Where the Girls Are: Growing Up Female with the Mass Media


Susan J. Douglas - 1994
    Photos.

Privatizing Poland: Baby Food, Big Business, and the Remaking of Labor


Elizabeth C. Dunn - 2004
    Using a blend of ethnography and economic geography, Elizabeth C. Dunn shows how management technologies like niche marketing, accounting, audit, and standardization make up flexible capitalism's unique form of labor discipline. This new form of management constitutes some workers as self-auditing, self-regulating actors who are disembedded from a social context while defining others as too entwined in social relations and unable to self-manage.Privatizing Poland examines the effects privatization has on workers' self-concepts; how changes in personhood relate to economic and political transitions; and how globalization and foreign capital investment affect Eastern Europe's integration into the world economy. Dunn investigates these topics through a study of workers and changing management techniques at the Alima-Gerber factory in Rzesz�w, Poland, formerly a state-owned enterprise, which was privatized by the Gerber Products Company of Fremont, Michigan.Alima-Gerber instituted rigid quality control, job evaluation, and training methods, and developed sophisticated distribution techniques. The core principle underlying these goals and strategies, the author finds, is the belief that in order to produce goods for a capitalist market, workers for a capitalist enterprise must also be produced. Working side-by-side with Alima-Gerber employees, Dunn saw firsthand how the new techniques attempted to change not only the organization of production, but also the workers' identities. Her seamless, engaging narrative shows how the employees resisted, redefined, and negotiated work processes for themselves.

White Privilege: Essential Readings on the Other Side of Racism


Paula S. Rothenberg - 2002
    But no discussion of race is complete without exploring the other side--the ways in which some people or groups actually benefit, deliberately or inadvertently, from racial bias. White Privilege, Second Edition, the revision to the ground-breaking anthology from Paula Rothenberg, continues her efforts from the first edition. Two new essays contribute to the discussion of the nature and history of white power. The concluding section again challenges readers to explore ideas for using the power and the concept of white privilege to help combat racism in their own lives. Brief, inexpensive, and easily integrated with other texts, this interdisciplinary collection of commonsense, non-rhetorical readings lets educators incorporate discussions of whiteness and white privilege into a variety of disciplines, including sociology, English composition, psychology, social work, women's studies, political science, and American studies.

Manifesta: Young Women, Feminism, and the Future


Jennifer Baumgardner - 2000
    Young women live by feminism's goals, yet feminism itself is undeniably at a crossroads; "girl power" feminists appear to be obsessed with personal empowerment at the expense of politics while political institutions such as Ms. and NOW are so battle weary they've lost their ability to speak to a new generation. In Manifesta, Jennifer Baumgardner and Amy Richards show the snags in each feminist hub--from the dissolution of riot grrrls into the likes of the Spice Girls, to older women's hawking of young girls' imperiled self-esteem, to the hyped hatred of feminist thorns like Katie Roiphe and Naomi Wolf--and prove that these snags have not, in fact, torn feminism asunder. In an intelligent and incendiary argument, Baumgardner and Richards address issues instead of feelings and the political as well as the personal. They describe the seven deadly sins the media commits against feminism, provide keys to accessible and urgent activism, discuss why the ERA is still a relevant and crucial political goal, and spell out what a world with equality would look like. They apply Third Wave confidence to Second Wave consciousness, all the while maintaining that the answer to feminism's problems is still feminism.

Nightwork: Sexuality, Pleasure, and Corporate Masculinity in a Tokyo Hostess Club


Anne Allison - 1994
    Allison performed the ritualized tasks of a hostess in one of Tokyo's many "hostess clubs": pouring drinks, lighting cigarettes, and making flattering or titillating conversation with the businessmen who came there on company expense accounts. Her book critically examines how such establishments create bonds among white-collar men and forge a masculine identity that suits the needs of their corporations.Allison describes in detail a typical company outing to such a club—what the men do, how they interact with the hostesses, the role the hostess is expected to play, and the extent to which all of this involves "play" rather than "work." Unlike previous books on Japanese nightlife, Allison's ethnography of one specific hostess club (here referred to as Bijo) views the general phenomenon from the eyes of a woman, hostess, and feminist anthropologist. Observing that clubs like Bijo further a kind of masculinity dependent on the gestures and labors of women, Allison seeks to uncover connections between such behavior and other social, economic, sexual, and gendered relations. She argues that Japanese corporate nightlife enables and institutionalizes a particular form of ritualized male dominance: in paying for this entertainment, Japanese corporations not only give their male workers a self-image as phallic man, but also develop relationships to work that are unconditional and unbreakable. This is a book that will appeal to anyone interested in gender roles or in contemporary Japanese society.

