Integrating social history with economic and architectural analysis, and taking into account such factors as the availability of cheap land, inexpensive building methods, and rapid transportation, Kenneth Jackson chronicles the phenomenal growth of the American suburb from the middle of the 19th century to the present day. He treats communities in every section of the U.S. and compares American residential patterns with those of Japan and Europe. In conclusion, Jackson offers a controversial prediction: that the future of residential deconcentration will be very different from its past in both the U.S. and Europe.

    This movement stems not only from the realization that sprawl is ecologically and economically unsustainable but also from a growing awareness of sprawl's many victims: children, utterly dependent on parental transportation if they wish to escape the cul-de-sac; the elderly, warehoused in institutions once they lose their driver's licenses; the middle class, stuck in traffic for two or more hours each day.Founders of the Congress for the New Urbanism, Andres Duany and Elizabeth Plater-Zyberk are at the forefront of this movement, and in Suburban Nation they assess sprawl's costs to society, be they ecological, economic, aesthetic, or social. It is a lively, thorough, critical lament, and an entertaining lesson on the distinctions between postwar suburbia-characterized by housing clusters, strip shopping centers, office parks, and parking lots-and the traditional neighborhoods that were built as a matter of course until mid-century. It is an indictment of the entire development community, including governments, for the fact that America no longer builds towns. Most important, though, it is that rare book that also offers solutions.

    Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes. Pairing the brand-blazing strategies from the world's best -- like Coca-Cola, Xerox, and Starbucks -- with the world-renowned marketing savvy of bestselling author, Al Ries, and his daughter Laura Ries, The 22 Immutable Laws of Branding builds on the huge international success of The 22 Immutable Laws of Marketing and provides the expert insight you seek on business's hottest topic in less time than an airplane ride.Find out:Why you will fail to create a brand through advertising, sales promotion, public relations or fancy packagingHow to define your category. . . even if you're not first to marketHow overbranding equals underwhelmingWhy good old-fashioned publicity may be the missing link in the brand-building processWhy giving your brand the right name is perhaps more important than the brand itselfAnd perhaps most important of all:How to own a word in the mind of the consumer.Smart and accessible, The 22 Immutable Laws of Branding provides the ammo you need to dominate your category and turn your product or service into a world-class brand.

    Each chapter will offer practical answers to important questions, such as: Why does buying locally produced food make sense? What steps can we take to influence our workplace toward sustainability? How do we volunteer and advocate more effectively? How can we travel, live, work and learn in world changing ways? How, in short, can every human being help build a better future locally and globally? Illustrated with photographs and designed by Stefan Sagmeister, one of the most influential graphic designers working today, Worldchanging will prove that a life that is sustainably prosperous, just and democratic, dynamic and peaceful, is not just possible, it's here.

    It also: * Applies the latest passive energy and lighting design research * Organizes information by architectural elements at three scales: * building groups, individual buildings, and building parts * Brings design strategies to life with examples and practical design tools * Features: * 109 analysis techniques and design strategies * More than 750 illustrations, sizing graphs, and tables * Both inch-pound and metric units

    Translated into twenty-three languages, it is one of the world's most widely read books on design. In this edition, Victor Papanek examines the attempts by designers to combat the tawdry, the unsafe, the frivolous, the useless product, once again providing a blueprint for sensible, responsible design in this world which is deficient in resources and energy.

    This new, revised and extended edition of this seminal work will not only inspire architects and students to design more holistic architecture, but will enrich the general reader's perception of the world around them. The Eyes of the Skin has become a classic of architectural theory and consists of two extended essays. The first surveys the historical development of the ocular-centric paradigm in western culture since the Greeks, and its impact on the experience of the world and the nature of architecture. The second examines the role of the other senses in authentic architectural experiences, and points the way towards a multi-sensory architecture which facilitates a sense of belonging and integration.

    Throughout history, pigments have been made from deadly metals, poisonous minerals, urine, cow dung, and even crushed insects. From grinding down beetles and burning animal bones to alchemy and pure luck, Chromatopia reveals the origin stories behind over fifty of history’s most vivid color pigments.Featuring informative and detailed color histories, a section on working with monochromatic color, and “recipes” for paint-making, Chromatopia provides color enthusiasts with an eclectic story of how synthetic colors came to be. Red lead, for example, was invented by the ancient Greeks by roasting white lead, and it became the dominant red in medieval painting.Spanning from the ancient world to modern leaps in technology, and vibrantly illustrated throughout, this book will add a little chroma to anyone’s understanding of the history of colors.

    The Waste Makers was the first book to probe the increasing commercialization of American life—the development of consumption for consumption's sake. Packard outlines the ways manufacturers and advertisers persuade consumers to buy things they don't need and didn't know they wanted, including the two-of-a-kind of everything syndrome—"two refrigerators in every home"—and appeals to purchase something because it is more expensive, or because it is painted in a new color. The book also brought attention to the concept of planned obsolescence, in which a "death date" is built into products so that they wear out quickly and need to be replaced. By manipulating the public into mindless consumerism, Packard believed that business was making us "more wasteful, imprudent, and carefree in our consuming habits," which was using up our natural resources at an alarming rate. A prescient book that predicted the rise of American consumer culture, this all new edition of The Waste Makers features an introduction by best-selling author Bill McKibben. Vance Packard (1914-1996) was an American journalist, social critic, and best-selling author. Among his other books were The Hidden Persuaders, about how advertisers use psychological methods to get people to buy the products they sell; The Status Seekers, which describes American social stratification and behavior; and The Naked Society, about the threats to privacy posed by new technologies.

