It introduces marketing from the perspective of real people making real marketing decisions at leading companies "every day. "Learners will come to understand that marketing is about "creating value"-for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.

    Want to sell more books on the world's biggest retailer? Fancy Amazon doing the selling for you instead? Amazon Decoded: A Marketing Guide to the Kindle Store will show you how.*Learn what Visibility Marketing is and how understanding Amazon's philosophy can boost your sales.*Discover the algorithms that really go into Sales Rank and dispel some remarkably common myths.*Decode the ways Amazon recommends millions of books to readers every single day.*Implement proven marketing plans, optimized for maximum Amazon visibility.Whether you are exclusive to Amazon and chasing those page reads, or a wide author trying to survive the onslaught of Kindle Unlimited titles, Amazon Decoded will share the secrets of the Kindle Store and how you can sell more books.

    One of Canada's most revered governors general, David Johnston mines his long life and varied career to give Canadians twenty ways to make themselves, their institutions, and their country more worthy of trust.Many of these habits, attitudes, and approaches stem from his experiences serving as the representative of the head of state in Canada for seven years. Some ways are individual--listen first, never manipulate, be consistent in public and private. Some are geared toward leaders at all levels and of all stripes--be barn-raisers, tell everyone your plans, depend on those around you. And some are societal--apologize, cherish teachers, invite others to dance.As such, not only every Canadian, but also every person who cares about their democratic way of life is wise to heed David Johnston's polite yet pressing call. You can become more worthy of trust. You can spot and encourage this vital quality in others. You can be an instrumental force in restoring trust in your community and country--making them better for yourself and your fellow citizens, and the world better for all.

    English is a glorious mess of a language, cobbled together from a wide variety of sources and syntaxes, and changing over time with popular usage. Many of the words and usages we embrace as standard and correct today were at first considered slang, impolite, or just plain wrong. Filled with historic and contemporary examples, the book chronicles the long and entertaining history of language mistakes, and features some of our most common words and phrases. This is a book that will settle arguments among word lovers—and it’s sure to start a few, too.

    From Martin Luther, Frederick Schiller, and Johann Wolfgang von Goethe to Karl Marx, Sigmund Freud, Thomas Mann, Bertolt Brecht, and Gunter Grass, Germany has produced an impressive number of great writers and great works. In German Literature: A Very Short Introduction, Nicholas Boyle illuminates the particular character and power of German literature and explores its impact on the larger cultural world. Boyle presents an engrossing tour of German literature from the Middle Ages to the 20th century, focussing especially on the last 250 years. He examines key themes like idealism, modernism, materialism, trauma and memory, showing how they have imbued the great German writers with such distinctive voices. Indeed, this brief introduction offers broad coverage of German literature, revealing the links between German literature and the German nation, examining the literary and philosophical responses of German writers to social, political, and economic change, and seeking out the connections between Germany's intellectual traditions and its often violent and tragic history. About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundreds of key topics, from philosophy to Freud, quantum theory to Islam.

    Let s say you re listening to a loony liberal, debating some dopey Democrat, or arguing with a gaggle of goofy lefties. Wouldn t it be great to have the facts to combat all those liberals lies? Well, here it is: finally, the book that sets the record straight! Radio host and author Gregg Jackson has written THE authoritative answer book for conservatives concerning our nations key concerns: Abortions, terrorism, the Patriot Act, separation of church and state, immigration, the environment, homosexual marriage, taxes, deficits, school vouchers, gun control, health care, social security, education, media bias, and President Bush s real record of achievements. What makes Conservative Comebacks to Liberal Lies so important is that it gives conservatives, right-leaning independents, and even disaffected Democrats the truth they need to counter common liberal claims. Issue by issue, the book offers clear and concise conservative responses and comebacks. Here is a brilliant, A-to-Z reference book that gives readers clear-cut answers on today s most pressing political and social issues. Conservative Comeback to Liberal Lies should be in the hands of every red-blooded conservative in America!

