The remarkable story of the brand that was able to pull off the near-impossible challenge of integrating itself into the food habits of a nation strongly habituated to eating indigenous sweets is recounted here. It is a behind-the-scenes look at the Cadbury Dairy Milk journey in India over the last six decades.

    The metric gives unparalleled insight into which teams and players are performing at the highest level.Professional gamblers have used Expected Goals to make millions through football betting. Club scouts have used Expected Goals to identify hidden gems in the transfer market. And the media have recently started using Expected Goals to offer more profound insight in their broadcasts.Despite this, most ordinary fans still don’t understand what the Expected Goals method is – or appreciate the significant impact that it is set to have on the sport in coming years.Expected Goals (otherwise known as xG) was originally conjured up by a small corner of the online football analytics community. It didn’t take long for professional gamblers to begin using xG to predict match outcomes. These bettors utilised the Expected Goals method to turn over hundreds of millions of pounds from the bookmakers.Before long, football clubs had caught on to the ground-breaking insight given by xG. Brentford FC were leaders in this field, managing to assemble a Play-Off-reaching squad on a shoe-string budget. In the last five years, the small West London side have turned over more than £100m in transfer profit from their use of the Expected Goals method in player recruitment.More recently, the Expected Goals method has been adopted by the media as a form of insight. Fans are finally catching on to the pioneering means of football analysis. Soon enough, anyone who doesn’t understand the Expected Goals philosophy will be left behind.“This book will make you watch football differently” – Tobias Pedersen“Possibly the most ground-breaking football book ever written” – Football Impact“A brilliant account of the history and future of Expected Goals” – StatShot

    Purchasers are entitled to a free trial membership in the General Books Club where they can select from more than a million books without charge. Subjects: Astronomy; History / General; Juvenile Nonfiction / Science

    • Reverse diabetes and protect yourself from Alzheimer’s. • Free yourself from inflammation, allergies, and hormonal chaos. • Enjoy the most delicious, nutritious foods from the world’s most beloved cuisine. • Break out of the diet-and-exercise trap for good!The Mediterranean diet is the most universally accepted healthy eating regimen around. But what, exactly, is it? If you think it’s pasta with red sauce, Italian bread drizzled in olive oil, and plenty of fresh fruit and cheese, you’re wrong—dead wrong. The Mediterranean Zone is here to set you right.Barry Sears, Ph.D., revolutionized dieting with his 1995 bestseller The Zone. In the two decades since its publication, its principles of eating for optimal hormonal balance have become the standard by which diets are measured. Now, in The Mediterranean Zone, you’ll learn how our modern American diet changes the inflammatory response inside our bodies—and how that increased inflammation puts you at risk for Alzheimer’s, diabetes, cancer, and more. You’ll learn which Mediterranean diet foods help put out the fire, reducing your risk of disease while stripping away pounds, boosting your energy, and even lightening your mood! And you’ll learn how to turbocharge the Mediterranean diet to make it even more effective!Live your best life, in your best body, with The Mediterranean Zone.Praise for The Mediterranean Zone   “I consider Dr. Barry Sears a mentor, innovator, and wise teacher. The Mediterranean Zone is a powerful new book that will help change your health quickly and permanently. It is not a fad, but a program that will get and keep you well for a very long time.”—Daniel G. Amen, M.D., founder, Amen Clinics, Inc., and bestselling author of Change Your Brain, Change Your Life“The Mediterranean Zone is very readable for the layman, but it also contains some significant new science, particularly in the appendix, for those who really want to learn about the biochemistry of omega-3 fatty acids, polyphenols, and epigenetics. Dr. Sears has clarified many aspects for me regarding the resolution of inflammation. His discussion of eicosanoids and gene transcription factors remains the best I have read. Finally, the dietary circle of anti-inflammatory nutrition is completed by his superb discussion of the value of polyphenols in any diet, and in particular an anti-inflammatory diet. I remain extremely admiring of his ability to take such complicated science and put it in an understandable and useful form.”—Joseph C. Maroon, M.D., professor and vice chairman, Department of Neurological Surgery, Heindl Scholar in Neuroscience, University of Pittsburgh, and team neurosurgeon, Pittsburgh SteelersFrom the Hardcover edition.

    It discusses how to plan your stargazing and what you can see with your eyes, as well as how to choose binoculars and telescopes and what you can see using them. The book also offers seasonal star charts and constellation charts and gives readers specific objects to look for in the sky. This guide from Royal Observatory Greenwich provides all you need to know to get started in stargazing and discover the universe.

