Toy Wars: The Epic Struggle Between G.I. Joe, Barbie, and the Companies That Make Them
G. Wayne Miller - 1998
Joe, the collapse of a $45 million virtual-reality game, and a takeover attempt by arch rival Mattel. 448 pp. Author tour. National ads. 30,000 print.
The Cartel: Inside the Rise and Imminent Fall of the NCAA
Taylor Branch - 2011
deprives them of the right to due process guaranteed by the Constitution." Decades of greed and self-interest pushed the NCAA to collapse under the weight of its hypocrisy. The parasitic business of college sports generates billions every year, yet fails to compensate college athletes.
The Handmade Entrepreneur-How to Sell on Etsy, or Anywhere Else: Easy Steps for Building a Real Business Around Your Crafts
Dani Marie - 2015
What if you could start your day out with an excited shout instead of a frustrated sigh? Unfortunately, selling handmade goods online is no longer as simple as throwing together a product listing and waiting for sales to roll in. There are now millions of people with handmade products and they are all eager to build a sustainable income. The Handmade Entrepreneur uses precise methods based on proven marketing techniques to set you above the competition. It teaches you how to create a genuine business you can count on rather than a bundle of shop pages and social media accounts built on a foundation of guesswork. What You Can Expect to Learn from This Book: • How to take DIY pictures that get clicks and sales • How to set up a shop that turns visitors into buyers in under two seconds • How to price your items • How to write titles and descriptions • How to brand your business with DIY techniques • How to rank your pages • How to find targeted audiences • How to build up your list of followers • Where to promote your listings • How to sell without selling • How to form relationships with people who can send you extra sales • How to start a "buzz" about your products • Which tools to incorporate into your business The goal of this book is to free you from having to rely on any third-party website for your sales. Yes, you can take advantage of platforms like Etsy, and you should, but websites come and go, and if all your sales come only from that website, you run into trouble every time there are algorithm changes, a saturation of sellers, or cheaper products to compete with. You are trying to generate sales, which means that you are trying to run a business, which in-turn means that you need a real business plan. Brick and motor stores don't just buy a bunch of goods, throw them in a building, and hope people will come. They plan, study their target market, pick a perfect store location, and prepare to market themselves. Just because you sell online does not mean that you can skip all of these steps. You have billions of products to compete with online and a crowd of shoppers who have an overwhelming number of options before them. You must prepare your storefront, get your products ready, know your audience, and then know how to market to them. Optimizing Your Shop for Sales Dani starts out showing you how to prepare your products with photos that attract clicks and sales. It doesn't just tell you how to do it, though. It SHOWS you. Thanks to the help of many carefully selected Etsy sellers, there are many example photos for each point. In addition to this, the author only shows you DIY photos to prove that you can do it all on your own. Next, Dani discusses how to optimize your shop. She goes through every aspect such as banners, profiles, descriptions, tags, and titles. You will learn how to optimize your pages so that people stay there instead of leaving instantly. This can be done by creating an inviting environment with images and content that buyers can skim through in under two seconds. If buyers can determine that your page is worth staying on in less than two seconds, you have won the battle. Finding Targeted Audiences and Marketing The issue with selling online is finding people who would be interested in your products.
Last Shop Standing: Whatever Happened to Record Shops?
Graham Jones - 2009
But an astonishing 540 of them closed down between 2004 and 2008. Last Shop Standing lifts the lid on an industry in tatters. Graham Jones has worked at the heart of record retailing since the golden era of the 1980s. He was there during the years of plenty and has witnessed the tragic decline of a business blighted by corruption and corporate greed. Undertaking a tour of the last remaining independent record shops in Britain, he has collected a wealth of entertaining stories that explain why the best are still standing, and how the worst of them blew it. In telling the tale of the industry's sad decline Graham Jones has unearthed wry anecdotes about dozens of rock stars and music industry figures, including The Beatles, Led Zeppelin, Jimi Hendrix, Queen, David Bowie, The Sex Pistols, Joy Division, Oasis, John Peel and many others. Last Shop Standing is a hilarious yet harrowing account by a man who has been there and sold that. It is a book that will bring a wry smile to the face of anyone who has ever bought a CD or attended a concert, and still has the T-shirt to prove it.
