Book picks similar to
Start-Up Sutra by Rohit Prasad


startup
business
non-fiction
entrepreneurship

Niche Down: How To Become Legendary By Being Different


Christopher Lochhead - 2018
     Inspirational technologist Shaku Atre, who rose from second-class citizen in an Indian village to prominence as one of the first women in technology AND, the legendary Hal Elrod creator of the bestselling Miracle Morning series of books. Exclusively for you at: http://nichedownbook.com/thankyou “Be known for a niche that you own. This is a powerful idea. One that transforms how people think about their lives, careers and business ventures.” — Hal Elrod, author of the best-seller, The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life Do you have the courage to stand out? From the inventor of cubism Pablo Picasso to Spanx founder Sarah Blakely, the people we admire most in the world are original, unique, different. They take risks, claim new ground. They do not fit in, they stand out. And they do not compete for attention in the traditional sense. Most of us are tricked into believing that achieving personal and professional success means fitting in. What it really takes is the courage to stand out. Are you ready? In this dynamic, direct and succinct book, Lochhead and Clancy describe a research-based approach to thinking about your life and business called “category design.” Through a narrative stuffed with inspiring stories, they examine how legendary people — especially legendary entrepreneurs — introduce the world to new ways of thinking and solving problems. They reveal how to exploit the exponential value of what makes you different vs. the incremental value of what makes you better. And they show how to conquer a market category that you design, becoming its de facto queen or king. After reading this ground-taking book, you’ll gain the insights required to become known for a niche that you own.

Om Swami: As We Know Him


Ismita/ Vidyananda Om, Swami Tandon - 2016
    It was reduced to dust. Soon I had to admit that there were things far beyond the scope of my rational mind.' What is it that draws one to a mystic? What is it like to know at close quarters a man whose powers are beyond the conscious mind? What does it feel like to be fulfilled spiritually, to feel understood, to stand revealed? As Ismita Tandon and Swami Vidyananda Om explore their feelings for Om Swami, their baffling experiences with him, a secret world of mystical phenomena lights up. They talk about the intimacy of their daily lives with Swami, observing his sheer power, his simplicity, his empathy for every living creature he encounters and the care with which he chooses every word he speaks, no matter how big or small the matter. They speak of his beauty, his divinity. What emerges is a moving portrait of devotion and trust, and the startling image of a saint who was able to inspire such depth of feeling.

Perspective


Ellyse Perry - 2019
    Ellyse Perry is among the all-time cricket greats, and the only player, female or male, to represent Australia in both cricket and football World Cups, making her international debut in both sports at the age of 16.PERSPECTIVE is about sitting back from the world you're involved in and evaluating what it means to you. What are the important things that you know make experiences special? What are the things that motivate you? What are the things that give you joy? The things that challenge you but, ultimately, make you a better person? Most importantly, who are the people whose unwavering help and support you couldn't go without?From the lessons of a high-performance athlete's career to appreciating the small things in life, this inspiring illustrated book features stories and reflections from Ellyse's childhood and career on the themes of dreaming, belief, work, resilience, appreciation, opportunity, balance and perseverance - and their importance in everything we do. This empowering book is a unique view from one of Australia's most admired sports stars about what it is to be an elite athlete.

The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage


Daymond John - 2016
    With no funding and a $40 budget, Daymond had to come up with out-of-the box ways to promote his products. Luckily, desperation breeds innovation, and so he hatched an idea for a creative campaign that eventually launched the FUBU brand into a $6 billion dollar global phenomenon.  But it might not have happened if he hadn’t started out broke - with nothing but a heart full of hope and a ferocious drive to succeed by any means possible. Here, the FUBU founder and star of ABC’s Shark Tank shows that, far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur. Why?  Because starting a business from broke forces you to think more creatively.  It forces you to use your resources more efficiently. It forces you to connect with your customers more authentically, and market your ideas more imaginatively. It forces you to be true to yourself, stay laser focused on your goals, and come up with those innovative solutions required to make a meaningful mark.  Drawing his own experiences as an entrepreneur and branding consultant, peeks behind-the scenes from the set of Shark Tank, and stories of dozens of other entrepreneurs who have hustled their way to wealth, John shows how we can all leverage the power of broke to phenomenal success. You’ll meet: ·         Steve Aoki, the electronic dance music (EDM) deejay who managed to parlay a series of $100 gigs into becoming a global superstar who has redefined the music industry ·         Gigi Butler, a cleaning lady from Nashville who built cupcake empire on the back of a family  recipe, her maxed out credit cards, and a heaping dose of faith ·         11-year old Shark Tank guest Mo Bridges who stitched together a winning clothing line with just his grandma’s sewing machine, a stash of loose fabric, and his unique sartorial flairWhen your back is up against the wall, your bank account is empty, and creativity and passion are the only resources you can afford, success is your only option.  Here you’ll learn how to tap into that Power of Broke to scrape, hustle, and dream your way to the top.From the Hardcover edition.

