In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their personality behind layers of packaged messaging and advertising, social media guru and influencer Rohit Bhargava counters that philosophy and illustrates how successful businesses have redefined themselves in the new customer universe.Personality Not Included is a powerhouse resource packed with bold new insights that show you how to shed the lifeless armor of your business and rediscover the soul of your brand. Sharing stories from the ethos of the world's weirdest city, to how Manga has taken the comic book industry by storm, to showcasing brands like Intel, Boeing, ING, and Dyson, Bhargava shows you why personality matters from the inside out.In Part One, you'll be introduced to the key components to building a personality and learn how to:Recognize the greatest myth that most marketers blindly follow, and how to get past it Use the "UAT Filter" to understand the personality of your organization and products in order to develop a communication strategy that drives your marketing Create your company's "marketing backstory" using techniques pioneered by Hollywood screenwriters Harness the influence of "accidental spokespeople" and use it to your advantage Navigate the roadblocks of using personality that come from bosses, peers, investors, and lawyers, without getting fired or flamed Pinpoint and capitalize on the moments where personality can make a difference Part Two is packed with guides, tools, and techniques to help you flawlessly implement your plan. It features practical, step-by-step lessons that help you effectively move from theory to action, and includes a valuable collection of guides, checklists, question forms, printable resources, and more.Don't be another faceless company-learn the new rules for succeeding in the social media era with Personality Not Included.

    A lifetime ago. Before the murder of her father. Before she became Kota Rani, the wise regent who rules over Kashmir with a firm hand.As invaders and immigrants disturb the tranquillity of her land, Kota must find a way to protect her people. But at what personal cost? Can she weather the political intrigues and power-play of the court? Will she succeed in preserving the splendour and diversity of her society? Will social hypocrisy and notions of what a woman should be keep Kota from being the sovereign she knows she is?Set in fourteenth-century Kashmir, The Last Queen of Kashmir is the sweeping saga of a civilization in peril. It is also the tale of one of the greatest queens of the land - one that will speak to the men and women of today.

    Very Good conditions. May have soft reading marks and name of the previous owner.

    A team of contemporary fiction scholars from both sides of the Atlantic has been assembled to provide a thorough and readable analysis of each of the novels in question. The books in the series will all follow the same structure:a biography of the novelist, including other works, influences, and, in some cases, an interview; a full-length study of the novel, drawing out the most important themes and ideas; a summary of how the novel was received upon publication; a summary of how the novel has performed since publication, including film or TV adaptations, literary prizes, etc.; a wide range of suggestions for further reading, including websites and discussion forums; and a list of questions for reading groups to discuss.

    He just never had the money. Until he realised he could do it on the world’s most expensive luxury cruise.Mischievous and entertaining, this is the first book to be written about a new phenomenon – the strange and unreported world of small luxury cruise ships, so exclusive that if you need to ask how much they cost, you probably can't afford them. So don’t act like the Cruise Queen Bee who, when she received her invitation to the Captain’s table, wrote back giving her apologies and explaining, ‘I cannot accept your invitation as, on principle, I never eat with the staff.’ Buy the book and take your place as Hugh serves up tales that are clear-sighted about the rich and observant of the new world opening up on our horizons, powered by a supercharged 32,000 ton luxury liner, a microcosm of 21st-century life, with its superb engineering that almost, but not quite, overcomes all the indignities the natural world can throw at it.Hugh’s previous books have been acclaimed on both sides of the Atlantic – ‘Everywhere Thomson goes, he finds good stories to tell’ New York Times Book Review – and this new book will delight his many fans.

    It was outrage at this state of affairs that led Jarnail Singh, an unassuming, law- abiding journalist, to throw his shoe at home minister P Chidambaram during a press conference in New Delhi. He readily acknowledges that this was not an appropriate means of protest, but asks why, twenty-five years after the massacres, so little has been done to address the issues that are still unresolved and unanswered and a source of anguish to the whole community.? ? Who initiated the pogrom and why? ? Why did the state apparatus allow it to happen? ? Why, despite the many commissions and committees set up to investigate the events, have the perpetrators not been brought to book? ? I Accuse is a powerful and passionate indictment of the state's response to the killings of 1984. It explores the chain of events, the survivors' stories and the continuing shadow it casts over their lives. Because, finally, 1984 was not an attack on the Sikh community alone; it was an attack on the idea at the very core of democracy?that every citizen, irrespective of faith and community, has a right to life, liberty and security.

