Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years - the rise of personalization. In this groundbreaking investigation of the new hidden Web, Pariser uncovers how this growing trend threatens to control how we consume and share information as a society-and reveals what we can do about it.Though the phenomenon has gone largely undetected until now, personalized filters are sweeping the Web, creating individual universes of information for each of us. Facebook - the primary news source for an increasing number of Americans - prioritizes the links it believes will appeal to you so that if you are a liberal, you can expect to see only progressive links. Even an old-media bastion like "The Washington Post" devotes the top of its home page to a news feed with the links your Facebook friends are sharing. Behind the scenes a burgeoning industry of data companies is tracking your personal information to sell to advertisers, from your political leanings to the color you painted your living room to the hiking boots you just browsed on Zappos.In a personalized world, we will increasingly be typed and fed only news that is pleasant, familiar, and confirms our beliefs - and because these filters are invisible, we won't know what is being hidden from us. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation, and the democratic exchange of ideas.While we all worry that the Internet is eroding privacy or shrinking our attention spans, Pariser uncovers a more pernicious and far-reaching trend on the Internet and shows how we can - and must - change course. With vivid detail and remarkable scope, The Filter Bubble reveals how personalization undermines the Internet's original purpose as an open platform for the spread of ideas and could leave us all in an isolated, echoing world.

    The same ones he used to build a Top SEO Agency in London. 7 Years & 500 clients later, he hands you the Playbook."SEO For 2020 Onwards"Is This You?Total SEO Virgin?Entrepreneur?Business or Blog Owner with Big Plans?Or Perhaps THIS is You...Mom & Pop store ownerHard worker in need of technical knowledgeFrustrated Google Ads spenderSEO professional looking for time-saving hacksAffiliate marketerSEO forum & blog reader in need of some structure...If So, This Book Was Written For You"Features FREE Video Series + SEO Blueprint"What Does This Book Deliver?Over 3 hours of invaluable 'walk through' video tutorials to SHOW you what to do, as well provide you with a step-by-step, week-by-week SEO Blueprint and Checklist.If you've got a solid work ethic, you're eager to learn, and your business model is sound, '3 Months to No.1' will give you all the tools and know-how required to get your website to the very top of Google where the profit is. Through a refreshingly no-nonsense plain English approach to SEO, successful London SEO Agency owner Will Coombe unveils how to...Discover SEO's greatest secret - that it isn't rocket science!Save thousands by doing SEO yourself, or with your in-house teamFilter profitable traffic to your siteLearn what on earth to do with your social mediaEffectively direct and monitor people doing SEO for youGain the industry knowledge to call out anyone full of 'BS'Who is Will Coombe?Before co-founding a successful Digital Marketing Agency in London over 7 years ago, Will Coombe flew passengers round the world for a living. Working for a major UK Airline he helped over 250,000 people reach their final destination. In the end though, his was Google. Now a professional speaker on the subject of making businesses profitable through SEO, Will reveals how and why he went from 'airline', to 'online'; and how you too can leverage his years of experience getting clients' websites to the very top of Google.He may have hung up his wings, but Will's years of experience making technical jargon easily accessible to anyone who entered his cockpit is put to good use in '3 Months to No.1'."Learn. Take Action. Get Results."A Carefully Curated SEO Guide for 2020 OnwardsThis book doesn't hold 'secrets' you can't find scattered throughout the Internet. Instead, it cuts through the noise and guides you to the ultimate return on time investment for SEO. It tells you what to focus on and when. '3 Months to No.1' finally gives you a step-by-step Playbook. One with the fresh and down to earth approach of someone who came from no background in SEO or digital marketing at all."How High Will Your Revenue Go in 12 Weeks?"You'll Discover...- Online marketing 101- Personal advice for your business- How to uncover money-making keywords- Configuring WordPress for SEO success- How to nail the technical elements- How to win links- A crash course in content marketing- Social media account use (finally!)- SEO if you're a local business- eCommerce SEO (inc. Shopify, Magento, & WooCommerce)- Google penalty diagnosis & avoidance- Why it's quicker to go 'white hat' and not try to cheat Google- + more..."Grab a Copy Now..."

