It's near impossible for customers to cut through the "innovative solutions" and "passion for customer service," and find out who can actually give them what they need.For the business owner who's willing to do something different, though, it represents a major - and inexpensive - competitive advantage.May I Have Your Attention, Please? lays out 12 simple principles that allow business owners - even those with no writing experience - to attract and enchant their dream customers. With clear and concise explanations of what works and why, and examples of the best and worst text out there, you'll have all the tools you need to turn readers into buyers into raving fans. Give your writing skills an instant upgradeIn this short book, you'll learn: Simple techniques to turn your dull-as-dishwater business marketing into "can't resist" copy - even if you don't think of yourself as a "good writer." How to make price irrelevant and be the only choice for your ideal customer - by changing nothing except your copywriting. The business writing "rules" you should revel in breaking. Why copying your competitors is a dangerous waste of time... and what to do instead (without spending hours searching for ideas). The easily avoidable mistakes that are turning your customers off - even if they don't know it. A simple framework to help you blast through writer's block and know exactly what to say in any piece of writing. How to "read your customers' minds," and get them looking for reasons to buy from you. Who is this book for? Business owners looking to breathe more life into their website, content marketing or sales materials. Employees who want to gain a new skill and have more impact in their work. Anyone who has something great to offer - but is struggling to get the message across.

    The perfect Christmas gift for the incurably curious* 'Funny and fascinating . . . it's really rather brilliant.' ZOE BALL'Made me chortle.' DERMOT O'LEARY'Fantastic . . . I loved it.' STEVE WRIGHT'The best trivia book of the season.' THE SPECTATOR 'Mind-blowing.' DAILY MAIL 'Genuinely interesting.' POPULAR SCIENCE Which lottery numbers should I pick?Is it true that we are made entirely of stardust?Can dogs tell the time?Why do songs get stuck in my head?If Rome wasn't built in a day, how long did it take?How do you wash a raspberry?What is the most expensive thing on Earth?Where is last Wednesday?These are just a few of the questions put to the QI Elves by the listeners of BBC Radio 2's The Zoe Ball Breakfast Show. In their brand new book, you'll learn their fascinating and frequently hilarious answers.From spiders to stinging nettles, bees to boy bands and twins to thermal undies, you'll wonder why these questions hadn't occurred to you before - but you'll never forget the answers and will want to share them with all your friends.Includes an introduction by Zoe Ball.PRAISE FOR THE QI ELVES' PREVIOUS BOOK FUNNY YOU SHOULD ASK . . .'QI have outdone themselves!.' ALAN DAVIES'A cracker of a book.' SUE PERKINS'Genuinely useful and endlessly fascinating.' THE SPECTATOR 'Hilarious.' DAILY MAIL For more from the team behind QI's hit TV show check out the QI FACTS series of books, @qikipedia and listen to their weekly podcast at nosuchthingasafish.com or visit qi.com

    This Spanish reader is packed with useful expressions you need in everyday situations: greetings, buying things, talking to friends, etc. Anyone who already knows the basics of the Spanish language is ready to read this book. I assume you have a general knowledge of personal pronouns, articles, and some common verbs/nouns in Spanish. Actually, the only verb tense you need to know is simple present.A funny story about love and friendship. A girl who studies Psychology at the University, falls in love with her teacher, prepares exams, and goes out with friends. The action takes place in Buenos Aires, Argentina, so you'll be exposed to real argentinian slang.This easy Spanish book will show you the most used grammar structures in different situations. As the difficulty level is just right you will learn and enjoy it at the same time. There's no doubt about it: A beginner Spanish book is the perfect place to start practicing the language.

    A handsome author strikes up a conversation with an actress in a bookshop in Manhattan, and she knows this is the start of something that will change her life forever.

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    Its usage is common in such current political hot spots as the Balkans, Central Asia, and the Near East.Among the highlights of" Teach Yourself Turkish are: An in-depth study of how the language was formedA phonetic approach to the spoken languageThe grammar and rules of written TurkishVocabulary exercises to make learning easier

    College Writing Skills With Reading features John Langan's clear writing style and his wide range of writing assignments and activities that effectively reinforce the four essentials of good writing: unity, support, coherence, and sentence skills. This alternate version provides 25 entertaining and informative essays by professional writers.

    It is designed for libraries, institutions and individuals who need or prefer the information in ebook format. All the hand signs were approved by American sign language experts. The signs are shown in large illustrations from two view points in order to facilitate understanding, as well as grouped together in a comprehensive chart. BONUS: The book contains a link to a set of unique printable ASL alphabet charts for your personal use.Lassal's work for Fingeralphabet.org has earned her a nomination for The German Prize for Civic Engagement 2013.

    Learn the most effective speed reading techniques for your personal strengths and challenges, and make visible progress through a series of engaging exercises.Choose from a variety of strategies and practices proven to advance speed and improve reading comprehension. The integrated exercises help develop your skills, allowing you to read quickly—and still enjoy every word. Whether you’re reading an entertaining novel or a challenging textbook, this speed reading guide will help you sail right through.In Essential Speed Reading Techniques, you’ll find: Achievable goals—Improve your speed by setting realistic goals based on your own individual baseline. Track your improvement—Assess your progress with self-tests for knowledge retention, smooth eye movement, and more. Tips and tricks—Discover speed reading strategies to minimize rereading, focus your attention, and reduce eyestrain from screens. With the personalized strategies in Essential Speed Reading Techniques, boosting your speed and reading comprehension will be a breeze.

    This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.

    More than 770 basic phrases for everyday use enable you to communicate instantly on a host of topics: health and medical situations; essential services; boat, plane, and train travel; much more.

    Instead, it’s usually scattered throughout textbooks, self-made crib sheets, and sticky-notes on their computer monitor. Now there’s a better way! The Zondervan Get an A! Study Guides to Biblical Greek and Biblical Hebrew are handy, at-a-glance study aids ideal for last minute review, a quick overview of grammar, or as an aid in translation or sermon preparation. Each set contains four information-packed sheets that are laminated and three-hole-punched, making them both durable and portable. The study guides are tied to Zondervan’s Basics of Biblical Greek and Basics of Biblical Hebrew.

    A ground-breaking book that sets out to demonstrate that Japanese is “simple, logical and beautiful” and that most of the apparently “arbitrary rules” that you “just have to learn” can be reduced to simple, easily intuitive patterns if you just understand how the language really works.

    It tells the story of two parents from different cultural, linguistic, and ethnic-racial backgrounds who joined to raise their two children with their heritage languages outside their native countries. It also tells the children's story and the way they negotiated three cultures and languages and developed a trilingual identity. It sheds light on how parental support contributed to the children's simultaneous acquisition of three languages in an environment where the main input of the two heritage languages came respectively from the father and from the mother. It addresses the challenges and the unique language developmental characteristics of the two children during their trilingual acquisition process.

    Let's start signing!