Phineas Gage: A Gruesome but True Story About Brain Science


John Fleischman - 2004
    Phineas, a railroad construction foreman, was blasting rock near Cavendish, Vermont, in 1848 when a thirteen-pound iron rod was shot through his brain. Miraculously, he survived to live another eleven years and become a textbook case in brain science.At the time, Phineas Gage seemed to completely recover from his accident. He could walk, talk, work, and travel, but he was changed. Gage "was no longer Gage," said his Vermont doctor, meaning that the old Phineas was dependable and well liked, and the new Phineas was crude and unpredictable.His case astonished doctors in his day and still fascinates doctors today. What happened and what didn’t happen inside the brain of Phineas Gage will tell you a lot about how your brain works and how you act human.

Think Like a Freak


Steven D. Levitt - 2014
    Then came SuperFreakonomics, a documentary film, an award-winning podcast, and more.Now, with Think Like a Freak, Steven D. Levitt and Stephen J. Dubner have written their most revolutionary book yet. With their trademark blend of captivating storytelling and unconventional analysis, they take us inside their thought process and teach us all to think a bit more productively, more creatively, more rationally—to think, that is, like a Freak.Levitt and Dubner offer a blueprint for an entirely new way to solve problems, whether your interest lies in minor lifehacks or major global reforms. As always, no topic is off-limits. They range from business to philanthropy to sports to politics, all with the goal of retraining your brain. Along the way, you’ll learn the secrets of a Japanese hot-dog-eating champion, the reason an Australian doctor swallowed a batch of dangerous bacteria, and why Nigerian e-mail scammers make a point of saying they’re from Nigeria.Some of the steps toward thinking like a Freak:First, put away your moral compass—because it’s hard to see a problem clearly if you’ve already decided what to do about it.Learn to say “I don’t know”—for until you can admit what you don’t yet know, it’s virtually impossible to learn what you need to.Think like a child—because you’ll come up with better ideas and ask better questions.Take a master class in incentives—because for better or worse, incentives rule our world.Learn to persuade people who don’t want to be persuaded—because being right is rarely enough to carry the day.Learn to appreciate the upside of quitting—because you can’t solve tomorrow’s problem if you aren’t willing to abandon today’s dud.Levitt and Dubner plainly see the world like no one else. Now you can too. Never before have such iconoclastic thinkers been so revealing—and so much fun to read.

Winning with Accountability: The Secret Language of High-Performing Organizations


Henry J. Evans - 2008
    It is that simple. For over 10 years, Henry Evans has worked with hundreds of organizations around the world, teaching and building accountability. This book offers that same guidance to you, your colleagues and your team to reach new levels of excellence and success. In Winning with Accountability, Henry offers a step-by-step guide to help any organization improve performance by creating a culture of accountability. The strategies in this book are simple, easy to implement...and the results are immediate! It should be required reading for every member of every team. Read, enjoy, and win with accountability!

Rivals! Frenemies Who Changed the World


Scott McCormick - 2018
    Each volume of four 30-minute histories will dig into the petty name-calling and grumbling grudges that led to many of the world’s greatest advancements, all delivered with a cheeky sense of humor.Choose sides: Cope or Marsh, the jerks who discovered so many dinosaurs; Hamilton or Burr, whose rivalry fueled American politics; Queen Elizabeth or Mary Queen of Scots, who fought to rule England; Adidas or Puma, whose rivalry changed the world of sports and fashion.Kidnappings, rock fights, duels, and explosions, Rivals! shows world leaders at their absolute best and their worst, often at the same time.

Who Was Martin Luther King, Jr.?


Bonnie Bader - 2007
    Martin Luther King, Jr. was only 25 when he helped organize the Montgomery Bus Boycott and was soon organizing black people across the country in support of the right to vote, desegregation, and other basic civil rights. Maintaining nonviolent and peaceful tactics even when his life was threatened, King was also an advocate for the poor and spoke out against racial and economic injustice until his death from an assassin's bullet in 1968. With clearly written text that explains this tumultuous time in history and 80 black-and-white illustrations, this Who Was?? celebrates the vision and the legacy of a remarkable man.

EntreLeadership: 20 Years of Practical Business Wisdom from the Trenches


Dave Ramsey - 2011
    These are the men and women doing battle daily beneath the banner that is your brand. Are they courageous or indecisive? Are they serving a motivated team or managing employees? Are they valued? Your team will never grow beyond you, so here’s another question to consider—are you growing? Whether you’re sitting at the CEO’s desk, the middle manager’s cubicle, or a card table in your living-room-based start-up, EntreLeadership provides the practical, step-by-step guidance to grow your business where you want it to go. Dave Ramsey opens up his championship playbook for business to show you how to: -Inspire your team to take ownership and love what they do -Unify your team and get rid of all gossip -Handle money to set your business up for success -Reach every goal you set -And much, much more! EntreLeadership is a one-stop guide filled with accessible advice for businesses and leaders to ensure success even through the toughest of times.

