Big Ideas... For Small Businesses: Simple, Practical Tools and Tactics to Help Your Small Business Grow


John Lamerton - 2017
    HERE’S HOW Are you struggling to find marketing ideas for your small business? Does your business plan consist of a few scribbles on the back of a napkin? Does the thought of learning “online marketing” scare you? Do you find traditional business books dull, or uninspiring? Have you read business biographies of the poster boys (Richard Branson, Bill Gates, Warren Buffett, Alan Sugar, Elon Musk, Steve Jobs etc), only to feel a sense of overwhelm, and a complete disconnect between what they achieved, and where you are right now? Do you want to grow your small business, without having to learn complex marketing strategies, and without being told to simply “work harder than everyone else”? If so, then “Big Ideas... for Small Businesses” could be the “lightbulb moment” you’ve been waiting for... Former civil servant John Lamerton has run more than 60 small businesses since 2000, making millions of pounds, and thousands of mistakes along the way. This book is a collection of the lessons and successes that he uses to coach and mentor hundreds of small business owners, teaching them to think bigger, work less, and design their business around the lifestyle they want. SOME OF THE “BIG IDEAS” THAT YOU WILL DISCOVER: - Why the “Dragons” hate lifestyle businesses, and why you should love them - How almost anyone could become a millionaire in their lifetime, given just £200 a month. - Why John blames Richard Branson for his early failures - How to get clarity on your business strategy, and bring that into your daily routine. - How to sell a dozen eggs for over £500 - The ONE thing that truly transformed John’s business - How to find, hire, (and fire!) your first employee. - Why every Luke Skywalker needs a Yoda. - EXACTLY how he made over £100k from ONE marketing campaign. - The five magic ingredients for success in almost any given field. JOHN LAMERTON is a lazy entrepreneur and investor. He balances running an ambitious lifestyle business with raising two young children. A former “hustler”, he now earns more money “working” 20 to 25 hours a week than he used to pulling all-nighters and “grinding” for 100+ hours per week. He now mentors fellow ambitious lifestyle business owners, teaching them how to design their business around their lifestyle.

Disney: The Mouse Betrayed: Greed, Corruption and Children at Risk


Peter Schweizer - 1998
    Now Disney is under attack by family and religious organizations. Are the complaints hysterical censorship, or has Disney really lost its way? Investigative journalists Peter Schweizer and Rochelle Schweizer set out to find the answer. Exclusive interviews with Disney employees, internal corporate documents, and law enforcement records reveal a story of a great American institution corrupted by greed and perverted by the lust for power - and even more bizarre vices. The Schweizers reveal: how Walt Disney put safety first, but the current management allows Disney World to have an injury rate twice the industry average - for money; how Disney became a partner in the nation's largest pay-per-view pornography distributor; Disney World's rampant pedophile and sexual abuser problem - and how the company prefers cover-ups to simple and inexpensive solutions; the weird message Disney sends when employees are caught peeping on - even filming - coworkers and guests in their dressing room; how Disney thwarts the efforts of local law enforcement at its theme parks; and how Disney licensees have been repeatedly charged with violating federal child labor laws.

Unleashing the Soul of Money: Finding Sufficiency, Freedom, and Purpose Through Your Relationship with Money


Lynne Twist - 2006
    On Unleashing the Soul of Money, world-renowned fund-raiser and money mentor Lynne Twist shares from her 30 years of global research into happiness and money to reveal a surprising truth: that the size of your paycheck has little to do with fulfillment--and everything to do with getting your money aligned with your deepest commitments, values, and desires. In this workshop, listeners uncover the insights about their own relationship with money, and learn how make the transformation to a life of sufficiency, contentment, and benefit to others in the world.

Unreal Estate: Money, Ambition, and the Lust for Land in Los Angeles


Michael Gross - 2011
    Jackson, Sly Stallone, Richard Zanuck, and relatives of an Indonesian dictator and Saudi Arabia’s king). He then flashes back to the creation of this fabled district, built on dusty lima bean fields and carved out of the rugged impassible mountains between the city and the sea. Using the century-long evolution from adobe huts to $100 million mansions as the baseline of the story, he reveals how a few powerful and often ruthless oil and railroad magnates imposed their idyllic vision of the good life on the Los Angeles landscape to create the legendary communities known as the Platinum Triangle.            Gross goes on to give vivid, riveting accounts of the most lavish of the many lavish houses that started springing up almost immediately (with only a brief slowdown during the Depression). But the stories of these homes are just a window onto the lives of their owners and occupants over the course of the twentieth century, and onto the bigger story of a people and a storied region that have become, in Gross’s words, “the Mecca of self-invention.”            As one might imagine, there is a truly glittering cast of characters. Apart from the many Hollywood stars who have passed through these houses—Douglas Fairbanks Jr., Harold Lloyd, Marilyn Monroe, Jayne Mansfield, George Hamilton, Tony Curtis, Cher, to name just a few—you will meet decadent Spanish land-grant families, desperado oilmen and railroad titans, the country’s first all-powerful corporate legends, con men and pyramid schemers, porn magnates, and Arab potentates, not to mention contemporary tabloid luminaries from the worlds of business and entertainment. Taken altogether, their stories read like a cross between Valley of the Dolls, Hollywood Babylon, and Gross’s own 740 Park—with a little of the film Chinatown thrown in too.             Los Angeles provides Michael Gross with his broadest canvas yet; Unreal Estate will surprise, fascinate, and most of all entertain you with a story you don’t know about a place you think you do.

