What Are Essential Oils? Some Precautions When Using Essential Oils Essential Oils for Dogs Marvellous Essential Oil Recipes To Pamper Your Pooch! The Only Essential Oils I Use And Recommend (And What To Watch Out For!) And Much, Much More! be Sure To Download Your Bonus Content At The Rear Of The Book! The Time For You To Improve The Quality Of Your Pets Life With Essential Oils Is Now Download Your Copy Right Now!

    How does this affect the products and services we consume? How does it influence the way we feel about organizations? Are corporations here to maximize profits and grow, or to help society, or both? With the rapid rise of new markets in India, China, Brazil, and elsewhere, will new global brands emerge based around local cultural strengths and heritage? If so, what will this mean for the traditional dominance of brands based on Western cultural norms?Wally Olins's fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing today's organizations, criticizes corporate missteps, praises those companies who seem to be building and sustaining brands efficiently in our brave new world, and  predicts the future of branding. No one interested in marketing, business, or contemporary culture will want to be without this book.

    This book goes in depth on setting tracts of text for long reading, with a strong emphasis on print.

    Human Achievement collects new truths, anxieties, and amusements from the mundane to the surreal in an addictively strange and entertaining picket-sized primer that welcomes the uninitiated and rewards the faithful.

    But can you make that trendy new lamp jibe with your grandmother's heirloom dresser?The fabulous Beekman Boys answer with a resounding "Yes!" in their new book, Beekman 1802 Style. Through more than 200 stunning photographs from Country Living magazine and never-before-seen images of the Beekman farmhouse, the boys use their city-turned-country-boy charm and style to help with all things home. Their unique home design tips and tricks for mixing high and low, East and West, indoors and outdoors, and traditional with modern will help you create a home that is inviting, warm, and--perhaps most important--fabulous.

    Published annually since 1868, this compendium of information is the authoritative source for all your entertainment, reference, and learning needs. The 2015 edition of The World Almanac reviews the events of 2014 and will be your go-to source for any questions on any topic in the upcoming year. Praised as a ''treasure trove of political, economic, scientific and educational statistics and information'' by The Wall Street Journal, The World Almanac® contains thousands of facts that are unavailable publicly elsewhere. The World Almanac® and Book of Facts will answer all of your trivia needs—from history and sports to geography, pop culture, and much more. Features include:• The Year in Review: The World Almanac® takes a look back at 2014 while providing all the information you'll need in 2015. • 2014—Top 10 News Topics: The editors of The World Almanac® list the top stories that held their attention in 2014. • 2014—Election Results: Complete state-by-state results from 2014 midterm elections. • 2014—Year in Sports: Hundreds of pages of trivia and statistics that are essential for any sports fan, featuring complete coverage of the Men's World Cup in Brazil, 2014 World Series, Winter Olympic Games in Sochi, and much more. • 2014—Year in Pictures: Striking full-color images from around the world in 2014, covering news, entertainment, science, and sports. • World Almanac Editors' Picks: Time Capsule: The World Almanac® lists the items that most came to symbolize the year 2014, from news and sports to pop culture. • Offbeat News Stories: The World Almanac® editors found some of the strangest news stories of the year. • The World at a Glance: This annual feature of The World Almanac® provides a quick look at the surprising stats and curious facts that define the changing world today. • American Veterans: A Statistical Feature: After a year in which the performance of the U.S. Department of Veterans Affairs came under scrutiny, this statistical feature reveals important information on the health, employment, education, and future prospects of American veterans. • Health Care Statistics: Details about U.S. health care policy, including ongoing implementation of health care reform and the first statistics on federal and state health insurance marketplace enrollment, consumer costs, and much more. • World Almanac® Editors' Picks: Most Controversial Sports Team Owners: From Walter O’Malley to George Steinbrenner to Donald Sterling, the owners of sports teams have the power to change the game. The editors of The World Almanac® choose the most controversial franchise owners of past and present pro sports. • and much more.