    In straightforward language, the author Shows how to easily set clear expectations for visitors' behavior Presents guidelines for when and how to intervene when someone violates the code of conduct, including tips for approaching an unruly patron Offers instruction on keeping persistent troublemakers under control or permanently barred from the library Gives library staff tools for communicating effectively with its security professionals, including examples of basic documentation The Black Belt Librarian arms librarians with the confidence and know-how they need to maintain a comfortable, productive, and safe environment for everyone in the library.

    Eberhart (Senior Editor of "American Libraries" magazine for the American Library Association) provides a complete understanding of library functions, orders, procedures, and perspectives focused on people, materials, guidelines, technology, operations, funding, staff development, issues, diversity, the internet, and librarians.

    The authors identify 10 qualities, attributes, and skills that help to explain Lincoln's effectiveness, despite seemingly insurmountable odds:1. Implementing and sustaining a mission and vision with focused and profound clarity2. Communicating ideas effectively with precise and straightforward language3. Building a diverse and competent team to successfully address the mission4. Engendering trust, loyalty, and respect through humility, humor, and personal example5. Leading and serving with emotional intelligence and empathy6. Exercising situational competence and responding appropriately to implement effective change7. Rising beyond personal and professional trials through tenacity, persistence, resilience, and courage8. Exercising purposeful visibility9. Demonstrating personal growth and enhanced competence as a lifetime learner, willing to reflect on and expand ideas10. Believing that hope can become a realityChapters devoted to each element explore the historical record of Lincoln's life and actions, then discuss the implications for modern educators. End-of-chapter exercises provide a structure for reflection, analysis of current behaviors, and guidance for future work, so that readers can create their own path to success--inspired by the example of one of the greatest leaders of all time.

    In 50 Things to Go Further with Google Classroom: A Student-Centered Approach, authors and educators Alice Keeler and Libbi Miller offer inspiration and resources to help you create a digitally rich, engaging, student-centered environment. They show you how to tap into the power of individualized learning that is possible with Google Classroom.

    Now, they will be able to buy a version of this national bestseller written specifically for teachers.What do great teachers do differently? What separates the top teachers from all the rest? As educators — and American society in general — continue to struggle with how to improve schools in the U.S., these questions become more pressing than ever before. At the heart of any education system — beyond principals, administrators and school boards — is the teacher. Their role is so essential that Gallup has, for decades, directed some of the leading thinkers in education and psychology to uncover what makes a teacher great. Written by two educators with a combined 70 years of experience in both classroom teaching and consulting with leaders of America’s schools, Teach With Your Strengths reveals the essential truths Gallup’s research has uncovered. But it zeroes on these monumental findings: While their styles and approaches may differ, all great teachers make the most of their natural talents. And, great teachers don’t strive to be well-rounded. They know that “fixing their weaknesses” doesn’t work — it only produces mediocrity. Worse, it diverts time and attention from what they naturally do well. In Teach With Your Strengths, readers will hear from great teachers — what they do differently, how they handle problem students, how they battle intractable school bureaucracies, and how they break through and inspire even the most troubled young people. The book also shows that the best teachers take unorthodox approaches to education that are sure to stir controversy and attention — especially among other educators. Teach With Your Strengths includes access to Gallup’s online CliftonStrengths assessment that reveals the reader’s top five strengths, and the book explains how they can put those strengths to work in the classroom. As America’s educators read this groundbreaking book, they’ll discover their own innate talents as teachers. And they’ll learn how to liberate those talents to inspire the next generation of students.

    Can small artists still thrive in the Internet era? Can giant record labels avoid alienating their audiences? This is a book about the pitfalls and the opportunities that creative industries (and individuals) are confronting today — about how the old models have failed or found new footing, and about what might soon replace them. An essential read for anyone with a stake in the future of the arts, Information Doesn’t Want to Be Free offers a vivid guide to the ways creativity and the Internet interact today, and to what might be coming next.

