No really, it is. Let me explain.It turns out that drooling dogs and ringing bells are far more important than a logo (thank you Pavlov).Sure, successful businesses have logos--easily recognizable logos. Playboy, McDonald's, Coke. But there's far more to their success than bunny ears, golden arches or a certain shade of red. Stripped of all the marketing lingo, branding is pretty simple: Your brand is all the associations that come to mind when your potential customers see or hear your name.Whether your focus is on personal branding or on branding your company culture--you've got to have more than a fancy logo and edgy color scheme to create brand stickability (you know, a brand your customers can't get out of their heads).Well, there’s a process to capturing attention and getting your foot in the door of your customers’ minds. Here's a taste of some of the personal branding advice you'll find in this book:You must become the first solution your customer thinks of when they have a problem you can solve. How?The first step is to figure out what your audience cares about. What keeps them up at night? What problems can you help them solve? From there, you need to apply these three steps:1) Frequency2) Repetition3) AnchoringIn this e-book, we’ll show you how to figure out what your customers really want. Then we will show you how to apply these three steps to help you become the trusted resource that comes to mind first when your customer’s itch needs to be scratched.Is real and authentic branding going to happen overnight? Probably not. But ask yourself this: Do you want short-term results that lose effectiveness? Or are you willing to invest a bit more time and effort to create long-term results that get better and better?If you're looking for a branding book that promises a quick fix, this isn't the book for you. But if you want to create a brand that sticks like superglue--read this book!Go ahead and let the wimps and whiners have the get-rich quick schemes that fizzle and fall flat like a wet firework. You want to ignite a branding bonfire.

    The Proverbs 31 Wife Handbook is a book that was written for any wife who wants to have a better marriage, be the wife that God designed them to be, or is desperate for a change.

    Mastering the fat hormone leptin is the single most important factor in preventing obesity, diabetes, and heart disease. The Leptin Diet contains five simple lifestyle guidelines to get the hormone leptin into balance for permanent weight loss, increased energy, and optimum health. What is Leptin? Fat cells produce the powerful hormone leptin, a primary force instructing metabolism, weight loss, and hormone balance. Leptin communicates directly to your brain, telling the brain how much fat is in storage. It controls appetite, energy, and metabolic rate. Leptin problems are the primary reason for food cravings, overeating, faulty metabolism, the obsession with food, and heart disease. Read The Leptin Diet and notice the difference!

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    In fact, there are so many different ways to earn income online and you have the freedom to create your business around those options that suit you best. Perhaps the biggest benefit to generating an income online is that you have the freedom to create multiple streams of income from your efforts If you’re serious, it’s also possible to grow your online income to the point where it totally replaces the income you get from your day job. The opportunities outlined in this book give you some insight into some highly effective ways to generate real income streams Are you ready to get started? Let’s go… Other Books:- *Bitcoin and Digital Currency for Beginners: The Basic Little Guide *Investing in Gold and Silver Bullion - The Ultimate Safe Haven Investments *Nigerian Stock Market Investment: 2 Books with Bonus Content *The Dividend Millionaire: Investing for Income and Winning in the Stock Market *Economic Crisis: Surviving Global Currency Collapse - Safeguard Your Financial Future with Silver and Gold *Passionate about Stock Investing: The Quick Guide to Investing in the Stock Market *Guide to Investing in the Nigerian Stock Market *Building Wealth with Dividend Stocks in the Nigerian Stock Market (Dividends - Stocks Secret Weapon) *Beginners Basic Guide to Investing in Gold and Silver Boxed Set *Beginners Basic Guide to Stock Market Investment Boxed Set *Precious Metals Investing For Beginners: The Quick Guide to Platinum and Palladium *Child Millionaire: Stock Market Investing for Beginners - How to Build Wealth the Smart Way for Your Child - The Basic Little Guide * Taming the Tongue: The Power of Spoken Words

    And Mother Teresa was its leader.How did this nun with no formal business training create a global brand, become a powerful fund-raising and public relations magnet, and lead a worldwide organization through every phase of growth over the course of forty-seven years? What were her secrets?When we shift our lens and view Mother Teresa from a leadership perspective, a wonderful success story emerges, one filled with inspiration, life lessons, and impact.Ruma Bose spent time in Calcutta working as a volunteer with Mother Teresa and her Missionaries of Charity in 1992. Over time, she discovered that Mother Teresa’s success resulted from the careful application of eight simple and unexpected principles.Through the pages of this book you will have the unique opportunity to learn these principles, share Bose’s experience with Mother Teresa, and discover how to apply Mother Teresa’s principles whether on a single project, throughout an organization, or in your life.Modern, well-timed, and humane, Mother Teresa, CEO helps you discover how you don’t have to be a saint to be a great leader!

