They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet, as this influential and immensely popular book shows, these hallmarks of competitive strategy are not the way to create profitable growth in the future.In the international bestseller Blue Ocean Strategy, W. Chan Kim and Renee Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"—untapped new market spaces ripe for growth. Such strategic moves, which the authors call “value innovation,” create powerful leaps in value that often render rivals obsolete for more than a decade.Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future.

    Offering indispensle lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for all those looking to succeed in life, business and creativity. These are key lessons derived from the incomparle life of 'Master Communicator' George Lois, the original Mad Man of Madison Avenue. Written and compiled by the man The Wall Street Journal called "prodigy, enfant terrible, founder of agencies, creator of legends," each step is borne from a passion to succeed and a disdain for the status quo.Organised into inspirational, bite-sized pointers, each page offers fresh insight into the sources of success, from identifying your heroes to identifying yourself. The ideas, images and illustrations presented in this book are fresh, witty and in-your-face. Whether it's communicating your point in nanosecond, creating an explosive portfolio or making your presence felt, no one is better placed than George Lois to teach you the process of creativity.Poignant, punchy and to-the-point, Damn Good Advice (For People With Talent!) is a must have for anyone on a quest for success.

    

    Includes a black, velvet-like drawstring bag to hold the cards.

    That's what happens to many bloggers. They work hard and create great content, but there's no way their blog will succeed. Why? Because they failed to research their blog topic ahead of time. In "How to Find a Profitable Blog Topic Idea" you'll learn a proven formula for locating a winning idea that merges YOUR personal passion with something that will actually make money. Start Your Blogging Journey... Finding a great niche is one of the first steps you'll take as a blogger. That's why it's important to get it right. Everything you do online depends on locating a topic that actually has profit potential. Fortunately, it's not hard to research a blog niche. Really, it's a simple process that anyone can do - even if you don't have computer experience. Follow the Six-Step Plan for Starting a Blog "How to Find a Profitable Blog Topic Idea" provides a step-by-step strategy that can be applied TODAY. Here's what's covered: Learn the 3 B's of Demonstrating Authority Complete the Four-Step Plan for Identifying Your Passion Use Four Tools to Find a "Hook" for Your Blog Follow the Seven-Step Plan to Determine the Profit Potential of ANY Market Ask Five Simple Questions to Finalize Your Blog Decision Learn How to Make LOTS of Mistakes and Still Succeed as a Blogger It's not hard to find a great blog idea. Just follow this blueprint and you can do it today. Would You Like To Know More? Download now and locate that perfect blog idea.

    A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me.I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs--as much as any one person can. In today's culture... 1) Blogs like "Gawker," "Buzzfeed" and the "Huffington Post" drive the media agenda. 2) Bloggers are slaves to money, technology, and deadlines. 3) Manipulators wield these levers to shape everything you read, see and watch--online and off.Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I'm going to explain exactly how the media "really" works. What you choose to do with this information is up to you.

    After a wake-up call in a department-store changing room, Phil suddenly realises that she is on the wrong path. What happened to the high-achieving, vivacious young woman she once was? With determination and courage she takes control of her life, shedding the kilos and her dying relationship, and starting over again in Melbourne, where she launches an award-winning health and fitness blog, Skinny Latte.Despite her success, however, something is still missing. Determined to find it, Phil sets out on an international odyssey, travelling the length and breadth of North America and throwing herself into every new experience she encounters. A tarot reader in New Mexico tells her a dark, handsome husband is in her future but, still scarred from her failed relationship, she can scarcely bring herself to believe it. When she arrives in London, though, she finds the life she has always been looking for – and with it, just as the tarot cards predicted, new love. From running the London marathon to being made redundant, she leaps over every hurdle she encounters, coming to realise that, as she says, 'excuses for not doing the things that you dream of doing are just that: excuses.'More than a weight-loss memoir, this is a story of a life restarted, and the battles that are still to be won once the 'after' photo has been taken. Told with humour and insight, Phil's story is one of courage and perseverance, which can't fail to inspire everyone who reads it to live their best life.

    In the next ten years, change will happen even faster. As Hillary Clinton's Senior Advisor for Innovation, Alec Ross travelled nearly a million miles to forty-one countries, the equivalent of two round-trips to the moon. From refugee camps in the Congo and Syrian war zones, to visiting the world's most powerful people in business and government, Ross's travels amounted to a four-year masterclass in the changing nature of innovation. In The Industries of the Future, Ross distils his observations on the forces that are changing the world. He highlights the best opportunities for progress and explains how countries thrive or sputter. Ross examines the specific fields that will most shape our economic future over the next ten years, including robotics, artificial intelligence, the commercialization of genomics, cybercrime and the impact of digital technology. Blending storytelling and economic analysis, he answers questions on how we will need to adapt. Ross gives readers a vivid and informed perspective on how sweeping global trends are affecting the ways we live, now and tomorrow.

