Golden Arches East: McDonald's in East Asia


James L. Watson - 1997
    What are the cultural implications of this phenomenal success? Does the introduction of American fast food undermine local cuisines, many of them celebrated for centuries? Does it, as some critics fear, presage a homogeneous, global culture? These are but a few of the questions confronted in this engaging study that vividly demonstrates how the theories and techniques of anthropology can be used not only to examine obscure peoples and exotic practices, but to shed light on the motivations and behavior of people conducting their daily lives in some of the major population centers of the world.Earlier studies of the fast food industry have emphasized production, focusing on labor or management. This book takes a fresh approach to the industry by concentrating on the perspective of the consumer. It analyzes consumers' reactions to McDonald's in five East Asian cities: Hong Kong, Beijing, Taipei, Seoul, and Tokyo. What do they have to say about McDonald's? How is fast food perceived by those who pay to eat it? How do their preferences and biases affect the system of production?The book argues that McDonald's has largely become divorced from its American roots and become a "local" institution for an entire generation of affluent consumers in Hong Kong, Taipei, and Tokyo. In Beijing, the process of localization has barely begun, with consumers more interested in the experience of eating at McDonald's than in the food itself. In Seoul, many nationalists treat the Big Mac as a symbol of Yankee imperialism; meanwhile, increasing numbers of Korean children are celebrating their birthdays atMcDonald's.Localization is not, however, a one-way process; the corporation has also had to adapt in order to flourish in new settings. The book demonstrates how consumers, with the cooperation and encouragement of McDonald's management, have transformed their neighborhood restaurants into leisure centers, afterschool clubs, and meeting halls. The contributors pay special attention to the effects of these activities on family organization, education, and socialization, and conclude that it is no accident that the fast food boom corresponds to the rise of a child-centered consumer culture in East Asian cities.

Thunder Rides a Black Horse: Mescalero Apaches & the Mythic Present


Claire R. Farrer - 1996
    Why people behave as they do is as much a focus as is their actual behavior. Through instructions given to Farrer by Bernard Second, her Apache teacher for fourteen years, readers gain insight into the importance of narrative, not just in ceremony but especially in everyday living on a contemporary Indian reservation in the American Southwest. Sights and smells are almost palpable as the author provides the best in reflexive ethnography by allowing readers to see her as a person rather than an all-knowing anthropologist. She neither romanticizes nor patronizes the Apachean people, who are presented as people with foibles as well as possessing much worthy of admiration.

Documents on the Rape of Nanking


Timothy Brook - 1999
    What ended in one atrocity began with another: the savage military takeover of China's capital city, which quickly became known as the Rape of Nanking. The Japanese Army's conduct from December 1937 to February 1938 constitutes one of the most barbarous events not just of the war but of the century. The violence was documented at the time and then redocumented during the war crimes trial in Tokyo after the war. This book brings together materials from both moments to provide the first comprehensive dossier of primary sources on the Rape.Part 1, "The Records," includes two sources written as the Rape was underway. The first is a long set of documents produced by the International Committee for the Nanking Safety Zone, a group of foreigners who strove to protect the Chinese residents. The second is a series of letters that American surgeon Dr. Robert Wilson wrote for his family during the same period. These letters are published here for the first time.The evidence compiled by the International Committee and its members would be decisive for the indictments against Japanese leaders at the International Military Tribunal for the Far East in Tokyo. Part 2, "The Judgments," reprints portions of the tribunal's 1948 judgment dealing with the Rape of Nanking, its judicial consequences, and sections of the dissenting judgment of Justice Radhabinod Pal.These contemporary records and judgments create an intimate firsthand account of the Rape of Nanking. Together they are intended to stimulate deeper reflection than previously possible on how and why we assess and assign the burden of war guilt.Timothy Brook is Professor of Chinese History and Associate Director of the Joint Centre for Asia Pacific Studies, University of Toronto, and is coeditor of Nation Work: Asian Elites and National Identities and Cultureand Economy: The Shaping of Capitalism in Eastern Asia, both published by the University of Michigan Press.

Neither Man Nor Woman: The Hijras of India


Serena Nanda - 1989
    It focuses on how Hijras can be used in the study of gender categories and human sexual variation.