    Written by one of the world's leading experimental cosmologists, this short but deeply insightful book describes what scientists are revealing through precise measurements of the faint thermal afterglow of the Big Bang--known as the cosmic microwave background, or CMB--and how their findings are transforming our view of the cosmos.Blending the latest findings in cosmology with essential concepts from physics, Lyman Page first helps readers to grasp the sheer enormity of the universe, explaining how to understand the history of its formation and evolution in space and time. Then he sheds light on how spatial variations in the CMB formed, how they reveal the age, size, and geometry of the universe, and how they offer a blueprint for the formation of cosmic structure.Not only does Page explain current observations and measurements, he describes how they can be woven together into a unified picture to form the Standard Model of Cosmology. Yet much remains unknown, and this incisive book also describes the search for ever deeper knowledge at the field's frontiers--from quests to understand the nature of neutrinos and dark energy to investigations into the physics of the very early universe.

    Advanced tight line nymphing tactics, including Czech, Polish, French, Spanish, and American techniques Rigging and fishing dry and droppers, curly Qs, and conventional indicators Fishing the extremes: shallow water, cold weather, high water, wind Casting and technique sequences that include tuck cast, bow and arrow cast, as well as elevating and leading when tight line nymphing62 nymph patterns

    During the summer of his senior year at college, while earning a B.A. in Economics and Political Science, David P. Spears spent eighty hours undercover as a panhandler. Systematically recording every transaction at the exit ramp, Spears captured a rarely seen picture of how modern urban charity works.This book is the record of his adventures, part economic research, part investigative journalism. Both the numbers and the stories behind the numbers provide answers to the questions we’ve all been wondering: Who gives more to panhandlers—men or women? What percentage of drivers roll down their windows to donate? And most important of all, how much can a panhandler earn per hour?Get out your bi-weekly pay stub—by the end of this book you’ll know if you make more or less than the guy with the cardboard sign.

    Within hours, hundreds are dead. What happened? The true story of one of history's most tragic and shocking disasters...in which aviation, terrorism, a sudden change in the weather and plain old bad luck made for a ruinous mix. This gripping novella length work unravels the mind-boggling facts of this catastrophe as a compelling, action-packed and haunting tale of the human condition that will have you turning the pages to the very end.

    Why else would you be looking at this book? If you have ever wanted to see behind the front lines of retail, this is the book for you. If you want to validate your own experiences in retail, this is the book for you. If you just want to laugh at humorous things from funny people, this is the book for you. Packed full of true short stories from working in one of these super stores, only one conclusion can be reached in the end: Wal-Mart is the craziest place on Earth!

    Bill Rawls understands Lyme disease sufferers seeking clarity and relief because, like myself, he has experienced the pain and frustration firsthand. Through this ground-breaking book, he shares everything he has discovered on his journey to reclaiming his health... it may just be the answer you've been waiting for." – Neil Spector, MD, Author of Gone in a Heartbeat Lyme disease is one of the most puzzling illnesses on the planet. Anyone who has suffered from its debilitating symptoms knows the frustrations of trying to find a cure. Many sufferers drag themselves from one doctor or alternative practitioner to the next, getting lost in a maze of lab tests, prescription drugs, and treatments. Thousands of dollars and months (or years) later, they realize they are no better off than where they started. Unlocking Lyme puts an end to this desperate quest. Written by Dr. Bill Rawls, a physician who overcame Lyme disease himself, this book is a comprehensive, practical resource full of solutions that work. What took Dr. Rawls 10 years to learn through intense research and personal experience, you can now learn and implement in a matter of months. DR. RAWLS’ STORY Dr. Rawls was in the middle of a successful OB/GYN career when Lyme disease interrupted his life. In his struggle to overcome it, he explored every treatment option – from conventional medicine to the full range of alternative therapies. Ultimately, he embraced modern herbal therapy as his preferred solution, but he recognizes that the path may be different for each person. INSIDE THE BOOK Unlocking Lyme is the sum of Dr. Rawls’ experience, research, and practical solutions to date. The book is divided into four parts, each part addressing a critical aspect of recovery: PART 1 - Provides an overview of common misconceptions about what Lyme disease is (hint: it’s more than just a tick bite and Borrelia infection) PART 2 - Provides information on how to obtain a diagnosis, despite current limitations in diagnostic testing for Lyme PART 3 - Discusses limitations of long-term antibiotic use, and offers an overview of holistic and non-toxic therapies for healing and symptom control (including pain, depression, insomnia) PART 4 - Explains how to embrace a healthier lifestyle so you can stay well; learn how to strengthen your immune system, microbiome, and balance in your body In the years since his recovery, Dr. Rawls has helped thousands of patients find their path to healing from Lyme disease. Unlocking Lyme brings together Dr. Rawls’ accumulated knowledge and is the key you need to get your life back. TESTIMONIALS “Dr. Rawls understands the misery of chronic Lyme disease firsthand. Unlocking Lyme shares the approaches that he used to successfully recover his own health, and helps the reader understand that there is so much that can be done to regain a state of wellness and optimal health.” – Scott Forsgren Editor & Founder, BetterHealthGuy.com “Dr. Rawls has spoken on his approach to Lyme disease for the past several years; his comprehensive approach and lifestyle guidance has helped many of our members. We heartily endorse his approach to helping deal with the symptoms of Lyme and other tick-borne illnesses.” – John Dorney, President NC Lyme Disease Foundation "Unlocking Lyme delves into the science behind Lyme disease, explaining what it is, but more importantly how it can be overcome. Dr. Rawls carefully explains the various treatments for Lyme, leaving the reader feeling informed and empowered.

