It features an incredible and diverse range of totally genuine names, evoking everything from body parts (Dick Brain), sex (Matilda Suckcock), illness (Barbaray Headache) and toilet functions (Peter Piddle) to food (Hazel Nutt), animals (Minty Badger) and places (Phila Delphia). Every single one has been checked for authenticity and its source is given, as well as extra notes where further fascinating illumination is possible. The book provides a rigorously researched yet laugh-out-loud overview of Britain's eccentricity through the ages.

    But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little-known but proven wisdom.Whether you are in advertising, marketing, management, or sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

    This new edition of Elementary Korean, the most comprehensive and detailed introductory Korean textbook available, offers beginning learners of Korean everything they need to learn the language effectively. Perfect for a first-year university-level course use or the independent language learner. No prior knowledge of the language is necessary. The new format, now with dozens of illustrations, presents Korean vocabulary and Korean grammar in an accessible and understandable manner while extensive conversations and exercises help to reinforce the Korean language and build reading and listening comprehension. This edition includes:An MP3 audio CD and a dedicated website.Rich and highly nuanced examples with brand new illustrations.Detailed but on–technical grammar notes, ample writing exercises with an accompanying answer key.Detailed examples of authentic dialogue.Highly technical grammar notes.Plenty of writing practice.Dialogues, reading texts, and written exercises are in Hangul, the Korean alphabet, so students are quickly able to read and write authentic Korean. Layered lessons are designed to build on each other, making Korean easy to learn from the most popular introductory Korean language textbook available. Included is a revised audio CD that helps learners to speak like a native and a web-based practice component through the University of British Columbia that can help students to learn Korean even beyond the pages of this book. According to the Modern Language Association, enrollment in Korean in American universities is increasing rapidly. Available separately is the companion Elementary Korean Workbook. This helpful workbook will assist you in practicing and polishing your Korean language skills. Each lesson supplements the corresponding lesson in the textbook. There are ten activities per lesson, offering a range of exercises and practice opportunities to enable you to achieve proficiency in everyday, conversational Korean.

    Writing with her customary charm and erudition, Dent offers a wonderfully readable and endlessly entertaining exploration of language, answering 101 of the most intriguing questions about the English language, from word origins and spelling to grammar and usage. Dent ranges far and wide in her search for the oddities of language, pondering the ancient origin of the word tragedy (which originally meant goat song in Greek) as well as the modern meaning of the word donk in the Blackout Crew's song title Put a Donk in It. And throughout, the book brims with fascinating tales. Readers learn, for instance, that the word bankrupt comes from the Italian banca rotta or broken bench and the word broke (meaning out of funds) has the same origin. Dent explains that in the sixteenth century, money lenders conducted their business on benches outdoors and the usual Italian word for bench was banca (hence today's bank). The author also provides an entertaining account of the origin of the term white elephant (meaning a useless, burdensome possession) that dates back to ancient Siam, where rare white elephants were always given to the king. But since by law white elephants couldn't be worked (and earn money) or even be ridden, the king often re-gifted these worthless burdens to courtiers whom he didn't like. Sparkling with insight and linguistic curiosity, this delightful compendium will be irresistible to anyone fascinated with language--the perfect gift for word lovers everywhere.

    Responding to 50 genuine questions from the public, Greg whisks you off on an entertaining tour through the ages, revealing the best and most surprising stories, facts, and historical characters from the past. Bouncing through a wide range of subjects - from ancient jokebooks, African empires, and bizarre tales of medicinal cannibalism, to the invention of meringues, mirrors, and menstrual pads - Ask A Historian spans the Stone Age to the Swinging Sixties, and offers up a deliciously amusing and informative smorgasbord of historical curiosities, devoured one morsel at a time.

    More frolicsome than Fowler's Modern Usage, lighter than the Oxford English Dictionary, and brimming with the strong opinions and razor-sharp wit that made Amis so popular--and so controversial--The King's English is a must for fans and language purists.