Guitar Lessons: A Life's Journey Turning Passion Into Business


Bob Taylor - 2011
    From the "a-ha" moment in junior high school that inspired his very first guitar, Taylor has been living the American dream, crafting quality products with his own hands and building a successful, sustainable business. In Guitar Lessons, he shares the values that he lives by and that have provided the foundation for the company's success. Be inspired by a story of guts and gumption, an unwavering commitment to quality, and the hard lessons that made Taylor Guitars the company it is today.

My Hour


Bradley Wiggins - 2015
    The inside story of Bradley Wiggins's record-breaking rideFor 60 minutes this summer, the British public stopped what they were doing, switched on their radios, their TVs, refreshed their Twitter feeds and followed Bradley Wiggins’s attempt to break one of sport’s most gruelling records: The Hour.The premise is simple enough: how far can you cycle in one hour. But it is thought to be one of the toughest events an athlete can endure, both physically and psychologically. Eddy Merckx, cycling’s über-champ, called it the hardest thing he ever did. Wiggins, like many before him, discovered the unique pain of pushing yourself as hard as you can for 60 minutes.In this revealing book, Bradley Wiggins takes you behind the scenes of his record attempt. From planning to preparation, to training to execution, Bradley shares his thoughts on his sacrifices, his heroes, and the people who have supported him along the way as well as what’s to come as he heads towards the twilight of his stellar career.Supported by stunning photography, My Hour is a fitting celebration of one of Britain’s best-loved sportsmen in his finest hour.

Advanced Rhinocerology: "to help you through the jungle" (The Rhino Books)


Scott Alexander - 1981
    Thank you, Scott, for a wonderful book that has changed my life!" --Scott Alexander"Compelling...startling...I recommend it for everyone!" --Scott Alexander

Amazon Selling Secrets: How to Make an Extra $1K - $10K a Month Selling Your Own Products on Amazon


William U. Peña - 2014
     By mastering the Amazon Selling System in this book, you will be able to easily tap into the opportunities on Amazon, and create an additional $1K - $10K a month in passive income. This book will teach you the highly sought after secrets of how to identify highly popular products, and then transform them into your own special brand, which customers will pay a lot of money for. In this book you will learn How to: Identify Desirable Products People Want to Buy. Create a Unique Brand that People will Remember. Find High Quality Product Sources that will Support Your Thriving Amazon Business. Create High Converting Amazon Listings that will Emotionally Compel Customers to Buy Over and Over. Create the Most Profit Possible with the Least Amount of Expense. Test and Validate Your Product to Guarantee your Success. Effectively Manage Your Inventory and Fulfill Orders with Little Effort. Provide Outstanding Customer Satisfaction and Motivate Customers to Buy More. Get Abundant Reviews from Raving Fan Customers. Automate the Process so that You Can Sell Products While You Sleep. Expand Your Amazon Selling Business and Make 6 or 7 Figures a Year. By the time you finish this book, you will have all the tools, resources, and a simple, yet effective system to make an extra $1000 - $10,000 a month. So Get Your Copy Now and Start Making Money on Amazon Today!

