I'm pretty sure muscles lack cognitive abilities, but this approach is a good way to just confuse you instead.You don't need to burn through buckets of protein powder every month, stuffing down enough protein each day to feed a third world village. You don't need to toil away in the gym for a couple of hours per day, doing tons of sets, supersets, drop sets, giant sets, etc. (As a matter of fact, this is a great way to stunt gains and get nowhere.)You don't need to grind out hours and hours of boring cardio to shed ugly belly fat and love handles and get a shredded six-pack. (How many flabby treadmillers have you come across over the years?)You don't need to completely abstain from "cheat" foods while getting down to single-digit body fat percentages. If you plan cheat meals correctly, you can actually speed your metabolism up and accelerate fat loss.In this book you're going to learn something most guys will never know: The exact formula of exercise and eating that makes putting on 10 to 15 pounds of quality lean mass a breeze...and it only takes 8-12 weeks.This book reveals secrets like...The 6 biggest myths & mistakes of building muscle that stunt 99% of guys' muscle gains. (These BS lies are pushed by all the big magazines and even by many trainers.) (Page 28)How to get a lean, cut physique that you love (and that girls drool over) by spending no more than 5 percent of your time each day. (Page 61)The 4 laws of muscle growth that, when applied, turn your body into an anabolic, muscle-building machine. You'll be shocked at how easy it really is to get big once you know what you're doing... (Page 32)How to develop a lightning-fast metabolism that burns up fat quickly and leaves you feeling full of energy all day long. (Page 41)The carefully-selected exercises that deliver MAXIMUM results for your efforts, helping you build a big, full chest, a wide, tapered back, and bulging biceps. (Page 91)A no-BS guide to supplements that will save you hundreds if not THOUSANDS of dollars each year that you would've wasted on products that are nothing more than bunk science and marketing hype. (Page 100)How to get shredded while still indulging in the "cheat" foods that you love every week like pasta, pizza, and ice cream. (Page 83)And a whole lot more!The bottom line is you CAN achieve that "Hollywood hunk" body without having your life revolve around it--no long hours in the gym, no starving yourself, no grueling cardio that turns your stomach. Imagine, just 12 weeks from now, being constantly complimented on how you look and asked what the heck you're doing to make such startling gains. Imagine enjoying the added benefits of high energy levels, no aches and pains, better spirits, and knowing that you're getting healthier every day.SPECIAL BONUS FOR READERS!With this book you'll also get a free 75-page bonus report from the author called "The Year One Challenge." In this bonus report, you'll learn exactly how to train, eat, and supplement to make maximum gains in your first year of training. By applying what you learn in the book and in this report, you can make more progress in one year than most guys make in three, four, or even five (seriously!).

    A pillar of Japanese culture for decades, Shinrin-Yoku is a way to reconnect with nature, from walking mindfully in the woods, to a break in your local park, to walking barefoot on your lawn.Forest Medicine expert, Dr Qing Li's research has proven that spending time around trees (even filling your home with house plants and vaporising essential tree oils) can reduce blood pressure, lower stress, boost energy, boost immune system and even help you to lose weight. Along with his years of ground-breaking research, anecdotes on the life-changing power of trees, Dr Li provides here the practical ways for you to try Shinrin-Yoku for yourself.

    Jacobs's hilarious, enlightening, and seemingly impossible quest to read the Encyclopaedia Britannica from A to Z. 33,000 Pages44 Million Words10 Billion Years Of History1 Obsessed ManTo fill the ever-widening gaps in his Ivy League education, A.J. Jacobs sets for himself the daunting task of reading all thirty-two volumes of the Encyclopaedia Britannica. His wife, Julie, tells him it's a waste of time, his friends believe he is losing his mind, and his father, a brilliant attorney who had once attempted the same feat and quit somewhere around Borneo, is encouraging but unconvinced. With self-deprecating wit and a disarming frankness, The Know-It-All recounts the unexpected and comically disruptive effects Operation Encyclopedia has on every part of Jacobs's life -- from his newly minted marriage to his complicated relationship with his father and the rest of his charmingly eccentric New York family to his day job as an editor at Esquire. Jacobs's project tests the outer limits of his stamina and forces him to explore the real meaning of intelligence as he endeavors to join Mensa, win a spot on Jeopardy!, and absorb 33,000 pages of learning. On his journey he stumbles upon some of the strangest, funniest, and most profound facts about every topic under the sun, all while battling fatigue, ridicule, and the paralyzing fear that attends his first real-life responsibility -- the impending birth of his first child. The Know-It-All is an ingenious, mightily entertaining memoir of one man's intellect, neuroses, and obsessions, and a struggle between the all-consuming quest for factual knowledge and the undeniable gift of hard-won wisdom.