    With an emphasis on critical self-reflection, Reflect & Relate gives students the practical skills to work through life's many challenges using better interpersonal communication. The sound theory, clear explanations, lively writing, practical activities, and vibrant design all work toward a single goal: Teaching students to make better communication choices so they can build happier and healthier interpersonal relationships.

    Professional letter writer Samara O'Shea is here to spark your creativity and answer all your letter-writing questions in this charming guide. For the Love of Letters is an anecdotal primer on letter writing, with tips on how to write all types of notes: love letters, break-up letters, apology letters, thank-you letters, erotic letters (oh yes!), and more. It's filled with moving, funny, and embarrassing stories about letters Samara has written and received, including an apology from a guy who addressed her by the wrong name, a good-riddance e-mail to a capricious boyfriend, and multiple apology letters after getting fired from an internship at O: The Oprah Magazine. With a fresh, contemporary approach, Samara weighs in on appropriate methods for every situation—for example, when to handwrite, type, or e-mail (yes, e-mail) your letter. There is also a fascinating collection of engaging personal letters written by historical and literary icons such as Marie Antoinette, Beethoven, Edgar Allan Poe, Susan B. Anthony, and Emily Post. For the Love of Letters will show anyone who has ever shuddered at the idea of sitting down and putting pen to paper—or fingertips to keyboard—how to craft persuasive, interesting, and memorable letters.

    Rick Steves, bestselling author of travel guides to Europe, offers well-tested phrases and key words to cover every situation a traveler is likely to encounter. This handy guide provides key phrases for use in everyday circumstances, complete with phonetic spelling, an English-Italian and Italian-English dictionary, the latest information on European currency and rail transportation, and even a tear-out cheat sheet for continued language practice as you wait in line at the Sistine Chapel. Informative, concise, and practical, Rick Steves' Italian Phrase Book and Dictionary is an essential item for any traveler's zainetto.

    An introduction to the different modules is included in each book, together with an explanation of the scoring system used by Cambridge ESOL. The comprehensive section of answers and tapescripts means that the material is ideal for students working partly or entirely on their own. A self-study pack (Student's Book with answers and Audio CD) is also available.

    This is the story of the passions, and obsessions of the creator of type; of the influences of wars, persecution, and political upheaval, and the effects of business and technological breakthroughs on fonts and typography. From Gutenberg's first moveable type to the Internet, Simon Loxley tells the stories behind the letters, giving readers a cultural history unlike any other. After reading Type, readers will never look at the printed word in the same way again.

    This book covers topics from present tense regular verbs to double object pronouns. It covers various aspects of Spanish grammar that learners need to master. It focuses on the practical aspects of Spanish as it's really spoken.

    Lyne's techniques, which he developed through twenty years of teaching poetry workshops, flow from an understanding that poetry is an art form open to everyone. We all can-and should-write poetry.In this enchanting and inspiring volume, Lyne will introduce you to the pleasures and surprises of writing poetry, and his methods and insights will help you tap into your own unique voice and perspective to compose poems of your own in as little as a few minutes. Whether you are an experienced writer looking for new techniques and sources of inspiration or a novice poet who has never written a poem in your life, Writing Poetry from the Inside Out will help you to craft the poems you've always longed to write.

    Hard-Hitting Insults for Every OccasionIncluding      •  Insulting Someone’s Intelligence      •  Insulting Someone’s Sexual Prowess      •  Insults for the Office      •  Insults on Game Day     •  Insults throughout History     •  Insults from around the WorldPlus insulting gestures, backhanded compliments, comebacks, all the things you should never say about someone's mama, and much more!

    But this attitude is a relatively recent development in the sweep of history. In The Pun Also Rises, John Pollack — a former Presidential Speechwriter for Bill Clinton, and winner of the world pun championship — explains how punning revolutionized language and made possible the rise of modern civilization. Integrating evidence from history, pop culture, literature, comedy, science, business and everyday life, this book will make readers reconsider everything they think they know about puns.