Illustrating his ideas with examples of his own graphic work as well as with the work of artists he admires, Rand discusses such topics as: the values on which aesthetic judgements are based; the part played by intuition in good design; the proper relationship between management and designers; the place of market research; how and when to use computers in the production of a design; choosing a typeface; principles of book design; and the thought processes that lead to a final design. The centrepiece of the book consists of seven design portfolios - with working drawings and ultimate choices - that Rand used to present his logos to clients such as Next, The Limited and IBM.

    . .We're told to avoid saturated fats, we're marketed health food that is laden with sugar and we're encouraged to pound out miles at the gym. However, our chances of getting obese are increasing - raising our risk of Type-2 diabetes, cancer, dementia and heart disease. Yet in the tiny Italian village of Pioppi, life is as simple as it is long and healthy. There is no gym, no supermarket, the food is delicious and they enjoy a glass of wine every evening. Now cardiologist Dr Aseem Malhotra - a world-leading obesity expert and Britain's number one anti-sugar campaigner - and acclaimed filmmaker Donal O'Neill combine the wisdom of this remarkably long lived population with decades of nutrition and medical research to cut through long-standing dietary myths and create this easy-to-follow lifestyle plan. This isn't a diet or lifestyle which requires saying 'no' to the things you love, or exercising for hours upon end. In just three weeks, The Pioppi Diet will help you make simple, achievable and long-lasting changes to how you eat, sleep and move - changes that all of us, no matter how busy we are, can make.

    Yet, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It is intended for anyone who has ever hated a web banner or zapped an ad break.

    So any strategy without sustainability at its core is just plain irresponsible - bad for business, bad for shareholders, bad for the environment. These challenges represent unprecedented opportunities for big brands - such as Clorox, Dell, Toyota, Procter & Gamble, Nike, and Wal-Mart - that are implementing integral, rather than tangential, strategies for sustainability. What these companies are doing illuminates the book's practical framework for change, which involves engaging employees, using transparency as a business tool, and reaping the rewards of a networked organizational structure.Leave your quaint notions of corporate social responsibility and environmentalism behind. Werbach is starting a whole new dialogue around sustainability of enterprise and life as we know it in organizations and individuals. Sustainability is now a true competitive strategic advantage, and building it into the core of your business is the only means to ensure that your company - and your world - will survive.

    Releasing trapped emotions often results in the sudden disappearance of physical problems, self-sabotage, and recurring relationship difficulties. Filled with real-world examples from many years of clinical practice, The Emotion Code is a distinct and authoritative new work that is destined to become an instant classic on self-healing.

    Instead, it’s usually scattered throughout textbooks, self-made crib sheets, and sticky-notes on their computer monitor. Now there’s a better way! The Zondervan Get an A! Study Guides to Biblical Greek and Biblical Hebrew are handy, at-a-glance study aids ideal for last minute review, a quick overview of grammar, or as an aid in translation or sermon preparation. Each set contains four information-packed sheets that are laminated and three-hole-punched, making them both durable and portable. The study guides are tied to Zondervan’s Basics of Biblical Greek and Basics of Biblical Hebrew.

    It is the most complete photographic guide to British birds ever published and the only one to be designed to give everything that you need on each spread in a simple-to-use format. Every text entry covers identification of adults and juveniles, songs and calls, and where they are most likely to be found.Illustrated with specially commissioned photography and maps to show where in Britain the birds are found and at what time of year, this accessible guide also features cross-references to similar-looking species, containing everything a birdwatcher needs to know in one, easy-to-use, portable volume. It is the perfect photographic field guide for the birdwatching beginner.

    Sandor Katz presents the concepts and processes behind fermentation in ways that are simple enough to guide a reader through their first experience making sauerkraut or yogurt, and in-depth enough to provide greater understanding and insight for experienced practitioners.While Katz expertly contextualizes fermentation in terms of biological and cultural evolution, health and nutrition, and even economics, this is primarily a compendium of practical information--how the processes work; parameters for safety; techniques for effective preservation; troubleshooting; and more.With two-color illustrations and extended resources, this book provides essential wisdom for cooks, homesteaders, farmers, gleaners, foragers, and food lovers of any kind who want to develop a deeper understanding and appreciation for arguably the oldest form of food preservation, and part of the roots of culture itself.Readers will find detailed information on fermenting vegetables; sugars into alcohol (meads, wines, and ciders); sour tonic beverages; milk; grains and starchy tubers; beers (and other grain-based alcoholic beverages); beans; seeds; nuts; fish; meat; and eggs, as well as growing mold cultures, using fermentation in agriculture, art, and energy production, and considerations for commercial enterprises. Sandor Katz has introduced what will undoubtedly remain a classic in food literature, and is the first--and only--of its kind.