    Sometimes these projects generate unprecedented solutions; sometimes they converge on common goals and realize larger transformations. As Ezio Manzini describes in this book, we are witnessing a wave of social innovations as these changes unfold--an expansive open co-design process in which new solutions are suggested and new meanings are created.Manzini distinguishes between diffuse design (performed by everybody) and expert design (performed by those who have been trained as designers) and describes how they interact. He maps what design experts can do to trigger and support meaningful social changes, focusing on emerging forms of collaboration. These range from community-supported agriculture in China to digital platforms for medical care in Canada; from interactive storytelling in India to collaborative housing in Milan. These cases illustrate how expert designers can support these collaborations--making their existence more probable, their practice easier, their diffusion and their convergence in larger projects more effective. Manzini draws the first comprehensive picture of design for social innovation: the most dynamic field of action for both expert and nonexpert designers in the coming decades.

    Fuller expresses what may well be his penultimate view of the human condition. Here, in a mood at once philosophical and involved, Mr. Fuller traces man's intellectual evolution and weighs his capability for survival on this magnificent craft, this Spaceship Earth, this superbly designed sphere of almost negligible dimension in the great vastness of space.Mr. Fuller is optimistic that man will survive and, through research and development and increased industrialization, generate wealth so rapidly that he can do very great things. But, he notes, there must be an enormous educational task successfully accomplished right now to convert man's tendency toward oblivion into a realization of his potential, to a universe-exploring advantage from this Spaceship Earth.It has been noted that Mr. Fuller spins ideas in clusters, and clusters of his ideas generate still other clusters. The concept spaceship earth is Mr. Fuller's, and though used by Barbara Ward as the title of a work of her own the idea was acknowledged by her there as deriving from Mr. Fuller. The brilliant syntheses of some fundamental Fuller principles given here makes of this book a microcosm of the Fuller system.

    The two friends got to work designing what would become not just another urban farm, but a "permaculture paradise" replete with perennial broccoli, paw paws, bananas, and moringa--all told, more than two hundred low-maintenance edible plants in an innovative food forest on a small city lot. The garden--intended to function like a natural ecosystem with the plants themselves providing most of the garden's needs for fertility, pest control, and weed suppression--also features an edible water garden, a year-round unheated greenhouse, tropical crops, urban poultry, and even silkworms.In telling the story of Paradise Lot, Toensmeier explains the principles and practices of permaculture, the choice of exotic and unusual food plants, the techniques of design and cultivation, and, of course, the adventures, mistakes, and do-overs in the process. Packed full of detailed, useful information about designing a highly productive permaculture garden, Paradise Lot is also a funny and charming story of two single guys, both plant nerds, with a wild plan: to realize the garden of their dreams and meet women to share it with. Amazingly, on both counts, they succeed.

    It brings to light virtually unknown Brutalist architectural treasures from across the former eastern bloc and other far flung parts of the world.It includes works by some of the best contemporary architects including Zaha Hadid and David Chipperfield as well as by some of the master architects of the 20th century including Le Corbusier, Mies van der Rohe, Frank Lloyd Wright, Louis Kahn, Paul Rudolph and Marcel Breuer.

    . . . An extraordinary book.”—Anne Eisenberg, Scientific AmericanA companion to the man-made landscape that reveals how our industrial environment can be as dazzling as the natural world. Replete with the author's striking photographs, "Infrastructure" is a unique and spectacular guide, exploring all the major "ecosystems" of our modern industrial world, revealing what the structures are and why they're there, and uncovering beauty in unexpected places--awakening and fulfilling a curiosity you didn't know you had. Covering agriculture, resources, energy, communication, transportation, manufacturing, and waste, this is the "Book of Everything" for the industrial landscape. The objects that fill our everyday environment are streetlights, railroad tracks, antenna towers, highway overpasses, power lines, satellite dishes, and thousands of other manufactured items, many of them so familiar we hardly notice them. Larger and more exotic facilities have transformed vast tracts of the landscape: coal mines, nuclear power plants, grain elevators, oil refineries, and steel mills, to name a few. "Infrastructure" is a compelling and clear guide for those who want to explore and understand this mysterious world we've made for ourselves. 500 color illustrations.ContentsPreface1. Out of the earth2. Waterworks3. Food and farming4. Oil and gas5. Power plants6. The power grid7. Communications8. On the road9. The railroad10. Bridges and tunnels11. Aviation12. Shipping13. Wastes and recyclingAfterword: The postindustrial landscapeA note on the photographsFurther readingIndex

    From this foundation, Goldhagen presents a powerful case that societies must use this knowledge to rethink what and how they build: the world needs better-designed, healthier environments that address the complex range of human individual and social needs.By 2050 America’s population is projected to increase by nearly seventy million people. This will necessitate a vast amount of new construction—almost all in urban areas—that will dramatically transform our existing landscapes, infrastructure, and urban areas. Going forward, we must do everything we can to prevent the construction of exhausting, overstimulating environments and enervating, understimulating ones. Buildings, landscapes, and cities must both contain and spark associations of natural light, greenery, and other ways of being in landscapes that humans have evolved to need and expect. Fancy exteriors and dramatic forms are never enough, and may not even be necessary; authentic textures and surfaces, and careful, well-executed construction details are just as important.Erudite, wise, lucidly written, and beautifully illustrated with more than one hundred color photographs, Welcome to Your World is a vital, eye-opening guide to the spaces we inhabit, physically and mentally, and a clarion call to design for human experience.