Madumo, a Man Bewitched


Adam Ashforth - 2000
    Adam Ashforth, an Australian who has spent many years in the black township, finds his longtime friend Madumo in dire circumstances: his family has accused him of using witchcraft to kill his mother and has thrown him out on the street. Convinced that his life is cursed, Madumo seeks help among Soweto's bewildering array of healers and prophets. An inyanga, or traditional healer, confirms that he has indeed been bewitched. With Ashforth by his side, skeptical yet supportive, Madumo embarks upon a physically grueling treatment regimen that he follows religiously-almost to the point of death-despite his suspicion that it may be better to "Westernize my mind and not think about witchcraft." Ashforth's beautifully written, at times poignant account of Madumo's struggle shows that the problem of witchcraft is not simply superstition, but a complex response to spiritual insecurity in a troubling time of political and economic upheaval. Post-apartheid Soweto, he discovers, is suffering from a deluge of witchcraft. Through Madumo's story, Ashforth opens up a world that few have seen, a deeply unsettling place where the question "Do you believe in witchcraft?" is not a simple one at all. The insights that emerge as Ashforth accompanies his friend on an odyssey through Soweto's supernatural perils have profound implications even for those of us who live in worlds without witches.

Sweetness and Power: The Place of Sugar in Modern History


Sidney W. Mintz - 1985
    Traces the history of sugar production and consumption, examines its relationship with slavery, class ambitions, and industrialization, and describes sugar's impact on modern diet and eating habits.

From Modern Production to Imagined Primitive: The Social World of Coffee from Papua New Guinea


Paige West - 2012
    She illuminates the social lives of the people who produce coffee, and those who process, distribute, market, and consume it. The Gimi peoples, who grow coffee in Papua New Guinea's highlands, are eager to expand their business and social relationships with the buyers who come to their highland villages, as well as with the people working in Goroka, where much of Papua New Guinea's coffee is processed; at the port of Lae, where it is exported; and in Hamburg, Sydney, and London, where it is distributed and consumed. This rich social world is disrupted by neoliberal development strategies, which impose prescriptive regimes of governmentality that are often at odds with Melanesian ways of being in, and relating to, the world. The Gimi are misrepresented in the specialty coffee market, which relies on images of primitivity and poverty to sell coffee. By implying that the "backwardness" of Papua New Guineans impedes economic development, these images obscure the structural relations and global political economy that actually cause poverty in Papua New Guinea.

Labor and Legality: An Ethnography of a Mexican Immigrant Network


Ruth Gomberg-Muoz - 2010
    Ruth Gomberg-Mu�oz introduces readers to the Lions, ten friends from Mexico committed to improving their fortunes and the lives of theirfamilies. Set in and around Il Vino, a restaurant that could stand in for many places that employ undocumented workers, Labor and Legality reveals the faces behind the war being waged over illegal aliens in America. Gomberg-Mu�oz focuses on how undocumented workers develop a wide range of socialstrategies to cultivate financial security, nurture emotional well-being, and promote their dignity and self-esteem. She also reviews the political and historical circumstances of undocumented migration, with an emphasis on post-1970 socioeconomic and political conditions in the United States andMexico.Labor and Legality is one of several volumes in the Issues of Globalization: Case Studies in Contemporary Anthropology series, which examines the experiences of individual communities in our contemporary world. Each volume offers a brief and engaging exploration of a particular issue arising fromglobalization and its cultural, political, and economic effects on certain peoples or groups. Ideal for introductory anthropology courses-and as supplements for a variety of upper-level courses-these texts seamlessly combine portraits of an interconnected and globalized world with narratives thatemphasize the agency of their subjects.

The Elementary Forms of Religious Life


Émile Durkheim - 1912
    He investigates what he considered to be the simplest form of documented religion - totemism among the Aborigines of Australia. For Durkheim, studying Aboriginal religion was a way 'to yield an understanding of the religious nature of man, by showing us an essential and permanent aspect of humanity'. The need and capacity of men and women to relate to one another socially lies at the heart of Durkheim's exploration, in which religion embodies the beliefs that shape our moral universe. The Elementary Forms has been applauded and debated by sociologists, anthropologists, ethnographers, philosophers, and theologians, and continues to speak to new generations about the intriguing origin and nature of religion and society. This new, lightly abridged edition provides an excellent introduction to Durkheim's ideas.