    Using a downloadable programming environment developed by the author, Visualizing Data demonstrates methods for representing data accurately on the Web and elsewhere, complete with user interaction, animation, and more. How do the 3.1 billion A, C, G and T letters of the human genome compare to those of a chimp or a mouse? What do the paths that millions of visitors take through a web site look like? With Visualizing Data, you learn how to answer complex questions like these with thoroughly interactive displays. We're not talking about cookie-cutter charts and graphs. This book teaches you how to design entire interfaces around large, complex data sets with the help of a powerful new design and prototyping tool called "Processing". Used by many researchers and companies to convey specific data in a clear and understandable manner, the Processing beta is available free. With this tool and Visualizing Data as a guide, you'll learn basic visualization principles, how to choose the right kind of display for your purposes, and how to provide interactive features that will bring users to your site over and over. This book teaches you:The seven stages of visualizing data -- acquire, parse, filter, mine, represent, refine, and interact How all data problems begin with a question and end with a narrative construct that provides a clear answer without extraneous details Several example projects with the code to make them work Positive and negative points of each representation discussed. The focus is on customization so that each one best suits what you want to convey about your data set The book does not provide ready-made "visualizations" that can be plugged into any data set. Instead, with chapters divided by types of data rather than types of display, you'll learn how each visualization conveys the unique properties of the data it represents -- why the data was collected, what's interesting about it, and what stories it can tell. Visualizing Data teaches you how to answer questions, not simply display information.

    Simply written yet comprehensive, this invaluable field guide will appeal to you whether you are a nature enthusiast or a botanist.

    Tolkien.When J.R.R. Tolkien wrote The Hobbit, he was already an accomplished amateur artist, and drew illustrations for his book while it was still in manuscript. The Hobbit as first printed had ten black and white pictures, two maps, and binding and dust-jacket designs by its author. Later, Tolkien also painted five scenes for colour plates which are some of his best work. His illustrations for The Hobbit add an extra dimension to that remarkable book, and have long influenced how readers imagine Bilbo Baggins and his world.To celebrate the 75th anniversary of the publication of The Hobbit, the complete artwork created by the author for his story has been collected in The Art of The Hobbit by J.R.R. Tolkien. Including related pictures, more than one hundred sketches, drawings, paintings, maps, and plans are presented here, preliminary and alternate versions and experimental designs as well as finished art. Some of these images are now published for the first time, and others for the first time in colour. Fresh digital scans from the Bodleian Libraries in Oxford and Marquette University in Wisconsin allow Tolkien’s Hobbit pictures to be seen more vividly than ever before.The Art of The Hobbit by J.R.R. Tolkien has been written and edited by Wayne G. Hammond and Christina Scull, two of the leading experts on Tolkien and authors of the acclaimed J.R.R. Tolkien: Artist and Illustrator, The Lord of the Rings: A Reader’s Companion, and The J.R.R. Tolkien Companion and Guide.

    This book encourages musicians to develop a broader understanding of the involvement of the entire body in playing—and the strains playing places on the body—by focusing on body mapping to increase awareness of the body’s function, size, and structure. Ways in which piano, organ, harpsichord, clavichord, and digital keyboard players can eliminate or prevent carpal tunnel syndrome and other debilitating conditions without traditional medical treatments are also explored.

    In Encaustic Workshop, it becomes much more: a dynamic medium where anything goes and the possibilities are endless.Packed with step-by-step techniques, helpful tips and diverse examples of completed works, Encaustic Workshop brings all the accessibility and excitement of a mixed-media workshop to your own workspace. If you're a beginner, you'll find everything you need to know to get started. If you're a more advanced crafter or fine artist, you'll discover things you never knew you could do with encaustic.Instructions and photos will guide you as you learn to:Apply, layer, color and carve wax to create artwork rich with texture and depth.Create collages that combine encaustic with papers, fabric, found objects, image transfers and more.Experiment with charcoal, inks, watercolors, pastels and other mediums to create unexpected effects in the wax.Then, complete step-by-step projects and an extensive inspirational gallery will show you how you can combine the techniques you've learned to create more complex works.Sign your creativity up for this Encaustic Workshop--then just melt, paint and play!

