Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked


Adam Alter - 2017
    We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans. In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist. By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the good—to improve how we communicate with each other, spend and save our money, and set boundaries between work and play—and how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children.

College Physics: A Strategic Approach


Randall D. Knight - 2006
    [...] Built from the ground up on a wealth of research into how readers learn physics and how they can be taught more effectively, College Physics leads readers to more proficient and long-lasting problem-solving skills, a deeper and better-connected understanding of the concepts, and a broader picture of the relevance of physics to the world around them. Force and Motion: Concepts of Motion and Mathematical Background, Motion in One Dimension, Vectors and Motion in Two Dimensions, Forces and Newton's Laws of Motion, Applying Newton's Laws, Circular Motion, Orbits, and Gravity, Rotational Motion, Equilibrium and Elasticity. Conservation Laws: Momentum, Energy and Work, Using Energy. Properties of Matter: Thermal Properties Of Matter, Fluids. Oscillations and Waves: Oscillations, Traveling Waves and Sound, Superposition and Standing Waves. For all readers interested in algebra-based college physics.

Thinking: The New Science of Decision-Making, Problem-Solving, and Prediction


John Brockman - 2013
    Dennett on decoding the architecture of the "normal" human mindSarah-Jayne Blakemore on mental disorders and the crucial developmental phase of adolescenceJonathan Haidt, Sam Harris, and Roy Baumeister on the science of morality, ethics, and the emerging synthesis of evolutionary and biological thinkingGerd Gigerenzer on rationality and what informs our choices

The Last Three Minutes: Conjectures About The Ultimate Fate Of The Universe


Paul C.W. Davies - 1995
    Armageddon. Doomsday. Since the dawn of time, man has wondered how the world would end. In The Last Three Minutes, Paul Davies reveals the latest theories. It might end in a whimper, slowly scattering into the infinite void. Then again, it might be yanked back by its own gravity and end in a catastrophic "Big Crunch." There are other, more frightening possibilities. We may be seconds away from doom at this very moment.Written in clear language that makes the cutting-edge science of quarks, neutrinos, wormholes, and metaverses accessible to the layman, The Last Three Minutes treats readers to a wide range of conjectures about the ultimate fate of the universe. Along the way, it takes the occasional divergent path to discuss some slightly less cataclysmic topics such as galactic colonization, what would happen if the Earth were struck by the comet Swift-Tuttle (a distinct possibility), the effects of falling in a black hole, and how to create a "baby universe." Wonderfully morbid to the core, this is one of the most original science books to come along in years.

Readings about the Social Animal


Elliot Aronson - 1973
    Organized to illustrate the major themes of Elliot Aronson's The Social Animal, this collection of classic and contemporary readings explores the most important ideas, issues, and debates in social psychology today.

Astronomy


Andrew Fraknoi - 2012
    The book begins with relevant scientific fundamentals and progresses through an exploration of the solar system, stars, galaxies, and cosmology. The Astronomy textbook builds student understanding through the use of relevant analogies, clear and non-technical explanations, and rich illustrations. Mathematics is included in a flexible manner to meet the needs of individual instructors.

Psycholinguistics


Thomas Scovel - 1998
    This brief introduction shows how psycholinguistic research can act as a window to the workings of the human mind and the study of consciousness.

The Nocturnal Brain: Nightmares, Neuroscience, and the Secret World of Sleep


Guy Leschziner - 2019
    Guy Leschziner's patients, there is no rest for the weary in mind and body. Insomnia, narcolepsy, night terrors, sleep apnea, and sleepwalking are just a sampling of conditions afflicting sufferers who cannot sleep--and their experiences in trying are the stuff of nightmares. Demoniac hallucinations frighten people into paralysis. Restless legs rock both the sleepless and their sleeping partners with unpredictable and uncontrollable kicking. Out-of-sync circadian rhythms confuse the natural body clock's days and nights.Then there are the extreme cases. A woman in a state of deep sleep who gets dressed, unlocks her car, and drives for several miles before returning to bed. The man who has spent decades cleaning out kitchens while "sleep-eating." The teenager prone to the serious, yet unfortunately nicknamed "Sleeping Beauty Syndrome" stuck in a cycle of excessive unconsciousness, binge eating, and uncharacteristic displays of aggression and hyper-sexuality while awake.With compassionate stories of his patients and their conditions, Dr. Leschziner illustrates the neuroscience behind our sleeping minds, revealing the many biological and psychological factors necessary in getting the rest that will not only maintain our physical and mental health, but improve our cognitive abilities and overall happiness.

National Geographic Science of Everything (Direct Mail Edition): How Things Work in Our World


National Geographic Society - 2013
    National Geographic answers all the questions about technology, biology, chemistry, physics, math, engineering, computers, and mechanics--in an indispensable book that reveals the science behind virtually everything. How does the voice of a distant radio announcer make it through your alarm clock in the morning? How does your gas stove work? How does the remote control open your garage door? What happens when you turn the key in the ignition? What do antibiotics really do? Divided into four big realms--Mechanics, Natural Forces, Materials & Chemistry, Biology & Medicine--The Science of Everything takes readers on a fascinating tour, using plain talk, colorful photography, instructive diagrams, and everyday examples to explain the science behind all the things we take for granted in our modern world.

