McCoy, USMCIf you read one book in your lifetime on the warrior culture, this is that book. Active-duty Marine Colonel B. P. McCoy expertly relates his innermost thoughts and feelings, drawing on his mastery of personal leadership. Colonel McCoy understands the intangibles that make up our modern-day warriors, those young Americans on whom we place so much responsibility when we send them into harm's way.The author begins with the institutional design that leads some to believe that because of a manifestation of the American culture in which we're taught to kill from a young age through the use of video games, the task of a warrior would somehow be easily executed, based solely on these inequities. To the contrary, Colonel McCoy points out that the battlefield commander is hampered by the societal digression and the simple fact that young Americans can point a video weapon and kill, never feeling the true effects or suffering associated with actual combat. He explains that our culture is not that of predator, but more of prey. Through examples, he concludes that the American society places grave consequence on the taking of a human life, while we still require our young to bear arms against our enemies and to extinguish life. Only through superb training, conducted by passionate leaders, do our young Americans become moral warriors.Colonel McCoy describes the total cost of combat and the price paid by all who choose to become warriors. By pointing to positive training examples and keying on the effects of situational training—battle drills—conducted prior to and during combat, he successfully trained his Marines and developed the proper habits that would be the difference between life and death during combat. He directed his Marines to become "experts in the application of violence," without sacrificing their humanity. In the book, it became clear that he found the combination that allowed his men to achieve tactical superiority in every aspect.The essence of war is violence and the act of killing legitimate human targets without hesitation. To accomplish this, he instituted meaningful training and used his refined principles as a human being to guide him in the leadership and administration on the moral code that rules the field of battle. He is the perfect example of all that we hold dear in our warrior culture. He loved his men, showed them the right way through his personal example, guided his actions with passion and relayed his feelings to his men completely. He is quick to note his own shortcomings and how he overcame them and was the inspiration to the team that triumphed when all Marines survived the day.Emotionally riveting, The Passion of Command provides inside information into the warrior culture and allows one to grasp the complexities when hardening the mind, body, and spirit for the rigors of combat. Most find it difficult to communicate the human effects of combat to people who have never experienced the harsh realities associated with actually engaging an enemy. Colonel McCoy doesn't have that problem. He has opened the door and let the reader in

    Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”—Edward Bernays, PropagandaA seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891–1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed “engineering of consent.” During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would “Make the World Safe for Democracy.” The CPI would become the blueprint in which marketing strategies for future wars would be based upon.Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.This is the first reprint of Propaganda in over 30 years and features an introduction by Mark Crispin Miller, author of The Bush Dyslexicon: Observations on a National Disorder.

    

    Such is this work by Bob Babcock. What makes this work unique is that it is based upon his wartime writing as it occurred, without the softening of time and the refining of modern memory applied to past experience. In it you will find the thinking of a young officer as he struggles to take in all that he is responsible for while experiencing everything himself for the first time. It is an honest, unvarnished look at Soldiering in 1966-1967 and is as fine an example of the early American experience in Vietnam that one is likely to come across...” The personal account of Bob Babcock’s experiences as a platoon leader and executive officer with Bravo Company, 1st Battalion, 22nd Infantry Regiment, 4th Infantry Division in Vietnam in 1966 and 1967.

    It is a genuine, firsthand account of a one-year tour that shows how a soldier grew and matured from an awkward, bewildered, inexperienced, eighteen year-old country “bumpkin” from Kentucky, to a tough, battle hardened, fighting soldier. You will laugh, cry and stand in awe at the true life experiences shared in this memoir. The awfulness of battle, fear beyond description, the sorrow and anguish of losing friends, extreme weariness, the dealing with the scalding sun, torrential rain, cold, heat, humidity, insects and the daily effort just to maintain sanity were struggles faced virtually every day. And yet, there were the good times. There was the coming together to laugh, joke, and share stories from home. There was the warmth and compassion shown by men to each other in such an unreal environment. You will see where color, race or where you were from had no bearing on the tight-knit group of young men that was formed from the necessity to survive. What a “bunch” they were! ... then the return to home and all the adjustments and struggles to once again fit into a world that was now strange and uncomfortable. "Call Sign Dracula" is an excellent and genuine memoir of an infantry soldier in the Vietnam War.

