Social Physics: How Good Ideas Spread— The Lessons from a New Science


Alex Pentland - 2014
    Over years of groundbreaking experiments, he has distilled remarkable discoveries significant enough to become the bedrock of a whole new scientific field: social physics. Humans have more in common with bees than we like to admit: We’re social creatures first and foremost. Our most important habits of action—and most basic notions of common sense—are wired into us through our coordination in social groups. Social physics is about idea flow, the way human social networks spread ideas and transform those ideas into behaviors. Thanks to the millions of digital bread crumbs people leave behind via smartphones, GPS devices, and the Internet, the amount of new information we have about human activity is truly profound. Until now, sociologists have depended on limited data sets and surveys that tell us how people say they think and behave, rather than what they actually do. As a result, we’ve been stuck with the same stale social structures—classes, markets—and a focus on individual actors, data snapshots, and steady states. Pentland shows that, in fact, humans respond much more powerfully to social incentives that involve rewarding others and strengthening the ties that bind than incentives that involve only their own economic self-interest. Pentland and his teams have found that they can study patterns of information exchange in a social network without any knowledge of the actual content of the information and predict with stunning accuracy how productive and effective that network is, whether it’s a business or an entire city. We can maximize a group’s collective intelligence to improve performance and use social incentives to create new organizations and guide them through disruptive change in a way that maximizes the good. At every level of interaction, from small groups to large cities, social networks can be tuned to increase exploration and engagement, thus vastly improving idea flow.  Social Physics will change the way we think about how we learn and how our social groups work—and can be made to work better, at every level of society. Pentland leads readers to the edge of the most important revolution in the study of social behavior in a generation, an entirely new way to look at life itself.

And The Whippoorwill Sang


Micki Peluso - 2007
     Around the dining room table of her 100 year old farmhouse Micki Peluso's six children along with three of their friends eagerly gulp down a chicken dinner. As soon as the last morsel is ravished, the lot of them is off in different directions. Except for the one whose turn it is to do the dishes. After offering her mother a buck if she’ll do them, with an impish grin, the child rushes out the front door, too excited for a hug, calling out, "Bye Mom," as the door slams shut. For the Peluso’s the nightmare begins. Micki and Butch face the horror every parent fears—awaiting the fate of one of their children. While sitting vigil in the ICU waiting room, Micki traverses the past, as a way of dealing with an inconceivable future. From the bizarre teenage elopement with her high school sweetheart, Butch, in a double wedding with her own mother, to comical family trips across country in an antiquated camper with six kids and a dog, they leave a path of chaos, antics and destruction in their wake. Micki relives the happy times of raising six children while living in a haunted house, as the young parents grow up with their kids. She bravely attempts to be the man of the house while her husband, Butch is working out of town. Hearing strange noises, which all the younger kids are sure is the ghosts, Micki tiptoes down to the cellar, shotgun in hand and nearly shoots an Idaho potato that has fallen from the pantry and thumped down the stairs. Of course her children feel obligated to tell the world. Just when their lives are nearly perfect, tragedy strikes—and the laughter dies. A terrible accident takes place in the placid valley nestled within the Susquehanna Mountains in the town of Williamsport, Pennsylvania. On a country lane just blocks from the family’s hundred year old haunted farmhouse, lives are changed forever. In a state of shock, Micki muses through their delightful past to avoid confronting an uncertain future—as the family copes with fear and apprehension. One of her six children is fighting for life in Intensive Care. Both parents are pressured by doctors to disconnect Noelle, their fourteen-year-old daughter. Her beautiful girl, funny and bright, who breathes life into every moment, who does cartwheels in piles of Autumn leaves, who loves to sing and dance down country roads, and above all loves her family with all her soul. How can Micki let this child go? The family embarks upon yet another journey, to the other side of sorrow and grasps the poignant gift of life as they begin. . .to weep. . .to laugh. . .to grieve. . .to dance—and forgive.

Research Methods


Ram Ahuja - 2001
    It combines the author's personal observations based on his extensive research experience with the experiences of other scholars as reflected in the literature. The aim is not only to acquaint students with a blend of elementary and theoretical knowledge in social research but also to guide the researchers with the basic complexities of undertaking research.