Bohr And Quantum Theory


Paul Strathern - 1997
    His work won him the Nobel Prize in 1922 and his ideas continue to propel physics towards new discoveries. But what is quantum theory? Most of us do not understand even the basics of one of the most significant scientific advances ever made, opening up a whole new field in science, whose ambiguities still challenge scientists around the world.Bohr and Quantum Theory offers an accessible and absorbing account of the man who was both a part of The Manhattan Project but also an advocate of peace.He held the key to understanding such intricate realities as black holes and nuclear energy. Bohr's Big Idea explains complex and crucial ideas in a clear and engaging way, placing quantum theory in the context of a man's life, work and time and examining its important implications for our future.The Big Idea series is a fascinating look at the greatest advances in our scientific history, and at the men and women who made these fundamental breakthroughs.

The Great Depression: A Captivating Guide to the Worldwide Economic Depression that Began in the United States, Including the Wall Street Crash, FDR's New deal, Hitler’s Rise and More


Captivating History - 2018
    On that dark day in October 1929, fortunes were lost and fear of financial insecurity rose throughout the United States and the world. In 1932, the low point of the Depression, as much as a third of Americans were out of work and even more people were unemployed in other countries. The stock market reached its lowest point ever and wouldn’t rise to its pre-Depression levels for almost twenty years. The scale of the crisis demanded new ways of coping and new ideas about the role of government. The ideas that had dominated American thought about the relationship between the economy and government were now viewed to be outdated at best, dangerous at worst. This captivating history book aims to give you a better understanding of a period that contains many tragic stories yet powerful lessons. In The Great Depression: A Captivating Guide to the Worldwide Economic Depression that Began in the United States, Including the Wall Street Crash, FDR's New deal, Hitler’s Rise and More, you will discover topics such as Causes of the Great Depression 1918-1929 Herbert Hoover and the Early Years of the Depression The Election of 1932 The 100 Days and FDR’s First Term, 1933-1937 FDR’s Second Term—Challenges and Critics The Culture of the Depression Sports and the Great Depression The Outlaw Celebrity in the Great Depression Population Shifts and the Culture of the Great Depression International Issues and Concerns During the Depression The Coming Storm and the End of the Depression And much, much more! So if you want to learn more about the Great Depression, click "buy now"!

Physics and Philosophy: The Revolution in Modern Science


Werner Heisenberg - 1958
    The theme of Heisenberg's exposition is that words and concepts familiar in daily life can lose their meaning in the world of relativity and quantum physics. This in turn has profound philosophical implications for the nature of reality and for our total world view.

Master Your Mind: The More You Think, The Easier It Gets


D.E. Boyer - 2016
    D.E. Boyer takes us on a fascinating journey from the depths of despair to an amazing quantum world where anything is possible. First, we will learn how to defend ourselves against the chaos in our minds, then we will learn how to rekindle the magic in our hearts. Along the way, the wisdom of Socrates and the myth of Narcissus will transform the way we think and feel. Boyer then shows us how the military teaches their Navy Seal recruits how to handle their thoughts and feelings when someone is trying to kill them, so we can better handle our bosses, spouses, and children when it feels like they are trying to kill us. We will also get a glimpse of death through the eyes of someone who sees people die every day, giving us a much greater appreciation for life. With extremely amusing stories from her own life that touch on her dysfunctional upbringing and traumatizing career as an intensive care nurse, Boyer teaches us how to control our anxiety, boost our fragile self-esteem, and get into a state of flow so that we can spend most of our time loving life, rather than dreading it. She also gives us crucial health and nutrition tips so that we can live longer with our newfound peace and joy, and she shows us how to be more successful at life by being a better friend, spouse, and parent. With every step we take on this path, we'll find ourselves flirting with the hidden power of the mind, a power that often lies just beyond most people's reach. Only by mastering the basics of thinking and feeling can we gain access to this power. Once the door is unlocked, we will enter another dimension, a quantum world where time is irrelevant and the magic of our mind is waiting to be found.

Algebra II For Dummies


Mary Jane Sterling - 2004
    To understand algebra is to possess the power to grow your skills and knowledge so you can ace your courses and possibly pursue further study in math. Algebra II For Dummies is the fun and easy way to get a handle on this subject and solve even the trickiest algebra problems. This friendly guide shows you how to get up to speed on exponential functions, laws of logarithms, conic sections, matrices, and other advanced algebra concepts. In no time you'll have the tools you need to:Interpret quadratic functions Find the roots of a polynomial Reason with rational functions Expose exponential and logarithmic functions Cut up conic sections Solve linear and non linear systems of equations Equate inequalities Simplifyy complex numbers Make moves with matrices Sort out sequences and sets This straightforward guide offers plenty of multiplication tricks that only math teachers know. It also profiles special types of numbers, making it easy for you to categorize them and solve any problems without breaking a sweat. When it comes to understanding and working out algebraic equations, Algebra II For Dummies is all you need to succeed!

Quantum Field Theory for the Gifted Amateur


Tom Lancaster - 2014
    Unfortunately, the subject has gained a notorious reputation for difficulty, with forbidding looking mathematics and a peculiar diagrammatic language described in an array of unforgiving, weighty textbooks aimed firmly at aspiring professionals. However, quantum field theory is too important, too beautiful, and too engaging to be restricted to the professionals. This book on quantum field theory is designed to be different. It is written by experimental physicists and aims to provide the interested amateur with a bridge from undergraduate physics to quantum field theory. The imagined reader is a gifted amateur, possessing a curious and adaptable mind, looking to be told an entertaining and intellectually stimulating story, but who will not feel patronised if a few mathematical niceties are spelled out in detail. Using numerous worked examples, diagrams, and careful physically motivated explanations, this book will smooth the path towards understanding the radically different and revolutionary view of the physical world that quantum field theory provides, and which all physicists should have the opportunity to experience.To request a copy of the Solutions Manual, visit http: //global.oup.com/uk/academic/physics/ad....