     The Swedish concept of Lagom (pronounced "lah-gom") roughly translates to "not too little, not too much, just right." This charming book introduces readers to a new way of balanced living that promises happiness and sustainability in work and in life. Lagom provides simple solutions to juggle everyday priorities, reduce stress, eat well, and save money, with lessons on the importance of downtime, being outdoors, and Sweden's coffee break culture. Tips on removing clutter and creating a capsule wardrobe help readers achieve Sweden's famously clean and functional design aesthetic, while advice on going green and growing food gets their hands dirty. With seemingly endless financial, emotional, and environmental benefits, Lagom presents an accessible and all-encompassing lifestyle that is sure to inspire mindfulness, wellbeing, and contentment.

    Kim used to struggle with coarse hair, breakouts and stubborn belly fat, until she traveled the world, learning age-old beauty secrets. She discovered that what you eat is the ultimate beauty product, and she's developed a powerful program that rids the body of toxins so you can look and feel your very best. With just a few simple diet changes, you will:Get a youthful, radiant glow Banish acne, splotchy skin and wrinkles Grow lustrous hair and strong nails? Get rid of the bloat, melt away fat and never count calories again!

    What they have in common is a hunch about human psychology: that it's our constant effort to eliminate the negative that causes us to feel so anxious, insecure, and unhappy. And that there is an alternative "negative path" to happiness and success that involves embracing the things we spend our lives trying to avoid. It is a subversive, galvanizing message, which turns out to have a long and distinguished philosophical lineage ranging from ancient Roman Stoic philosophers to Buddhists. Oliver Burkeman talks to life coaches paid to make their clients' lives a living hell, and to maverick security experts such as Bruce Schneier, who contends that the changes we've made to airport and aircraft security since the 9/11 attacks have actually made us less safe. And then there are the "backwards" business gurus, who suggest not having any goals at all and not planning for a company's future. Burkeman's new book is a witty, fascinating, and counterintuitive read that turns decades of self-help advice on its head and forces us to rethink completely our attitudes toward failure, uncertainty, and death.

    Turns out, there’s crap everywhere—not just in food, but in cosmetics, clothing, and home furnishings.Kim blows the lid on all of the nasties in our everyday stuff (everything from lipstick to sofa upholstery), and shows how we can make both small and big changes in our home, wardrobe, and beauty regimen—for living the Ultimate Skinny Bitch lifestyle!

    Now for the first time in print, London turns that expert X-ray insight on herself.Like the women she’s transformed, London has plenty of emotional baggage. At eleven, she suffered from severe psoriasis that left her with permanent physical and mental scars. During college, she became anorexic on a misguided quest for perfection. By the time she joined the staff at Vogue, London’s weight had doubled from binge eating. Although self-esteem and self-consciousness nearly sabotaged a promising career, London learned the hard way that we wear our insecurities every day. It wasn’t until she found the self-confidence to develop a strong personal style that she finally became comfortable in her skin.In The Truth About Style, London shares her own often painful history and her philosophy of the healing power of personal style—illustrating it with  a series of detailed “start-overs” with eight real women, demonstrating how personal style helps them overcome the emotional obstacles we all face. For anyone who has ever despaired of finding the right clothes, or even taking an objective assessment in a full-length mirror, The Truth About Style will be an inspiring, liberating, and often very funny guide to finding the expression of  your truest self.

    Think about it this way: In terms of energy consumption, serving a typical family-of-four steak dinner is the rough equivalent of driving around in an SUV for three hours while leaving all the lights on at home.Bittman offers a no-nonsense rundown on how government policy, big business marketing, and global economics influence what we choose to put on the table each evening. He demystifies buzzwords like "organic," "sustainable," and "local" and offers straightforward, budget-conscious advice that will help you make small changes that will shrink your carbon footprint -- and your waistline.Flexible, simple, and non-doctrinaire, the plan is based on hard science but gives you plenty of leeway to tailor your food choices to your lifestyle, schedule, and level of commitment. Bittman, a food writer who loves to eat and eats out frequently, lost thirty-five pounds and saw marked improvement in his blood levels by simply cutting meat and processed foods out of two of his three daily meals. But the simple truth, as he points out, is that as long as you eat more vegetables and whole grains, the result will be better health for you and for the world in which we live.Unlike most things that are virtuous and healthful, Bittman's plan doesn't involve sacrifice. From Spinach and Sweet Potato Salad with Warm Bacon Dressing to Breakfast Bread Pudding, the recipes in Food Matters are flavorful and sophisticated. A month's worth of meal plans shows you how Bittman chooses to eat and offers proof of how satisfying a mindful and responsible diet can be. Cheaper, healthier, and socially sound, "Food Matters" represents the future of American eating.

