It’s time we stand face-to-digital-face with the true powers and limitations of the algorithms that already automate important decisions in healthcare, transportation, crime, and commerce. Hello World is indispensable preparation for the moral quandaries of a world run by code, and with the unfailingly entertaining Hannah Fry as our guide, we’ll be discussing these issues long after the last page is turned.

    But for all the heat of claim and counter-claim, the argument is essentially beside the point: it’s here; it’s everywhere. The real question is, do we direct technology, or do we let ourselves be directed by it and those who have mastered it? “Choose the former,” writes Rushkoff, “and you gain access to the control panel of civilization. Choose the latter, and it could be the last real choice you get to make.” In ten chapters, composed of ten “commands” accompanied by original illustrations from comic artist Leland Purvis, Rushkoff provides cyberenthusiasts and technophobes alike with the guidelines to navigate this new universe.In this spirited, accessible poetics of new media, Rushkoff picks up where Marshall McLuhan left off, helping readers come to recognize programming as the new literacy of the digital age––and as a template through which to see beyond social conventions and power structures that have vexed us for centuries. This is a friendly little book with a big and actionable message. World-renowned media theorist and counterculture figure Douglas Rushkoff is the originator of ideas such as “viral media,” “social currency” and “screenagers.” He has been at the forefront of digital society from its beginning, correctly predicting the rise of the net, the dotcom boom and bust, as well as the current financial crisis. He is a familiar voice on NPR, face on PBS, and writer in publications from Discover Magazine to the New York Times.“Douglas Rushkoff is one of the great thinkers––and writers––of our time.” —Timothy Leary“Rushkoff is damn smart. As someone who understood the digital revolution faster and better than almost anyone, he shows how the internet is a social transformer that should change the way your business culture operates." —Walter Isaacson

    With no prior knowledge of game development or 3D required, you will learn from scratch, taking each concept at a time working up to a full 3D mini-game. You'll learn scripting with C# or JavaScript and master the Unity development environment with easy-to-follow stepwise tasks. If you're a designer or animator who wishes to take their first steps into game development or prototyping, or if you've simply spent many hours sitting in front of video games, with ideas bubbling away in the back of your mind, Unity and this book should be your starting point. No prior knowledge of game production is required, inviting you to simply bring with you a passion for making great games.

    Factor in nearly as many years of teaching experience, and that adds up to a whole lot of know-how to share. In Pastel Pointers, he lays it all out: information on tools, materials, color, composition, landscape elements, finishes and more. Compiles the best of McKinley's popular Pastel Pointers blog and Pastel Journal columns Covers frequently asked questions ("How do I achieve natural-looking greens?") and simple solutions to common problems, such as excess pigment buildup Includes a chapter on "The Business of Pastels"—tips for framing, shipping, preparing for gallery shows, and otherwise representing your work in a professional manner This book covers everything from the fundamentals to get you going (how to lay out your palette, create an underpainting, evoke luminous effects) to inspirations that will keep you growing (plein air painting, working in a series, keeping a painting journal). Whether you're a beginner or an experienced painter anxious to explore the expressive possibilities of pastel, this is your guide to making the most of the medium.

    Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Artificial intelligence and machine learning are cited as the most important modern business trends to drive success. It is used in areas ranging from banking and finance to social media and marketing. This technology continues to provide innovative solutions to businesses of all sizes, sectors and industries. This engaging and topical book explores a wide range of cases illustrating how businesses use AI to boost performance, drive efficiency, analyse market preferences and many others. Best-selling author and renowned AI expert Bernard Marr reveals how machine learning technology is transforming the way companies conduct business. This detailed examination provides an overview of each company, describes the specific problem and explains how AI facilitates resolution. Each case study provides a comprehensive overview, including some technical details as well as key learning summaries: Understand how specific business problems are addressed by innovative machine learning methods Explore how current artificial intelligence applications improve performance and increase efficiency in various situations Expand your knowledge of recent AI advancements in technology Gain insight on the future of AI and its increasing role in business and industry Artificial Intelligence in Practice: How 50 Successful Companies Used Artificial Intelligence to Solve Problems is an insightful and informative exploration of the transformative power of technology in 21st century commerce.

