What it does require is some knowledge of the tricks and techniques that make words stick.   In Word Hero, Jay Heinrichs rescues the how-to of verbal artistry from cobwebbed textbooks and makes it entirely fresh – even a little mischievous.  Fear not: on offer here are not dry, abstract ideas couched in academic jargon.  Rather, Heinrichs takes you on an amusing – and amazingly helpful – tour of the mechanisms that make powerful language work.  You’ll learn how to slyly plant your words in people’s heads and draw indelible verbal pictures by employing such tools as “crashing symbols,” “rapid repeaters,” “Russian Dolls” and even the powers of Mr. Potato Head.   With those tools and others tucked in your utility belt, you might not immediately achieve “wordsmith immortality” but you will become a better speaker, writer, and raconteur…and long after people have forgotten everything else, they’ll remember your priceless lines.

    Since then, the ways we process written language have changed dramatically with many concerned about both their own changes and that of children. New research on the reading brain chronicles these changes in the brains of children and adults as they learn to read while immersed in a digitally dominated medium.Drawing deeply on this research, this book comprises a series of letters Wolf writes to us—her beloved readers—to describe her concerns and her hopes about what is happening to the reading brain as it unavoidably changes to adapt to digital mediums. Wolf raises difficult questions, including:Will children learn to incorporate the full range of "deep reading" processes that are at the core of the expert reading brain?Will the mix of a seemingly infinite set of distractions for children’s attention and their quick access to immediate, voluminous information alter their ability to think for themselves?With information at their fingertips, will the next generation learn to build their own storehouse of knowledge, which could impede the ability to make analogies and draw inferences from what they know?Will all these influences, in turn, change the formation in children and the use in adults of "slower" cognitive processes like critical thinking, personal reflection, imagination, and empathy that comprise deep reading and that influence both how we think and how we live our lives?Will the chain of digital influences ultimately influence the use of the critical analytical and empathic capacities necessary for a democratic society?How can we preserve deep reading processes in future iterations of the reading brain?Who are the "good readers" of every epoch?Concerns about attention span, critical reasoning, and over-reliance on technology are never just about children—Wolf herself has found that, though she is a reading expert, her ability to read deeply has been impacted as she has become, inevitably, increasingly dependent on screens.Wolf draws on neuroscience, literature, education, technology, and philosophy and blends historical, literary, and scientific facts with down-to-earth examples and warm anecdotes to illuminate complex ideas that culminate in a proposal for a biliterate reading brain. Provocative and intriguing, Reader, Come Home is a roadmap that provides a cautionary but hopeful perspective on the impact of technology on our brains and our most essential intellectual capacities—and what this could mean for our future.

    This handy paperback dictionary is designed to meet the needs of the growing number of people now learning tospeak Hindi. It provides translations for over 36,000 headwords, using illustrative material to show words in use. Students of Hindi and South Asian studies of all kinds will find extensive coverage of historical Hindi, together with the most up-to-date colloquial and literary vocabulary. In addition, the Urdu vocabulary of Hindi is well represented. Providing contemporary, idiomatic Hindi and English, TheOxford Hindi-English Dictionary is the perfect reference guide for students, businesspeople, and travelers alike.

    With humor and insight, Melissa Mohr takes readers on a journey to discover how "swearing" has come to include both testifying with your hand on the Bible and calling someone a *#$&!* when they cut you off on the highway. She explores obscenities in ancient Rome and unearths the history of religious oaths in the Middle Ages, when swearing (or not swearing) an oath was often a matter of life and death. Holy Sh*t also explains the advancement of civility and corresponding censorship of language in the 18th century, considers the rise of racial slurs after World War II, examines the physiological effects of swearing and answers a question that preoccupies the FCC, the US Senate, and anyone who has recently overheard little kids at a playground: are we swearing more now than people did in the past?A gem of lexicography and cultural history, Holy Sh*t is a serious exploration of obscenity.

    It covers topics such as plurals and literary technique, distinctions among like words (homonyms and synonyms), and the use of foreign terms.This book is intended for general; students and teachers of English; anyone wanting guidance on the correct use of English.

    He later said that he had learned more in those two years than in any other equal part of his life. The Ring of Words reveals how his professional work on the Oxford English Dictionary influenced Tolkien's creative use of language in his fictional world. Here three senior editors of the OED offer an intriguing exploration of Tolkien's career as a lexicographer and illuminate his creativity as a word user and word creator. The centerpiece of the book is a wonderful collection of word studies which will delight the heart of Ring fans and word lovers everywhere. The editors look at the origin of such Tolkienesque words as hobbit, mithril, Smeagol, Ent, halfling, and worm (meaning dragon). Readers discover that a word such as mathom (anything a hobbit had no immediate use for, but was unwilling to throw away) was actually common in Old English, but that Mithril, on the other hand, is a complete invention (and the first Elven word to have an entry in the OED). And fans of Harry Potter will be surprised to find that Dumbledore (the name of Hogwart's headmaster) was a word used by Tolkien and many others (it is a dialect word meaning bumblebee). Few novelists have found so much of their creative inspiration in the shapes and histories of words. Presenting archival material not found anywhere else, The Ring of Words offers a fresh and unexplored angle on the literary achievements of one of the world's most famous and best-loved writers.