    Focusing on our current over-exposure to estrogenic chemicals in the environment, foods, and water, The Anti-Estrogenic Diet provides a practical solution to fat gain, estrogen-related disorders (PMS, endometriosis, fibrocystic disease), and increased risk of common cancers in women and men (breast, ovarian, cervical, prostate).Allowing you to still enjoy your favorite foods, the program is based on incorporating anti-estrogenic foods, spices, and herbs into your diet, while eliminating estrogenic foods and chemicals. Exposing dietary myths and fallacies, Hofmekler teaches readers that some foods commonly regarded as "healthy" may actually be harmful and vice versa.Special chapters dedicated to readers with different needs and health conditions, recipes, a question-and-answer section, and a list of scientific references are also included in this valuable resource.

    They all grew up dreaming of skating in the big league as stars. Then one day, a coach tells them the only way to make it is to drop the gloves. And every guy says the same thing: I'll do whatever it takes to play in the NHL.Not Stu Grimson, though. When he was offered a contract to patrol the ice for the Calgary Flames, he said no thanks, and went to university instead. And that's the way Grimson has approached his career and his life: on his own terms. He stared down the toughest players on the planet for seventeen years, while working on his first university degree. He retired on his own terms, and went on to practice law, including a stint as in-house counsel for the NHLPA.This has put him in a unique position when it comes to commenting on the game. He's seen it from the trenches, and he's seen it from the courtroom. This puts him in the eye of the storm surrounding fighting and concussions. And he handles that the way he does everything: on his own terms. When Don Cherry called him out on televison, it was the seemingly indominable Cherry who backed down. Hockey fans will be fascinated by his data-driven defence of fighting.But in the end, this is not a book about fighting and locker-room stories. It's the story of a young man who ultimately took on the toughest role in pro sports and came out the other side. Where many others have not.

    This teenage criminal enterprise ultimately shipped hundreds of thousands of OxyContins and other prescription painkillers throughout the country, making millions in the process.This true crime memoir details the three-year-long rise and collapse of the Barabas Criminal Enterprise, an opiod-pill trafficking ring founded by Douglas Dodd and his best friend on the wrestling team, Lance Barabas. Raised by an alcoholic mother and surrounded by drug-abusing relatives, Dodd got involved in narcotics at an early age. Their scheme to sell the drugs he was already consuming coincided with the explosion of prescription addicts who were traveling the “Oxy Express” to Florida for easy access to the pills they dubbed “hillbilly heroin.” Soon they were shipping forty thousand pills a month, with tens of thousands of dollars returning in hollowed-out teddy bears.In Generation Oxy, Dodd recounts his time as a wannabe Scarface: bottle service at clubs, an arsenal of weapons that would make Dillinger blush, narrow escapes from the law, hordes of young women, and as many pills as he could swallow. And this was all before he was legally able to drink a beer, while still living with his grandmother. The good times came to an end when the DEA closed in and the twenty-year-old Dodd faced life in federal prison.