Found in Translation: How Language Shapes Our Lives and Transforms the World


Nataly Kelly - 2012
    It’s everywhere we look, but seldom seen—until now. Found in Translation reveals the surprising and complex ways that translation shapes the world. Covering everything from holy books to hurricane warnings and poetry to peace treaties, Nataly Kelly and Jost Zetzsche offer language lovers and pop culture fans alike an insider’s view of the ways in which translation spreads culture, fuels the global economy, prevents wars, and stops the outbreak of disease. Examples include how translation plays a key role at Google, Facebook, NASA, the United Nations, the Olympics, and more.

The Culture Code: An Ingenious Way to Understand Why People Around the World Buy and Live as They Do


Clotaire Rapaille - 2006
    His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille’s breakthrough notion is that we acquire a silent system of Codes as we grow up within our culture. These Codes—the Culture Code—are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What’s more, we can learn to crack the Codes that guide our actions and achieve new understanding of why we do the things we do. Rapaille has used the Culture Code to help Chrysler build the PT Cruiser—the most successful American car launch in recent memory. He has used it to help Procter & Gamble design its advertising campaign for Folger’s coffee – one of the longest-lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, AT&T, Boeing, Honda, Kellogg, and L’Oréal improve their bottom line at home and overseas. And now, in The Culture Code, he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us. In The Culture Code, Dr. Rapaille decodes two dozen of our most fundamental archetypes—ranging from sex to money to health to America itself—to give us “a new set of glasses” with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes. Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all.

The Oxford Companion to the English Language


Tom McArthur - 1992
    It is surprising then that until now there has been no major one-volume reference devoted to the most widely dispersed and influential language of our time: the English language. A language-lover's dream, The Oxford Companion to the English Language is a thousand-page cornucopia covering virtually every aspect of the English language as well as language in general. The range of topics is remarkable, offering a goldmine of information on writing and speech (including entries on grammar, literary terms, linguistics, rhetoric, and style) as well as on such wider issues as sexist language, bilingual education, child language acquisition, and the history of English. There are biographies of Shakespeare, Noah Webster, Noam Chomsky, James Joyce, and many others whohave influenced the shape or study of the language; extended articles on everything from psycholinguistics to sign language to tragedy; coverage of every nation in which a significant part of the population speaks English as well as virtually every regional dialect and pidgin (from Gullah and Scouseto Cockney and Tok Pisin). In addition, the Companion provides bibliographies for the larger entries, generous cross-referencing, etymologies for headwords, a chronology of English from Roman times to 1990, and an index of people who appear in entries or bibliographies. And like all Oxford Companions, this volume is packed with delightful surprises. We learn, for instance, that the first Professor of Rhetoric at Harvard later became President (John Quincy Adams); that "slogan" originally meant "war cry"; that the keyboard arrangement QWERTY became popular not because it was efficientbut the opposite (it slows down the fingers and keeps them from jamming the keys); that "mbenzi" is Swahili for "rich person" (i.e., one who owns a Mercedes Benz); and that in Scotland, "to dree yir ain weird" means "to follow your own star." From Scrabble to Websters to TESOL to Gibraltar, the thirty-five hundred entries here offer more information on a wider variety of topics than any other reference on the English language. Featuring the work of nearly a hundred scholars from around the world, this unique volume is the ideal shelf-mate to The Oxford Companion to English Literature. It will captivate everyone who loves language.

Hollywood Propaganda: How TV, Movies, and Music Shape Our Culture


Mark Dice - 2020
    They are powerful vehicles that influence social and political trends, ultimately shaping the very fabric of our culture. Because of this potential, there are various agencies which work behind the scenes in Hollywood to harness these forces for their own aims or those of their clients.Few people outside the industry are aware that such agencies exist and are hired by advocacy groups to lobby studios, writers, and producers in order to get their ideas inserted into plots of popular works.These Hollywood lobbyists have been instrumental in successfully paving the path for same-sex marriage to become legal, destigmatizing abortion, encouraging mass immigration, and sounding the alarm about climate change; all under the cloak of mere “entertainment.”More recently we’ve seen these same powers levied against President Trump, his supporters, and used to demonize “white privilege” as an invisible enemy that’s supposedly around every corner.Even sports and late-night comedy shows are employed for political causes, violating the once unwritten cardinal rules of their industries. In this groundbreaking work, media analyst Mark Dice details the true power of entertainment and proves how it is being used to wage a psychological war against the world.

