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    In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cross Switch model meets it head on.The Dentsu Way shares proven tactics for getting your message to consumers and creating scenarios to move them through calibrated Contact Points to meet whatever specific goal you set.This game-changing book:Explains Dentsu's 110-year history and unique service structure, as well as its broad range of business fieldsIntroduces ten case studies of successful campaigns, which have won international advertising awards at events such as the Cannes Lions International Advertising Festival and ADFESTProvides nine of Dentsu's newest original tools and analysis methodsGain broader, more meaningful customer involvement and penetrate more deeply than ever into your market by following the Dentsu Way.

    The best marketers concentrate on what they have to give. The way people consume media is changing, fast. Laptops, tablets, and smartphones keep us constantly connected to the web. This represents a huge opportunity for savvy marketers. The only problem: the old methods are no longer working. New media demands new advertising. Facebook is the single most effective platform for marketing in the Internet era, and Nicholas Kusmich is the best Facebook marketer in the world. In GIVE, he will show you what differentiates Facebook from traditional advertising and explain why it’s so important to promote your business in a way that’s congruent with the norms of social media. He’ll take you through a four-step process to pinpoint your market, master your message, create a magnet, and build a mechanism that both collects and helps you retain and develop those relationships. When used well, Nic’s Facebook advertising strategies can send your return on investment through the roof. In GIVE, you’ll find the tools you need to share your authentic voice with the people who want to hear it and turn their attention into satisfying, meaningful sales.

    Other conversation starters encourage you to dream about the future. There are also spiritual questions to help you grow your faith.Whether you are newly dating or nearing your golden anniversary, these questions for couples are for you! The Couples Questions Book Story Before Jenny and I married, I kept a conversation starters book in the glove compartment of my car. The two of us worked through these relationships questions--one by one--at coffee shops, while relaxing on the beach, and over dinner dates. Now, I am honored to pass on a new conversation starters book! How to Use This Dating Book Download this book on your phone and never have a boring date again. Keep a copy on your coffee table, and stir-up inspiring conversations at home. Ask these relationship questions on road trips, dinner dates, or go through the questions around a summer bonfire! These creative, Christ-honoring, questions for couples are sure to lead to create an abundance of happy memories! Conversation Starters Include: Imagine you could send a letter back in time to your younger self. What would your message say, and to which year would you send it? What are you currently doing to nurture yourself spiritually? Are there spiritual activities that you did in the past that you miss? Would you rather be unable to have children at all, or only be able to birth quadruplets? Why? 131 Creative Conversations for Couples is a part of a relationship question series and is designed to help you speak your partners love language and deepen your relationship. Other books in The Creative Conversation Starters Series include: 131 Engaging Conversations for Couples 131 Necessary Conversations Before Marriage 131 Creative Conversations for Families 131 Conversations That Engage Kids 131 Conversations for Stepfamily Success 131 Creative Conversations for Couples is packed with excellent questions for Christian couples before marriage. It also contains thought-provoking relationship questions for couples who have been connected for decades.