The Ethical Soundscape: Cassette Sermons and Islamic Counterpublics


Charles Hirschkind - 2006
    Hirschkind shows how sermon tapes have provided one of the means by which Islamic ethical traditions have been recalibrated to a modern political and technological order--to its noise and forms of pleasure and boredom, but also to its political incitements and call for citizen participation. Contrary to the belief that Islamic cassette sermons are a tool of militant indoctrination, Hirschkind argues that sermon tapes serve as an instrument of ethical self-improvement and as a vehicle for honing the sensibilities and affects of pious living.Focusing on Cairo's popular neighborhoods, Hirschkind highlights the pivotal role these tapes now play in an expanding arena of Islamic argumentation and debate--what he calls an "Islamic counterpublic." This emerging arena connects Islamic traditions of ethical discipline to practices of deliberation about the common good, the duties of Muslims as national citizens, and the challenges faced by diverse Muslim communities around the globe. The Ethical Soundscape is a brilliant analysis linking modern media practices of moral self-fashioning to the creation of increasingly powerful religious publics.

Casualties of Care: Immigration and the Politics of Humanitarianism in France


Miriam I. Ticktin - 2011
    Miriam Ticktin focuses on France and its humanitarian immigration practices to argue that a politics based on care and protection can lead the state to view issues of immigration and asylum through a medical lens. Examining two “regimes of care”—humanitarianism and the movement to stop violence against women—Ticktin asks what it means to permit the sick and sexually violated to cross borders while the impoverished cannot? She demonstrates how in an inhospitable immigration climate, unusual pathologies can become the means to residency papers, making conditions like HIV, cancer, and select experiences of sexual violence into distinct advantages for would-be migrants. Ticktin’s analysis also indicts the inequalities forged by global capitalism that drive people to migrate, and the state practices that criminalize the majority of undocumented migrants at the expense of care for the exceptional few.

The Jack-Roller: A Delinquent Boy's Own Story


Clifford R. Shaw - 1966
    The Jack-Roller helped to establish the life-history or "own story" as an important instrument of sociological research. The book remains as relevant today to the study and treatment of juvenile delinquency and maladjustment as it was when originally published in 1930.

Chen Village under Mao and Deng, Expanded and Updated edition


Anita Chan - 1984
    Now the authors have returned to Chen Village to bring the village's tumultuous story up to the nineties. Chen Village Under Mao and Deng includes not only the bulk of the original text of Chen Village, but also three new chapters on village life under Deng: gripping descriptions of the village leader's purge, the rapid industrialization of the district, an alienated "lost generation" of young peasants, and the new village officials' legal and illegal efforts at self-enrichment. Readers who enjoyed Chen Village will be doubly fascinated by the ironic twists and turns of recent events among the Chens.

Righteous Dopefiend


Philippe Bourgois - 2008
    For over a decade Philippe Bourgois and Jeff Schonberg followed a social network of two dozen heroin injectors and crack smokers in the San Francisco drug scene, accompanying them as they scrambled to generate income through burglary, larceny, panhandling, recycling, and day labor. Righteous Dopefiend interweaves stunning black-and-white photography with vivid dialogue, oral biography, detailed field notes, and critical theoretical analysis to viscerally illustrate the life of a drug addict. Its gripping narrative develops a cast of characters around the themes of violence, racism and race relations, sexuality, trauma, embodied suffering, social inequality, and power relations. The result is a dispassionate chronicle of fixes and overdoses; of survival, loss, caring, and hope rooted in the drug abusers’ determination to hang on for one more day, through a "moral economy of sharing" that precariously balances mutual solidarity and interpersonal betrayal.

Invitations to Love: Literacy, Love Letters, and Social Change in Nepal


Laura M. Ahearn - 2001
    Laura M. Ahearn shows that young Nepalese people are applying their newly acquired literacy skills to love-letter writing, fostering a transition that involves not only a shift in marriage rituals, but also a change in how villagers conceive of their own ability to act and attribute responsibility for events. These developments have potential ramifications that extend far beyond the realm of marriage and well past the Himalayas.The love-letter correspondences examined by Ahearn also provide a deeper understanding of the social effects of literacy. While the acquisition of literary skills may open up new opportunities for some individuals, such skills can also impose new constraints, expectations, and disappointments. The increase in female literacy rates in Junigau in the 1990s made possible the emergence of new courtship practices and facilitated self-initiated marriages, but it also reinforced certain gender ideologies and undercut some avenues to social power, especially for women. Scholars, and students in such fields as anthropology, women's studies, linguistics, development studies, and South Asian studies will find this book ethnographically rich and theoretically insightful. Laura M. Ahearn is Assistant Professor of Anthropology, Rutgers University.