Book picks similar to
Creating Powerful Brands by Leslie de Chernatony


marketing
business
teaching-advertising
marketing-advertising-branding

Betting on a Darkie: Lifting the Corporate Game


Mteto Nyati - 2019
    At heart I’m an engineer. I want to encourage people to fix things, not to raise false hopes.' Mteto Nyati knew years ago as a schoolboy in Mthatha, working behind the counter at his mother’s trading store, that he wanted to fix and build things. After completing his studies in Mechanical Engineering at Natal University, he turned down a Rhodes scholarship and headed for Johannesburg to take up a position at Afrox. He was the only black engineer and the sole advice he received from his superiors was ‘don’t mess up’. He didn’t. Today Nyati is one of South Africa’s top CEOs, having steered Microsoft South Africa and MTN South Africa out of troubled times. He is currently guiding the transition of Altron from a family business, started at the height of apartheid, into a high-performing international IT company with a social conscience.

Steinhoff inside SA's biggest corporate crash


James-Brent Styan - 2018
    24 hours later more than R160 billion rand of this fortune was wiped out. The Steinhoff Empire, that took 20 years to build into an international business giant, had crumbled overnight. Markus Jooste, Steinhoff’s flashy CEO, resigned via SMS and has since been fleeing an avalanche of scandals and accusations: luxury homes for a blonde mistress, allegations of fraud, racing horses and unparalleled extravagance, a lavish, black Jaguar for an old university residence… What exactly happened here? Who knew what? What is Steinhoff, who is Markus Jooste and what does it all have to do with the so called Stellenbosch mafia? Where does business tycoon Christo Wiese, Shoprite and Pepkor fit in and where is the pensioners’ money? Well-known financial writer James-Brent Styan unpacks these and other questions in this astounding tale of power and greed, of secrets and deceit, and ultimately the biggest financial breakdown in the history of South Africa. Through interviews with trustworthy sources, revelations from confidential documents and in-depth research about Steinhoff’s history, Styan uncovers what the group doesn’t want you to know. Follow the Money: The story of Steinhoff, Markus Jooste and the Stellenbosch Boys is a gripping financial thriller that will be told as cautionary tale or salacious scandal in both boardrooms and living rooms for decades to come.

The New Influencers: A Marketer's Guide to the New Social Media


Paul Gillin - 2007
    Paul Gillin’s The New Influencers explores these forces at work, identifying the new influencers, their goals and motivations, and offers strategies for both large and small organizations on how to influence the influencers.

No Thanks Im Just Looking


Harry J. Friedman - 1989
    And Harry J.Friedman is very good at it. Someone once said, "Harry is the kind of guy who would sell someone a kickstand and then a $3,000 bicycle to go on top of it. "What makes him and his bookon retail selling so unique is his uncanny ability to turn shoppers into buyers, and teach others how to do the same. "No Thanks, I'm Just Looking" will give you the inside scoop on how to skyrocket your career with a system of practical money-making steps that are easy to learn and fun to use. No theoretical mumbojumbo oroutdated 1940s methodologies.Unlike most sales trainers who are obsessed with handling objections and tricky closing techniques, Harryconcentrates more on "front-end selling." He'll show you how to get past customer resistance - that "I don't like you and I don't trust you" defensive shield thatcustomers are seemingly born with. And he'll show you how to probe more effectively so you can find outexactly what your customers want so that all you have to do is deliver it. The essence of front-end selling is having your customers say "I'11 take it" before you everhave to ask "Will you buy it?"The fun really begins, however, when you learn his unique version of the trial close - how to routinely add on additional merchandise, while you're closing thesale on the main item. This will put you in control of the sale and set you up for the final step which will reduce returns, build referrals and increase your repeat business.This book will save you countless hours of trial and error experience and allow you to focus on the things that really work. It will become your retail bible as you read it over and over. And each time you do,you'll turn up another batch of gems that just keep making you money.

Dream Golf


Stephen Goodwin - 2010
    Golf enthusiast Mike Keiser had the dream of building this British-style "links" course on a stretch of Oregon's rugged coast, and Dream Golf is the first all-inclusive account of how he turned his passion into a reality. Now, in this updated and expanded edition, golf writer Stephen Goodwin revisits Bandon Dunes and introduces readers to Keiser's latest effort there, a new course named Old Macdonald that will present golfers with a more rugged, untamed version of the game. This "new" approach to the sport is, in fact, a return to the game's origins, with a very deep bow to Charles Blair Macdonald (1856 –1939), the father of American golf course architecture and one of the founders of the U.S. Golf Association. This highly anticipated fourth course, designed by renowned golf course architect Tom Doak along with Jim Urbina — as detailed in Dream Golf — will further enhance Bandon Dunes' reputation as a place where golf really does seem to capture the ancient magic of the game.

