From researching the competition to translating the vision of the CEO, to designing and implementing an integrated brand identity programme, the meticulous development process of designing a brand identity is presented through a highly visible step-by-step approach in five phases.

    But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & GeismarIn Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn:• Why one logo is more effective than another• How to create their own iconic designs• What sets some designers above the rest• Best practices for working with clients• 25 practical design tips for creating logos that last

    

    

    In their place, an iron-fisted empire has arisen, one that has finally brought order to the war-torn lands. An empire that has outlawed magick for anyone but itself.At last, it seems that peace has come to Emaneska. Or, that is what the emperor would have Emaneska believe. On the fringes of the Arkan Empire, a different story is being written. Those who show magick talent must join the empire, live as an outlaw, or hang for their crimes.The Last War is still being fought, homestead by homestead, and a young peasant girl is about to be thrust into the violent world that exists beneath the lies of empire.Welcome back to Emaneska.

    Jane Austen Cover to Cover compiles two centuries of design showcasing one of the world’s most beloved and celebrated novelists. With over 200 images, plus historical commentary, Austen trivia, and a little bit of wit, this fascinating and visually intriguing look back is a must for Janeites, design enthusiasts, and book lovers of every age.

    He doesn't know by whom, where or why. He doesn't know his parents. All he wants is a quiet life and a family experience. The fates conspire against him.Mark OneMark Midway is adopted by two scientists and is reared in a genetic research laboratory. Nine men, ex-military, are on a mission to destroy the laboratory and capture Mark. They are supported by four rogue CIA agents, who have commandeered a test drone and a missile at a Marine base. The team attacks the genetics laboratory complex before dawn, during a raging blizzard. Within hours, seven of the men are dead, one is severely wounded and one barely escapes. Mark also destroyed the drone with its missile. The next morning the four rogue agents are found dead from carbon monoxide poisoning, their killer unknown.Mark flees the laboratory complex, seeking safety and somewhere he can call home. The FBI is on his case and a mysterious organization offers him its assistance. Unknown killers are chasing him and he needs to protect himself and his friends. He needs to surviveMark TwoWe continue the story commenced in Mark One, with a young genetically engineered Mark Midway, FBI Special Agent MayAnn Freewell, and the mysterious Archimedes Schmidt who reports directly to the President. Mark—whose only desire is to be normal––shoots and kills two would-be kidnappers and discovers his search for peace again will elude him. Mark needs to survive. All he wants is a normal life.Schmidt works with FBI Special Agent Freewell to investigate a secret organization—Cerberus––which is infiltrating the FBI, the US Army, and other government departments with genetically engineered humans. Schmidt attempts to take control of Cerberus and discovers his personal relationships are not as reliable as he thought.Mark TwoSchmidt works with FBI Special Agent Freewell to investigate a secret organization—Cerberus––which is infiltrating the FBI, the US Army, and other government departments with genetically engineered soldiers. As Schmidt attempts to take control of Cerberus, he discovers his personal relationships are not as reliable as he thought.Mark ThreeA young woman escapes from a luxury yacht under attack by Chinese pirates in the Mediterranean. American law enforcement agencies collude and conspire to bring about an end to Cerberus, uncaring who gets in their way. Mark Midway faces deadly assaults by unknown enemies. A military helicopter is brought down over Washington by a Russian missile and General Archimedes Schmidt is in critical condition.Mark meets his sister and travels to London to rescue three more genetically engineered children. He finds romance, but he and his companions are under attack in both the US and England. Mark knows only one response - fight back.Mark FourMark Midway returns to America to re-build his home, which was destroyed by a gang of mercenaries. Police collude to effect his kidnap on his way back to Boston. His enemies include terrorists, a rogue NSA senior officer, a retired general, and a wealthy businessman; the latter wants control of all the Cerberus and LifeLong genetic engineering intellectual property. Cerberus teams in the US and UK rally to rescue Mark, but first they need to discover his whereabouts. General Schmidt and the NSA officer are enemies.

    Each artist received the same brief: to design all 26 letters of the Latin alphabet within the limits of a single page of the book. The result is a unique typographical sourcebook featuring over 150 specially designed, original alphabets exclusive to this book.

    In 1925, he had started drawing alphabets and printing books, and in 1931, this plainspoken little book was a fustian and forceful argument for common sense in design, composed for anyone remotely interested in the subtle and evolving challenge of the typographic arts. Set rag right, with tight word spacing, it is a model of composition. The text, like most of Gill's, is exasperating, exorbitant, and exciting. But Gill was, above all, a craftsman, whose work always reflected his philosophy and whose hand always followed his moral convictions.

    The twelfth edition of this classic reference has been revised and updated to provide all the information creative professionals need to keep up with current trends and compete in an ever-changing industry.

    Chip Kidd is renowned and revered as a maverick graphic designer. Specifically, Kidd's book jacket designs for such major New York publishers as Alfred A. Knopf are among the most significant and innovative of our time. This richly illustrated book--the first critical selection of kid's design work--looks closely at this contemporary visual pioneer. Veronique Vienne presents a full and nuanced view of Kidd, discussing how he has developed celebrity status as a designer, design critic, lecturer, and editor. She also relates how Kidd is greatly influenced by popular culture, noting his vast collection of Batman memorabilia. Vienne concludes by examining Kidd's editorial involvement with books on cartoonists as well as his own first novel, The Cheese Monkeys, published in 2001 to critical acclaim. Chip Kidd reveals the fascinating life and career of a revolutionary graphic designer with a winning public persona, whose ambitions now also lean toward editing and writing. The book will appeal to anyone involved in design and popular culture as well as admirers of Kidd's extraordinary creative spirit.

    How do they think, how do they connect to others, what special skills do they have? In honest and revealing interviews, nineteen designers, including Stefan Sagmeister, Michael Beirut, David Carson, and Milton Glaser, share their approaches, processes, opinions, and thoughts about their work with noted brand designer Debbie Millman. The internet radio talk host of Design Matters, Millman persuades the greatest graphic designers of our time to speak frankly and openly about their work. How to Think Like a Great GraphicDesigners offers a rare opportunity to observe and understand the giants of the industry. Designers interviewed include: —Milton Glaser —Stefan Sagmeister —David Carson —Paula Scher —Abbott Miler —Lucille Tenazas —Paul Sahre —Emily Oberman and Bonnie Siegler —Chip Kidd —James Victore —Carin Goldberg —Michael Bierut —Seymour Chwast —Jessica Helfand and William Drenttel —Steff Geissbuhler —John MaedaAllworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

    The branding they employ may contain complex systems of meaning and emotion; it conveys the group's beliefs and capabilities. Branding Terror is the first comprehensive survey of the visual identity of the world’s major terrorist organizations, from al-Qaeda and the Popular Front for the Liberation of Palestine to the Tamil Tigers. Each of the 60-plus entries contains a concise description of the group’s ideology, leadership, and modus operandi, and a brief timeline of events. The group’s branding — the symbolism, colors, and typography of its logo and flag — is then analyzed in detail. Branding Terror does not seek to make any political statements; rather, it offers insight into an understudied area of counter-intelligence, and provides an original and provocative source of inspiration for graphic designers.

    Extracted from an Afghan mine, the blue “ultramarine” paint used by Michelangelo was so expensive he couldn’t afford to buy it himself. Since ancient times, carmine red—still found in lipsticks and Cherry Coke today—has come from the blood of insects.

    A comprehensive introduction to the history of typography, typographic detailing in practice, and font generation for print and the web, this book covers type in the past and the present--and speculates on the future. Basic principles are explained with detailed presentations, illustrations, case studies, and examples from leading design studios around the world.