Decoding Communication: A Complete Handbook for Effective Communication


Girish Jain
    From day-to-day conversations to professional meetings, from candid talks to consequential discussions, the book explains the nitty-gritty of impactful communication.How to make the best of this book?Go in the chronological order, comprehending each chapter in-depth, and participating in the exercises. Make a note of important points of reference. Practice and rehearse the skills that you learnt. Once you complete all the chapters, following the same method, re-visit previous chapters if required. Involve in the activities suggested and have a real-life experience on showcasing the skills that you learn.

Conspiracies: Conspiracy Theories - The Most Famous Conspiracies Including: The New World Order, False Flags, Government Cover-ups, CIA, & FBI (Secret ... JFK Assasination, Bermuda Triangle)


Alex Monaldo - 2016
     Want the real story behind history’s great Conspiracies? Uncover the truth today! ☆★☆ Read this book for FREE on Kindle Unlimited - Download Now! ☆★☆ Get hold of more theories from this book! Now on its 3rd Edition! Have you ever wondered about popular conspiracy theories? Ever wonder if some of them are true or not? Want go deeper and find out the truth for yourself? Conspiracy Theories – The Most Famous Conspiracies Including: The New World Order, False Flags, Government Cover-ups, CIA, & FBI will give you all the juicy details on the greatest conspiracy theories from history and present day. Get ready for the real truth about: The New World Order The JFK Assassination The Moon Landing Was The Holocaust a Conspiracy? The Vatican Conspiracy And so much more! This book has 21 conspiracy theories that all get to the bottom of what really happened. Don’t trust the mass media? This book is purposely written to give you an eye opening experience and compel you to change your perspective regarding current explanations of popular events that made a huge impact on mankind. Each chapter talks about a specific theory; when it happened; and why it happened. It also includes a “What to believe” section that provides well thought out observations, and will help you identify loopholes in common knowledge so you can see new possibilities. Here’s WHY you should read the book: Break the status quo -- question your beliefs on history in a new way. Raise your critical thinking and awareness of current events. Learn what can’t be found on mainstream news and TV outlets. So what are you waiting for?! Get ready for a revelation of a lifetime! This book will definitely answer any questions you have regarding some of history’s most unforgettable events. Go deeper now and get your own copy TODAY! by scrolling up. Don’t forget to hit the BUY button! Enjoy!

Steve Jobs & the NeXT Big Thing


Randall E. Stross - 1993
    This period was the nadir of Jobs’s professional life, as NeXT’s products failed to find a welcome in the marketplace. The company burned through more than $250 million without managing to eke out a profit. It would eventually be rescued by Apple and Jobs would return there after the close of the book’s narrative. When he did, he took with him lessons learned during his NeXT years in how not to manage a company.

Castaneda: The Wisdom of Don Juan


Carlos Castaneda - 2002
    Castaneda has come to be seen as an anthropologist of the soul, showing us that the inner world has its own inaccessible mountains, forbidding deserts and awesomely beautiful dangers which we are all called to confront. This audio program presents the first two and the best known titles in the Don Juan series, the Teachings of Don Juan and A Separate Reality. Listen -- and marvel -- as you are drawn into a breathtaking world of magical reality and ultimate truth from one of the most influential writers of our time.

Marketing: Real People, Real Choices


Michael R. Solomon - 1996
    It introduces marketing from the perspective of real people making real marketing decisions at leading companies "every day. "Learners will come to understand that marketing is about "creating value"-for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.