The Wright Brothers: by David McCullough | Summary & Analysis
aBookaDay - 2015
The Wright Brothers is an historical narrative that draws on extensive archival materials, personal journals, and public records to tell the story of the Wright brothers as men of incredible character and determination along the road towards their significant contributions to aviation history. The summary parallels the structure of the book which is divided into three parts. The first part explores the period of the boys’ childhood through their work on flight testing various models of gliders. The second part picks up with the addition of the engine to the Wright planes and traces the brother’s work through the early stages of powered flight, roughly 1903 to 1908. Part three follows the brothers, now globally famous, through the years when they captured the most attention for their accomplishments. A central aspect of this historical account is the development of Orville and Wilbur Wright as individuals who showed fierce determination in the face of relentless setbacks. It also sheds light on their private nature and their deep bond as brothers. McCullough is a two time winner of the Pulitzer Prize for other historical works, Truman and John Adams. He also won the National Book Award twice and is a recipient of the Presidential Medal of Freedom. His educational background includes a degree in English Literature from Yale University. He is also a well-known narrator, as well as previous host of American Experience. Read more....
Jessie’s Story: Heroism, heartache and happiness in the wartime women’s forces (The Girls Who Went to War, Book 1)
Duncan Barrett - 2015
Mary and Olive had already been told they were going to an ack-ack training camp in Berkshire, and she crossed her fi ngers, hoping that she would be setting off with them. Finally, the corporal came to her name. ‘Private Ward,’ she called out. ‘Anti-aircraft.’At that moment, Jessie couldn’t have been happier. She was joining the artillery, and would soon be giving the Germans what for.”In the summer of 1940, Britain stood alone against Germany. The British Army stood at just over one and a half million men, while the Germans had three times that many, and a population almost twice the size of ours from which to draw new waves of soldiers. Clearly, in the fight against Hitler, manpower alone wasn’t going to be enough.Eighteen-year-old Jessie Ward defied her mother to join the ATS, leaving her quiet home for the rigours of training, the camaraderie of the young women who worked together so closely and to face a war that would change her life forever.Overall, more than half a million women served in the armed forces during the Second World War. This book tells the story of just one of them. But in her story is reflected the lives of hundreds of thousands of others like them – ordinary girls who went to war, wearing their uniforms with pride.
Ambush in Dealey Plaza: How and Why They Killed President Kennedy
Robert Murdoch - 2014
Why it's easy to demonstrate, the evidence given to the Warren Commission by members of the Dallas police, was all created. There are 44 photos and illustrations in, 'Ambush in Dealey Plaza'. Many prove Lee Oswald did not kill President Kennedy or Officer Tippit. LookBack Publications
Tragedies of Cañon Blanco: A Story of the Texas Panhandle (1919)
Robert Goldthwaite Carter - 1919
Carter would participate in a number of expeditions against the Comanche and other tribes in the Texas-area. It was during one of these campaigns that he was brevetted first lieutenant and awarded the Medal of Honor for his "most distinguished gallantry" against the Comanche in Blanco Canyon on a tributary of the Brazos River on October 10, 1871. He became a successful author in his later years writing several books based on his military career, including On the Border with Mackenzie (1935), as well as a series of booklets detailing his years as an Indian fighter on the Texas frontier. Carter writes: "IT IS nearly fifty years since these tragedies occurred. There are few survivors. The writer is, perhaps, the only one. This is written in the vague hope that this chronicle of the events of that period may possibly prove of some lasting and, perhaps, historical value to posterity. "The country all about the scene of these tragical events—the Texas Panhandle—was then wild, unsettled, covered with sage brush, scrub oak and chaparral, and its only inhabitants were Indians, buffalo, lobo wolves, coyotes, jack-rabbits, prairie-dogs and rattlesnakes, with here and there a few scattered herds of antelope. The railroad, that great civilizing agency, the telegraph, the telephone, and the many other marvelous inventions of man, have wrought such a wonderful transformation in our great western country that the American Indian will, if he has not already, become a race of the past, and history alone will record the remarkable deeds and strange career of an almost extinct people. With these miraculous changes has come the total extermination of the buffalo—the Indians' migratory companion and source of living—and pretty much all of the wild game that in almost countless numbers freely roamed those vast prairies. Where now the railroads girdle that country the nomadic redman lived his free and careless life and the bison thrived and roamed undisturbed at that period— where are now the appliances of modern civilization, and prosperous communities, then nothing but desolation reigned for many miles around. "In the expansion and peopling of this vast country, our little Army was most closely identified. In fact, it was the pioneer of civilization. The life was full of danger, hardships, privations, and sacrifices, little known or appreciated by the present generation. "Where populous towns, ranches and well-tilled farms, grain fields, orchards, and oil "gushers" are now located, with railroads either running through or near them, we were making trails, upon which the main roads now run, in search of hostile savages, for the purpose of punishing them or compelling them to go into the Indian reservations, and to permit the settlers, then held back by the murderous acts of these redskins, to advance and spread the civilization of the white man throughout the western tiers of counties in that far-off western panhandle of Texas."