    Rather than long lists of principles and ideas with explanations, this book teaches leadership concepts through captivating models, revealing the "hows" and "whys" of leaders making decisions during their most difficult hours. This approach of placing readers in the shoes of decision makers provides a realistic and gripping application of leadership principles. The book is designed to motivate a reader into becoming the kind of leader that will leave a stirring legacy-a Centurion Leader. New York Times bestselling author Colonel Jeff O'Leary (ret.) illuminates the defining moments of great leaders, including Julius Caesar, Joan of Arc, and Abraham Lincoln.

    

    He had access to the headquarters command post and the top-secret plans tent and spent most days at the elbow of Major General David H. Petraeus as he directed attacks on the cities of Najaf, Karbala, Hilla and, ultimately, southern Baghdad. This short book, written with a strong first-person narrative, will not only provide a unique insight into the course of events; using the microcosm of the 101st, Atkinson will also reveal much about the contemporary US military and the soldiers who compose it. In his unique hands this book is set to become a classic of war journalism and the only book to buy for an insider's account of America's war in Iraq.

    Interwoven with themes of brutality and faith, guilt and fear, helplessness and survival, the characters in these stories struggle to make meaning out of chaos. In "Redeployment", a soldier who has had to shoot dogs because they were eating human corpses must learn what it is like to return to domestic life in suburbia, surrounded by people "who have no idea where Fallujah is, where three members of your platoon died." In "After Action Report", a Lance Corporal seeks expiation for a killing he didn't commit, in order that his best friend will be unburdened. A Morturary Affairs Marine tells about his experiences collecting remains - of U.S. and Iraqi soldiers both. A chaplain sees his understanding of Christianity, and his ability to provide solace through religion, tested by the actions of a ferocious Colonel. And in the darkly comic "Money as a Weapons System", a young Foreign Service Officer is given the absurd task of helping Iraqis improve their lives by teaching them to play baseball. These stories reveal the intricate combination of monotony, bureaucracy, comradeship and violence that make up a soldier's daily life at war, and the isolation, remorse, and despair that can accompany a soldier's homecoming. Redeployment is poised to become a classic in the tradition of war writing. Across nations and continents, Klay sets in devastating relief the two worlds a soldier inhabits: one of extremes and one of loss. Written with a hard-eyed realism and stunning emotional depth, this work marks Phil Klay as one of the most talented new voices of his generation.

    In this updated and expanded 10th anniversary edition, internationally known leadership transition expert Michael D. Watkins gives you the keys to successfully negotiating your next move—whether you’re onboarding into a new company, being promoted internally, or embarking on an international assignment.In The First 90 Days, Watkins outlines proven strategies that will dramatically shorten the time it takes to reach what he calls the "breakeven point" when your organization needs you as much as you need the job. This new edition includes a substantial new preface by the author on the new definition of a career as a series of transitions; and notes the growing need for effective and repeatable skills for moving through these changes. As well, updated statistics and new tools make this book more reader-friendly and useful than ever.As hundreds of thousands of readers already know, The First 90 Days is a road map for taking charge quickly and effectively during critical career transition periods—whether you are a first-time manager, a mid-career professional on your way up, or a newly minted CEO.

    Uncover their mesmerizing, realistic stories of combat, courage, and distress in readable and balanced stories told from the front lines.Witness the creation of new technologies of destruction: tanks, planes, and submarines; machine guns and field artillery; poison gas and chemical warfare. It introduced U-boat packs and strategic bombing, unrestricted war on civilians and mistreatment of prisoners.World War I reduced Europe’s mightiest empires to rubble, killed twenty million people, and cracked the foundations of our modern world. In its wake, empires toppled, monarchies fell, and whole populations lost their national identities.If you like gripping, authentic accounts of life and combat during WWI, then you won't want to miss WWI: Tales from the Trenches.