    To kick-start your perfect Americana adventure, our FREE SAMPLER 'USA's Best Trips: 7 Amazing Road Trips (A Sampler)' features seven of our all-time favorite excursions, excerpted from each of our seven Best USA Trips guides. This sampler offers a taste of the iconic sights, awe-inspiring beauty, and hidden gems that awaits along each region's highways. Jump in the car, turn up the tunes, and hit the road! Inside USA's Best Trips: 7 Amazing Road Trips (A Sampler): Get inspired - highlights, expert recommendations, gorgeous photography Discover even more - detours, local secrets, walking routes, ways to link trips Get around easily - full-color maps of featured routes, detailed directions, practical tips Planning advice to help you design your ideal road trip Covers: Michigan's Gold Coast (From USA's Best Trips) Caribbean-blue lake vistas, surfing beaches, dunes, wineries, orchards, Dutch kitsch, French colonial outposts Zion & Bryce National Parks (From Southwest USA's Best Trips) Crimson monoliths, slot canyons, river walks, pioneer ruins, Old West kitsch, artisan galleries Hudson Valley (From New York & the Mid-Atlantic's Best Trips) Breathtaking nature just beyond Manhattan, forested parks, historical sites, lavish Gilded Age mansions Florida's Highway 1 (From Florida & the South's Best Trips) Fascinating history, dazzling white beaches, swamps and wildlife, colorful art-deco streets, Latin flavor Pacific Coast Highways (From California's Best Trips) Iconic beaches, stunning cliffs, redwood forests, seafood shacks, prime sunset-watching spots Highway 101 Oregon Coast (From Pacific Northwest's Best Trips) Quaint seaside towns, colorful tide pools, lighthouses, exhilarating ocean views Coastal New England (From New England's Best Trips) Fishing villages, historic mansions perched at ocean's edge, whale-watching, maritime museums There's More in Store for You: Once you pick the region you want to explore, check out the related Best Trips guide for additional itineraries, detailed recommendations, and in-depth, expert planning advice. Each guide features around 30 of regional routes, from 2-day escapes to 2-week adventures. Whether exploring your own backyard or somewhere entirely new, Lonely Planet's USA Best Trips guides will ensure you have an amazing time. Also, check out Lonely Planet's European Best Trips guides to Italy, France, and Ireland and our FREE SAMPLER 'Europe's Best Trips: 3 Amazing Road Trips' for more road trip inspiration.

    Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: • How to get new customers, clients, or patients and how make more profit from existing ones. • Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses. • How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. • A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. • How to annihilate competitors and make yourself the only logical choice. • How to get amazing results on a small budget using the secrets of direct response marketing. • How to charge high prices for your products and services and have customers actually thank you for it.

    Period. In this economy ruled by ideas, the only sustainable form of leadership is brand leadership.The book offers a practical view of how branding decisions happen in the context of business strategy, not just in marketing communications. It brings in business strategy, customer experience, and anthropological perspectives as well.This new and adapted version of the book carries the design and follows the same format from the previous versions but includes many important additions, including information on how traditional branding is being challenged in a connected world as well as new case studies of companies that have applied similar concepts to achieve success.

    The more you sell, the less inclined the client is to listen. The more you sell, the more you tend to look (and act) like a hammer looking for a nail – where any nail will do. In reality, the more you sell, the less you win.This is entirely counter-intuitive to the average sales person, mostly because we are taught from the first day of sales training that the key to success is great sales techniques. You can find thousands of books on the art and science of selling – techniques, tricks, even scripts to “sell” the prospect. Our corporate sales training classes always insisted that sales is about understanding the prospect’s needs and then articulating your solution so that the prospect was compelled to choose your obviously-superior solution – right? Not so fast! The problem: most prospects don’t want to be sold. This book on UnSelling is designed to shift the buyer-seller relationship from subservient (they say, “Jump,” we say, “How high?”) to collaborative and does so by having the seller resist the temptation to “sell” (or tell). UnSelling is focused on the more consultative approach of understanding the problem the client is intent on solving. The better we understand the client’s problem, the less we have to sell (if at all). This eBook will outline an approach to control and win the most complex deals that includes:• Qualifying new clients that requires no “selling” – period!• Understanding how to create a collaborative relationship with the prospect so that your sales teams can understand the truth from the client – not what they want you to believe• Contrasting the difference between traditional selling and this unique approach to UnSelling• And understanding what to say and how to say itYour sales people and leaders will never “sell” the same way again – and will win more as a result.

