Book picks similar to
Marketing Public Relations by Gaetan T. Giannini
media
non-fiction
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business
Grooming the Next Generation for Success: Proven Strategies for Raising the Next Generation of Leaders
Dani Johnson - 2009
It is easy and helps parents become more successful too! Mother of five and successful entrepreneur Dani Johnson has coached and mentored tens of thousands of clients to become successful and without exception, their biggest stumbling blocks to achievement were the things they learned while they were kids. Dani is uniquely qualified to write this book because of her first hand perspective and experience as a success coach and speaker. The book will help adults discover solutions to why they have struggled throughout their lives to reach the success they desire and also show them how to groom their own kids for success in life. Grooming the Next Generation for Success is jam packed with easy-to-understand and apply principles and proven practices that give parents, and anyone involved with young people, practical ways to raise children who are successful now and will continue to be as adults. Teaching virtues such as respect, honor, obedience, and financial responsibility while young guarantees lifestyle success in adulthood. Instead of fumbling through life, success becomes a natural occurrence rather than an accident that they hopefully run into.
Life's a Pitch: What the World's Best Sales People Can Teach Us All
Philip Delves Broughton - 2012
Their stories are at once insightful, human and humorous. Delves Broughton reveals the ingredients needed to make a perfect sale, and show us how commercial genius might live in all of us. At every step of this journey we learn that selling - be it a product, person or even an idea - is something we all do every day. We are always pitching and presenting, trying to persuade people to accept us. Master the art of the sale and you will master the art of life.
No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing
Jason Falls - 2011
Start using it strategically. Identify specific, actionable goals. Apply business discipline and proven best practices. Stop fearing risks. Start mitigating them. Measure performance. Get results. You can. This book shows you how. Jason Falls and Erik Deckers serve up practical social media techniques and metrics for building brands, strengthening awareness, improving service, optimizing R&D, driving better leads--and closing more sales. "Conversations" and "communities" are wonderful, but they're not enough. Get this book and get what you really want from social media: profits. Think social media's a passing fad? Too risky? Just a toy? Too soft and fuzzy? Not for your business? Wake up! It's where your customers are. And it ain't going away. Does that suck? No. It doesn't. Do social media right, and all those great business buzzwords come true. Actionable. Measurable. And...wait for it...here comes the big one. Profitable. Damn profitable. Want to know how to do it right? We'll show you. And, yeah, we know how because we've done it. This is the bullshit-free, lie-free, fluff-free, blessedly non-New-Age real deal. You're going to learn how to use social media to deliver absolutely killer customer service. How to R&D stuff people actually want. Develop scads of seriously qualified leads. You'll figure out what you want. You know, the little things like profits, market share, loyalty, and brand power. You'll figure out how to measure it. And then you'll go get it. One more thing. We know what scares you about social media. Screwing up (a.k.a., your mug on the front page of The Wall Street Journal). So we'll tell you what to do so that won't happen. Ever. No B.S. in this book. Just facts. Metrics. Best practices. Stuff to warm the hearts of your CFO, CEO, all your C-whatevers. And, yeah, you. So get your head out from under the pillow. Get your butt in gear. Let's go make some money.
Salary Tutor: Learn the Salary Negotiation Secrets No One Ever Taught You
Jim Hopkinson - 2011
Using these ten steps, you will be able to confidently and effectively negotiate your salary. With helpful tips and questions throughout, this book gives readers the tools to conquer "the evil HR lady." While other books or websites might list a few standard bullet points on the subject from an expert in the HR field, Jim takes a "novel approach," weaving interesting stories, case studies, graphs, humor, and personal experience to make the topic come alive. The book also educates the reader on:Discovering the two simple - but vital - questions you need to answer for successHarnessing your social media network to gather valuable informationMastering successful FBI negotiation techniques to your advantageCreating a one-of-a-kind document to secure the highest salary rangeUsing Jim's "Right back at Ya" Method to regain control of an interview
Scalper: Inside the World of a Professional Ticket Broker
Clancy Martin - 2011
10 1/2 lessons from Experience: Perspectives on Fund Management
Paul Marshall - 2020
Google AdWords for Beginners: A Do-It-Yourself Guide to PPC Advertising
Corey Rabazinski - 2015
Google's AdWords platform enables you to create pay-per-click advertisements that appear as 'sponsored links' when someone searches for content related to your product or service. You bid for the position to place your ad, and you only pay when someone clicks. It's that simple. If used correctly, AdWords can garner higher targeted traffic, which in turn will increase your conversion rates and profits. So, AdWords will definitely help your business, but you have no idea how to utilize them. What should you do? Take a couple of hours to read this book. Google AdWords for Beginners is designed to teach you the fundamentals of AdWords, how it works, why it works, and the proven techniques that you can use to make it work for you and your business. Additionally, this book details an eight-step blueprint that has consistently delivered positive results for companies. Upon completion, you'll be armed with the knowledge to launch profitable campaigns or drastically improve an existing one.