The Entrepreneur Equation: Evaluating the Realities, Risks, and Rewards of Having Your Own Business


Carol Roth - 2011
    By understanding what it takes to build a valuable business as well as how to assess the risks and rewards of business ownership based on your personal circumstances, you can learn how to stack the odds of success in your favor and ultimately decide if business ownership is the best possible path for you, now or ever.Through illustrative examples and personalized exercises, tell-it-like-it-is Carol Roth helps you create and evaluate your own personal Entrepreneur Equation as you:-Learn what it takes to be a successful entrepreneur in today's competitive environment.-Save money, time and effort by avoiding business ownership when the time isn't right for you.-Identify and evaluate the risks and rewards of a new business based on your goals and circumstances.-Evaluate whether your dreams are best served by a hobby, job or business.-Gain the tools that you need to maximize your business success.The Entrepreneur Equation is essential reading for the aspiring entrepreneur. Before you invest your life savings, invest in this book!

The Real Retirement: Why You Could Be Better Off Than You Think, and How to Make That Happen


Frederick Vettese - 2012
    This reassuring book debunks the generally-accepted claims about necessary savings rates, which can cause paranoia among those beginning to contemplate retirement. The authors offer greater insight into planning approaches that are not widely understood, demystifies retirement targets (age, savings, income), and outlines concrete approaches to maximizing retirement savings.Offers practical advice for dealing with the changes to Canada's retirement system Includes advice for calculating your Neutral Retirement Income Target Contains solid financial advice in accessible language Written by the Executive Chairman and Chief Actuary of Morneau Shepell Canada's national actuarial consulting firm The Real Retirement offers a down-to-earth guide for preparing for comfortable retirement and shows what it takes to achieve it.

The Real Estate Retirement Plan: An Investment and Lifestyle Solution for Canadians


Calum Ross - 2017
    Many Canadians who own their home have never considered buying a second property. And nearly one-third of retirees are worried about running out of money. The Real Estate Retirement Plan shows how homeowners can use the tools already available to them — their mortgages — to access the initial capital to invest and prepare for their retirement. This is a proven, validated antidote to today’s historically low savings rates, poor current rates of return, and pressure on CPP and health care.With examples and a detailed discussion of the principles and mechanics, Calum Ross and Simon Giannini demystify real-estate investing and make an irrefutable case for borrowing to invest.

Leadership and Crisis


Bobby Jindal - 2010
    And from the Deepwater Horizon oil disaster to Hurricane Katrina, he’s shown an astounding ability to beat the odds (and beat the bureaucrats) to get things done.Then again, Jindal is not your typical politician. The son of Indian immigrants, a Christian convert from Hinduism, and a Rhodes Scholar, Jindal presided over Louisiana’s healthcare system at age 24, headed the University of Louisiana system at 27, became a U.S. congressman at 33, and was elected governor of Louisiana at 36.Throughout his meteoric career, Jindal has dealt with some of the worst crises of our times, from natural disasters in his home state to out-of-control spending in Washington, D.C. His secret: the common sense solutions that bureaucrats (and politicians) ignore in favor of government–as–usual.In Leadership and Crisis, Jindal reveals: How the Obama administration spent too much time worrying about public perception and not enough on actually fighting the oil How the federal government actually impeded Louisiana’s efforts to stem the flood of oil Why the bureaucratic incompetence during Hurricane Katrina was even worse than you know How Bobby Jindal took on Louisiana’s infamous culture of corruption His own journey from Hinduism to Christianity, from student at Oxford to Governor of Louisiana, from policy wonk to instant midwife when he had to deliver his third child himself Filled with behind–the–scenes stories from the oil–slicked beaches of Louisiana to the corridors of power in the U.S. Capitol, Leadership and Crisis offers an insider’s view into one of the worst environmental disasters our nation has suffered—and into one of the most unique success stories of American politics.

The Road to Wealth: A Comprehensive Guide to Your Money


Suze Orman - 2001
     Now, Suze delivers a fully accessible and authoritative resource, loaded with information critical to every stage of readers' financial lives. The Road to Wealth provides readers with practical answers to all the questions they might-or should-have about their financial futures. Sound, straightforward, fiercely honest, and easy-to-understand, Suze's advice gives them the knowledge and power to: € Create a strong, debt-free foundation € Amass assets and protect them through economic downturns € Buy a home to provide for loved ones € Invest with confidence and navigate the market in good times and bad € Secure reliable income for their later lives

Betting on Horse Racing for Dummies


Richard Eng - 2005
    It explains: what goes on at the track what to look for in horses and jockeys how to read a racing form and do simple handicapping how to manage betting funds and make wagers that stand a good chance of paying off. Complete with coverage of off-track and online betting, it's just what anyone needs to play the ponies-and win! Richard Eng (Las Vegas, NV) is a racing writer and handicapper for the Las Vegas Review-Journal, a columnist for the Daily Racing Form, and the host of a horseracing radio program in Las Vegas. He was formerly a part of the ABC Sports team that covered the Triple Crown.