The Social Conquest of Earth


Edward O. Wilson - 2012
    Refashioning the story of human evolution in a work that is certain to generate headlines, Wilson draws on his remarkable knowledge of biology and social behavior to show that group selection, not kin selection, is the primary driving force of human evolution. He proves that history makes no sense without prehistory, and prehistory makes no sense without biology. Demonstrating that the sources of morality, religion, and the creative arts are fundamentally biological in nature, Wilson presents us with the clearest explanation ever produced as to the origin of the human condition and why it resulted in our domination of the Earth’s biosphere.

Bursts: The Hidden Pattern Behind Everything We Do


Albert-László Barabási - 2010
    But now, astonishing new research is revealing patterns in human behavior previously thought to be purely random. Precise, orderly, predictable patterns... Albert Laszlo Barabasi, already the world's preeminent researcher on the science of networks, describes his work on this profound mystery in Bursts, a stunningly original investigation into human nature. His approach relies on the digital reality of our world, from mobile phones to the Internet and email, because it has turned society into a huge research laboratory. All those electronic trails of time stamped texts, voicemails, and internet searches add up to a previously unavailable massive data set of statistics that track our movements, our decisions, our lives. Analysis of these trails is offering deep insights into the rhythm of how we do everything. His finding? We work and fight and play in short flourishes of activity followed by next to nothing. The pattern isn't random, it's "bursty." Randomness does not rule our lives in the way scientists have assumed up until now. Illustrating this revolutionary science, Barabasi artfully weaves together the story of a 16th century burst of human activity-a bloody medieval crusade launched in his homeland, Transylvania-with the modern tale of a contemporary artist hunted by the FBI through our post 9/11 surveillance society. These narratives illustrate how predicting human behavior has long been the obsession, sometimes the duty, of those in power. Barabási's astonishingly wide range of examples from seemingly unrelated areas include how dollar bills move around the U.S., the pattern everyone follows in writing email, the spread of epidemics, and even the flight patterns of albatross. In all these phenomena a virtually identical, mathematically described bursty pattern emerges.Bursts reveals what this amazing new research is showing us about where individual spontaneity ends and predictability in human behavior begins. The way you think about your own potential to do something truly extraordinary will never be the same.

Marriages & Families: Changes, Choices, and Constraints


Nijole V. Benokraitis - 1993
    The text's major theme "Changes, Choices, and Constraints" explores: Contemporary "changes "in families and their structure Impacts on the "choices "that are available to family members ""Constraints ""that often limit our choices Through this approach, students are better able to understand what the research and statistics mean "for themselves"! Marriages and Families balances theoretical and empirical discussions with practical examples and applications. It highlights important contemporary changes in society and the family. This text is written from a sociological perspective and incorporates material from other disciplines: history, economics, social work, psychology, law, biology, medicine, family studies, women's studies, and anthropology. "More about the themes: " "Changes"Examines how recent profound structural and attitudinal changes affect family forms, interpersonal relationships, and raising children. It reaches beyond the traditional discussions to explore racial-ethnic families, single-parent families and gay families as well as the recent scholarship by and about men, fathers, and grandfathers. Contemporary American marriages and families vary greatly in structure, dynamics, and cultural heritage. Thus, discussions of gender roles, social class, race, ethnicity, age, and sexual orientation are integrated throughout this book. To further strengthen students understanding of the growing diversity among today's families, the author included a series of boxes that focus on families from many cultures. "Choices"On the individual level, family members have many more choices today than ever before. People feel freer to postpone marriage, to cohabit, or to raise children as single parents. As a result, household forms vary greatly, ranging from commuter marriages to those in which several generations live together under the same roof. "Constraints"Although family members choices are more varied today, we also face greater macro- level constraints. Our options are increasingly limited, for example, by government policies. Economic changes often shape family life and not vice versa. Political and legal institutions also have a major impact on most families in tax laws, welfare reform, and even in defining what a family is. Because laws, public policies, and religious groups affect our everyday lives, the author has framed many discussions of individual choices within the larger picture of the institutional constraints that limit our choices.To learn more about the new edition, click here to visit the showcase site.

The Information: A History, a Theory, a Flood


James Gleick - 2011
    The story of information begins in a time profoundly unlike our own, when every thought and utterance vanishes as soon as it is born. From the invention of scripts and alphabets to the long-misunderstood talking drums of Africa, Gleick tells the story of information technologies that changed the very nature of human consciousness. He provides portraits of the key figures contributing to the inexorable development of our modern understanding of information: Charles Babbage, the idiosyncratic inventor of the first great mechanical computer; Ada Byron, the brilliant and doomed daughter of the poet, who became the first true programmer; pivotal figures like Samuel Morse and Alan Turing; and Claude Shannon, the creator of information theory itself. And then the information age arrives. Citizens of this world become experts willy-nilly: aficionados of bits and bytes. And we sometimes feel we are drowning, swept by a deluge of signs and signals, news and images, blogs and tweets. The Information is the story of how we got here and where we are heading.