    While there have been attempts to establish one standard or another as the default, there is no common agreement. So beware people telling you there is one right way, they are assuming too much. As a general rule though, netiquette involves the same principles as plain old etiquette -- basic courtesy, respect and ethics. Treat people the way you would want to be treated yourself. By following the principles outlined below, the recipient of your email will be more likely to read and act, if not be favorably impressed by your message:Subject line to summarise the message. Make the Subject line summarise the body of the e-mail. Ask yourself, 'will the recipient(s) know what this e-mail is about'. For example, Instead of Subject: Exam, say Subject: Location of 1508INT Exam, 23 July 2011.Don't assume the recipient knows the background. Include enough contextual information at the beginning of the e-mail for the recipient to know what the matter is about. If in doubt, put background information in. For example, don't say can I have an extension for my assignment?, instead say I refer to the CIT3622 assignment 1 that I handed in late. I was ill and have a doctor's certificate. May I ask for an extension on the basis that I was too ill to do it on time?Keep it concise. Keep messages brief and to the point, but not so brief that it causes the problem outlined in the previous point. This includes deleting any irrelevant text when an email has been back and forth several times. No-one wants to scroll down through pages of text in order to reach the message they want to read. If the sense of the email will be lost by deleting that text, however, leave it in.Reply within 24 hours. Try to reply within 24 hours, less if possible. In fact, get in the habit of replying immediately -- it is the polite thing to do, and the recipient will appreciate a prompt reply. It also makes you look efficient. The longer you leave it to reply, the more likely you will forget or have too big a log-jam of unanswered email.Allow time for a reply. E-mail messages are not usually required to be answered immediately, though it is good practice if you do. Before sending a reminder, allow some time for a response, some times even a few days. Not everyone is online 24 hours a day.Use the BCC field when sending bulk email. If you're sending email to a whole list of people, put their email addresses in the BCC field. That way, the privacy of the recipient is respected, and spammers cannot harvest the email addresses for their dastardly purposes.

    Whether you're a rocket scientist or a poet, whether you're ten years old or ninety, we want to make it possible for you to build great projects using computers and electronics.The parts in this kit and the projects explained here form the skeleton of your projects. Arduino can make your projects responsive. It's up to you to make them beautiful.

    Since that time, this text has been revised, tweaked, and enhanced to account for the changes found within each release of the .NET platform (1.1, 2.0, 3.0 and now 3.5)..NET 3.0 was more of an augmentative release, essentially providing three new APIs: Windows Presentation Foundation (WPF), Windows Communication Foundation (WCF) and Windows Workflow Foundation (WF). As you would expect, coverage of the "W's" has been expanded a great deal in this version of the book from the previous Special Edition text.Unlike .NET 3.0, .NET 3.5 provides dozens of C# language features and .NET APIs. This edition of the book will walk you through all of this material using the same readable approach as was found in previous editions. Rest assured, you'll find detailed coverage of Language Integrated Query (LINQ), the C# 2008 language changes (automatic properties, extension methods, anonymous types, etc.) and the numerous bells and whistles of Visual Studio 2008. What you'll learn Everything you need to knowget up to speed with C# 2008 quickly and efficiently. Discover all the new .NET 3.5 featuresLanguage Integrated Query, anonymous types, extension methods, automatic properties, and more. Get a professional footholdtargeted to appeal to experienced software professionals, this book gives you the facts you need the way you need to see them. A rock-solid foundationfocuses on everything you need to be a successful .NET 3.5 programmer, not just the new features. Get comfortable with all the core aspects of the platform including assemblies, remoting, Windows Forms, Web Forms, ADO.NET, XML web services, and much more. Who this book is forIf you're checking out this book for the first time, understand that it targets experienced software professionals and/or students of computer science (so please don't expect three chapters devoted to "for" loops). The mission of this text is to provide you with a rock-solid foundation to the C# 2008 programming language and the core aspects of the .NET platform (object-oriented programming, assemblies, file IO, Windows Forms/WPF, ASP.NET, ADO.NET, WCF, WF, etc.). Once you digest the information presented in these 33 chapters, you'll be in a perfect position to apply this knowledge to your specific programming assignments, and you'll be well equipped to explore the .NET universe on your own terms. "

