Howard Farran shows that running a business isn’t all that complicated—if, you’re focusing on the right three areas: •People: maximizing the potential of employees, customers, and yourself.•Time: mastering the efficiency that helps a business turn the biggest profit possible.•Money: learning to love the numbers that function as the business’s scorecard.With simplicity, good humor, and plenty of stories Dr. Farran reveals the actions that can lead anyone to bigger profits, happier people, and a more fulfilling life.

    For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts-it's the one closest to her parking spot.In his consulting with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom fixtures to beauty products.But Trading Up revealed only part of the story of the new consumer. The same middle-class people who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. TREASURE HUNT shows how even the most mundane shopping-for things like paper towels and pet food-has become an adventure rather than a tedious chore.In just about every category, both the high end and the low end are growing and innovation- rich. Many middle-class consumers gladly spend $5 a day for a Starbucks venti latte; others spend forty cents a day on home-brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. TREASURE HUNT explains the success of companies as diverse as Dollar General, H. E. Butt, eBay, Commerce Bank, and Tchibo.But beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while avoiding the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And then, as many fallen companies have discovered, your tried-and-true marketing strategies will go into a severe stall.TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.

    He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following Crush It principles. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what Crushing It! teaches readers to do.In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms.

    Get a new and powerful understanding of the world around you. Save yourself from the nonsense spouted by politicians, TV pundits, right-wingers, left-wingers, shamans, uncles, and best friends.

    Unfortunately most of these are PREDICTABLE and AVOIDABLE. Tact and diplomacy can only get you so far in the wild and wacky world of project work. A combination of outrageous creativity, sheer bravado and nerves of steel will serve you far better than any fancy-schmancy Microsoft Project Gantt chart!'Scrappy Project Management' is about what REALLY happens in the project environment, how to survive it, and how to make sure that your team avoids the predictable and avoidable pitfalls that every project faces.

    capitalism, the future of banking, and the root causes of the financial meltdown.Award winning, veteran sell side Wall Street analyst Mike Mayo writes about one of the biggest financial and political issues of our time - the role of finance and banks in the US. He has worked at six Wall Street firms, analyzing banks and protesting against bad practices for two decades.In Exile on Wall Street, Mayo:Lays out practices that have diminished capitalism and the banking sector Shares his battle scars from calling truth to power at some of the largest banks in the world and how he survived challenging the status quo to be credited as one of the few who saw the crisis coming Blows the lid off the true inner workings of the big banks and shows the ways in which Wall Street is just as bad today as it was pre-crash. Analyzes the fallout stemming from the market crash, pointing out the numerous holes that still exist in the system, and offers practical solutions. While it provides an education, this is no textbook. It is also an invaluable resource for finance practitioners and citizens alike.

    A #1 Wall Street Journal bestseller with more than 500,000 copies sold, The Four Disciplines of Execution will radically change your business.Do you remember the last major initiative you watched die in your organization? Did it go down with a loud crash? Or was it slowly and quietly suffocated by other competing priorities? By the time it finally disappeared, it’s likely no one even noticed. What happened? Often, the answer is that the “whirlwind” of urgent activity required to keep things running day-to-day devoured all the time and energy you needed to invest in executing your strategy for tomorrow. The 4 Disciplines of Execution can change that forever. The 4 Disciplines of Execution (4DX) is a simple, repeatable, and proven formula for executing your most important strategic priorities in the midst of the whirlwind. By following the 4 Disciplines—Focus on the Wildly Important; Act on Lead Measures; Keep a Compelling Scoreboard; Create a Cadence of Accountability—leaders can produce breakthrough results, even when executing the strategy requires a significant change in behavior from their teams. 4DX is not theory. It is a proven set of practices that have been tested and refined by hundreds of organizations and thousands of teams over many years. When a company or an individual adheres to these disciplines, they achieve superb results, regardless of the goal. 4DX represents a new way to think and work that is essential to thriving in today’s competitive climate. The 4 Disciplines of Execution is one book that no business leader can afford to miss.

    She employs her dirty ways—even faking a pregnancy with her boyfriend—to win a closet full of Gucci bags, a deluxe condominium full of baby accessories, a new car, and a book deal. But when one of Red's scams backfires and she winds up truly pregnant by her inmate ex-boyfriend, Bacon, she finds herself in more trouble than she's ever known. The drama truly unravels when Red's picture-perfect cons fall apart due to the power of—surprisingly—love. Still DirtyIn Still Dirty, Red is again caught in a web of murder, theft, and deceit. We find her and her boyfriend Q running for a plane to Mexico after a violent fight with her ex-boyfriend Bacon, a released convict. Bacon is on their heels and determined not to let Red get away alive. Will Q come to her rescue once again? Or will he tire of cleaning up after Red's dirty deeds? Dirtier Than EverBacon returns from prison and suddenly Q is left for dead. With Q out of the picture, Bacon now has Red to himself. His sights are set on being the top hustler with Red by his side. He believes Red has finally changed when she reveals the truth about her past. But all comes to a head when the snooping detective, Thomas, suspects Red’s involvement in Q’s getting shot and the murder of Zeke, Q’s best friend. With two murders, a tumultuous love affair, and money on her mind, Red must make a decision . . . does she turn over a new leaf or revisit her dirty ways of old?