Anant Pai: Master Storyteller


Gayathri Chandrasekaran - 2012
    Using the comics format he told stories from mythology, history and literature to generations of children.Uncle Pai, as he was known, wanted Indian children to be familiar with their heritage. He believed that it helped build self-esteem and confidence. A chemical engineer by profession, Anant Pai gave up his job to follow his dream, a dream that led to the creation of Amar Chitra Katha and Tinkle.Amar Chitra Katha pays tribute to its creator and traces the story of the man who left behind a legacy of learning and laughter.

Fly Into the Wind: How to Harness Faith and Fearlessness on Your Ascent to Greatness


Lt Colonel Dan Rooney - 2020
    

Almost Heaven: Coming of Age in West Virginia


Jerry S. Horton - 2014
    A very well written book that will be hard for anyone to put down!This is a must read.Jerry's interesting and riveting account of his childhood years and transition to a young adult and Infantry NCO are truly endearing! His honest and impelling novel reminds one of why we serve, fight, and are willing to lay down our lives for God, Country, and our fellow man. God Bless the Infantryman!!Thank the Lord for Soldiers and West Virginia !This book is a great read. This honest account of growing up in West Virginia and becoming a Sergeant in Vietnam is sometimes thrilling and sometimes heart wrenching. Through a lot of true grit, thank goodness Jerry Horton survived to tell this story. I highly recommend this book. It is a Winner.This is an inspiring memoir written about a young man coming of age in West Virginia in the 1960's. It is a memoir but also a real thriller story as we follow Jerry from the streets surrounding Lincoln playground to Chicago Steel mills to the French Quarter in New Orleans and to San Francisco in the Summer of Love 1967. The book then moves you to the Central Highlands in Vietnam where Jerry is an infantry platoon sergeant. Jerry's interesting and truthful account of his childhood years and transition to an adult and Infantry Sergeant are truly endearing. It is an honest and compelling story. It gives a first person narrative of hand-to-hand combat in the trenches of Vietnam that can leave you scared, glad to be alive and eternally grateful to those who died for our freedom. Jerry joined the army to simply be able to afford to go to college. Forty years later he has a PhD and multiple degrees but they were earned at a heavy price for this patriot. Jerry shares his experiences in Vietnam in an articulate, honest and direct assessment of his time in Vietnam, the men he served with and the horrors of war. It is an incredible story of leadership and survival.We see Jerry develop as a young boy who is very independent and then see him being schooled on the streets of Charleston, West Virginia learning how to come to grips with the breakup and divorce in his family. He takes refuge in becoming the best he could be as a basketball player on the courts of Lincoln playground. Later we see him leaving home for the mean streets of the Chicago Steel mills and then on to Louisiana where he completes one year of college and then goes flat broke. Then the book shifts to New Orleans Louisiana and the excitement of the French Quarter. Jerry's life is rocked by the turbulent waters in New Orleans; he had no money no plan and is drifting. He seeks out another lifestyle in California hitching to and then living in San Francisco during the Summer of Love 1967. He describes how it was, the music and time and place and he takes you there through his vivid descriptions. Once again, his life spins into turmoil and as he tries to get back on the path to achieve his life's dream of going to college he is drafted in the Army. He finds himself becoming a leader, an infantry sergeant. His goal is to bring himself and his men back home alive, the reader gets the sense that all his life Jerry has been prepared for this moment. The reader is taken through and sees through Jerry's eyes what combat is really like.This story covers much ground and has something for everyone. You live through Jerry 's experiences of what it's like to conquer your own demons, you read about his mother's courage having Jerry in the Salvation Army by herself, the excitement and freedom of the 1960's and you learn what it is like to want something so bad you lay your life down for it. It is a book you truly won't lay down once you start reading.

