He championed his workers, offering unprecedented wages, yet crushed their attempts to organize. Virulently anti-Semitic, he never employed fewer than 3,000 Jews. An outspoken pacifist, he made millions producing war materials. He urbanized the modern world, and then tried to drag it back into a romanticized rural past he'd helped to destroy.As the American auto industry struggles to reinvent itself, Vincent Curcio's timely biography offers a wealth of new insight into the man who started it all. Henry Ford not only founded Ford Motor Company but institutionalized assembly line production and, some would argue, created the American middle class. By constantly improving his product and increasing sales, Ford was able to lower the price of the automobile until it became a universal commodity. He paid his workers so well that, for the first time in history, the people who manufactured a complex industrial product could own one. This was Fordism--social engineering on a vast scale. But, as Curcio displays, Ford's anti-Semitism would forever stain his reputation. Hitler admired him greatly, both for his anti-Semitism and his autocratic leadership, displaying Ford's picture in his bedroom and keeping a copy of Ford's My Life and Work by his bedside. Nevertheless, Ford's economic and social initiatives, as well as his deft handling of his public image, kept his popularity high among Americans. He offered good pay, good benefits, English language classes, and employment for those who struggled to find jobs--handicapped, African-American, and female workers. Such was his popularity that in 1923, the homespun, clean-living, xenophobic Henry Ford nearly won the Republican presidential nomination.This new volume in the Lives and Legacies series explores the full impact of Ford's indisputable greatness, the deep flaws that complicate his legacy, and what he means for our own time.

    Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.There has been a notable resurgence of interest in McLuhan's work in the last few years, fueled by the recent and continuing conjunctions between the cable companies and the regional phone companies, the appearance of magazines such as WiRed, and the development of new media models and information ecologies, many of which were spawned from MIT's Media Lab. In effect, media now begs to be redefined. In a new introduction to this edition of Understanding Media, Harper's editor Lewis Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century.

    In Confessions of a Subprime Lender: An Insider's Tale of Greed, Fraud, and Ignorance, he reveals the truth about how the subprime lending business spiraled out of control, pushed home prices to unsustainable levels, and turned unqualified applicants into qualified borrowers through creative financing. Learn about the ways the mortgage industry can be fixed with his twenty suggestions for critical change.

    Sure, they cover the basics. But The Ultimate Guide to Video Game Writing and Design goes way beyond the basics. The authors, top game designers, focus on creating games that are an involving, emotional experience for the gamer. Topics include integrating story into the game, writing the game script, putting together the game bible, creating the design document, and working on original intellectual property versus working with licenses. Finally, there’s complete information on how to present a visionary new idea to developers and publishers. Got game? Get The Ultimate Guide to Video Game Writing and Design.

    Negroponte's fans will want to get a copy of Being Digital, which is an edited version of the 18 articles he wrote for Wired about "being digital." Negroponte's text is mostly a history of media technology rather than a set of predictions for future technologies. In the beginning, he describes the evolution of CD-ROMs, multimedia, hypermedia, HDTV (high-definition television), and more. The section on interfaces is informative, offering an up-to-date history on visual interfaces, graphics, virtual reality (VR), holograms, teleconferencing hardware, the mouse and touch-sensitive interfaces, and speech recognition. In the last chapter and the epilogue, Negroponte offers visionary insight on what "being digital" means for our future. Negroponte praises computers for their educational value but recognizes certain dangers of technological advances, such as increased software and data piracy and huge shifts in our job market that will require workers to transfer their skills to the digital medium. Overall, Being Digital provides an informative history of the rise of technology and some interesting predictions for its future.

    As suddenly as they gained popularity, they were made obsolete by the next big thing - a newfangled system called the Internet. Commodork: Sordid Tales from a BBS Junkie takes its readers on an exciting journey through the BBS era. Through the author's personal tales and adventures, readers will discover more about these amazing times and what it was like to grow up online. With tales of copyfests, BBS parties and random acts of online debauchery, those who were there will find themselves reminiscing, while those who weren't will enjoy learning about life ""before the 'net."" You know, back when we used to modem uphill, both ways in the snow.

    But radio came roaring back with a whole new concept. The war was over, the baby boom was on, the country was in clover, and a bold new beat was giving the syrupy songs of yesteryear a run for their money. Add transistors, 45 rpm records, and a young man named Elvis to the mix, and the result was the perfect storm that rocked, rolled, and reinvented radio.Visionary entrepreneurs like Todd Storz pioneered the Top 40 concept, which united a generation. But it took trendsetting “disc jockeys” like Alan Freed, Murray the K, Wolfman Jack, Cousin Brucie, and their fast-talking, too-cool-for-school counterparts across the land to turn time, temperature, and the same irresistible hit tunes played again and again into the ubiquitous sound track of the fifties and sixties. The Top 40 sound broke through racial barriers, galvanized coming-of-age kids (and scandalized their perplexed parents), and provided the insistent, inescapable backbeat for times that were a-changin’.Along with rock-and-roll music came the attitude that would literally change the “voice” of radio forever, via the likes of raconteur Jean Shepherd, who captivated his loyal following of “Night People”; the inimitable Bob Fass, whose groundbreaking Radio Unnameable inaugurated the anything-goes free-form style that would come to define the alternative frontier of FM; and a small-time Top 40 deejay who would ultimately find national fame as a political talk-show host named Rush Limbaugh.From Hunter Hancock, who pushed beyond the limits of 1950s racial segregation with rhythm and blues and hepcat patter, to Howard Stern, who blew through all the limits with a blue streak of outrageous on-air antics; from the heyday of summer songs that united carefree listeners to the latter days of political talk that divides contentious callers; from the haze of classic rock to the latest craze in hip-hop, Something in the Air chronicles the extraordinary evolution of the unique and timeless medium that captured our hearts and minds, shook up our souls, tuned in–and turned on–our consciousness, and went from being written off to rewriting the rules of pop culture.

    Spy: The Funny Years will remind the magazine's million readers why they loved and depended on Spy and bring to a new generation the jewels of its reporting and writing, photography, illustration, design, and world-class mischief-making. It will demonstrate Spy's singular niche in American magazine and cultural history. But it is also intended to be enjoyed on its own: one beautiful volume containing Spy's funniest and most creative work, along with the ultimate insiders account of how it all came to be.All the best is here: Separated at Birth; Naked City; The Fine Print; Logrolling in Our Time; the Blurb-o-Mat; those hysterical (and now ubiquitous) charts; the inside stories on the New York Times and Hollywood by J.J. Hunsecker and Celia Brady; the covers; investigative features; and the hilarious stories on pretty much everyone who was anyone during the late 80s and early 90s. Not to mention the often grisly but always entertaining regular cast of characters from Spy's pages -- the churlish dwarf billionaires; beaver-faced moguls; bull-whip-wielding uber-agents; knobby-kneed socialites; and, of course, short-fingered vulgarians.During its heyday, from 1986 through 1993, Spy broke important ground in journalism and design, defining smartness for its generation. It was a once-in-a-lifetime creation that shaped the zeitgeist and succeeded (for a while) against all odds. Spy: The Funny Years will be the fun, stylish, hilarious holiday gift of the year.