Others, such as gold, silver, and diamond, contributed to the rise and fall of great empires. How would history have unfolded without glass, paper, steel, cement, or gunpowder?The impulse to master the properties of our material world and to invent new substances has remained unchanged from the dawn of time; it has guided and shaped the course of history. Sass shows us how substances and civilizations have evolved together. In antiquity, iron was considered more precious than gold. The celluloid used in movie film had its origins in the search for a substitute for ivory billiard balls. The same clay used in the pottery of antiquity has its uses in todayâ€s computer chips.Moving from the Stone Age to the Age of Silicon, from the days of prehistoric survival to the cutting edge of nanotechnology, this fascinating and accessible book connects the worlds of minerals and molecules to the sweep of human history, and shows what materials will dominate the century ahead. 19 color illustrations

    "Addiction by Design" takes readers into the intriguing world of machine gambling, an increasingly popular and absorbing form of play that blurs the line between human and machine, compulsion and control, risk and reward.Drawing on fifteen years of field research in Las Vegas, anthropologist Natasha Dow Schull shows how the mechanical rhythm of electronic gambling pulls players into a trancelike state they call the "machine zone," in which daily worries, social demands, and even bodily awareness fade away. Once in the zone, gambling addicts play not to win but simply to keep playing, for as long as possible--even at the cost of physical and economic exhaustion. In continuous machine play, gamblers seek to lose themselves while the gambling industry seeks profit. Schull describes the strategic calculations behind game algorithms and machine ergonomics, casino architecture and "ambience management," player tracking and cash access systems--all designed to meet the market's desire for maximum "time on device." Her account moves from casino floors into gamblers' everyday lives, from gambling industry conventions and Gamblers Anonymous meetings to regulatory debates over whether addiction to gambling machines stems from the consumer, the product, or the interplay between the two."Addiction by Design" is a compelling inquiry into the intensifying traffic between people and machines of chance, offering clues to some of the broader anxieties and predicaments of contemporary life.

    It argued that classical Aboriginal society was more sophisticated than Australians had been led to believe because it resembled more closely the farming communities of Europe.In Farmers or Hunter-gatherers? Peter Sutton and Keryn Walshe ask why Australians have been so receptive to the notion that farming represents an advance from hunting and gathering. Drawing on the knowledge of Aboriginal elders, previously not included within this discussion, and decades of anthropological scholarship, Sutton and Walshe provide extensive evidence to support their argument that classical Aboriginal society was a hunter-gatherer society and as sophisticated as the traditional European farming methods.Farmers or Hunter-gatherers? asks Australians to develop a deeper understanding and appreciation of Aboriginal society and culture.

    But Neil Armstrong and Sally Ride would have never made history, and humankind would not have touched the stars, if not for the men and women on the ground who lit the fuse that launched the first rockets.Enthralled as a boy by the exploits of Flash Gordon and the novels of Robert Heinlein and Arthur C. Clarke—who put the science in science fiction—James French became one of the original unsung engineers of America’s groundbreaking space program. His fascinating memoir offers an up-close-and-technical look at building, testing, and perfecting the pioneering Saturn rockets and original lunar landing module, and he shares true tales, both humorous and harrowing, of life—and near death—on the front lines of scientific exploration.If you’ve ever said, “It’s not rocket science,” you’re right. It’s rocket engineering—and here’s your chance to marvel at how it changed the world and made it possible to explore all that lies beyond Earth. James R French graduated from MIT in 1958 with a degree of BSME Specializing in Propulsion. His first job was with Rocketdyne Division of North American Aviation where he worked on developmental testing of H-1 engines and combustion devices hardware for F-1 and J-2 engines used in Saturn 5. Mr. French has also worked at TRW Systems, where he was Lead Development Test Engineer on the Lunar Module Descent Engine, and Jet Propulsion Laboratory where he was Advanced Planetary studies Manager as well as Chief Engineer for the SP-100 Space Nuclear Power System and worked on Mariners 5, 6, 7, 8, and 9; Viking 1 & 2 and Voyager 1 & 2. . In 1986, he helped found American Rocket Co., a commercial launch company.Since 1987, Mr. French has been consultant to a variety of aerospace companies, SDIO, NASA, and USAF. He has participated in various startup companies in the private space flight arena and currently consults extensively to Blue Origin. Mr. French is co-author with Dr. Michael Griffin of the best-selling text Space Vehicle Design, published by AIAA. The second edition of the book has received the Summerfield Book Award for 2008. Mr. French is a Fellow of both AIAA and the British Interplanetary Society and a 50+ year member of AIAA. He has held several Technical Committee and other posts in AIAA. Cover design by Evan Twohy

    It's about states, armies and corporations. It's about orders from on high. Even history "from below" is often about trade unions and workers' parties. But what if that's simply because hierarchical institutions create the archives that historians rely on? What if we are missing the informal, less well documented social networks that are the true sources of power and drivers of change?The 21st century has been hailed as the Age of Networks. However, in The Square and the Tower, Niall Ferguson argues that networks have always been with us, from the structure of the brain to the food chain, from the family tree to freemasonry. Throughout history, hierarchies housed in high towers have claimed to rule, but often real power has resided in the networks in the town square below. For it is networks that tend to innovate. And it is through networks that revolutionary ideas can contagiously spread. Just because conspiracy theorists like to fantasize about such networks doesn't mean they are not real.From the cults of ancient Rome to the dynasties of the Renaissance, from the founding fathers to Facebook, The Square and the Tower tells the story of the rise, fall and rise of networks, and shows how network theory--concepts such as clustering, degrees of separation, weak ties, contagions and phase transitions--can transform our understanding of both the past and the present.Just as The Ascent of Money put Wall Street into historical perspective, so The Square and the Tower does the same for Silicon Valley. And it offers a bold prediction about which hierarchies will withstand this latest wave of network disruption--and which will be toppled.

    A few things you may not have known: • Gandhi was married at age thirteen! • Chinese fortune cookies are an American invention and were not eaten in China until the 1990s when they were advertised as “Genuine American Fortune Cookies.” • Bayer lost the trademark for aspirin (which they had held since 1897) as part of the reparations Germany was forced to pay after World War I. • The original idea for the electric chair came from an American dentist. For aspiring mindblowers and wanna-be know-it-alls, The Book of Origins is a treasure trove of trivia and fascinating facts guaranteed to entertain and enlighten.