Dodge City, the Cowboy Capital, and the great Southwest in the days of the wild Indian, the buffalo, the cowboy, dance halls, gambling halls and bad men (1913)
Robert Marr Wright - 1975
With all that has been said about Dodge City no true account of conditions as they were in the early days was accessible until publication of Robert Wright's 1911 book "Dodge City, the Cowboy Capital." The author was especially well qualified to write a history of the "wicked city of the plains" since he had lived on the frontier for many years previous to the founding of the city and lived in the city from its opening. He had all the experience gleaned as a plainsman, explorer, scout, trader and as mayor of the town. His is a most interesting narrative of early days, as well as a very valuable contribution to western history. Prior to founding Dodge City in 1868, at 16 years old Wright came West to Missouri. In 1859 he made the first of six overland trips across the plains to Denver. He was later appointed post trader at Fort Dodge in 1867, when Kiowa, Comanche, Cheyenne, Arapahoe, and Prairie Apache abounded there. Wright was acquainted with old-school Western sheriff and gunfighter Bat Masterson, of whom he said, "Bat is a gentleman by instinct. He is a man of pleasant manners, good address and mild disposition, until aroused, and then, for God's sake, look out! "Bat was a most loyal man to his friends. If anyone did him a favor, he never forgot it. I believe that if one of his friends was confined in jail and there was the least doubt of his innocence, he would take a crow-bar and 'jimmy' and dig him out, at the dead hour of midnight; and, if there were determined men guarding him, he would take these desperate chances...." Wright describes a typical day in Dodge: "Someone ran by my store at full speed, crying out, 'Our marshal is being murdered in the dance hall!' I, with several others, quickly ran to the dance hall and burst in the door. The house was so dense with smoke from the pistols a person could hardly see, but Ed Masterson had corralled a lot in one corner of the hall, with his sixshooter in his left hand, holding them there until assistance could reach him...." Wright also describes one hair-raising encounter he witnessed from a roof on his ranch: "The savages circled around the poor Mexican again and again; charged him from the front and rear and on both sides. Presently the poor fellow's horse went down, and he lay behind it for awhile. Then he cut the girth, took off the saddle, and started for the river, running at every possible chance, using the saddle as a shield, stopping to show fight only when the savages pressed him too closely
As if it were yesterday: An old fat man remembers his youth as a Marine in Vietnam
Lee Suydam - 2017
I try to tell what it was like for me and my brother Marines without fanfare or bravado and give the reader a vivid description of my 13 months.
A History of Howard Johnson's: How a Massachusetts Soda Fountain Became an American Icon (American Palate)
Anthony Mitchell Sammarco - 2013
Popularly known as the "Father of the Franchise Industry," Johnson delivered good food and prices that brought appreciative customers back for more. The attractive white Colonial Revival restaurants, with eye-catching porcelain tile roofs, illuminated cupolas and sea blue shutters, were described in "Reader's Digest" in 1949 as the epitome of "eating places that look like New England town meeting houses dressed up for Sunday." Boston historian and author Anthony M. Sammarco recounts how Howard Johnson introduced twenty-eight flavors of ice cream, the "Tendersweet" clam strips, grilled frankforts and a menu of delicious and traditional foods that families eagerly enjoyed when they traveled.
Vietnam Saga: Exploits of a combat helicopter pilot
Stan Corvin - 2017
Army as a two-tour helicopter pilot in Vietnam. It is a true-life story of a pilot who fought for freedom and often his very life. Vietnams Saga is also a story about the meaning of life. Standing back from his war experience, Stan reflects on his ever-present faith and how it carried him through this challenging period of his life. Originally written as a legacy to Stan Corvin’s family- something that will be passed down for many generations-Vietnam Saga is now an opportunity for you to share in the legacy and the personal recollections, memories, thoughts, fears and shed tears of a decorated and dedicated American military pilot. The book also contains numerous photos.