    Author Jigar Shah, internationally recognized for revolutionizing the now multi-billion-dollar solar energy industry, outlines how entrepreneurs and investors can unlock the massive potential that climate change represents. Shah argues that, while new technical innovation is valuable, deployment of existing technologies are the key to reaching our near-term climate targets. Rather than waiting for yet to be developed technology, business model innovation is the key to attract mainstream capital and unlock transformational change. Shah makes a compelling case for reaching our 2020 climate change goals through 100,000 companies worldwide, each generating $100 million in sales. Unlocking our next economy will be driven by thousands of companies deploying existing clean and resource-efficient technologies in electricity-supply (like solar), transportation, building materials, industry, forestry, waste, and agriculture. Shah is not alone; according to the International Energy Agency, and others, $10 trillion can be invested profitably—today—in the world’s existing technologies, making Shah’s plan of 100,000 companies each generating $100 million in sales a reality in catalyzing a new economy in the process. Creating Climate Wealth is also the personal story of Shah’s journey through the solar industry and the founding of SunEdison, the world’s largest solar energy company. Through business model innovations, SunEdison helped trigger the multi-billion dollar solar energy services industry. Shah’s revolutionary approach has been emulated throughout the solar industry. But perhaps more important, it is also being adapted for other industrial sectors like agriculture and transportation – unlocking incredible new revenue streams, creating hundreds of thousands of jobs, and positively transforming the planet on a global level. This implementation of business-based solutions to solve complex social problems represents a new economic movement; driven by “Impact Investments.” Impact Investments are changing the world for the better, promoting development and economic growth, and encouraging local entrepreneurship. Unlocking these opportunities represent the largest wealth creation opportunity of our generation. Whether you are interested in climate change, poverty alleviation, or just promoting projects that make financial sense, this book is for you. Jigar Shah provides a proven roadmap to understanding the Impact Economy, and creating the lasting changes that will improve our world for future generations.

    The patterns are suitable for almost everyone, whether adventurous beginner or expert. You can create a single-colour bear, a two-tone bear, a striped bear and even a panda – all from one basic pattern. There are also instructions to create a host of clothes, including bride & groom outfits, a graduation outfit, a Santa costume, a ballet outfit, and a sports outfit. If you’re after a cute dress, nightshirt, coat, hat, sweater or dungarees – you’ll find patterns for these, too. The designs can be personalized and you can ‘mix and match’ items to create the perfect gift, not just for new babies and children, but for all bear lovers and almost any occasion! The teddy bears and outfits are all knitted using light worsted/double knitting/8-ply yarn and size US3 (3.25mm) straight knitting needles. The bears are about 7in/18cm tall. The patterns include both US and UK knitting terms. INTERVIEW WITH THE AUTHOR WHEN DID YOU LEARN TO KNIT? More years’ ago than I now care to remember! My Mum’s twin sister Sheelagh taught me when I was about seven years old, just before she emigrated from the UK to Canada. HOW DO YOU GET YOUR IDEAS? Partly from the toys and dolls I loved when I was little, but I’m also as addicted to online browsing all the beautiful creative websites out there as anyone else. WHAT DO YOU LOVE MOST ABOUT KNITTING? With toys and dolls, which are my knitting of choice, it’s about seeing the little creatures develop their own personality when you sew them together and embroider the features. I’m always amazed that you can create something so cute from just some oddments of yarn and a pair of needles. There’s a bit of effort needed too… but really, not that much. WHAT'S THE BEST ADVICE YOU COULD GIVE TO BEGINNER KNITTERS? Like any skill, knitting takes a bit of patience. So start with something small. Think baby hats, fingerless mitts or a knitted lavender bag… definitely not a scarf. They’re simple but they take too long for beginners. And choose some lovely yarn. If you’re putting in all that effort, you’ll appreciate it! WHICH OF YOUR KNITTING BOOKS ARE YOU MOST PROUD OF? Well it has to be my Knit Your Own Royal Wedding back in 2011 when William and Kate tied the knot. Suddenly I found myself being interviewed by newspapers and magazines across the world… I still find it hard to believe. And frankly, it's going to be hard for me to top that! WHAT WAS THE FIRST PATTERN YOU EVER DESIGNED? Apart from some pretty dodgy dolls’ clothes when I was about eight, it was a pink and blue striped owl. I still have it perched on a shelf in my little work room upstairs. The first knitting book I designed was called Knitivity which was a knitted nativity. WHAT NOTIONS CAN'T YOU MANAGE WITHOUT? I’m actually quite a good improviser but I was quite annoyed recently when I lost one of my favourite very short knitting needles which are ideal for knitting small items. Thankfully my son eventually found it by accident, behind my row of knitting reference books. WHAT ARE YOUR FAVOURITE KNITTING STITCHES? I love simple combinations of stitches like wide ribbing stitch and waffle stitch. They’ve got enough interest to keep you alert but are still simple enough to keep mistakes and unravelling to a minimum. WHAT'S THE MOST IRRITATING THING THAT HAPPENS WHEN YOU'RE KNITTING? Well there’s the obvious one of knots in a ball of yarn that you don’t see till you’re mid-row.