Reading National Geographic


Catherine A. Lutz - 1993
    This account of an American institution explores the possibility that the magazine, in purporting to teach about distant cultures, actually tells us much more about our own. Lutz & Collins go inside the Nat'l Geographic Society to investigate how its photographers, editors & designers select images & text to produce representations of 3rd World cultures. Thru interviews with editors, they describe the process as one of negotiating standards of balance, objectivity, informational content & visual beauty. Then, in a close reading of some 600 photos, they examine issues of race, gender, privilege, progress & modernity thru an analysis of the way such things as color, pose, framing & vantage point are used in representations of non-Western peoples. Finally, interviewing readers, they assess how the magazine's cultural narratives are received & interpreted, & identify a tension between the desire to know about other peoples' ways & the wish to validate middle-class American values. The result is a complex portrait of an institution & its role in promoting a kind of conservative humanism that acknowledges universal values & celebrates diversity while allowing readers to relegate non-Western peoples to earlier stages of progress. We see the magazine & the Society as a middlebrow arbiter of taste, wealth & power. We get a telling glimpse into middle-class culture & all the wishes, assumptions & fears it brings to bear on armchair explorations of the world.

Subculture: The Meaning of Style


Dick Hebdige - 1979
    Hebdige [...] is concerned with the UK's postwar, music-centred, white working-class subcultures, from teddy boys to mods and rockers to skinheads and punks.' - Rolling StoneWith enviable precision and wit Hebdige has addressed himself to a complex topic - the meanings behind the fashionable exteriors of working-class youth subcultures - approaching them with a sophisticated theoretical apparatus that combines semiotics, the sociology of devience and Marxism and come up with a very stimulating short book - Time OutThis book is an attempt to subject the various youth-protest movements of Britain in the last 15 years to the sort of Marxist, structuralist, semiotic analytical techniques propagated by, above all, Roland Barthes. The book is recommended whole-heartedly to anyone who would like fresh ideas about some of the most stimulating music of the rock era - The New York Times

Travesti: Sex, Gender, and Culture among Brazilian Transgendered Prostitutes


Don Kulick - 1998
    Travestis are males who, often beginning at ages as young as ten, adopt female names, clothing styles, hairstyles, and linguistic pronouns. More dramatically, they ingest massive doses of female hormones and inject up to twenty liters of industrial silicone into their bodies to create breasts, wide hips, and large thighs and buttocks. Despite such irreversible physiological changes, virtually no travesti identifies herself as a woman. Moreover, travestis regard any male who does so as mentally disturbed. Kulick analyzes the various ways travestis modify their bodies, explores the motivations that lead them to choose this particular gendered identity, and examines the complex relationships that they maintain with one another, their boyfriends, and their families. Kulick also looks at how travestis earn their living through prostitution and discusses the reasons prostitution, for most travestis, is a positive and affirmative experience. Arguing that transgenderism never occurs in a "natural" or arbitrary form, Kulick shows how it is created in specific social contexts and assumes specific social forms. Furthermore, Kulick suggests that travestis—far from deviating from normative gendered expectations—may in fact distill and perfect the messages that give meaning to gender throughout Brazilian society and possibly throughout much of Latin America. Through Kulick's engaging voice and sharp analysis, this elegantly rendered account is not only a landmark study in its discipline but also a fascinating read for anyone interested in sexuality and gender.

Cows, Pigs, Wars, and Witches: The Riddles of Culture


Marvin Harris - 1974
    The author shows that no matter how bizarre a people's behavior may seem, it always stems from concrete social and economic conditions. It is by isolating and identifying these conditions that we will be able to understand and cope with some of our own apparently senseless life styles. In a devastating attack on the shamans of the counterculture, the author states the case for a return to objective consciousness and a rational set of political commitments.