    You can sell off your possessions, but the Franklin and Holloway families come to realize that it is the people you love and who love you that are important. Meet Henry Franklin, a deceitful, self-centered man, who will stop at nothing to get what he wants. It is his greed that almost destroys his family and ultimately leads to the first yard sale. As the story unfolds, you will come to love the wit and humor of Lou Jean, the caring nature of Anna, whose dedication to her husband and family create a need for a yard sale. Colleen is the third generation forced to make the ultimate decision to sell off all of her possessions. Along the way, you will encounter an array of interesting characters that help to enrich the story. Each chapter will bring you closer into their lives and you will remember them long after you read the last page.

    A Dream to Follow, Believing the Dream, More Than a Dream.

    Or is he?Drew preaches every Sunday to bring God's people closer to Him and he's always going out of his way to be a help to someone in his flock. He has been leading his wife's family church for the last ten years, but is that really his calling? Jewel Webber is the beautiful, yet insecure wife of Drew. She loves her husband and their two daughters more than anything in life, but past hurts have caused her to remain in a depressed state of mind for so long that she has become complacent in her insecurities. Putting on a smile for the people, and even her family has Jewel making mistakes that could come back to either haunt or help her in the end.Jasmine is Jewel's best friend, and it had been that way since their freshman year of college. She could never understand how Jewel had so much but was always miserable. Jewel had so many people who cherished her but she always found something about her appearance that sent her over the edge and Jasmine was tired of it. If Jewel couldn't be happy with the life God has blessed her with, then Jasmine would just claim it as her own. Only there was one problem… she wasn't Drew's only kept secret.Bryce is Drew's best friend. They ran the streets together back in the day and had plenty of ladies beating down their doors. It was all fun and games until his eyes and heart fell for the one and only Jewel Rivers, she just wouldnt fall for him. Bryce always knew that he was called to preach and after plenty of childhood mistakes he wanted to do right and he wanted his boy Drew to follow suit. But that was easier said than done. Will God be forgiving to Bryce in the end by presenting him with his "good thing" or will he himself have to suffer the wrath that God dishes out?How can a man of the cloth have such a sinister heart and everything he preached was a lie? Would God continue to cover him or does the collar he so expertly wears begin to choke him as secrets are revealed? Will Drew even care? Could it be that he and his wife are indeed "equally yoked" because they are playing with the same fire of destruction? Or will the pastor's other woman hold all of the cards in the end?

    But what lies behind every bad man? Gangsters' Wives tells the side of the story you didn't know - what it's like to live with Britain's most lawless men, from the women who married them. Devoted mum-of-three Judy Marks was imprisoned alongside her husband, notorious drug smuggler Howard Marks; while Flanagan, the first ever Page Three girl, found herself splashed across the papers as the fiancée of legendary East End villain Reggie Kray. Jenny Pinto, wife of gangster Dave Courtney, has given the police keys to their house to stop them breaking down the front door. In ten funny, moving, searingly honest first-person accounts, Gangsters' Wives tells you all you ever wanted to know about the lives and loves of the women who are, quite literally, married to the mob.

    Street life. And the unforgivable betrayal. Danez runs the streets. His territory, The Land, provides for him and his. With a best friend as his business partner and a sexy and street-smart woman on his side, Danez has everything he needs. But when, a drug- dealing rival starts trampling on his action, Danez and his partner know they need to take him down. Declaring a war on the streets starts a battle none of them are prepared for. As his girlfriend, Ronnisha digs around, she discovers that Danez's enemies are closer than he thinks. When a beat down crushes one of his own, it's up to Danez to take back the action that's rightfully his. But thugs with vendettas don't always play fair. Can the king and the queen of the streets protect their kingdom without losing their own?

    Auditing is perhaps our single best defense in ensuring the integrity of our financial reporting system. That's why this new Eighth Edition of Boynton and Johnson's Modern Auditing focuses on decision making and the critical role auditors play in providing assurance about the integrity of the financial reporting system. Known for its clear writing and accessibility, this text provides comprehensive and integrated coverage of current developments in the environment, standards, and methodology of auditing. Features * Real-world examples relate issues discussed in the chapter to ethics, audit decision making, and the integrity of the financial reporting system. * Focus on Audit Decisions sections highlight key factors that influence an auditor's decisions. * Includes discussion of the role of the Public Company Accounting Oversight Board (PCAOB) Auditing Standards, and a chapter feature highlights PCAOB standards that differ from Generally Accepted Auditing Standards for private companies. * Expanded case material related to the integrated audit case (Mt. Hood Furniture) provides a variety of databases that allow students to utilize generalized audit software (IDEA) to accomplish various audit tasks. Multiple databases allow the case to be reused with different data from term to term. * A flowchart style chapter preview begins each chapter. * Chapter summaries reinforce important audit decisions included in the chapter. * End-of-chapter material organized by audit decisions provides a clear link between audit decisions discussed in each chapter and the problem material.

     The Secret Letter Victoria Owens's life takes a sudden turn after she receives an unexpected chain letter about her upcoming high school reunion. She's quick to dismiss the letter and focus instead on her busy day, amidst a preoccupied husband and eleven year-old-daughter. But the letter is only the beginning of a series of anonymous gifts, each more bizarre than the next, which shed light on a past long forgotten. Suspicious of her newfound admirer, Victoria soon finds herself trapped in a dangerous game of vengeance and betrayal, where her survival hangs in the very balance with every move that she makes.