     Attu was the westernmost island in the Aleutian chain, located one thousand miles from Alaska, and subject to brutal weather all year round. Prior to the war it had been home to two Americans and forty-five Aleut hunters and their families, but in June 1942 the Japanese had seized the island and now had over two-thousand troops on the barren island threatening the security of the U.S. mainland. The Battle of the Komandorski Islands in the Bering Sea on March 26, 1943, cleared the way for attempt to retake the island of Attu. Code-named Operation Landgrab, the U.S. military planned for the invasion to take place in May. Army planners had initially thought this would be a quick operation, but instead of being a short invasion it dragged on for over two weeks. The Japanese had realized that their options were limited and so launched a last-ditch banzai charge against the American frontline that was suffering from brutal Arctic conditions, equipment failures and food shortages. Although the U.S. military was able to recapture the island it had cost the lives of over five hundred American soldiers. Robert J. Mitchell, Sewell T. Tyng and Nelson Drummond’s book The Capture of Attu provides fascinating insight into this ferocious conflict. Part One of the book provides an overview of the military campaign while Part Two provides personal narratives of the soldiers who fought. This book attempts to put the reader on the battlefield with the ground soldier. Men who fought on Attu, officers and enlisted men, told their stories to Lieutenant Robert J. Mitchell of the 32d Infantry, one of the regiments engaged. These stories tell of the discomforts and perils, the failures and successes, the fear and courage, the many fights between small groups and the occasional humor, of which battle consists. Robert J. Mitchell served as a lieutenant in the US Army's 7th Infantry Division in World War II, being stationed on Attu Island off of Alaska as well as other areas of the Pacific. He was shot in the chest while on Attu and carried the bullet for the rest of his life. While recuperating, he wrote the stories of the other men in his hospital tent. For this he was made an aide to the general in charge of media for the rest of the war. He passed away in 1992. His co-authors Sewell T. Tyng and Nelson Drummond also served on Attu and passed away in 1946 and 1999 respectively. Their book The Capture of Attu was first published in 1944.

    Another carrier was nearly ready for launch when the news arrived, so the navy changed her name to Lexington, confusing the Japanese.The men of the original "Lady Lex" loved their ship and fought hard to protect her. They were also seeking revenge for the losses sustained at Pearl Harbor. Crippling attacks by the Japanese left her on fire and dead in the water. A remarkable 90 percent of the crew made it off the burning decks before Lexington had to be abandoned. In all the annals of the Second World War, there is hardly a battle story more compelling.Lexington's legacy did not end with her demise, however. Although the battle was deemed a tactical success for the Japanese, it turned out to be a strategic loss: For the first time in the war, a Japanese invasion force was forced to retreat.The lessons learned by losing the Lexington at Coral Sea impacted tactics, air wing operations, damage control, and ship construction. Altogether, they forged a critical, positive turning point in the war. The ship that ushered in and gave birth to a new era in naval warfare might be gone, but fate decreed that her important legacy would live on.

    We are living in an age of conflict: Russia's resurgence and China's rise, global terrorism, international criminal empires, climate change and dwindling natural resources.But while the West has been playing the same old war games, the enemy has a new strategy.The rules have changed, and we are dangerously unprepared. Former paratrooper Sean McFate has been on the front lines of conflict, and seen first-hand the horrors of battle. As a Professor of Strategy, he understands the complexity of the current military situation. In this new age of war:· Plausible deniability is more potent than firepower · Russia has become a disinformation superpower, twisting the West's perception of reality· Sanctions are blunt instruments that starve only the masses, not the elite· Victory will belong to the cunning, not the strong· New types of world powers will ruleLearn how to triumph in the coming age of conflict in ten new rules. Adapt and we can prevail. Fail, and size and strength won't protect us.This is The Art of War for the 21st century.__________'Some of what he says makes more sense than much of what comes out of the Pentagon and the Ministry of Defence' Max Hastings, Sunday Times'Thought-provoking' Johnathon Evans, Former Head of MI5'Fascinating and disturbing' Economist

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