Universal Methods of Design serves as an invaluable compendium of methods that can be easily referenced and used by cross-disciplinary teams in nearly any design project.   Methods and techniques are organized alphabetically for ongoing, quick reference. Each method is presented in a two-page format. The left-hand page contains a concise description of the method, accompanied by references for further reading. On the right-hand page, images and cases studies for each method are presented visually. The relevant phases for design application are highlighted as numbered icons along the right side of the page, from phases 1 (planning) through 5 (launch and monitor).Build more meaningful products with these methods and more: A/B Testing, Affinity Diagramming, Behavioral Mapping, Bodystorming, Contextual Design, Critical Incident Technique, Directed Storytelling, Flexible Modeling, Image Boards, Graffiti Walls, Heuristic Evaluation, Parallel Prototyping, Simulation Exercises, Touchstone Tours, and Weighted Matrix.  This essential guide:Dismantles the myth that user research methods are complicated, expensive, and time-consumingCreates a shared meaning for cross-disciplinary design teamsIllustrates methods with compelling visualizations and case studiesCharacterizes each method at a glanceIndicates when methods are best employed to help prioritize appropriate design research strategiesUniversal Methods of Design is an essential resource for designers of all levels and specializations.

    It demonstrates to students how the concepts and theories of deviance can be applied to the world around them. The authors include both theoretical analyses and ethnographic illustrations of how deviance is socially constructed, organized, and managed. The Adlers challenge the reader to see the diversity and pervasiveness of deviance in society by covering a wide variety of deviant acts represented throughout the text. Most importantly, the Adlers present deviance as a component of society and examine the construction of deviance in terms of differential social power, whereby some members of society have the power to define other whole groups as "deviant." The book takes an "interactionist" or "constructionist" perspective on deviance, looking at the processes in society that create deviance. The authors have selected studies that are ethnographic in character, focusing on the experiences of deviants, the deviant-making process, and the ways in which people who are labeled as deviant in society react to that label.

    This is apparent in the many attempts to purge colour from art, literature and architecture, either by making it the property of some "foreign" body - the oriental, the feminine, the infantile the vulgar or the pathological - or by relegating it to the realm of the superficial, the inessential or the cosmetic, which in many cases amounts to the same thing. In Chromophobia, David Batchelor analyzes the history of, and motivations behind, chromophobia, from its beginnings through examples of nineteenth-century literature, twentieth-century architecture and film, to Pop art, minimalism and the art and architecture of the present day. Batchelor suggests how colour fits, or fails to fit, into the cultural imagination of the West, exploring such diverse themes as Melville's "great white whale," Le Corbusier's "journey to the East," Huxley's experiments with mescaline. Dorothy's travels in the Land of Oz and the implication of modern artists' experiments with industrial paints and materials.

    But is it true? What do we really know about the sexual lives of young people today? Premarital Sex in America combines illuminating personal stories and comprehensive research surveys to provide the fullest portrait of heterosexuality among young adults ever produced. Mark Regnerus and Jeremy Uecker draw upon a wealth of survey data as well as scores of in-depth interviews with young adults from around the country, both in and out of college. Digging underneath stereotypes and unexamined assumptions, the authors offer compelling--and often surprising--answers to such questions as: How do the emotional aspects of sexual relations differ between young men and women? What role do political orientations play in their sexual relations? How have online dating and social networking sites affected the relationships of emerging adults? Why are young people today waiting so much longer to marry? How prevalent are nontraditional forms of sex, and what do people think of them? To better understand what drives the sexual behaviors of emerging adults, Regnerus and Uecker pay special attention to two important concepts: sexual scripts, the unwritten and often unconscious rules that guide sexual behavior and attitudes; and sexual economics, a theory which suggests that the relative scarcity of men on college campuses contributes to the "hookup" culture by allowing men to diminish their level of commitment and thereby lower the "price" they have to "pay" for sex. For anyone wishing to understand how sexual relations between young adults have changed and are changing, Premarital Sex in America will serve as a touchstone for years to come.

    DuBois, Locke has constructed a vivid look at the new negro, the changing African American finding his place in the ever shifting sociocultural landscape that was 1920s America. With poetry, prose, and nonfiction essays, this collection is widely praised for its literary strength as well as its historical coverage of a monumental and fascinating time in the history of America.

    This edition includes new information about computer statistical software, multivariate statistics, research ethics, and writing research reports in APA style. This book is ideal for graduate students in that it covers statistics, research methodology, and measurement all in one volume. This is a book that graduate students will keep as a reference throughout their careers.