Talking to Spirit: How to Become a Medium & Connect with the Afterlife


Emily Stroia - 2015
    Bonus FREE gift included with your purchase! What Signs & Signals Spirits Give Spirit loved ones have many ways of communicating with us. In this book you will learn the common signals and signs when a Spirit loved one is trying to communicate with you and how to identify them more easily so you can have faster and easier communication with the beyond. How to Successfully Communicate with Spirit Loved Ones Learn what makes mediumship successful including a method on communicating with Spirit loved ones and several exercises on making contact. You will also learn the importance of sitting with spirit and what to look for in your meditations. How to Become a Medium & Talk to a Spirit Loved One In this book, Emily will teach you all the various methods and details to look for when practicing mediumship and spirit communication. You will learn all the evidence and details to look for when doing mediumship and how to communicate these details to your sitter or receiver. In this book are all the keys to successful mediumship including how to tell the story of your spirit loved ones, interpreting symbols from Spirit, the importance of the message and how to find out what messages the Spirit wants to communicate. You will also learn how to create your own Spiritual Toolbox Kit and how to Set your Intention with the Spirit World. Emily believes we all have an intuition and use it more than we know or are aware of. Learn today how to become more in touch with your inner voice and develop your psychic awareness! About The AuthorEmily is a professional Intuitive & Evidential Medium based in the New York & New Jersey area. She teaches classes, has written several books on psychic & mediumship development available on Amazon for purchase and continues to have private sessions with clients. Visit her website, www.emilystroia.com for more information about her. Scroll up and grab your copy now! Free gift inside with purchase!

Freedom Struggle


Bipan Chandra - 1972
    

Zen Garden: Conversations with Pathmakers


Subroto Bagchi - 2012
    Many, though not all, of the visitors to ‘Zen Garden’ were, like Subroto himself, high-performance entrepreneurs. But the one thing that was common to every guest was that they were pathmakers – rather than choosing to follow the well-trodden path, they had charted new paths that other could tread on.This book features the very best conversations from ‘Zen Garden’, including those with the Dalai Lama, Sadhguru Jaggi Zasudev, Nandan Nilekani, Aamir Khan, Dr. Devi Shetty, Kiran Mazumdar Shaw, Ekta Kapoor, social entrepreneur Harish Hande, Sanjeev Bikchandani of naukri.com, Deep Kalra of makemytrip.com, Café Coffee Day’s V.G. Siddhartha, Vikram Bakshi (the man who brought McDonald’s to India) and India’s top windmaker, Rajeev Samant.In their own words, these game changers reveal what it was that made them think differently, what gave them the courage to step off the beaten track, and how they sustained their vision in the face of seemingly insurmountable odds.

The Yogi Entrepreneur: A Guide to Earning a Mindful Living Through Yoga


Darren Main - 2011
    Finding a balance between sharing yoga with the world and running an ethical business can be challenging. The Yogi Entrepreneur is the definitive manual on starting and growing a yoga business. Whether you are an established teacher, looking to expand your student base, a new teacher fresh out of yoga teacher training, or you are simply considering signing up for your first yoga certification course—this book is for you.The Yogi Entrepreneur offers chapters on becoming a yoga teacher, marketing and branding, ethics, leading retreats and workshops, developing a Wordpress website, managing social media like Twitter and Facebook, and many other important skills for success as a teacher or yoga studio owner. With scores of resources, low-cost marketing tips, and time-saving tools, this book is a yoga teachers toolbox.The Yogi Entrepreneur has been used in hundreds of teacher training programs around the world and has helped thousands of yoga teachers to find their audience, define their brand, and share their unique approach to yoga more effectively. Whether your teaching is rooted in more traditional styles of yoga like Iyengar, Kripalu and Integral, or in more contemporary disciplines such as Forrest, Bikram, Baptiste and Anusara yoga, the simple and straightforward tools outlined in these pages will help you to reach your true potential as a yoga teacher.If you are ready to jumpstart your yoga and meditation business then look no further!__________Darren Main has written another exceptionally practical book for yogis, this one a gem that every yoga teacher should have at his or her fingertips in opening to make a livelihood. —Mark Stephens,
 Author of Teaching YogaWhen I read Yogi Entrepreneur, I was struck not only by Darren Main’s thoughtfulness about the topic and his experience in the field, but also by the personal and very real way he conveyed his information. It was more like having a very useful and interesting conversation with a wise and funny friend rather than reading a “how to” book. —Judith Hanson Lasater, Phd., PT,

 Author of Yoga Body, What We Say Matters and 30 Essential Yoga PosesFor the yoga teacher looking to make a career of doing what they love, Darren Main’s book, The Yogi Entrepreneur, is invaluable. We will highly recommend it to our teachers and those in our Teacher Training programs. 
—Trevor Tice