    Aged sixty, he had just mourned the death of his father, only to be handed a diagnosis of mouth and throat cancer.This momentous time in his life, and being at the most famous junction in music history, led Radcliffe to think about the pivotal tracks in music and how the musicians who wrote and performed them - from Woodie Guthrie to Gloria Gaynor, Kurt Cobain to Bob Marley - had reached the crossroads that led to such epoch-changing music.In this warm, intimate account of music and its power to transform our lives, Radcliffe takes a personal journey through these touchstone tracks, looking at the story behind the records and his own experiences as he goes in search of these moments.

    1 business writerChanakya was one of the best strategic thinkers of the world. In the fourth century BC, he wrote the Arthashastra, an unrivalled political treatise that has since been used by leaders across the globe. In Inside Chanakya’s Mind, for the first time, Radhakrishnan Pillai, the bestselling author of Corporate Chanakya, will distill Chanakya’s age-old wisdom on how to think to the masses through his practical and innovative approach.

    They introduce us to the vibrant culture of Costa Rica and teach us how this jewel of Central America is best traveled.But this book isn’t just another travel story. Through their journey, Matt and Jenn learn that life is about more than the daily grind and discover what it means to live pura vida.

    Great Smoky Mountains Association's latest book title is more akin to looking directly into a hot, white spotlight. These beautiful mist-shrouded mountains can, and often do, turn deadly. Volume I of "Into the Mist" depicts men and women in extreme situations, struggling to survive against brutal and often deadly adversity. Through the book's 13 chapters, Into the Mist readers will piece together the events leading to a tragic encounter between an elementary school teacher and two black bears in the park's backcountry; share in the heroic response of the park's rangers in the face of brutal weather events, including the March 1993 "Storm of the Century" and their successful efforts to rescue hundreds of stranded visitors and ultimately prevent loss of life and limb; experience a lone hiker's final moments as he succumbs to bitter cold without benefit of a shelter as wind-driven snow piles ever higher on the trail; learn how the body of a murdered Jane Doe discovered in a park stream leads to a cross-country hunt for her killer; and much more. A bonus appendix lists Great Smoky Mountains National Park's leading causes of death and most dangerous places.

    In this book the author deliberately left the stories without a sequence, so that each story is read by itself with ease. This is intended to be a unique approach in presentation and reading of Islamic books. This book describes the fact that 'Umar was exceptional in his Faith, distinguished in his knowledge, profoudly wise in his thinking, remarkable in his eloquence, noble in his manners and great in the contributions he made to this Nation.

    What constitutes beauty in wine, and how do we appreciate it? What role does wine play in a soulful, sensual life? Can wines of place survive in a world of globalized styles and 100-point scoring systems? In his highly approachable style, Theise describes how wine can be a portal to aesthetic, emotional, even mystical experience—and he frankly asserts that these experiences are most likely to be inspired by wines from artisan producers. Along the way, Theise tells us a little about how he got where he is today, explores the meaning of wine in the lives of vintners he has known, and praises particular grape varieties. Reading between the Wines is a passionate tribute to wine—and to what it can say to us once we learn to listen.

    In her chatty and breezy style, typical of any online conversation, Bethany Hamilton shares information on a wide variety of topics about her life and faith.

    Emergencies:--when to call your child's physician immediately-what to do in case of burns, bites, stings, poisoning, choking, and injuriesCommon Illnesses:-when it's safe to treat your child at home-step-by-step instructions on dealing with fever, infections, allergies, rashes, earaches, croup and other common ailmentsBehavior Problems:-proven strategies for colic, sleep disturbances, toilet training problems, thumbsucking, and the video game craze-no-nonsense discipline techniques for biting, temper tantrums, sibling fighting, and school refusalHealth Promotion: From Birth Through Adolescence:-essential advice on newborn baby care, nutrition, cholesterol testing, immunizations, and sex education-ways of preventing spoiled children, picky eaters, overeating, tooth decay, accidents, and homework problems

    I spent time looking for a book which would show me how a "raw" story was developed through drafts, with comments received and the changes made. Struggling to find such a work, I decided to create my own, being transparent and honest in the details. Using the story that gained me an offer of a place on a Master's in Creative Writing, SHORT STORY will take you through three drafts of the work.The book details not only the major revisions, feedback given by a professional novelist and an academic, but also has a bunch of tips from my writers toolbox condensed between the drafts. I hope that the process provides something useful for you, be it a tip from the writing toolbox, a look at the editing process, or motivation in knowing that you can do better than I did!