Fred Rogers: The Life and Legacy of the Legend behind Mister Rogers’ Neighborhood


Charles River Editors - 2018
    I give an expression of care every day to each child, to help him realize that he is unique. I end the program by saying, 'You've made this day a special day, by just your being you. There's no person in the whole world like you; and I like you just the way you are.' And I feel that if we in public television can only make it clear that feelings are mentionable and manageable, we will have done a great service for mental health.” – Fred Rogers An anomalous YouTube video crudely entitled “Mr. Rogers is a [sic] Evil Man” stands at over 1.8 million views, with 1,000 likes and a whopping 30,000 dislikes. Similarly, saying an ill word about the universally adored Mister Rogers on the forums of the imageboard, 4Chan, will get the commenter torn to shreds by even its notoriously toxic anonymous users, and almost definitely ousted from the online community for good. In an age where even the motives of Gandhi and Mother Teresa are questioned by the cynical and they are at times vilified as “frauds,” one would be hard-pressed to find a rational argument against the untouchable character of Mister Rogers. When one does happen upon such an abnormality, the public is quick to defend the gentle soul. “It takes a special kind of scum to hate Mister Rogers,” reads the top comment on the aforementioned video, posted by user Sergei Ivanovich Mosin. The video has been picked apart by multiple journalists from the likes of Huffington Post and the Pittsburgh Magazine, amongst many others. So who exactly was Fred Rogers, and how did the host of one of history’s most beloved shows win the hearts of children around the world? Fred Rogers: The Life and Legacy of the Legend behind Mister Rogers’ Neighborhood profiles one of America’s most iconic television personalities. Along with pictures of important people, places, and events, you will learn about Fred Rogers like never before.

Spark


Patricia Leavy - 2019
    One day an invitation arrives. Peyton has been selected to attend a luxurious all-expense-paid seminar in Iceland, where participants, billed as some of the greatest thinkers in the world, will be charged with answering one perplexing question. Meeting her diverse teammates--two neuroscientists, a philosopher, a dance teacher, a collage artist, and a farmer--Peyton wonders what she could ever have to contribute. The ensuing journey of discovery will transform the characters' work, their biases, and themselves. This suspenseful novel shows that the answers you seek can be found in the most unlikely places. It can be read for pleasure, is a great choice for book clubs, and can be used as unique and inspiring reading in qualitative research and other courses in education, sociology, social work, psychology, and communication.

Unhinged: The Horrific True Story of Ed Gein, The Butcher of Plainfield


Robert Keller - 2017
    To the people of Plainfield, Wisconsin, Ed Gein was a lonely old bachelor, mild-mannered by nature, perhaps a little dim, but altogether harmless, a man they could rely on to do odd jobs and to look after their kids. Ed could be a little offbeat, sure, but the stories the local teens told - about the shrunken heads he kept hanging beside his bed, about the ghoulish figure seen dancing in the moonlight at the Gein property - were dismissed with a chuckle and a healthy dollop of skepticism. Then, on a frigid day in 1957, a search for a missing woman brings police officers to Ed Gein’s ramshackle farmhouse. What they find inside will send shockwaves reverberating around the world and introduce America to one of the most depraved killers in its history.This is the true, yet barely believable, story of Ed Gein, a genuine American psycho.˃˃˃˃˃˃˃˃˃ Scroll up to grab a copy of Unhinged: The Shocking True Story Of Ed Gein.

The Fatal Conceit: The Errors of Socialism


Friedrich A. Hayek - 1988
    He labels as the "fatal conceit" the idea that "man is able to shape the world around him according to his wishes.""The achievement of The Fatal Conceit is that it freshly shows why socialism must be refuted rather than merely dismissed—then refutes it again."—David R. Henderson, Fortune."Fascinating. . . . The energy and precision with which Mr. Hayek sweeps away his opposition is impressive."—Edward H. Crane, Wall Street JournalF. A. Hayek is considered a pioneer in monetary theory, the preeminent proponent of the libertarian philosophy, and the ideological mentor of the Reagan and Thatcher "revolutions."

