By rigorously examining individual media businesses, the authors reveal the difference between judging a company by how many times its CEO is seen in SunValley and by whether it generates consistently superior profits. The book is packed with enough sharp-edged data to bring the most high-flying, hot-air filled mogul balloon crashing down to earth.

    Students know that Schaum's delivers the goods—in faster learning curves,better test scores,and higher grades!If you don't have a lot of time but want to excel in class,this book helps you: Brush up before tests; Find answers fast; Study quickly and more effectively; Get the big picture without spending hours poring over dull texts Schaum's Outlines give you the information teachers expect you to know in a handy and succinct format—without overwhelming you with unnecessary details. You get a complete overview of the subject—and no distracting minutiae. Plus,you get plenty of practice exercises to test your skill. Compatible with any classroom text,Schaum's lets you study at your own pace and reminds you of all the important facts you need to remember—fast! And Schaum's is so complete it's the perfect tool for preparing for graduate or professional exams! Students of mathematical economics apply complex formulas—a challenging task that even the best students find daunting. But this Schaum's guide demystifies tough problems and gives you plenty of fully worked examples! Chapters include: Review. Economic Applications of Graphs and Equations. The Derivative and the Rules of Differentiation. Uses of the Derivative in Mathematics and Economics. Calculus of Multivariable Functions. Calculus of Multivariable Functions in Economics. Exponential and LogarithmicFunctions. Exponential and Logarithmic Functions in Economics. Differentiation of Exponential and Logarithmic Functions. The Fundamentals of Linear (or Matrix) Algebra. Matrix Inversion. Special Determinants and Matrices and Their Use in Economics. Linear Programming: A Graphic Approach. Linear Programming: The Simplex Algorithm. Linear Programming: The Dual. Integral Calculus: The Indefinite Integral. Integral Calculus: The Definite Integral. Differential Equations. Difference Equations. Second-Order Differential Equations and Difference Equations. The Calculus of Variations

    Similarly, the upward spiral of college tuition fees is cause for serious concern. In this concise and illuminating book, the well-known economist William J. Baumol explores the causes of these seemingly intractable problems and offers a surprisingly simple explanation. Baumol identifies the "cost disease" as a major source of rapidly rising costs in service sectors of the economy. Once we understand that disease, he explains, effective responses become apparent.Baumol presents his analysis with characteristic clarity, tracing the fast-rising prices of health care and education in the United States and other major industrial nations, then examining the underlying causes, which have to do with the nature of providing labor-intensive services. The news is good, Baumol reassures us, because the nature of the disease is such that society will be able to afford the rising costs.

    Far from declining and fading away, as predicted, with deregulation and liberalization, it has increased exponentially in the twenty-first century at all levels—central, state, and local. It can be seen today as a normal, not a pathological, condition within the political economy. In several states, corruption involving politicians, bureaucrats, businessmen, and in some cases, criminal elements has graduated to a new qualitative stage, transforming itself into a well-oiled, rule- and rate-bound and self-propelled system of collecting and sharing the illicit spoils of office. In this seminal book, N. Ram, who led the investigation into the Bofors grand corruption scandal, attempts to get a measure of ‘political corruption’ in contemporary India, and explains why it has become an intractable problem.

    Xenophobia is rampant and commonly reflected in elections across the continent. Great Britain may hold a referendum on whether to abandon the union altogether. Spurred by anti-EU sentiments due to the euro crisis, national interests conflict with a shared vision for the future of Europe. Is it too late to preserve the union that generated unprecedented peace for more than half a century? This is no mere academic question with limited importance for America and the rest of the world. In the past decade, the EU has declined from a unified global power to a fractious confederation of states with staggering unemployment resentfully seeking relief from a reluctant Germany. If the EU collapses and the former member states are transformed again from partners into rivals, the US and the world will confront the serious economic and political consequences that follow. In a series of revealing interviews conducted by Dr. Gregor Peter Schmitz, George Soros -- a man of vast European experience whose personal past informs his present concerns -- offers trenchant commentary and concise, prescriptive advice: The euro crisis was not an inevitable consequence of integration, but a result of avoidable mistakes in politics, economics, and finance; and excessive faith in the self-regulating financial markets that Soros calls market fundamentalism inspired flawed institutional structures that call out for reform. Despite the considerable perils of this period, George Soros maintains his faith in the European Union as a model of open society. This book is a testament to his vision for a peaceful and productive Europe.