ACA Ethical Standards Casebook
Barbara Herlihy - 1989
The 6th edition reflects the latest changes in the 2005 ACA Code of Ethics and how to apply these standards in work with diverse clients.
Leadership is Hell: How to Manage Well - And Escape with your Soul
Rob Asghar - 2014
This book punctures that misguided myth—and it will liberate you from others’ expectations and from your own illusions about success. This book is a practical manual for leading the right way and for the right reasons. It explores how to identify and overcome the blind spots that may be hurting your career; whether you have the right mindset for the kind of success that you’re seeking; how to develop just the right amount of “healthy ego” to make an impact; and how to make an impact on the world in a way that’s true to who you are (be forewarned, this might involve a completely different path than your current one). This book will take you on a journey, showing you famous figures from history and the present—some who got it right, and some who didn’t. You’ll look at seven roads to hell within the world of leadership, and seven roads out of hell, to guide you safely to a meaningful legacy. All royalties support the University of Southern California’s Neighborhood Academic Initiative to prepare local urban schoolchildren for college.
PHR/SPHR Professional in Human Resources Certification Study Guide
Sandra M. Reed - 2012
The new Professional in Human Resources (PHR) and Senior Professional in Human Resources (SPHR) exams from the Human Resources Certification Institute (HRCI) reflect the evolving industry standards for determining competence in the field of HR. This new edition of the leading PHR/SPHR Study Guide reflects those changes. Serving as an ideal resource for HR professionals who are seeking to validate their skills and knowledge, this updated edition helps those professionals prepare for these challenging exams.Features study tools that are designed to reinforce understanding of key functional areasProvides access to bonus materials, including a practice exam for the PHR as well as one for the SPHR. Also includes flashcards and ancillary PDFsAddresses key topics such as strategic management, workforce planning and employment, compensation and benefits, employee and labor relations, and Occupational Safety and Health Administration regulationsThis new edition is must-have preparation for those looking to take the PHR or SPHR certification exams in order to strengthen their resume.
Of Moose and Men: A Skewed Look at Life in Alaska
A.E. Poynor - 1999
E. Poynor. For less than twenty percent of what you paid for that grande maple-choco-frappa-machacino latte you'll spew out your nose while reading this book, you can learn about an aspect of Alaska most people never think about: everyday life in Alaska. Of Moose and Men: A Skewed Look at Life in Alaska provides a unique insight into the Land of the Midnight Sun, where laughing about the trials unique to the country is better than giving up.
Gosnell's Babies: Inside the Mind of America's Most Notorious Abortion Doctor
Steve Volk - 2013
That distinction belongs to Gosnell's Babies." — Alexander Nazaryan, The Atlantic Wire"Very well written ... A must-read for anybody who followed this case." — Jake Tapper, CNNIn this chilling tale set against the backdrop of one of the most controversial issues of our times, award-winning journalist Steve Volk tells the decades-long saga of Kermit Gosnell — the abortion doctor whose clinic in a poor section of Philadelphia was revealed to be a house of horrors.Volk — the only journalist to speak to Gosnell since his conviction and imprisonment — brings the eccentric doctor to life, detailing his past in the early days of the abortion-rights movement and getting him to reveal, for the first time ever, why he did what he did. Was Gosnell a monster, or something else?Volk's powerful storytelling gives us a definitive understanding of a complex character, a horrific case, and a divisive issue.
Business Chemistry: Practical Magic for Crafting Powerful Work Relationships
Kim Christfort - 2018
Based on extensive research and analytics, plus years of proven success in the field, the Business Chemistry framework provides a simple yet powerful way to identify meaningful differences between people’s working styles. Who seeks possibilities and who seeks stability? Who values challenge and who values connection? Business Chemistry will help you grasp where others are coming from, appreciate the value they bring, and determine what they need in order to excel. It offers practical ways to be more effective as an individual and as a leader. Imagine you had a more in-depth understanding of yourself and why you thrive in some work environments and flounder in others. Suppose you had a clearer view on what to do about it so that you could always perform at your best. Imagine you had more insight into what makes people tick and what ticks them off, how some interactions unlock potential while others shut people down. Suppose you could gain people’s trust, influence them, motivate them, and get the very most out of your work relationships. Imagine you knew how to create a work environment where all types of people excel, even if they have conflicting perspectives, preferences and needs. Suppose you could activate the potential benefits of diversity on your teams and in your organizations, improving collaboration to achieve the group’s collective potential. Business Chemistry offers all of this--you don’t have to leave it up to chance, and you shouldn’t. Let this book guide you in creating great chemistry!
No-Fail Communication
Michael Hyatt - 2020
What if communication was your superpower? What if every member of your team had perfect clarity about your intentions and expectations? And what if you had perfect insight into theirs? What if you and your team said yes only to things that moved your business forward and were skilled at saying no to everything else? What if every meeting, every email, and every project plan left no doubt about about the intended outcome? What if you and your team could communicate as effectively when working remotely as you do in person?How would that change the culture of your business? What would it do for the morale of your team?That's a picture of clarity that will transform your workplace, and No-Fail Communication can make that a reality for you and your team.