Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.

    Arrested for fraud in 2008--during the depths of the global financial crisis--the 70-year-old market maker, investment advisor, and former chairman of the NASDAQ had orchestrated the largest Ponzi scheme in world history, fleecing thousands of investors across the globe to the tune of $65 billion. To this day, questions remain: Why did he do it? How did he get away with it for so long? What did his family know? Who is the elusive Bernie Madoff?In Madoff Talks, author Jim Campbell presents the most comprehensive, insider account of the Madoff saga to date. Based on exclusive interviews with all the players--the Madoff family and their associates, the Wall Street wheelers and dealers, the army of lawyers, analysts, and investigators, the victims of the scheme, and Bernie Madoff himself--the book reveals: what motivated a respected financier to commit such a massive fraud--and why he thought he could get away with ithow Madoff managed to keep the scheme hidden in plain sight--despite numerous SEC investigationsthe shocking failures of Wall Street oversight--and how it could happen againthe true scale of the investment losses―and the victims' ongoing fight for justicewhat Ruth Madoff and the rest of the family knew--and how it shattered their livesMadoff Talks features the first, and likely only, interviews with Ruth Madoff and defense attorney Ira Sorkin, for which Bernie waived attorney-client privilege, as well as never-before-published details from the author's personal communications with Bernie Madoff in prison. A vivid, powerful piece of investigative reporting, the book takes us behind the headlines to show the full human cost of Madoff's crimes, and offers a cogent analysis of the reforms necessary to prevent it from happening again.Meticulously researched and relentlessly riveting, Madoff Talks is the full story of an American tragedy.

    Suitable at the graduate-level/MBA level if used with supplemental cases. The Fourth Edition draws students into the excitement, challenges, and controversies of global marketing. The paperback, two-color format gives adopters the flexibility to choose a supplementary reader while ensuring that the total cost to students is reasonable. Each chapter features vignettes and discussion cases featuring high-profile, real-world companies and products; examples from the trade press to illustrate key terms and issues; topical and timely boxed features; and concise summaries of the latest research findings published in scholarly journals.

    Called "the patron saint of weight cutting," Mike Dolce has coordinated the high-profile weight loss for many of the world's top athletes, including...- Quinton "Rampage" Jackson, UFC / Pride FC world champion - Vitor "The Phenom" Belfort, UFC two-time world champion - Thiago "Pitbull" Alves, UFC world title contender - Chael Sonnen, WEC / UFC world title contender - Gray "Bully" Maynard, UFC world title contender - Nate "Rock" Quarry, UFC world title contender - Mike "Quicksand" Pyle, WEC world champion- Jay "Thorobred" Hieron, IFL world championAs well as fan favorites...- Michael "The Count" Bisping, The Ultimate Fighter 3 winner - Jake "Juggernaut" Ellenberger, UFC veteran- Ed "Shortfuse" Herman, The Ultimate Fighter 3 runner-up- Chris "The Crippler" Leben, UFC veteran- Duane "BANG" Ludwig, UFC & K-1 veteran and many more!For the first time in print, Mike Dolce shares the same the principles, recipes, and strength training workouts he uses in MMA's elite fight camps and how they can be used by YOU!INSIDE you will learn: - Recipes used in MMA's top fight camps with gluten-free & vegan options- Easy to follow sample meal plans with gluten-free & vegan options- Strength & Conditioning exercises with instructions & photos- Workout plans used by today's top athletes