English Grammar Boot Camp


Anne Curzan - 2016
    But what is grammar? In fact, it's the integral basis of how we speak and write.As such, a refined awareness of grammar opens a world of possibilities for both your pleasure in the English language and your skill in using it, in both speech and the written word. As a foundation for writing, a detailed grounding in grammar and usage will hugely expand your resources for meaningful verbal expression, for navigating the subtleties of the language, and for achieving clarity of communication and stylistic power.In English Grammar Boot Camp, linguist and popular Great Courses instructor Professor Curzan takes you on an enjoyable exploration of the essential aspects of English grammar. These 24 spirited and accessible lectures offer you a comprehensive core training - a linguistic "boot camp," by which we mean a thorough immersion in all of the key elements of English grammar and usage, in their most immediate, practical application.Here you get a breadth of perspective and context you won't find elsewhere, leaving you with a more choices and rich verbal resources for your own use of the language. In discussing the different parts of speech, Professor Curzan directs your attention to how the element at hand evolved. Highlighting reflections from 18th- and 19th-century usage guides as well as from multiple modern commentators, she guides you in examining real-world language use in a variety of contexts, helping you develop a sophisticated frame of reference and a deep awareness of the idiosyncrasies of English.This delightful and superbly insightful course offers you a unique opportunity to explore the linguistic riches of the English language, and to significantly deepen your mastery of grammar, usage, and style.

A Hunter-Gatherer's Guide to the 21st Century: Evolution and the Challenges of Modern Life


Heather E. Heying - 2021
    They distill more than 20 years of research and first-hand accounts from the most biodiverse ecosystems on Earth into straightforward principles and guidance for confronting our culture of hyper-novelty.For evolutionary biologists Heather Heying and Bret Weinstein, the cause of our woes is clear: the modern world is out of sync with our ancient brains and bodies. We evolved to live in clans, but today most people don't even know their neighbors' names. Differences between the sexes once served a necessary evolutionary purpose, but today many dismiss the concept of biological sex as offensive. The cognitive dissonance spawned by trying to live in a society we're not built for is killing us.

Overwhelmed: Work, Love, and Play When No One Has the Time


Brigid Schulte - 2014
    It is a deeply reported and researched, honest and often hilarious journey from feeling that, as one character in the book said, time is like a "rabid lunatic" running naked and screaming as your life flies past you, to understanding the historical and cultural roots of the overwhelm, how worrying about all there is to do and the pressure of feeling like we're never have enough time to do it all, or do it well, is "contaminating" our experience of time, how time pressure and stress is resculpting our brains and shaping our workplaces, our relationships and squeezing the space that the Greeks said was the point of living a Good Life: that elusive moment of peace called leisure.Author Brigid Schulte, an award-winning journalist for the Washington Post - and harried mother of two - began the journey quite by accident, after a time-use researcher insisted that she, like all American women, had 30 hours of leisure each week. Stunned, she accepted his challenge to keep a time diary and began a journey that would take her from the depths of what she described as the Time Confetti of her days to a conference in Paris with time researchers from around the world, to North Dakota, of all places, where academics are studying the modern love affair with busyness, to Yale, where neuroscientists are finding that feeling overwhelmed is actually shrinking our brains, to exploring new lawsuits uncovering unconscious bias in the workplace, why the US has no real family policy, and where states and cities are filling the federal vacuum.She spent time with mothers drawn to increasingly super intensive parenting standards, and mothers seeking to pull away from it. And she visited the walnut farm of the world's most eminent motherhood researcher, an evolutionary anthropologist, to ask, are mothers just "naturally" meant to be the primary parent? The answer will surprise you.Along the way, she was driven by two questions, Why are things the way they are? and, How can they be better? She found real world bright spots of innovative workplaces, couples seeking to shift and share the division of labor at home and work more equitably and traveled to Denmark, the happiest country on earth, where fathers - and mothers - have more pure leisure time than parents in other industrial countries. She devoured research about the science of play, why it's what makes us human, and the feminist leisure research that explains why it's so hard for women to allow themselves to. The answers she found are illuminating, perplexing and ultimately hopeful. The book both outlines the structural and policy changes needed - already underway in small pockets - and mines the latest human performance and motivation science to show the way out of the overwhelm and toward a state that time use researchers call ... Time Serenity.

Forcible Confinement: Monstrous Crimes of the Modern Age


John Marlowe - 2011
    Down-and-out millionaire Gary Heidnik wallpapered his hallway with $5 bills, anointed himself bishop of his own religion and began collecting 'wives', women he abducted from the street and kept chained up in a pit. Bondage freak Izabela Lewicka willingly signed a 115-item contract giving John Edward Robinson complete control over her life, but she never imagined it was a license to kill. Forcible Confinement is a study of the warped thinking that went into some of the world's most macabre crimes, as well as a clinical examination of the purpose-built rooms, hidden spaces and soundproofed dungeons prepared for victims. From the massive 'Murder Castle' once used by Dr H. H. Holmes to prey upon those attending the 1893 Chicago World's Fair to the hell house where self-professed sex-addict Ariel Castro kept three women in chains for more than ten years, the book examines famous cases of the past along with many from the modern age. John Marlowe takes the reader on a disturbing journey through a world of murder and mayhem, providing insight into evil and the motivations of monsters.