    The biological background provided enables students to comprehend the major problems in biochemical engineering and formulate effective solutions.

    This book shows you: Why the Internet has barely gotten stared and how to capitalize on it.Why the technology gap is whee you'll find the greatest economic potential.Why home- based business entrepreneurs will be among the richest in our new economy.Why recent changes in tax law have given home-based entrepreneurs the competitive edge.Why direct selling has become the wealthcreation vehicle of choice for millions.

    They have been losing not just because conservatives have so much more money and power, but also because they have accepted the conservatives’ framing of political debates. They have accepted a framing where conservatives want market outcomes whereas liberals want the government to intervene to bring about outcomes that they consider fair.This is not true. Conservatives rely on the government all the time, most importantly in structuring the market in ways that ensure that income flows upwards. The framing that conservatives like the market while liberals like the government puts liberals in the position of seeming to want to tax the winners to help the losers. This "loser liberalism" is bad policy and horrible politics. Progressives would be better off fighting battles over the structure of markets so that they don't redistribute income upward. This book describes some of the key areas where progressives can focus their efforts in restructuring market so that more income flows to the bulk of the working population rather than just a small elite.

    and the world to an oil addiction that could have been avoided, that was never necessary, and that could be ended not in ten years, not in five years, but today. Edwin Black, award-winning author of IBM and the Holocaust, has mined scores of corporate and governmental archives to assemble thousands of previously uncovered and long-forgotten documents and studies into this dramatic story. Black traces a continuum of rapacious energy cartels and special interests dating back nearly 5,000 years, from wood to coal to oil, and then to the bicycle and electric battery cartels of the 1890s, which created thousands of electric vehicles that plied American streets a century ago. But those noiseless and clean cars were scuttled by petroleum interests, despite the little-known efforts of Thomas Edison and Henry Ford to mass-produce electric cars powered by personal backyard energy stations. Black also documents how General Motors criminally conspired to undermine mass transit in dozens of cities and how Big Oil, Big Corn, and Big Coal have subverted synthetic fuels and other alternatives. He then brings the story full-circle to the present day oil crises, global warming and beyond. Black showcases overlooked compressed-gas, electric and hydrogen cars on the market today, as well as inexpensive all-function home energy units that could eliminate much oil usage. His eye-opening call for a Manhattan Project for immediate energy independence will help energize society to finally take action. Internal Combustion, and its interactive website www.internalcombustionbook.com, will generate a much-needed national debate at a crucial time. It should be read by every citizen who consumes oil -- everyone. Internal Combustion can change everything, not by reinventing the wheel, but by excavating it from where it was buried a century ago.

    Maybe you’ve always dreamt of doing your own thing and earning money under your own terms but are too scared to take the leap. Or perhaps you feel trapped in a job that pays the bills but just doesn’t do it for you. You’re not alone. Our relationship with money is linear; we’re taught more is better, but that’s about it! We rarely question what financial success and freedom mean for us personally or educate ourselves on how to be smart with our money and earn it in the way that we want. Starting with the most important question ‘what does a plentiful and financially successful life mean to YOU?’, this book will educate and empower the reader with practical activities and digestible advice on the topics of Understanding, Earning, Making, Investing and Spending your money. From getting on the property ladder, negotiating your way through a career pivot, to getting a pay rise, making an investment or starting the business you’ve always dreamed about, this book is a blueprint for financial freedom. "

    But the full impact of the crises we have recently faced will create far more problems, and unless you're prepared, you'll struggle to regain your financial footing.In The Great Reflation, author Tony Boeckh helps you understand how these crises, and the policies passed to jumpstart the economy, will play out for investments and business, and provides you with the tools to excel in today's rapidly evolving financial landscape. He reveals how similar episodes compare with the current crises and what this could mean for your financial future.Arms you with practical insights that will allow you to evaluate different investment options Explores the implications of the end of the private debt cycle, the possible rise of a new age of thrift, and the new government debt crisis Reveals how you can profit from once-in-a-lifetime opportunities as well as proper portfolio allocation strategies While things may never return to "normal," you can still make choices that will allow you to prosper. This book will show you how.