    What are the cultural implications of this phenomenal success? Does the introduction of American fast food undermine local cuisines, many of them celebrated for centuries? Does it, as some critics fear, presage a homogeneous, global culture? These are but a few of the questions confronted in this engaging study that vividly demonstrates how the theories and techniques of anthropology can be used not only to examine obscure peoples and exotic practices, but to shed light on the motivations and behavior of people conducting their daily lives in some of the major population centers of the world.Earlier studies of the fast food industry have emphasized production, focusing on labor or management. This book takes a fresh approach to the industry by concentrating on the perspective of the consumer. It analyzes consumers' reactions to McDonald's in five East Asian cities: Hong Kong, Beijing, Taipei, Seoul, and Tokyo. What do they have to say about McDonald's? How is fast food perceived by those who pay to eat it? How do their preferences and biases affect the system of production?The book argues that McDonald's has largely become divorced from its American roots and become a "local" institution for an entire generation of affluent consumers in Hong Kong, Taipei, and Tokyo. In Beijing, the process of localization has barely begun, with consumers more interested in the experience of eating at McDonald's than in the food itself. In Seoul, many nationalists treat the Big Mac as a symbol of Yankee imperialism; meanwhile, increasing numbers of Korean children are celebrating their birthdays atMcDonald's.Localization is not, however, a one-way process; the corporation has also had to adapt in order to flourish in new settings. The book demonstrates how consumers, with the cooperation and encouragement of McDonald's management, have transformed their neighborhood restaurants into leisure centers, afterschool clubs, and meeting halls. The contributors pay special attention to the effects of these activities on family organization, education, and socialization, and conclude that it is no accident that the fast food boom corresponds to the rise of a child-centered consumer culture in East Asian cities.

    The concocted variety tends to be insipid, flat, stiff, standardized, completely lacking in exciting and imaginative use of language. Read Real Japanese Essays, and its companion volume Read Real Japanese Fiction, allows readers to experience the work of several of todays foremost writers as if they were lifelong Japanese speakers. The pieces in Read Real Japanese Essays are informed by the personalities of the writers: Haruki Murakami, Banana Yoshimoto, Mitsuyo Kakuta, Junko Sakai, Yoko Ogawa, Kou Machida, Keiichiro Hirano and Hideo Levy. By turns humorous, serious, beautiful and biting, they have been selected on the basis of their appeal. All are stimulating works that will motivate readers to want more. Just like real Japanese books, the text in this collection runs from top bottom and from right to left. For those needing backup, the essays have been supplemented with facing-page translations of the phrases used therein, often with notes on nuance, usage, grammar or culture. In the back of the book, moreover, is a built-in Japanese-English learner's dictionary and a notes section covering issues of nuance, usage, grammar and culture that come up in each essay. Best of all, the book comes with a free audio CD containing narrations of the essays, performed by a professional voice actress. This will help users to become familiar with the sounds and rhythms of Japanese, as well as the speed at which the language is normally spoken.

    

    The Wheelbarrow Profits system for real estate investment takes advantage of an under appreciated source of wealth in the United States: multifamily properties. Learn how to identify your own niche, study your market, build your portfolio, and manage properties to successfully turn your investment into true wealth. Written and created by Jake Stenziano and Gino Barbaro, Wheelbarrow Profits is the tried and true system that they’ve utilized to grow a single multifamily investment into nearly a dozen successful and lucrative properties. Whether you’re a seasoned professional looking to explore a different type of investment strategy or a new investor looking to start building your portfolio, Jake and Gino’s system will provide you with the step-by-step guide you need to secure your financial independence.

    The sixth edition preserves the hallmark features that instructors have come to trust, and through its use of current, authentic cultural materials, Deutsch: Na klar! teaches students how to use German in real-life situations effectively and how to communicate successfully in the German-speaking world.

    You may find it for free on the web. Purchase of the Kindle edition includes wireless delivery.

    In The First Idea, Stanley Greenspan and Stuart Shanker explore this missing link and offer brilliant new insights into two longstanding questions: how human beings first create symbols and how these abilities evolved and were transmitted across generations over millions of years. From fascinating research into the intelligence of both human infants and apes, they identify certain cultural practices that are vitally important if we are to have stable and reflective future societies.

    Now is the time to learn to target where the market is going to be, not where it has been, so you can invest successfully. Financial expert John Mauldin makes a powerful, almost irrefutable case regarding the future direction of the markets. He then details a new approach to investing that will allow you to adjust to the new reality of investing. You'll consider options beyond traditional stock portfolios as you learn to choose between the stable and secure investments that will enable you to profit in turbulent markets. Buy your copy of this must-read investment roadmap today.

    From the 100 Years War to the Gulf Wars, and from the wisdom of Aristotle to the Civil Rights movement, this book distils the major events in human history into easily digestible chunks. Each essay is accompanied by an image - or a clear diagram to illustrate complex ideas - and will plug the gaps in your knowledge of the most important eras, movements and events in the history of humankind. World History in Minutes is the perfect introduction to this expansive subject. Contents include: Neanderthals, Babylonians, Attilla the Hun, Abyssinian Empire, Magna Carta, Black Death, Inca, Henry VIII Reformation, Ulster Plantations, Rousseau and the Enlightenment, Declaration of Independence, French Revolution, Tonga Civil War, Universal Suffrage, Spanish Influenza, Great Depression, Pearl Harbour, The Space Age, Civil Rights, Environmentalism, Oligarchs and Tiger Economies.