Sir Alex Ferguson: The Official Manchester United Celebration of his Career at Old Trafford


David Meek - 2011
    But re-establishing the Reds as the most successful club in the land was an enormous task. Famously, he knew he had to knock Liverpool of their perch. At the dawn of the Premier League era, in 1992-93, United had gone twenty-six years without being champions, but that season Ferguson finally led the club to title success and in 2010-11 he finally achieved the record-breaking nineteenth title. On top of that, Sir Alex has led Manchester United to two Champions League victories and many other trophies. This fascinating book not only celebrates what Sir Alex has achieved at United, but also seeks to explain just how he has gone about creating this remarkable dynasty, constantly rebuilding the team and driving them forward to yet more glory. In an era when most managers are lucky if they last two years, Sir Alex's achievement of lasting twenty-five years at the very top is truly astonishing. This book is the club's fitting tribute to his career.

How to Think Like Bill Gates


Daniel Smith - 2015
    Brought up to compete rigorously in all areas of his life, he dropped out of Harvard in 1975 to follow his dream of starting his own firm. He formed "Micro-Soft" and set about coding his way to the top. But creating software language was just the beginning of a journey that would eventually see Gates become the wealthiest man in the world. He not only knew how to develop a product, but was great at selling it too, becoming a figurehead of the staid but booming corporate America. In recent years, Gates turned away from the computer screen to combat injustices in the world, channeling huge amounts of his personal fortune into the Bill and Melinda Gates Foundation, a body whose operations are changing the way the charity sector goes about its business. How to Think Like Bill Gates reveals the key motivations, decisions, and philosophies that made Gates a name synonymous with success. Studying how he honed his business acumen, faced down all competitors, overcame adversity, and stood strong in the face of overwhelming odds, with quotes and passages by and about him, you too can learn to think like Bill Gates.

Rock Bottom to Rock Star: Lessons from the Business School of Hard Knocks


Ryan Blair - 2016
    In his first book, Nothing to Lose, Blair shared the brutally honest story of how he went from being an at-risk youth, sleeping on a mattress on the floor of a shack, to a self made multi-millionaire by his early twenties. As both the book and his story became a national sensation, Blair realized it was time to share the next piece of the puzzle--a detailed road map on how you can reach financial freedom yourself. Blair has battled extreme obstacles--growing fame, bad press, outrageous lawsuits, making and losing tens of millions of dollars (sometimes all in one day)--and still came out on top every time, and continued his mission to positively impact the lives of millions of people. Now he reveals how he did it; his personal formula for going from rock bottom to "rock star," and being the absolute best at what you do. If you're serious about making the most of your life and you're ready to become the "rock star next door," instead of just looking up to them, this may be the most rewarding book you'll ever read.

Behind The Door: the Real Story of Loretta Young


Edward J Funk - 2015
    Then, in 2012, Linda Lewis, Loretta Young’s daughter-in-law, called, urging me to finally bring this book to full life. I’ll be forever grateful to Loretta Young, a guarded woman by nature, who finally decided to tell a very personal story. In doing so, she enlisted the help of her three sisters and life-long friends. These people have all passed on, but their voices remain vividly in the present.Excerpts pertaining to Loretta’s relationship with Clark GableGable arrived at Loretta’s train compartment uninvited. She recalled,” I allowed him in as I would have any member of the crew, thinking he was there for a visit. He had other intentions. Very persistent intentions. He wasn’t rough, but I kept saying no, and he wouldn’t take no for an answer.” Loretta received a phone call from Ria Gable a few weeks later. Loretta recalled, "I was in Mama's room and I picked up the phone. Mrs. Gable said, 'This is very presumptuous of me, but you may or may not know that there are rumors flying around town about you and my husband.'”In 1998, when Loretta was eighty-five, she was watching television with Edward Funk. There was the mention of date-rape on the news, and she asked him what exactly did that mean. He explained to the best of his ability. The following day, Loretta called her daughter-in-law, Linda and said. “I know now that there was a word for what happened to me with Clark.”Clark Gable arrived on the set of THE CRUSADES. Loretta recalled, “He waited until I was through and then offered to take me home. We went for a drive up in the Hollywood Hills. He didn’t say much, but it was apparent that he was agitated. With the long silences, I felt very uncomfortable and finally felt the pressure to say something. I blurted out, ‘Would it make any difference if I told you that I wasn’t pregnant?’ He turned and looked at me and then asked, ‘Well, are you or aren’t you?’ I felt like such a fool. I didn’t know why I had said that except that I had tried to think of something to say he wanted to hear, my inherent need to please taken to an illogical length. I had to tell him that I was pregnant. His look toward me was one of total exasperation, and very little was said as he drove me home.” There would be some phone calls in the interim, but it would be more than a year before Loretta would see Clark Gable again. Loretta’s sister, Sally, "I remember taking an odd route to get there (the house in Westwood where Loretta and the baby were in hiding). My mother didn't approve that I was going at all because of all the secrecy, but I was dying to see the baby. She was very big by the time I did. I just loved her looks and kept saying, ‘Oh Loretta, I hope I have a baby that looks just like this.' In response to my enthusiasm about Judy, Loretta referred to Gable’s visit earlier in the week, the first time he had seen his daughter, and said, 'Yes, and do you know after all that has gone on, all that we've gone through, instead of having any interest in his daughter, he tried to knock me down on the bed! Can you imagine, Sally? That bastard! Who the hell does he think he is?' And I thought, 'With all that's happened, she thinks he's a bastard. He didn't understand that Loretta was a human being that had suffered very much.”Loretta acted like she couldn’t have been more flattered that MGM’s two biggest male stars (Clark Gable and Spencer Tracy) would come to see her (on the set of UNGUARDED HOUR). Under her smile she thought differently. She reflected, “I thought how different these two men were.