    With passion and humor, acclaimed author and internationally respected literacy expert Mem Fox tells readers how she herself became aware of the astonishing effects that reading aloud and bonding through books have on very young children.She speaks of when, where, and why to read aloud and demonstrates how to read aloud to best effect and how to get the most out of a read-aloud session. She walks readers through the three secrets of reading which together make reading possible. She gives guidance on defining, choosing, and finding good books and closes with tips on dealing effectively with the challenges that sometimes arise when children are learning to read.Filled with practical advice, activities, and inspiring true read-aloud miracles, this book is a must for every parent-and for anyone interested in how children learn to read.

    The only reference text to identify the top resources in major subject areas and genres, it shows students how to approach the reference query by matching specific types of questions to the most appropriate format (when answering questions that require handy facts, for example, go first to ready reference sources; for questions about current events and issues, start with indexes). The book begins with the essentials -- interviewing patrons, determining the information need, and developing a basic search strategy. It then gives a thorough overview of the materials, print and electronic, most frequently used to answer questions -- from government information to bibliographic resources, dictionaries, encyclopedias, biographical information sources, atlases, and more. A section on special topics in reference includes chapters on when and how to use the Internet as a reference tool, suggestions on user instruction at the reference desk, and reader's advisory work, as well as a chapter on service to children and youth authored by acclaimed expert Mary K. Chelton. Finally, the book addresses reference management basics: selection and evaluation of material, management of the reference department, assessing and improving reference services, and future trends. Guided by an advisory board and a focus group, the authors have achieved an ideal balance between practical elements and guiding principles. This landmark text is sure to be of interest to LIS educators, students, and both novice and experienced reference professionals.

    At the heart of the story of libraries and books is the story of the reader, who also has changed from era to era. Profusely illustrated, with fascinating is a comprehensive look at libraries that will interest book lovers and librarians.

    The eight modules are organized around the UbD Template Version 2.0 and feature components similar to what is typically provided in a UbD design workshop, including--* Discussion and explanation of key ideas in the module;* Guiding exercises, worksheets, and design tips;* Examples of unit designs;* Review criteria with prompts for self-assessment; and* A list of resources for further information.This guide is intended for K-16 educators--either individuals or groups--who may have received some training in UbD and want to continue their work independently; those who've read Understanding by Design and want to design curriculum units but have no access to formal training; graduate and undergraduate students in university curriculum courses; and school and district administrators, curriculum directors, and others who facilitate UbD work with staff. Users can go through the modules in sequence or skip around, depending on their previous experience with UbD and their preferred curriculum design style or approach. Unit creation, planning, and adaptation are easier than ever with the accompanying downloadable resources, including the UbD template set up as a fillable PDF form, additional worksheets, examples, and FAQs about the module topics that speak to UbD novices and veterans alike.

    The authors give teachers criteria for evaluating books of all genres.

    Grassian and Joan R. Kaplowitz have revised, expanded, and updated their comprehensive guide to the theory and practice of library instruction. This second edition covers all aspects and modes of information literacy instruction, including history and psychology, as well as how to create and design teaching materials, how to use new technology to support pedagogy, and how to utilize new developments in the field since the publication of the previous edition. The recommended readings and exercises at the end of each chapter help put ideas and concepts into practice. The companion CD-ROM includes institutional and library mission statements related to information literacy, a table listing pros and cons of assessment tools, a brief overview of learning styles table, examples of minimalist documentation, a sample PowerPoint slide show, a sample class outline, a two-minute yoga exercise, suggestions for further reading and the complete book bibliography, both with links to web pages.

    In this revised edition that includes coverage of new Web 2.0 and Web 3.0 tools, tablets, and omnipresent wireless devices, Burke demonstrates how to successfully conceptualize, purchase, implement and maintain a library's invaluable tech assets. Highlights in this eagerly anticipated edition include enhanced coverage of e-books and cloud computing. This comprehensive resource should be at the top of the list for any current or future library professional looking to stay at the forefront of technological advancement.