Into the Darkness: The Harrowing True Story of the Titanic Disaster: Riveting First-Hand Accounts of Agony, Sacrifice and Survival
Alan J. Rockwell - 2017
No human being who stood on her decks that fateful night was alive to commemorate the event on its 100th anniversary. Their stories are with us, however, and the lessons remain. From the moment the world learned the Titanic had sunk, we wanted to know, who had survived? Those answers didn’t come until the evening of Thursday, April 18, 1912―when the Cunard liner Carpathia finally reached New York with the 706 survivors who had been recovered from Titanic’s lifeboats. Harold Bride, “Titanic’s surviving wireless operator,” relayed the story of the ship’s band. “The way the band kept playing was a noble thing. I heard it first while still we were working wireless when there was a ragtime tune for us. The last I saw of the band, when I was floating out in the sea with my lifebelt on, it was still on deck playing ‘Autumn.’ How they ever did it I cannot imagine.” There were stories of heroism―such as that of Edith Evans, who was waiting to board collapsible Lifeboat D, the last boat to leave Titanic, when she turned to Caroline Brown and said, “You go first. You have children waiting at home.” The sacrifice cost Evans her life, but as Mrs. Brown said later, “It was a heroic sacrifice, and as long as I live I shall hold her memory dear as my preserver, who preferred to die so that I might live.” There was mystery. There was bravery. There was suspense. There was cowardice. Most men who survived found themselves trying to explain how they survived when women and children had died. But mostly, there was loss. On her return to New York after picking up Titanic’s survivors, Carpathia had become known as a ship of widows. Rene Harris, who lost her husband, Broadway producer Henry Harris, in the disaster, later spoke of her loss when she said, “It was not a night to remember. It was a night to forget.” Drawing on a wealth of previously unpublished letters, memoirs, and diaries as well as interviews with survivors and family members, veteran author and writer Alan Rockwell brings to life the colorful voices and the harrowing experiences of many of those who lived to tell their story. More than 100 years after the RMS Titanic met its fatal end, the story of the tragic wreck continues to fascinate people worldwide. Though many survivors and their family members disappeared into obscurity or were hesitant to talk about what they went through, others were willing to share their experiences during the wreck and in its aftermath. This book recounts many of these first-hand accounts in graphic, compelling detail.
American Legends: The Life of James Cagney
Charles River Editors - 2013
*Includes Cagney's own quotes about his life and career. *Includes a bibliography for further reading. *Includes a table of contents. "You don't psych yourself up for these things, you do them...I'm acting for the audience, not for myself, and I do it as directly as I can." – James Cagney A lot of ink has been spilled covering the lives of history’s most influential figures, but how much of the forest is lost for the trees? In Charles River Editors’ American Legends series, readers can get caught up to speed on the lives of America’s most important men and women in the time it takes to finish a commute, while learning interesting facts long forgotten or never known. When the American Film Institute assembled its top 100 actors of all time at the close of the 20th century, one of the Top 10 was James Cagney, an actor whose acting and dancing talents spawned a stage and film career that spanned over 5 decades and once compelled Orson Welles to call him "maybe the greatest actor to ever appear in front of a camera." Indeed, his portrayal of “The Man Who Owns Broadway”, George M. Cohan, earned him an Academy Award in the musical Yankee Doodle Dandy, and as famed director Milos Forman once put it, "I think he's some kind of genius. His instinct, it's just unbelievable. I could just stay at home. One of the qualities of a brilliant actor is that things look better on the screen than the set. Jimmy has that quality." Ultimately, it was portraying tough guys and gangsters in the 1930s that turned Cagney into a massive Hollywood star, and they were the kind of roles he was literally born to play after growing up rough in Manhattan at the turn of the 20th century. In movies like The Public Enemy (which included the infamous “grapefruit scene”) and White Heat, Cagney convincingly played criminals that brought Warner to the forefront of Hollywood and the gangster genre. Cagney also helped pave the way for younger actors in the genre, like Humphrey Bogart, and he was so good that he found himself in danger of being typecast. While Cagney is no longer remembered as fondly or as well as Bogart, he was also crucial in helping establish the system in which actors worked as independent workers free from the constraints of studios. Refusing to be pushed around, Cagney was constantly involved in contract squabbles with Warner, and he often came out on top, bucking the conventional system that saw studios treat their stars as indentured servants who had to make several films a year. American Legends: The Life of James Cagney examines the life and career of one of Hollywood’s most iconic actors. Along with pictures of important people, places, and events, you will learn about Cagney like never before, in no time at all.
The Apple Revolution: Steve Jobs, the Counterculture and How the Crazy Ones Took over the World
Luke Dormehl - 2012
Meet the Crazy Ones who created Silicon Valley – the hippies who started the Homebrew Computer Club; the young ad executive who first sketched out Apple’s iconic logo; the engineers who met lying down in a cardboard geodesic dome at Stanford University. From Steve Wozniak, who built the first breakthrough Apple computers, to Jony Ive, the young Brit who imagined the iPod - the designers and programmers, the geeks, creatives and dreamers, they are all here.And at the centre of it all, a bearded and barefoot Steve Jobs, whose singular vision would will Apple Inc. into a future that it would come to own …