Micromotives and Macrobehavior


Thomas C. Schelling - 1978
    And the subject of these stories—how small and seemingly meaningless decisions and actions by individuals often lead to significant unintended consequences for a large group—is more important than ever. In one famous example, Thomas C. Schelling shows that a slight-but-not-malicious preference to have neighbors of the same race eventually leads to completely segregated populations.The updated edition of this landmark book contains a new preface and the author's Nobel Prize acceptance speech.

Scale: The Universal Laws of Growth, Innovation, Sustainability, and the Pace of Life in Organisms, Cities, Economies, and Companies


Geoffrey B. West - 2017
    The term “complexity” can be misleading, however, because what makes West’s discoveries so beautiful is that he has found an underlying simplicity that unites the seemingly complex and diverse phenomena of living systems, including our bodies, our cities and our businesses. Fascinated by issues of aging and mortality, West applied the rigor of a physicist to the biological question of why we live as long as we do and no longer. The result was astonishing, and changed science, creating a new understanding of energy use and metabolism: West found that despite the riotous diversity in the sizes of mammals, they are all, to a large degree, scaled versions of each other. If you know the size of a mammal, you can use scaling laws to learn everything from how much food it eats per day, what its heart-rate is, how long it will take to mature, its lifespan, and so on. Furthermore, the efficiency of the mammal’s circulatory systems scales up precisely based on weight: if you compare a mouse, a human and an elephant on a logarithmic graph, you find with every doubling of average weight, a species gets 25% more efficient—and lives 25% longer. This speaks to everything from how long we can expect to live to how many hours of sleep we need. Fundamentally, he has proven, the issue has to do with the fractal geometry of the networks that supply energy and remove waste from the organism's body. West's work has been game-changing for biologists, but then he made the even bolder move of exploring his work's applicability to cities. Cities, too, are constellations of networks and laws of scalability relate with eerie precision to them. For every doubling in a city's size, the city needs 15% less road, electrical wire, and gas stations to support the same population. More amazingly, for every doubling in size, cities produce 15% more patents and more wealth, as well as 15% more crime and disease. This broad pattern lays the groundwork for a new science of cities. Recently, West has applied his revolutionary work on cities and biological life to the business world. This investigation has led to powerful insights into why some companies thrive while others fail. The implications of these discoveries are far-reaching, and are just beginning to be explored. Scale is a thrilling scientific adventure story about the elemental natural laws that bind us together in simple but profound ways. Through the brilliant mind of Geoffrey West, we can envision how cities, companies and biological life alike are dancing to the same simple, powerful tune, however diverse and unrelated they are to each other.From the Hardcover edition.

Ubiquity: Why Catastrophes Happen


Mark Buchanan - 2000
    Now scientists have discovered that these seemingly unrelated cataclysms, both natural and human, almost certainly all happen for one fundamental reason. More than that, there is not and never will be any way to predict them. Critically acclaimed science journalist Mark Buchanan tells the fascinating story of the discovery that there is a natural structure of instability woven into the fabric of our world. From humble beginnings studying the physics of sandpiles, scientists have learned that an astonishing range of things–Earth’s crust, cars on a highway, the market for stocks, and the tightly woven networks of human society–have a natural tendency to organize themselves into what’s called the “critical state,” in which they are poised on what Buchanan describes as the “knife-edge of instability.” The more places scientists have looked for the critical state, the more places they’ve found it, and some believe that the pervasiveness of instability must now be seen as a fundamental feature of our world. Ubiquity is packed with stories of real-life catastrophes, such as the huge earthquake that in 1995 hit Kobe, Japan, killing 5,000 people; the forest fires that ravaged Yellowstone National Park in 1988; the stock market crash of 1987; the mass extinction that killed off the dinosaurs; and the outbreak of World War I. Combining literary flair with scientific rigor, Buchanan introduces the researchers who have pieced together the evidence of the critical state, explaining their ingenious work and unexpected insights in beautifully lucid prose. At the dawn of this new century, Buchanan reveals, we are witnessing the emergence of an extraordinarily powerful new field of science that will help us comprehend the bewildering and unruly rhythms that dominate our lives and may even lead to a true science of the dynamics of human culture and history. From the Hardcover edition.

Simply Complexity: A Clear Guide to Complexity Theory


Neil Johnson - 2007
    Using it, scientists can find order emerging from seemingly random interactions of all kinds, from something as simple as flipping coins through to more challenging problems such as the patterns in modern jazz, the growth of cancer tumours, and predicting shopping habits.