Why Men Don't Listen and Women Can't Read Maps: How We're Different and What to Do About It


Allan Pease - 1998
    Read this book and understand--at last!--why men never listen, why women can't read maps, and why learning each other's secrets means you'll never have to say sorry again.

Cultish: The Language of Fanaticism


Amanda Montell - 2021
    We secretly want to know: could it happen to me? Amanda Montell’s argument is that, on some level, it already has . . .Our culture tends to provide pretty flimsy answers to questions of cult influence, mostly having to do with vague talk of “brainwashing.” But the true answer has nothing to do with freaky mind-control wizardry or Kool-Aid. In Cultish, Montell argues that the key to manufacturing intense ideology, community, and us/them attitudes all comes down to language. In both positive ways and shadowy ones, cultish language is something we hear—and are influenced by—every single day.Through juicy storytelling and cutting original research, Montell exposes the verbal elements that make a wide spectrum of communities “cultish,” revealing how they affect followers of groups as notorious as Heaven’s Gate, but also how they pervade our modern start-ups, Peloton leaderboards, and Instagram feeds. Incisive and darkly funny, this enrapturing take on the curious social science of power and belief will make you hear the fanatical language of “cultish” everywhere.

Applied Linguistics


Guy Cook - 2003
    As such it has the difficult task of mediating between academic expertise and lived experience, attempting to reconcile opposed interests and perspectives. This clearly written introduction provides a concise but comprehensive overview of the most pressing and controversial issues surrounding contemporary language use today, including intercultural communication, political persuasion, new technologies, the growth of English, language in education, and foreign language teaching and learning.

Bobbi Brown Makeup Manual: For Everyone from Beginner to Pro


Bobbi Brown - 2008
    Bobbi looks at everything from skincare basics to every aspect of facial makeup--from how to find the right color and type of foundation for any skin tone to how to apply every detail of eye makeup (Brows, Eye Liner, Eye Shadow, and Eye Lashes) no matter your eye color and shape. Of course there are never-before-seen tips on blush, bronzer, lip liners, lipstick, etc. And Bobbi looks beyond the face with informative chapters on "Hands and Feet" and "Body Skin Care." Each chapter has thorough step-by-step basic directions for makeup application and easy-to-follow photographs and line drawings, along with Bobbi's expert, yet assuring, advice. Plus, there's a groundbreaking section of the book that will be of special interest to women who've wanted to know how makeup stylists do what they do: the top beauty secrets only these artists know, essential equipment to keep on hand, how to break into the business, and how to work with photographers and celebrities. Breathtaking photos of the finished faces-from everyday looks to exotic runway style-along with advice on putting it all together for every woman, make this a book like no other.BOBBI BROWN'S MAKEUP MANUAL will be the only book any woman will need to look absolutely fabulous.

The Alphabet Versus the Goddess: The Conflict Between Word and Image


Leonard Shlain - 1998
    Making remarkable connections across brain function, myth, and anthropology, Dr. Shlain shows why pre-literate cultures were principally informed by holistic, right-brain modes that venerated the Goddess, images, and feminine values. Writing drove cultures toward linear left-brain thinking and this shift upset the balance between men and women, initiating the decline of the feminine and ushering in patriarchal rule. Examining the cultures of the Israelites, Greeks, Christians, and Muslims, Shlain reinterprets ancient myths and parables in light of his theory. Provocative and inspiring, this book is a paradigm-shattering work that will transform your view of history and the mind.

The Fourth Turning: What the Cycles of History Tell Us about America's Next Rendezvous with Destiny


William Strauss - 1996
    With blazing originality, The Fourth Turning illuminates the past, explains the present, and reimagines the future. Most remarkably, it offers an utterly persuasive prophecy about how America's past will predict its future.Strauss and Howe base this vision on a provocative theory of American history. The authors look back five hundred years and uncover a distinct pattern: Modern history moves in cycles, each one lasting about the length of a long human life, each composed of four eras--or turnings--that last about twenty years and that always arrive in the same order. In The Fourth Turning, the authors illustrate these cycles using a brilliant analysis of the post-World War II period.First comes a High, a period of confident expansion as a new order takes root after the old has been swept away. Next comes an Awakening, a time of spiritual exploration and rebellion against the now-established order. Then comes an Unraveling, an increasingly troubled era in which individualism triumphs over crumbling institutions. Last comes a Crisis--the Fourth Turning--when society passes through a great and perilous gate in history. Together, the four turnings comprise history's seasonal rhythm of growth, maturation, entropy, and rebirth.The Fourth Turning offers bold predictions about how all of us can prepare, individually and collectively, for America's next rendezvous with destiny.

Maps of Meaning: The Architecture of Belief


Jordan B. Peterson - 1999
    A cutting-edge work that brings together neuropsychology, cognitive science, and Freudian and Jungian approaches to mythology and narrative, Maps of Meaning presents a rich theory that makes the wisdom and meaning of myth accessible to the critical modern mind.