    Ruby Wax - comedian, writer and mental health campaigner - shows us how our minds can jeopardize our sanity. With her own periods of depression and now a Masters from Oxford in Mindfulness-based Cognitive Therapy to draw from, she explains how our busy, chattering, self-critical thoughts drive us to anxiety and stress. If we are to break the cycle, we need to understand how our brains work, rewire our thinking and find calm in a frenetic world. Helping you become the master, not the slave, of your mind, here is the manual to saner living

    Bored and Brilliant builds on that experiment to show us how to rethink our gadget use to live better and smarter in this new digital ecosystem. Manoush explains the connection between boredom and original thinking, exploring how we can harness boredom’s hidden benefits to become our most productive and creative selves without totally abandoning our gadgets in the process.Grounding the book in the neuroscience and cognitive psychology of “mind wandering”—what our brains do when we’re doing nothing at all—Manoush includes practical steps you can take to ease the nonstop busyness and enhance your ability to dream, wonder, and gain clarity in your work and life. The outcome is mind-blowing. Unplug and read on.

    Leonard examines the “stuff” we use everyday, offering a galvanizing critique and steps for a changed planet.The Story of Stuff was received with widespread enthusiasm in hardcover, by everyone from Stephen Colbert to Tavis Smiley to George Stephanopolous on Good Morning America, as well as far-reaching print and blog coverage. Uncovering and communicating a critically important idea—that there is an intentional system behind our patterns of consumption and disposal—Annie Leonard transforms how we think about our lives and our relationship to the planet.From sneaking into factories and dumps around the world to visiting textile workers in Haiti and children mining coltan for cell phones in the Congo, Leonard, named one of Time magazine’s 100 environmental heroes of 2009, highlights each step of the materials economy and its actual effect on the earth and the people who live near sites like these.With curiosity, compassion, and humor, Leonard shares concrete steps for taking action at the individual and political level that will bring about sustainability, community health, and economic justice. Embraced by teachers, parents, churches, community centers, activists, and everyday readers, The Story of Stuff will be a long-lived classic.

    With more than 600 photographs depicting all the postures and breathing exercises, it remains the fullest, most practical, and most profusely illustrated guide by the world's foremost yoga teacher. Light on Yoga is a comprehensive and definitive source-book for the initiated, as well as the best introduction for the novice who seeks the healthful benefits of Yoga for mind, body, and soul.

    Committed to sharing what the scientific community already knew about self-control, McGonigal created a course called "The Science of Willpower" for Stanford University's Continuing Studies Program. The course was an instant hit and spawned the hugely successful Psychology Today blog with the same name.Informed by the latest research and combining cutting-edge insights from psychology, economics, neuroscience, and medicine, McGonigal's book explains exactly what willpower is, how it works, and why it matters. Readers will learn:Willpower is a mind-body response, not a virtue. It is a biological function that can be improved through mindfulness, exercise, nutrition, and sleep. People who have better control of their attention, emotions, and actions are healthier, happier, have more satisfying relationships, and make more money. Willpower is not an unlimited resource. Too much self-control can actually be bad for your health. Temptation and stress hijack the brain's systems of self-control, and that the brain can be trained for greater willpower.In the groundbreaking tradition of Getting Things Done, The Willpower Instinct combines life-changing prescriptive advice and complementary exercises to help readers with goals ranging from a healthier life to more patient parenting, from greater productivity at work to finally finishing the basement.

    The Japanese have the pleasure of eating one of the most delicious, nutritious, and naturally satisfying cuisines in the world without denial, without guilt...and, yes, without getting fat or looking old.As a young girl living in Tokyo, Naomi Moriyama grew up in the food utopia of the world, where fresh, simple, wholesome fare is prized as one of the greatest joys of life. She also spent much time basking in that other great center of Japanese food culture: her mother Chizuko's Tokyo kitchen. Now she brings the traditional secrets of her mother's kitchen to you in a book that embodies the perfect marriage of nature and culinary wisdom-Japanese home-style cooking.If you think you've eaten Japanese food, you haven't tasted anything yet. Japanese home-style cooking isn't just about sushi and raw fish but good, old-fashioned everyday-Japanese-mom's cooking that's stood the test of time-and waistlines-for decades. Reflected in this unique way of cooking are the age-old traditional values of family and the abiding Japanese love of simplicity, nature, and good health. It's the kind of food that millions of Japanese women like Naomi eat every day to stay healthy, slim, and youthful while pursuing an energetic, successful, on-the-go lifestyle. Even better, it's fast, it's easy, and you can start with something as simple as introducing brown rice to your diet. You'll begin feeling the benefits that keep Japanese women among the youngest-looking in the world after your very next meal!If you're tired of counting calories, counting carbs, and counting on being disappointed with diets that don't work and don't satisfy, it's time to discover one of the best-kept and most delicious secrets for a healthier, slimmer, and long-living lifestyle. It's time to discover the Japanese fountain of youth....