12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur


Ryan Daniel Moran - 2020
    . . in one year or less The word “entrepreneur” is today’s favorite buzzword, and any aspiring business owner has likely encountered an overwhelming number of so-called “easy paths to success.” The truth is that building a real, profitable, sustainable business requires thousands of hours of commitment, grit, and hard work. It’s no wonder why more than half of new businesses close within six years of opening, and fewer than 5 percent will ever earn more than $1 million annually. 12 Months to $1 Million condenses the startup phase into one fast-paced year that has helped hundreds of new entrepreneurs hit the million-dollar level by using an exclusive and foolproof formula. By cutting out the noise and providing a clear and proven plan, this roadmap helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: The Grind (Months 0-4): This step-by-step plan will help you identify a winning product idea, target customers that are guaranteed to buy, secure funding, and take your first sale within your first four months.  The Growth (Months 5 - 8): Once you’re in business, you will discover how to use cheap and effective advertising strategies to get your product to at least 25 sales per day, so you can prove you have a profitable business.  The Gold (Months 9-12): It’s time to establish series of products available for sale, until you are averaging at least 100 sales per day, getting you closer to the million-dollar mark every single day. Through his training sessions at Capitalism.com, Ryan Daniel Moran has helped new and experienced entrepreneurs launch scalable and sustainable online businesses. He’s seen more than 100 entrepreneurs cross the seven-figure barrier, many of whom go on to sell their businesses. If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business and be in a position to call your own shots for life.

Tesla Motors: How Elon Musk and Company Made Electric Cars Cool, and Sparked the Next Tech Revolution


Charles Morris - 2014
    The most trusted sources in the auto industry have called its Model S the most advanced, safest and best-performing car ever built - and it doesn’t use a drop of gasoline. Tesla has changed the way the public perceives electric vehicles, and inspired the major automakers to revive their own dormant efforts to sell EVs. However, even amidst the avalanche of media coverage that followed the triumph of the Model S, few have grasped the true significance of what is happening. Tesla has redefined the automobile, sparked a new wave of innovation comparable to the internet and mobile computing revolutions, and unleashed forces that will transform not just the auto industry, but every aspect of society. The Tesla story is one part of an ongoing tide of change driven by the use of information technology to eliminate “friction” such as geographic distance, middlemen and outdated regulations. Tesla is simply applying the new order to the auto industry, but the automobile is such a pervasive influence in our lives that redefining how it is designed, built, driven and sold will have sweeping effects in unexpected areas. Just as Tesla built the Model S as an electric vehicle “from the ground up,” it has taken an outsider’s approach to the way it markets its cars. Its direct sales model has drawn legal challenges from entrenched auto dealers, who fear that their outdated business model will be destroyed. Its systems approach to the software and electronics in its cars has highlighted how far behind the technological times the major automakers are. It’s easy to see why readers find Tesla irresistible. CEO Elon Musk is a superstar entrepreneur, a “nauseatingly pro-US” immigrant and the leader of two other cutting-edge companies. Tesla dares to challenge the establishment behemoths and, so far at least, has handily beaten them at their own game. In this history of the 21st century’s most exciting startup, Charles Morris begins with a brief history of EVs and a biography of Tesla’s driving force, Elon Musk. He then details the history of the company, told in the words of the Silicon Valley entrepreneurs who made it happen. There are many fascinating stories here: Martin Eberhard’s realization that there were many like himself, who loved fast cars but wanted to help the environment and bring about the post-oil age; the freewheeling first days, reminiscent of the early internet era; the incredible ingenuity of the team who built the Roadster; Tesla’s near-death experience and miraculous resurrection; the spiteful split between the company’s larger-than-life leaders; the gloves-off battles with hostile media such as Top Gear and the New York Times; and the media’s ironic about-face when the magnificent Model S won the industry’s highest honors, and naysayers became cheerleaders overnight. And the story is just beginning: Tesla has breathtakingly ambitious plans for the future.This book was updated May 1, 2015 to include the latest on the Gigafactory and the D package.