    

    Almost everything you've read about formatting pictures for Kindle is wrong. The advice offered by Kindle experts and even Amazon itself can give images that are tiny, blocky, noisy, or wildly inconsistent on different Kindles. Aaron Shepard, author of acclaimed books on both Kindle and print publishing, brings his years of experience in book design, webmastering, and photography to bear on a single question: How do you make pictures look great on the Kindle? He answers that question, while also providing beginners a basic course in picture editing. Along the way, he discusses how to keep Microsoft Word from sneakily degrading your pictures; how to adjust HTML code to show images at their best; how to make part of a picture transparent against colored backgrounds; how to boost the power of your cover image as a marketing tool; and how to create anything from children's books to photography books to poetry books within minutes with the Kindle Comic Creator. Nowhere else will you find such in-depth info on working with Kindle images. Whatever kind you're using -- photos, paintings, drawings, diagrams, tables, screenshots -- you'll find -Pictures on Kindle- an essential guide. ///////////////////////////////////////////////// Aaron Shepard is a foremost proponent of the new business of profitable self publishing, which he has practiced and helped develop since 1998. He is the author of -Aiming at Amazon, - -POD for Profit, - -Perfect Pages, - and -From Word to Kindle, - Amazon's #1 bestselling paid book on Kindle formatting. ///////////////////////////////////////////////// REVIEWS -Far and away the best resource I know for self publishers who plan to include photos or other graphics in their Kindle books. From tips on taking photos, through sizing, optimizing, and placing, this book wastes no space in giving you exactly the information you need. Highly recommended.- -- Joel Friedlander, TheBookDesigner.com -A detailed, comprehensive guide to getting the best out of your images on Kindle. From taking photos, to scanning, to optimizing, Aaron covers every possible step in making sure your images display well in Kindle format. In addition, he provides very useful explanations of the Kindle's image handling, for those of us who like to understand the reasons behind the steps. I for one will be adding this to my list of reference materials.- -- Jim Brown, JimandZetta.com (ebook services) ///////////////////////////////////////////////// CONTENTS Getting Started 1 PICTURE BASICS File Formats Resolution Color Mode Color Space 2 PICTURE SOURCES Photography Scanning 3 PICTURE EDITING Cleanup and Repair Cropping Contrast, Brightness, Tint Sizing Sharpening Transparency Lines and Letters 4 PICTURE HANDLING Positioning Pictures in Word Pictures in HTML Fixed Format 5 PICTURE PUBLISHING Submitting and Previewing Cover Images Production FAQ

    The key is using, rather than stifling, imagination and intuition. Lee's illustrated, colorful worksheets and step-by-step instructions are playful yet practical, transforming drudgery into joy. They'll enable you to define your vision and nail down plans for funding, marketing, networking, and long-term strategy.Discover how to:* Develop a financial plan with fun and flair * Select your circle of support to get the work done* Clarify your business values and goals * Paint a picture of your business landscape* Understand your competition and what makes you stand out from the crowd* Identify your perfect customers and create a marketing plan to reach them* Map out concrete action steps to bring your Right-Brain Business Plan to life

     Americans are angry and divided along party lines. They’re tired of the endless wars, high gas prices, and high unemployment. They’re tired of the graft in DC and on Wall Street. They’re tired of being spied on and herded like cattle into the prison industrial complex. Like in years before, they’re certain that, this time, their guy will change everything. The Republican and Democratic saviors make their promises, and the true believers swoon, but domestic terrorists aren’t buying what these politicians are selling. Truck driver George Chapman is in the right place at the right time to foil an assassination attempt on one of the most influential men in politics. Some might say the reluctant hero was in the wrong place at the wrong time. Some might say it was a false flag. Nonetheless, his fifteen minutes of fame grows because of his extraordinary gift. Will he use his gift and newfound fame to unite the country or to tear it apart? A revolution is coming. Which side are you on? Adult language, content, and sexual violence.

    - Quick, easy approach and a wealth of case studies give readers a crash course in the difference between good and bad branding. - Tons of tips and real-world advice plus a new branding dictionary help readers turn brand strategy into brand design and execution.

    

    Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts. The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today's entrepreneurial challenges. From Bob Hisrich's expertise in global entrepreneurship to Mike Peter's background as a both a real-life entrepreneur and academic to Dean Shepherd's current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.