    Bleak tools of the cold war, they embodied the rigid organization and mechanical conformity that made the military-industrial complex possible. But by the 1990s—and the dawn of the Internet—computers started to represent a very different kind of world: a collaborative and digital utopia modeled on the communal ideals of the hippies who so vehemently rebelled against the cold war establishment in the first place. From Counterculture to Cyberculture is the first book to explore this extraordinary and ironic transformation. Fred Turner here traces the previously untold story of a highly influential group of San Francisco Bay–area entrepreneurs: Stewart Brand and the Whole Earth network. Between 1968 and 1998, via such familiar venues as the National Book Award–winning Whole Earth Catalog, the computer conferencing system known as WELL, and, ultimately, the launch of the wildly successful Wired magazine, Brand and his colleagues brokered a long-running collaboration between San Francisco flower power and the emerging technological hub of Silicon Valley. Thanks to their vision, counterculturalists and technologists alike joined together to reimagine computers as tools for personal liberation, the building of virtual and decidedly alternative communities, and the exploration of bold new social frontiers. Shedding new light on how our networked culture came to be, this fascinating book reminds us that the distance between the Grateful Dead and Google, between Ken Kesey and the computer itself, is not as great as we might think.

    Of particular importance is the examination of Bayesianism and the new experimentalism, as well as new chapters on the nature of scientific laws and recent trends in the realism versus anti-realism debate."Crisp, lucid and studded with telling examples… As a handy guide to recent alarums and excursions (in the philosophy of science) I find this book vigorous, gallant and useful."New Scientist

    Some have explored the levels of happiness or dissatisfaction associated with typical daily activities, such as working, seeing friends, or doing household chores. Others have tried to determine the extent to which income, family, religion, and other factors are associated with the satisfaction people feel about their lives. The Gallup organization has begun conducting global surveys of happiness, and several countries are considering publishing periodic reports on the growth or decline of happiness among their people. One nation, tiny Bhutan, has actually made Gross National Happiness the central aim of its domestic policy. How might happiness research affect government policy in the United States--and beyond? In The Politics of Happiness, former Harvard president Derek Bok examines how governments could use the rapidly growing research data on what makes people happy--in a variety of policy areas to increase well-being and improve the quality of life for all their citizens.Bok first describes the principal findings of happiness researchers. He considers how reliable the results appear to be and whether they deserve to be taken into account in devising government policies. Recognizing both the strengths and weaknesses of happiness research, Bok looks at the policy implications for economic growth, equality, retirement, unemployment, health care, mental health, family programs, education, and government quality, among other subjects. Timely and incisive, The Politics of Happiness sheds new light on what makes people happy and how government policy could foster greater satisfaction for all.

    The dialectical framework, integrated throughout the book, is used as a lens to examine the relationship of these research traditions. This text is unique in its emphasis on the importance of histories, popular culture, and identities.

    Part 2 explains the central concepts underpinning contemporary debates from the security dilemma to terrorism. Part 3 presents an overview of the institutional security architecture currently influencing world politics using international, regional and global levels of analysis. Part 4 examines some of the key contemporary challenges to global security from the arms trade to energy security. Part 5 discusses the future of security.Security Studies provides a valuable teaching tool for undergraduates and MA students by collecting these related strands of the field together into a single coherent textbook.

    And in another century your proclivity might have gotten you accused of witchcraft.Any left-handed person, or the spouse, parent, or friend of one, will be captivated by this essential and eye-opening book. With bracing wit and a flawless command of current research, psychologist Stanley Coren answers such questions as:Is left-handedness acquired genetically or socially?Are southpaws more creative than their right-handed fellows?Why do left-handers seem to die younger than right-handers?What can left-handers do to counteract the perils and prejudices that confront them in a world that leans to the right?

    In this innovative analysis, Ian Bogost examines the way videogames mount arguments and influence players. Drawing on the 2,500-year history of rhetoric, the study of persuasive expression, Bogost analyzes rhetoric's unique function in software in general and videogames in particular. The field of media studies already analyzes visual rhetoric, the art of using imagery and visual representation persuasively. Bogost argues that videogames, thanks to their basic representational mode of procedurality (rule-based representations and interactions), open a new domain for persuasion; they realize a new form of rhetoric. Bogost calls this new form "procedural rhetoric," a type of rhetoric tied to the core affordances of computers: running processes and executing rule-based symbolic manipulation. He argues further that videogames have a unique persuasive power that goes beyond other forms of computational persuasion. Not only can videogames support existing social and cultural positions, but they can also disrupt and change these positions themselves, leading to potentially significant long-term social change. Bogost looks at three areas in which videogame persuasion has already taken form and shows considerable potential: politics, advertising, and learning.

    But while this medieval medicine now seems archaic, it also made a critical contribution to modern science.Medieval Bodies guides us on a head-to-heel journey through this era’s revolutionary advancements and disturbing convictions. We learn about the surgeons who dissected a living man’s stomach, then sewed him up again; about the geographers who delineated racial groups by skin color; and about the practice of fasting to gain spiritual renown. Encompassing medicine and mysticism, politics and art—and complete with vivid, full-color illustrations—Medieval Bodies shows us how it felt to live and die a thousand years ago.

    This manual will help train wellness coaches—a group comprised of fitness professionals, including personal trainers, dieticians, nurses, and physical therapists—in the techniques and concepts to work with individuals on improving all areas of wellness including fitness, nutrition, weight, stress, and management of life issues that impact health.