    The Pop-Up Book offers a clear and practical guide to the pop-up papercrafts for all levels of artist, from home hobbyists to professional graphic designers and architects.Illustrated with specially comissioned photography, it includes specific projects with easy-to-follow steps, general techniques for greater personal experimentation and creativity, and a gallery of designs created by some of today's best pop-up artists for an inspirational finish.The forms and folds, scores and creases, that Jackson transforms into striking shapes and designs truly deserve acknowledgment.--Booklist

    It has led nothing short of a revolution in the entertainment industries, generating billions of dollars in annual revenue while capturing the imaginations of hundreds of millions of people in over 190 countries. But to reach these great heights, Netflix, which launched in 1998 as an online DVD rental service, has had to reinvent itself over and over again. This type of unprecedented flexibility would have been impossible without the counterintuitive and radical management principles that cofounder Reed Hastings established from the very beginning. Hastings rejected the conventional wisdom under which other companies operate and defied tradition to instead build a culture focused on freedom and responsibility, one that has allowed Netflix to adapt and innovate as the needs of its members and the world have simultaneously transformed.Hastings set new standards, valuing people over process, emphasizing innovation over efficiency, and giving employees context, not controls. At Netflix, there are no vacation or expense policies. At Netflix, adequate performance gets a generous severance, and hard work is irrel-evant. At Netflix, you don't try to please your boss, you give candid feedback instead. At Netflix, employees don't need approval, and the company pays top of market. When Hastings and his team first devised these unorthodox principles, the implications were unknown and untested. But in just a short period, their methods led to unparalleled speed and boldness, as Netflix quickly became one of the most loved brands in the world.Here for the first time, Hastings and Erin Meyer, bestselling author of The Culture Map and one of the world's most influential business thinkers, dive deep into the controversial ideologies at the heart of the Netflix psyche, which have generated results that are the envy of the business world. Drawing on hundreds of interviews with current and past Netflix employees from around the globe and never-before-told stories of trial and error from Hastings's own career, No Rules Rules is the fascinating and untold account of the philosophy behind one of the world's most innovative, imaginative, and successful companies.

    DK commemorates this special anniversary with "Marvel Comics Cover Art," a beautiful, large-scale book featuring some of the most impactful, inspiring, and unusual comic cover art to come out of the Marvel vault.With access to the rarest and most interesting cover art in Marvel's 75-year history, DK brings together an unforgettable gallery spotlighting the most iconic covers along with never-before-seen concept art from all over the world. Featuring the likes of Spider-Man, Iron Man, and The Avengers, as well as the writers and artists who gave them life, including Jack Kirby and Stan Lee, this book brings together the beloved Marvel characters like no other has done before.Spreads feature blown-up versions of the beautiful comic art capturing every detail while captioning facts and information about each cover's artist, storyline, and history. "Marvel Comics Cover Art" is the only book of its kind to span the breadth of Marvel's cover art and is an imperative addition to any collection.

    They actively applied a deceptively simple tool to think both smarter and faster: the doodle. And so can the rest of us-zero artistic talent required.Visual thinking expert Sunni Brown has created The Doodle Revolution as a kick-starter guide for igniting and applying simple visual language to any challenge. The instinctive and universal act of doodling need only be unleashed in order to innovate, solve problems, and elevate cognitive performance instantly.

    . . when you could spend nine lives napping? Take it from artist Jamie Shelman's wry and furry felines: Cats work reasonable hours (zero), love wisely (from a distance), and live boldly (until someone starts vacuuming). Don't go without these 100 sage lessons:Be especially attentive to the one person who doesn’t like you.Get away with murder by looking cute.Ignore anyone who doesn't worship you.Be pleased with your achievements, however small.The best solution to a problem is a nap.Live better—live like your cat!

    Follow his lead and you too, can create landscapes and still lives in a vibrant, impressionistic style.

    He has played everyone from Ned Ryerson in "Groundhog Day" to Sandy Ryerson in "Glee." He has amused thousands with his true stories on "The Tobolowsky Files" at Slashfilm.com. Here he shares some homespun philosophy and more true stories that prove tales of sex, drugs, and rock and roll are often the most humiliating and almost always the most enjoyable.