    It provides a high-productivity programming model that promotes cleaner code architecture, test-driven development, and powerful extensibility, combined with all the benefits of ASP.NET 4-->--> In this third edition, the core model-view-controller (MVC) architectural concepts are not simply explained or discussed in isolation, but are demonstrated in action. You'll work through an extended tutorial to create a working e-commerce web application that combines ASP.NET MVC with the latest C# language features and unit-testing best practices. By gaining this invaluable, practical experience, you'll discover MVC's strengths and weaknesses for yourselfand put your best-learned theory into practice.-->--> The book's authors -->Steve Sanderson--> and -->Adam Freeman--> have both watched the growth of ASP.NET MVC since its first release. Steve is a well-known blogger on the MVC Framework and a member of the Microsoft Web Platform and Tools team. Adam started designing and building web applications 15 years ago and has been responsible for some of the world's largest and most ambitious projects. You can be sure you are in safe hands. -->What you'll learn-->Gain a solid architectural understanding of ASP.NET MVC 3, including basic MVC Explore the entire ASP.NET MVC Framework See how MVC and test-driven development work in action Capitalize on your existing knowledge quickly and easily through comparison of features in classic ASP.NET to those in ASP.NET MVC Learn about the latest security and deployment issues, including those related to IIS 7 -->Who this book is for-->This book is for web developers with a basic knowledge of ASP.NET and C# who want (or need) to start using the new ASP.NET MVC 3 Framework. -->Table of Contents-->Part 1--> 1. The Big Idea--> 2. Getting Ready --> 3. Your First MVC Application--> 4. The MVC Pattern--> 5. Essential Language Features--> 6. Essential Tools for MVC--> 7. SportsStore I A Real Application--> 8. SportsStore II Navigation & Cart--> 9. SportsStore III - Administration-->--> Part 2--> 10. Overview of MVC projects--> 11. URLs, Routing & Areas--> 12. Controllers & Actions--> 13. Filters--> 14. Controller Extensibility--> 15. Views--> 16. Model Templates--> 17. Model Binding--> 18. Model Validation--> 19. Unobtrusive Ajax--> 20. jQuery -->--> Part 3.--> 21. Security --> 22. Authentication & Authorization--> 23. Deployment

    Work at your own pace through a series of lessons and reviews that fully cover each exam objective. Then, reinforce what you’ve learned by applying your knowledge to real-world case scenarios and labs. This official Microsoft study guide is designed to help you make the most of your study time.Maximize your performance on the exam by learning to:Use system types, collections, and generics to help manage data Validate input, reformat text, and extract data with regular expressions Develop services, application domains, and multithreaded applications Enhance your application by adding graphics and images Implement code access security, role-based security, and data encryption Work with serialization and reflection techniques Instrument your applications with logging and tracing Interact with legacy code using COM Interop and PInvoke Practice TestsAssess your skills with practice tests on CD. You can work through hundreds of questions using multiple testing modes to meet your specific learning needs. You get detailed explanations for right and wrong answers—including a customized learning path that describes how and where to focus your studies.Your kit includes:15% exam discount from Microsoft. (Limited time offer). Details inside. Official self-paced study guide. Practice tests with multiple, customizable testing options and a learning plan based on your results. 450 practice and review questions. Case scenarios and lab exercises. Code samples on CD. 90-day evaluation version of Microsoft Visual Studio 2005 Professional Edition. Fully searchable eBook. A Note Regarding the CD or DVDThe print version of this book ships with a CD or DVD. For those customers purchasing one of the digital formats in which this book is available, we are pleased to offer the CD/DVD content as a free download via O'Reilly Media's Digital Distribution services. To download this content, please visit O'Reilly's web site, search for the title of this book to find its catalog page, and click on the link below the cover image (Examples, Companion Content, or Practice Files). Note that while we provide as much of the media content as we are able via free download, we are sometimes limited by licensing restrictions. Please direct any questions or concerns to booktech@oreilly.com.

    The task-based approach teaches readers how to combine HTML and CSS to create sharp and consistent Web pages.

    This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have been using it for years.Google Analytics shows you how to track different market segments and analyze conversion rates, and reveals advanced techniques such as marketing-campaign tracking, a valuable feature that most people overlook. And this practical book not only provides complete code samples for web developers, it also explains the concepts behind the code to marketers, managers, and others on your team.Discover exactly how the Google Analytics system worksLearn how to configure the system to measure data most relevant to your business goalsTrack online marketing activities, including cost-per-click ads, email, and internal campaignsTrack events -- rather than page views -- on sites with features such as maps, embedded video, and widgetsConfigure Google Analytics to track enterprise data, including multiple domainsUse advanced techniques such as custom variables and CRM integration

    In The Master Algorithm, Pedro Domingos lifts the veil to give us a peek inside the learning machines that power Google, Amazon, and your smartphone. He assembles a blueprint for the future universal learner--the Master Algorithm--and discusses what it will mean for business, science, and society. If data-ism is today's philosophy, this book is its bible.

    James Wallace brings readers up to date on the Gates saga to 1997 and reveals the inside story of the struggle to keep Microsoft on top in the World Wide Web game.

    This book teaches basic Artificial Intelligence algorithms such as dimensionality, distance metrics, clustering, error calculation, hill climbing, Nelder Mead, and linear regression. These are not just foundational algorithms for the rest of the series, but are very useful in their own right. The book explains all algorithms using actual numeric calculations that you can perform yourself. Artificial Intelligence for Humans is a book series meant to teach AI to those without an extensive mathematical background. The reader needs only a knowledge of basic college algebra or computer programming—anything more complicated than that is thoroughly explained. Every chapter also includes a programming example. Examples are currently provided in Java, C#, R, Python and C. Other languages planned.