Today in our computer age, a fine, beautiful, and legible handwriting brings a warm personal touch to our correspondence. These books may be used to introduce cursive writing to second or third graders or to improve the handwriting of older students or adults. They may also be used to teach calligraphy or as part of an art class. Individual Spencerian Copybooks 1-5 are also available.

    Authoritative and easy-to-understand, The New Manual of Photography features practical advice on every element of the photographic process, from how to choose the right equipment and specialist techniques to inspirational guidance on the art of creative composition.

    From researching the competition to translating the vision of the CEO, to designing and implementing an integrated brand identity programme, the meticulous development process of designing a brand identity is presented through a highly visible step-by-step approach in five phases.

    Techniques for using simple accessories such as bounce cards and diffusers, as well as how to improve a lighting scenario by enhancing it rather than overwhelming it, show photographers how to master this challenging aspect of portraiture.

    In this wide-ranging and elegiac essay, Nick Pinkerton reflects upon Tsai Ming-liang’s 2003 film Goodbye, Dragon Inn, a modern classic haunted by the ghosts and portents of a culture in flux.

    Through fifty drawings by great masters past and present, the techniques and ideas behind their master sketches will put you on the path to making your own great drawings.The entries also feature exercises with step–by–step instructions as well as simple diagrams providing further visual explanation to the jargon–free discussion.For aspiring artists of all ages and abilities, Read This if You Want to Be Great at Drawing will motivate and strengthen your drawing talent.Read This if You Want to Be Great at Drawing is part of the internationally–bestselling 'Read This' series, which has sold over half–a–million books worldwide and has been translated into over 20 languages.More titles in the 'Read This' series:Read This if You Want to Be Great at Drawing People by Selwyn LeamyUse This if You Want to Be Great at Drawing by Selwyn Leamy (9781786274052)Read This if You Want to Take Great Photographs by Henry Carroll (9781780673356)Read This if You Want to Take Great Photographs of People by Henry Carroll (9781780676241)Read This if You Want to Take Great Photographs of Places by Henry Carroll (9781780679051)Use This if You Want to Take Great Photographs: A Photo Journal by Henry Carroll (9781780678887)Read This if You Want to Be a Great Writer by Ross Raisin (9781786271976)Read This if You Want to Be Instagram Famous edited by Henry Carroll (9781780679679)

    The first step to becoming a better nature photographer is to understand light.Discover the 8 types of natural light and learn techniques you can use to increase the quality and dramatic effect of your images.BACKLIGHT – make flowers glow, make dramatic silhouettesSIDELIGHT – emphasize texture and shapeFRONT LIGHT – great for sunset shotsREFLECTED LIGHT – make peaceful water reflectionsDIFFUSED LIGHT – great for close-upsDRAMATIC LIGHT – there’s nothing like a storm to create a dramatic imageTWILIGHT – beautiful blues and pinks in the skyNIGHT – great for capturing city lightsLearn techniques you can use to increase the quality and dramatic effect of your images simply by understanding how light works.Turn your snapshots into fine art.

    In this insightful book, leading advocate Jeff Gothelf teaches you valuable Lean UX principles, tactics, and techniques from the ground up—how to rapidly experiment with design ideas, validate them with real users, and continually adjust your design based on what you learn.Inspired by Lean and Agile development theories, Lean UX lets you focus on the actual experience being designed, rather than deliverables. This book shows you how to collaborate closely with other members of the product team, and gather feedback early and often. You’ll learn how to drive the design in short, iterative cycles to assess what works best for the business and the user. Lean UX shows you how to make this change—for the better.Frame a vision of the problem you’re solving and focus your team on the right outcomesBring the designers’ toolkit to the rest of your product teamShare your insights with your team much earlier in the processCreate Minimum Viable Products to determine which ideas are validIncorporate the voice of the customer throughout the project cycleMake your team more productive: combine Lean UX with Agile’s Scrum frameworkUnderstand the organizational shifts necessary to integrate Lean UXLean UX received the 2013 Jolt Award from Dr. Dobb's Journal as the best book of the year. The publication's panel of judges chose five notable books, published during a 12-month period ending June 30, that every serious programmer should read.

    From blonde to ginger, the brown that changed the way battles were fought to the white that protected against the plague, Picasso's blue period to the charcoal on the cave walls at Lascaux, acid yellow to kelly green, and from scarlet women to imperial purple, these surprising stories run like a bright thread throughout history.In this book, Kassia St. Clair has turned her lifelong obsession with colors and where they come from (whether Van Gogh's chrome yellow sunflowers or punk's fluorescent pink) into a unique study of human civilization. Across fashion and politics, art and war, the secret lives of color tell the vivid story of our culture.

    For Catherine Anderson, it's just the beginning. In a wide array of projects using techniques from Photoshop to needle and thread, she shows beginner and experienced photographers alike how to turn their pictures into handmade objects of art-from books and collages to customized greeting cards.

    As award-winning teachers, they have a proven game plan for helping artists of all levels overcome common problems and see immediate improvement in their work. As professional composite artists, they know the tricks and tools for achieving incredibly lifelike results. In this friendly, foolproof guide to drawing, they share it all: Easy-to-master techniques for achieving a convincing sense of depthHow to draw challenging textures like metal and furPutting personality into your portraits40+ step-by-step demonstrations featuring a variety of people, animals and natureEasy enough so that beginners can jump right in, and comprehensive enough to help more accomplished artists refine their skills. This book covers all the essentials, teaching you the secrets of realistic drawing one step at a time, building the skills you need to tackle any subject convincingly--even those you've always thought were beyond your reach. Before you know it, you'll be turning out picturesque landscapes, stellar portraits--any subject that inspires you to put pencil to paper!

    But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & GeismarIn Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn:• Why one logo is more effective than another• How to create their own iconic designs• What sets some designers above the rest• Best practices for working with clients• 25 practical design tips for creating logos that last

    We're rebelling against technology that's too complicated, DVD players with too many menus, and software accompanied by 75-megabyte "read me" manuals. The iPod's clean gadgetry has made simplicity hip. But sometimes we find ourselves caught up in the simplicity paradox: we want something that's simple and easy to use, but also does all the complex things we might ever want it to do. In The Laws of Simplicity, John Maeda offers ten laws for balancing simplicity and complexity in business, technology, and design—guidelines for needing less and actually getting more.Maeda—a professor in MIT's Media Lab and a world-renowned graphic designer—explores the question of how we can redefine the notion of "improved" so that it doesn't always mean something more, something added on.Maeda's first law of simplicity is "Reduce." It's not necessarily beneficial to add technology features just because we can. And the features that we do have must be organized (Law 2) in a sensible hierarchy so users aren't distracted by features and functions they don't need. But simplicity is not less just for the sake of less. Skip ahead to Law 9: "Failure: Accept the fact that some things can never be made simple." Maeda's concise guide to simplicity in the digital age shows us how this idea can be a cornerstone of organizations and their products—how it can drive both business and technology. We can learn to simplify without sacrificing comfort and meaning, and we can achieve the balance described in Law 10. This law, which Maeda calls "The One," tells us: "Simplicity is about subtracting the obvious, and adding the meaningful."

    Famous for his decadent photography, Newton shares his life and times in a tell-all that reveals as much about his narcissism as his artistry.

    Divided into three parts, this book offers a methodology for artistic and professional work and also offers technical advice for translating this to the web.