Flammable: Environmental Suffering in an Argentine Shantytown


Javier Auyero - 2008
    So are its nearly five thousand sickened and frail inhabitants. How do poor people make sense of and cope with toxic pollution? Why do they fail to understand what is objectively a clear and present danger? How are perceptions and misperceptionsshared within a community?Based on archival research and two and a half years of collaborative ethnographic fieldwork in Flammable, this book examines the lived experiences of environmental suffering. Despite clear evidence to the contrary, residents allow themselves to doubt or even deny the hard facts of industrialpollution. This happens, the authors argue, through a labor of confusion enabled by state officials who frequently raise the issue of relocation and just as frequently suspend it; by the companies who fund local health care but assert that the area is unfit for human residence; by doctors who saythe illnesses are no different from anywhere else but tell mothers they must leave the neighborhood if their families are to be cured; by journalists who randomly appear and focus on the most extreme aspects of life there; and by lawyers who encourage residents to hold out for a settlement. Thesecontradictory actions, advice, and information work together to shape the confused experience of living in danger and ultimately translates into a long, ineffective, and uncertain waiting time, a time dictated by powerful interests and shared by all marginalized groups.With luminous and vivid descriptions of everyday life in the neighborhood, Auyero and Swistun depict this on-going slow motion human and environmental disaster and dissect the manifold ways in which it is experienced by Flammable residents.

Purity and Danger: An Analysis of Concepts of Pollution and Taboo


Mary Douglas - 1966
    Professor Douglas makes points which illuminate matters in the philosophy of religion and the philosophy of science and help to show the rest of us just why and how anthropology has become a fundamentally intellectual discipline.

The Devil and Commodity Fetishism in South America


Michael Taussig - 1980
    The devil is a stunningly apt symbol of the alienation experienced by peasants as they enter the ranks of the proletariat, and it is largely in terms of that experience that I have cast my interpretation. The historical and ethnographic context lead me to ask: What is the relationship between the image of the devil and capitalist development? What contradictions in social experience does the fetish of the spirit of evil mediate? Is there a structure of connections between the redeeming power of the antichrist and the analytic power of Marxism?

Revolutionizing Motherhood: The Mothers of the Plaza de Mayo


Marguerite Guzmán Bouvard - 1994
    During the Argentine junta's Dirty War against subversives, as tens of thousands were abducted, tortured, and disappeared, a group of women forged the Mothers of the Plaza de Mayo and changed Argentine politics forever. The Mothers began in the 1970s as an informal group of working-class housewives making the rounds of prisons and military barracks in search of their disappeared children. As they realized that both state and church officials were conspiring to withhold information, they started to protest, claiming the administrative center of Argentina the Plaza de Mayo for their center stage. In this volume, Marguerite G. Bouvard traces the history of the Mothers and examines how they have transformed maternity from a passive, domestic role to one of public strength. Bouvard also gives a detailed history of contemporary Argentina, including the military's debacle in the Falklands, the fall of the junta, and the efforts of subsequent governments to reach an accord with the Mothers. Finally, she examines their current agenda and their continuing struggle to bring the murderers of their children to justice.

Anthropology and Social Theory: Culture, Power, and the Acting Subject


Sherry B. Ortner - 2006
    Ortner draws on her longstanding interest in theories of cultural practice to rethink key concepts of culture, agency, and subjectivity for the social sciences of the twenty-first century. The seven theoretical and interpretive essays in this volume each advocate reconfiguring, rather than abandoning, the concept of culture. Similarly, they all suggest that a theory which depends on the interested action of social beings—specifically practice theory, associated especially with the work of Pierre Bourdieu—requires a more developed notion of human agency and a richer conception of human subjectivity. Ortner shows how social theory must both build upon and move beyond classic practice theory in order to understand the contemporary world.Some of the essays reflect explicitly on theoretical concerns: the relationship between agency and power, the problematic quality of ethnographic studies of resistance, and the possibility of producing an anthropology of subjectivity. Others are ethnographic studies that apply Ortner’s theoretical framework. In these, she investigates aspects of social class, looking at the relationship between race and middle-class identity in the United States, the often invisible nature of class as a cultural identity and as an analytical category in social inquiry, and the role that public culture and media play in the creation of the class anxieties of Generation X. Written with Ortner’s characteristic lucidity, these essays constitute a major statement about the future of social theory from one of the leading anthropologists of our time.

The Protestant Ethic and the Spirit of Capitalism


Max Weber - 1904
    In this brilliant study (his best-known and most controversial), he opposes the Marxist concept of dialectical materialism and its view that change takes place through "the struggle of opposites." Instead, he relates the rise of a capitalist economy to the Puritan determination to work out anxiety over salvation or damnation by performing good deeds — an effort that ultimately discouraged belief in predestination and encouraged capitalism. Weber's classic study has long been required reading in college and advanced high school social studies classrooms.