    The intriguing origins of hundreds of unusual words and expressions are here, organized in a handy alphabetical format. Useful for reference and fun just for browsing. Why Do We Say It? is also a great way to expand your vocabulary and enjoy doing it.

    Throughout, the emphasis is on promoting a plain English style. This little book can help you communicate more effectively by showing you how to enliven your sentences.

    This book provides a brief yet comprehensive introduction to the field. It explores how sociolinguistics is linked to other disciplines such as history, politics and gender studies.

    For four decades, he has worked for newspapers, from the Sun to the Financial Times, from local weeklies that sold a few thousand copies to the Guardian, with its global readership of nine million, turning the sow's ear of rough-and-ready reportage into a passable imitation of a silk purse.The chaos might be sloppy syntax, a disregard for grammar or a fundamental misunderstanding of what grammar is. It could be an adherence to "rules" that have no real basis and get in the way of fluent, unambiguous communication at the expense of ones that are actually useful. Clear, honest use of English has many enemies: politicians, business and marketing people, local authority and civil service jargonauts, rail companies, estate agents, academics ... and some journalists. This is the book to help defeat them.

    With great detail and care, Garner explains what legalese is, how it can be simplified, and how far legal writers can go in simplifying it. The topics are alphabetically arranged for ease of reference: simply look up any phrase or grammatical category you're interested in, and you're likely to find the final word on the subject. Shortly after the completion of this massively expanded second edition, the late Charles Alan Wright said: The first edition of this book has been praised around the world as both the most reliable guide to legal usage and the most fascinating to read. The second edition outdoes even its predecessor.

    Avoidingtraditional thesauruses’ mundane synonym choices,Peter E. Meltzer puts each word—whether it’s protrepic,apostrophize, iracund, or emulous—in context by usingexamples from a broad range of contemporary books,periodicals, and newspapers. His new introductionmakes the case for why we should widen our vocabularyand use the one right word. This groundbreakingthesaurus remains a unique venture, one that enrichesyour writing while helping you find the perfect word.

    Some are arcane, some simply hilarious—and one editor, Carol Fisher Saller, reads every single one of them. All too often she notes a classic author-editor standoff, wherein both parties refuse to compromise on the "rights" and "wrongs" of prose styling: "This author is giving me a fit." "I wish that I could just DEMAND the use of the serial comma at all times." "My author wants his preface to come at the end of the book. This just seems ridiculous to me. I mean, it’s not a post-face."In The Subversive Copy Editor, Saller casts aside this adversarial view and suggests new strategies for keeping the peace. Emphasizing habits of carefulness, transparency, and flexibility, she shows copy editors how to build an environment of trust and cooperation. One chapter takes on the difficult author; another speaks to writers themselves. Throughout, the focus is on serving the reader, even if it means breaking "rules" along the way. Saller’s own foibles and misadventures provide ample material: "I mess up all the time," she confesses. "It’s how I know things."Writers, Saller acknowledges, are only half the challenge, as copy editors can also make trouble for themselves. (Does any other book have an index entry that says "terrorists. See copy editors"?) The book includes helpful sections on e-mail etiquette, work-flow management, prioritizing, and organizing computer files. One chapter even addresses the special concerns of freelance editors.Saller’s emphasis on negotiation and flexibility will surprise many copy editors who have absorbed, along with the dos and don’ts of their stylebooks, an attitude that their way is the right way. In encouraging copy editors to banish their ignorance and disorganization, insecurities and compulsions, the Chicago Q&A presents itself as a kind of alter ego to the comparatively staid Manual of Style. In The Subversive Copy Editor, Saller continues her mission with audacity and good humor.

    Get ready for hundreds of pages filled with surprising revelations, inside information, obscure trivia, and universal cosmic destruction. This legend of localization doesn’t stink!

    Searching for signs of acceptance and belonging, we find signs of disapproval and rejection. Why do the seeds of family love so often yield a harvest of criticism and judgment? In I Only Say This Because I Love You, Tannen shows how important it is, in family talk, to learn to separate word meanings, or messages, from heart meanings, or metamessages — unstated but powerful meanings that come from the history of our relationships and the way things are said. Presenting real conversations from people's lives, Tannen reveals what is actually going on in family talk, including how family conversations must balance the longing for connection with the desire for control, as we struggle to be close without giving up our freedom.This eye-opening book explains why grown women so often feel criticized by their mothers; and why mothers feel they can't open their mouths around their grown daughters; why growing up male or female, or as an older or younger sibling, results in different experiences of family that persist throughout our lives; and much, much more. By helping us to understand and redefine family talk, Tannen provides the tools to improve relationships with family members of every age.