Unlabel: Selling You Without Selling Out


Marc Ecko - 2013
    As instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment. This visual blueprint will teach you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula. Marc Ecko shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents’ garage to the bold creator of two hugely successful branded platforms—Ecko Unltd. and Complex Media. As Ecko explains, it’s not enough to simply merge your inner artist with business savvy, you must understand the anatomy of a brand, starting with its authentic spine. With Unlabel, you will learn how to discover your own voice by overcoming fear and taking action, what it means to deliver on your promises, why failure is essential, how to understand how your product or service makes people feel, and how to recognize if your nostalgia for the past is hampering your ability to envision your future. Unlabel is a bold and honest approach to building an authentic personal brand, growing a bootstrap start-up into a sustainable business.

Beyond the Idea: How to Execute Innovation in Any Organization


Vijay Govindarajan - 2013
    

How to Turn $100 into $1,000,000: A Guide to Earning, Saving, and Investing


James McKenna - 2016
    The journey starts by teaching readers how to earn their first hundred dollars. The rest of the book sets them on course to a million bucks. From thinking like a millionaire: millionaires are people who save money, not people who spend it. To learning the ways to get money: ask for an allowance, get a job, start a business. To the potential pitfalls every millionaire encounters on the way: spending sprees, Ponzi schemes, and spending more than you make. Plus chapters on budgeting, saving, and investing. A lively design and illustrations throughout including an infographic on Charting a Course for the Island of Financial Freedom (with short-, medium-, and long-term goals); how to "Dress for Success" whatever job you're seeking; sample budgets and resumes; and fun charts like Billionaires and Their First Jobs (where you learn that Warren Buffett delivered newspapers at age 13) Written in a concise but playful tone, How to Turn $100 into $1,000,000 is an accessible, exciting, and essential book for any modern, money-savvy kid.

Quiet Power: The Secret Strengths of Introverts


Susan Cain - 2012
    With her inspiring book, she permanently changed the way we see introverts and the way introverts see themselves. The original book focused on the workplace, and Susan realized that a version for and about kids was also badly needed. This book is all about kids' world—school, extracurriculars, family life, and friendship. You’ll read about actual kids who have tackled the challenges of not being extroverted and who have made a mark in their own quiet way. You’ll hear Susan Cain’s own story, and you’ll be able to make use of the tips at the end of each chapter. There’s even a guide at the end of the book for parents and teachers. This insightful, accessible, and empowering book, illustrated with amusing comic-style art, will be eye-opening to extroverts and introverts alike.

Sadako and the Thousand Paper Cranes


Eleanor Coerr - 1977
    And then the dizzy spells start. Soon gravely ill with leukemia, the "atom bomb disease," Sadako faces her future with spirit and bravery. Recalling a Japanese legend, Sadako sets to work folding paper cranes. For the legend holds that if a sick person folds one thousand cranes, the gods will grant her wish and make her healthy again. Based on a true story, Sadako and the Thousand Paper Cranes celebrates the extraordinary courage that made one young woman a heroine in Japan.

History Smashers: The Mayflower


Kate Messner - 2020
    Perfect for fans of I Survived and Nathan Hale's Hazardous Tales.In 1620, the Pilgrims landed at Plymouth Rock and made friends with Wampanoag people who gave them corn. RIGHT?WRONG! It was months before the Pilgrims met any Wampanoag people, and nobody gave anybody corn that day.Did you know that the pilgrims didn't go straight from England to Plymouth? No, they made a stop along the way--and almost stayed forever! Did you know there was a second ship, called the Speedwell, that was too leaky to make the trip? No joke. And just wait until you learn the truth about Plymouth Rock.Through illustrations, graphic panels, photographs, sidebars, and more, acclaimed author Kate Messner smashes history by exploring the little-known details behind the legends of the Mayflower and the first Thanksgiving.Kate Messner serves up fun, fast history for kids who want the truth, the whole truth, and nothing but the truth. Absolutely smashing! --Candace Fleming, award-winning authorDon't miss History Smashers: Women's Right to Vote!

Markets Never Forget (But People Do): How Your Memory Is Costing You Money--And Why This Time Isn't Different


Kenneth L. Fisher - 2011
    In Markets Never Forget But People Do: How Your Memory Is Costing You Money and Why This Time Isn't Different, long-time Forbes columnist, CEO of Fisher Investments, and 4-time New York Times bestselling author Ken Fisher shows how and why investors' memories fail them--and how costly that can be. More important, he shows steps investors can take to begin reducing errors they repeatedly make. The past is never indicative of the future, but history can be one powerful guide in shaping forward looking expectations. Readers can learn how to see the world more clearly--and learn to make fewer errors--by understanding just a bit of investing past.