    This is the secret that lets tiny quantitative edges create hedge fund billionaires, and defines the powerful modern global derivatives economy. The same practical techniques are still used today by risk-takers in finance as well as many other fields. "Red-Blooded Risk" examines this approach and offers valuable advice for the calculated risk-takers who need precise quantitative guidance that will help separate them from the rest of the pack. While most commentators say that the last financial crisis proved it's time to follow risk-minimizing techniques, they're wrong. The only way to succeed at anything is to manage true risk, which includes the chance of loss. "Red-Blooded Risk" presents specific, actionable strategies that will allow you to be a practical risk-taker in even the most dynamic markets.Contains a secret history of Wall Street, the parts all the other books leave outIncludes an intellectually rigorous narrative addressing what it takes to really make it in any risky activity, on or off Wall StreetAddresses essential issues ranging from the way you think about chance to economics, politics, finance, and lifeWritten by Aaron Brown, one of the most calculated and successful risk takers in the world of finance, who was an active participant in the creation of modern risk management and had a front-row seat to the last meltdownWritten in an engaging but rigorous style, with no equationsContains illustrations and graphic narrative by renowned manga artist Eric KimThere are people who disapprove of every risk before the fact, but never stop anyone from doing anything dangerous because they want to take credit for any success. The recent financial crisis has swelled their ranks, but in learning how to break free of these people, you'll discover how taking on the right risk can open the door to the most profitable opportunities.

    For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts-it's the one closest to her parking spot.In his consulting with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom fixtures to beauty products.But Trading Up revealed only part of the story of the new consumer. The same middle-class people who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. TREASURE HUNT shows how even the most mundane shopping-for things like paper towels and pet food-has become an adventure rather than a tedious chore.In just about every category, both the high end and the low end are growing and innovation- rich. Many middle-class consumers gladly spend $5 a day for a Starbucks venti latte; others spend forty cents a day on home-brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. TREASURE HUNT explains the success of companies as diverse as Dollar General, H. E. Butt, eBay, Commerce Bank, and Tchibo.But beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while avoiding the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And then, as many fallen companies have discovered, your tried-and-true marketing strategies will go into a severe stall.TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.

    

    It details the intimate synergies between American military power and the financial means of Wall Street and Washington to create the most extensive global empire since the fall of the British Empire a century ago. It traces the rise of America from the 1800s to the hegemonic global superpower on the ashes of the British Empire by the end of the Second World War.Here's some of what you will learn:+ How a cabal of international Wall Street bankers in violation of the US Constitution made a coup d'etat in 1913 to create the private Federal Reserve to finance World War I and the rise of what they would later call the American Century. + How the Rockefeller family emerged during the Great Depression as the most influential family shaping America's destiny into and after World War II. + The real agenda of the American Century triumphantly proclaimed in 1941. + The real relation between America's military industrial complex and Bretton Woods Dollar System + How Wall Street banks systematically lifted all restraints on their expansion that ended in the 2007 Sub-prime meltdown and 2008 global financial crisis.The dollar financial system of Wall Street was born not at a conference in Bretton Woods New Hampshire in 1944. It was born in the first days of August, 1945 with the dropping of the atomic bomb on Hiroshima and Nagasaki. After that point the world was in no doubt who was the power to reckon with. This book is no ordinary book about money and finance. Rather it traces the history of money as an instrument of power; it traces the evolution of that power in the hands of a tiny elite that regards themselves as, quite literally, gods-The Gods of Money. How these gods abused their power and how they systematically set out to control the entire world is the subject.