    Rex Ryan is known for his exuberance . . . and Play Like You Mean It explores every aspect of Ryan’s amazing passion for the game of football, plus the lessons he has learned in leadership and motivation during his years in and around the game. In his own words, Ryan takes readers behind the scenes of the NFL as he shares colorful football stories from his experiences with the Jets and the Ravens as well as his years recruiting players, coaching college foot­ball, and growing up as a child of legendary NFL coach Buddy Ryan. Rex’s unique brand of enthusiasm and motiva­tion comes through on every page. Most of all, fans will get insider access to Ryan’s headline-grabbing, brutally honest, and undeniably entertaining views on the NFL . . . and the very human side of the larger-than-life athletes who devote their lives to the game of foot­ball. From Ryan’s acceptance of the Jets head coaching job to his success in turning around a team that has long been number two in New York, from his drafting and believing in Mark Sanchez to kicking off the 2010 season with massive expectations (and a target on his back)—this book goes deep, and entertains on every level.

    

    

    It is not the original book nor is it intended to replace the original book. You may purchase the original book here: http://bit.ly/mansonsartIn this fast guide, you'll be taken by the hand through a summary and analysis of The main points made by the author An organized chapter by chapter synopsis References to noteworthy people mentioned The author's most important tips, websites, books, and tools Most CompanionReads may be read in 30 minutes.This book is meant for anyone who is interested in enhancing their reading experience. It will give you deeper insight, fresher perspectives, and help you squeeze more enjoyment out of your book. Perfect for a quick refresh on the main ideas or when you want to use it as a topic of conversation at your next meeting.Enjoy this edition instantly on your Kindle device!Now available in paperback, digital, and audio editions.Sign up for our newsletter to get notified about our new books at www.companionreads.com/gift

    Theoretical, yet applied. Statistics for Business and Economics, Eleventh Edition, gives you the best of both worlds. Using a rich array of applications from a variety of industries, McClave/Sincich/Benson clearly demonstrates how to use statistics effectively in a business environment.The book focuses on developing statistical thinking so the reader can better assess the credibility and value of inferences made from data. As consumers and future producers of statistical inferences, readers are introduced to a wide variety of data collection and analysis techniques to help them evaluate data and make informed business decisions. As with previous editions, this revision offers an abundance of applications with many new and updated exercises that draw on real business situations and recent economic events. The authors assume a background of basic algebra.

    Across eight themed half-hours, they recount their experiences of working in the most stressful situations around the world - and how you can apply the same intelligence techniques to your own everyday life to become more productive, more perceptive and confident.Journalist and presenter Tazeen Ahmad sadly passed away, aged 48, after the recording of this series. To mark the launch of this title Audible will be donating to two charities which were close to her heart. Mosac supports all non-abusing parents and carers whose children have been sexually abused. Woman’s Trust is a specialist mental health charity, providing free counselling and therapy for women who have experienced domestic abuse.

    You are meant to have a rich life, in every respect, and yet many people are unaware of the power they have within them that directly and effortlessly accesses abundance in all things, including money.In this new book, Rhonda Byrne, author of The Secret, explains how the law of attraction applies specifically to wealth and your relationship with money. By applying the knowledge in The Secret, you can stop money from slipping through your fingers, and eliminate forever the perpetual state of “not having enough money.” You will discover the power you have to bring money to you and to live a life of abundance, where you can be, do, or have anything you want.Subjects covered by Rhonda include personal finance, eradicating a poverty mindset and adopting a wealth mindset, job hunting, career advancement, creating a successful business, and giving and sharing wealth.Rhonda also presents many inspirational real-life stories of people who have used The Secret to attract wealth, build a company, pay off debts, acquire a home, and secure a high paying job.They say money doesn’t grow on trees—but with the knowledge of The Secret to Money Masterclass, you will feel that it actually does, as money starts to come into your life from unexpected places. Financial freedom can be yours, and as you will discover, it is just one thought away!

    Follow Richard and Felicity who are at the end of their financial rope, Morgan who needs a medical miracle for his son, and Ray who needs to find $4.5 million dollars by Wednesday as they each discover their portals to genius. Built on the premise that the solution to every problem is just an idea away, Leslie Householder (award-winning best selling author of The Jackrabbit Factor: Why You Can) and Garrett B. Gunderson (New York Times best selling author of Killing Sacred Cows), bring you an experience you'll never forget through this brilliant work true to its name: Portal to Genius.

    But ever wonder who's pulling their strings? Who the movers and shakers are around the globe? In sharp, witty prose, What Every American Should Know About Who's Really Running the World spells out exactly who to watch and what they've done (and are still doing).Get the lowdown on:- Pfizer - Monsanto - Oprah Winfrey - WTO & IMF - Wal-Mart - Rupert Murdoch - Al Qaeda Filled with hard facts, global issues, and profiles of the heavy hitters, What Every American Should Know About Who's Really Running the World is essential reading for all Americans who want a handle on the movers and shakers behind the headlines.