, Founder CorePower YogaFinally, a much needed book on the business art of yoga. Many of us have the skills and wisdom of yoga to proficiently reach out to people as teachers. Managing the business end of yoga is our downfall. Highly skilled and extraordinary yoga teachers whose careers are shining successes ultimately fail due lack of business skills. This book is a powerful guide to facilitate what teachers are qualified to offer and at the same time make a successful living for themselves. —Yogi Amrit Desai

, Founder of Kripalu Yoga and author of Amrit Yoga

Darren Main has done it again with the Yogi Entrepreneur. His in depth analysis and advice offers unique insight that you won't find in yoga manuals. This masterful book, like his second book Yoga and the Path of the Urban Mystic should be required reading in all teacher training courses. —Darren Littlejohn, 

Author of the 12-Step Buddhist
 
www.the12stepbuddhist.comDarren Main has created an incredibly clear road map on how to build your career as a professional yoga teacher! The Yogi Entrepreneur is an exceptional resource for new and seasoned teachers alike. We recommend this book to all of our Teacher Training graduates. —Rasha Pensanti Shakeri Director, YogaWorks Teacher Training

Tesla, Elon Musk and the EV Revolution: An in-depth analysis of what’s in store for the company, the man, and the industry by a value investor and newly-minted Tesla owner


Vitaliy Katsenelson - 2020
    

SEO 2019 Learn Search Engine Optimization With Smart Internet Marketing Strategies: Learn SEO with smart internet marketing strategies


Adam Clarke - 2018
    First, let me tell you a little secret about SEO marketing...Most search engine optimization advice on the Internet is wrong!If you've sifted through search engine optimization advice online, you may have noticed two things: - Most published SEO advice is either outdated or just dead-wrong.- Google's constant updates have made many popular SEO optimization strategies useless.Why is this so? Google's constantly evolving. Recent changes: 1. August, 2018 - Google releases an industry changing update, with some sites showing up to 50% decreases or increases in traffic, later titled the "Medic Update" or "Your Money or Your Life Update."2. July, 2018 - Google announce's Speakable markup, making it easier to target voice search results.3. March, 2018 - Google's game-changing "Mobile First Index" is rolled out, completely overhauling how search results are calculated.SEO 2019 is now updated covering new changes to Google's algorithm, walks you through major updates and how to use them to your advantage. This book also reveals industry secrets to stay ahead of Google's algorithm, and potential Google changes coming up in 2019. With this best-selling SEO book, learn SEO from a fundamental level, achieve top rankings, and generate a wave of new customers to your site.Discover powerful link building techniques experts use to get top rankings and generate massive trafficLink building is the strongest factor for ranking high in Google. Unfortunately, most widely-used methods suck! This chapter walks you through new and powerful techniques that won't get you in hot-water with Google. Now expanded with more link building strategies and extra tips for advanced readers.You will also discover: 1. Important SEO concepts, from beginner to advanced.2. Sneaky tricks to get local businesses ranking high with local SEO.3. The inner workings of Google's algorithm and how it calculates the search results.4. How to find "money" keywords that will send customers to your site.5. Basic and advanced link building strategies for pushing your rankings up higher.6. Six insider sources to get expert SEO or Internet marketing advice worth thousands of dollars, for free.7. How to use social media and web analytics to multiply your results.8. 25+ powerful tools top Internet marketing experts use to automate search engine optimization, saving weeks of time and creating bigger results.Sidestep the 2019 Google updatesContrary to Internet marketing gossip, problems caused by Google updates are rarely irrecoverable-but you need the right knowledge. This book reveals: - Inner mechanics of Google's algorithm, and how to rank your site at the top.- Recent Google updates-Mobile First Index, Google Speed update, Google Hawk update, Google FRED update, and more...- Potential updates coming up in 2019.- Steps to recover from Google penalties.And read the special bonus chapter on pay-per-click advertisingIn this bonus, learn to quickly setup pay-per-click advertising campaigns with Google AdWords and send customers to your site overnight, literally.One of the most comprehensive SEO optimization books ever published-updated and expanded-of all best-selling SEO books, this is the only one with everything you need.Scroll up, click buy, and get started now!

Building a StoryBrand: Clarify Your Message So Customers Will Listen


Donald Miller - 2017
    This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.