Alibaba: The House That Jack Ma Built


Duncan Clark - 2016
    Alibaba’s $25 billion IPO in 2014 was the largest global IPO ever. A Rockefeller of his age who is courted by CEOs and Presidents around the world, Jack is an icon for China’s booming private sector and the gatekeeper to hundreds of millions of middle class consumers.Duncan Clark first met Jack in 1999 in the small apartment where Jack founded Alibaba. Granted unprecedented access to a wealth of new material including exclusive interviews, Clark draws on his own experience as an early advisor to Alibaba and two decades in China chronicling the Internet’s impact on the country to create an authoritative, compelling narrative account of Alibaba’s rise.How did Jack overcome his humble origins and early failures to achieve massive success with Alibaba? How did he outsmart rival entrepreneurs from China and Silicon Valley? Can Alibaba maintain its 80% market share? As it forges ahead into finance and entertainment, are there limits to Alibaba’s ambitions?  How does the Chinese government view its rise?  Will Alibaba expand further overseas, including in the U.S.?Clark tells Alibaba’s tale in the context of China’s momentous economic and social changes, illuminating an unlikely corporate titan as never before.

Anything You Want


Derek Sivers - 2011
    In Anything You Want, Sivers details his journey and the lessons learned along the way of creating CD Baby and building a business close to his heart. “[Sivers is] one of the last music-business folk heroes,” says Esquire magazine. His less-scripted approach to business is refreshing and will educate readers to feel empowered to follow their own dreams. Aspiring entrepreneurs and others trying to make their own way will be particularly comforted by Sivers straight talk and transparency -a reminder that anything you want is within your reach. Anything You Want is also available in a 5 pack, 52 pack and very limited edition Collectible, signed by Derek.

Things a Little Bird Told Me: Confessions of the Creative Mind


Biz Stone - 2014
    Things a Little Bird Told Me From GQ's "Nerd of the Year" to one of Time's most influential people in the world, Biz Stone represents different things to different people. But he is known to all as the creative, effervescent, funny, charmingly positive and remarkably savvy co-founder of Twitter-the social media platform that singlehandedly changed the way the world works. Now, Biz tells fascinating, pivotal, and personal stories from his early life and his careers at Google and Twitter, sharing his knowledge about the nature and importance of ingenuity today. In Biz's world: Opportunity can be manufactured Great work comes from abandoning a linear way of thinking Creativity never runs out Asking questions is free Empathy is core to personal and global success In this book, Biz also addresses failure, the value of vulnerability, ambition, and corporate culture. Whether seeking behind-the-scenes stories, advice, or wisdom and principles from one of the most successful businessmen of the new century, Things a Little Bird Told Me will satisfy every reader.