    A global network of creative, interior design bloggers has emerged, publishing fresh and inspiring content online every day.With diverse backgrounds and lifestyles, these individual bloggers combine to create a thriving online community of trendsetters and style gurus. The digital world brings with it design democracy; with the freedom to publish whatever they want, whenever they want and unhampered by the restrictions of larger corporate websites, these design bloggers offer a beguiling alternative to traditional media and have become an important source of inspiration and information for the homes enthusiast. In her first book, leading interiors journalist and stylist Ellie Tennant meets the characters and creative forces behind leading design blogs, exploring their online realms, their beautiful homes and their clever styling ideas. Thirteen in-depth case studies cover a panorama of cutting edge bloggers’ spaces—from a pared-back monochrome cabin in Scandinavia to a maximalist, color-filled apartment in California—while the final chapter offers advice on setting up your own design blog. The result is a coffee table tome to treasure—a visual feast of inspiring yet achievable interiors—with plenty of ideas to steal for your own home.

    Whether you're a freelancer, an aspiring entrepreneur or a seasoned small-business owner, you'll learn everything you need to know about how to market and price your services.This book shows you how to:learn which marketing tools are most effective and how to use themcreate a smart marketing plan that reflects your financial goalsplan small actionable steps to take in reaching those financial goalsdetermine who your ideal clients are and establish contact with themturn that initial contact into a profitable relationship for both of youtalk to clients about money and the design process - without fearfigure out a fair hourly rate and give an accurate estimate for a projectYou'll learn the ins and outs of creating and running a creative services business - the things they never taught you in school. Plus, there are useful worksheets throughout the book, so you can apply the principles and formulas to your own circumstances and create a workable business plan right away.

    

    Concrete Countertops is an essential book for architects, homeowners and contractors who want to learn how to design, form, mix, pour, color, trowel, inlay and finish decorative concrete countertops. Homeowners will be inspired by the 350 color photographs that bring this exciting medium to life.

    It's not intended to replace manufacturer's or user's manuals, but rather complements and expands on the information contained in these materials. All topics are covered in small segments. Students systematically carry out a wide range of generic programming exercises and assignments. All of the information about PLCs has been updated.

    They provide examples of a dozen alphabet styles, as well as many decorative details. Color photography reveals more than merely the necessary brush and pen techniques—it also shows a vast range of ideas for using calligraphy in new and surprising ways.

    They promised themselves and each other that every day would be an amazing day. They even stuck that phrase--"Amazing Days"--on their refrigerator, like Martin Luther pounding his conviction into a door and launching the next great era of the church. "Ready or not," they told the world, "here we come." They traveled the planet, doing missions and community development work in Latin America, China, Africa. Then they went back home--to the land of shopping malls and manicured lawns. And they wondered what had become of their amazing days. InThis Ordinary Adventure Adam and Christine Jeske mine their experience, from riding motorcycles in Africa to dicing celery in Wisconsin, in search of a God who is always present and who is charging every moment with potential. Read along and you'll see your life--your ruts and routines, your frustrations and exhilarations--through different eyes, maybe for the first time. You'll discover the amazing things God is doing in the shadows of even the most ordinary day.

    Now leading cycling journalists Roy M. Wallack and Bill Katovsky have assembled into one essential resource everything cyclists needs to know to bike for a lifetime. These experts present groundbreaking information on medical research, training techniques, nutrition, and technology and equipment trends that impact the sport at every level. They also assess the risks and provide informative solutions to many bike-related conditions that have been overlooked, sensationalized, or are just emerging, including impotence, osteoporosis, weakened immune systems, sore backs, depression, and even fractured relationships. Also featured are a dozen in-depth interviews with cycling legends, such as Gary Fisher, Ned Overend, John Howard, Missy Giove, Eddie B, and Marla Steb. This authoritative guide to getting the most out of your bike riding will appeal to cycling enthusiasts of all ages and abilities, and is a must-read for everyone who loves to get on a bike to compete, to keep fit and promote longevity, for fun, or simply to get from point A to point B.

    Marketing plans, marketing slogans, marketing messages are all word-oriented with visuals used mostly for “decoration” purposes.Visual Hammer is the first book to document the superiority of a visual approach to marketing. Some examples: The Marlboro cowboy, the Coca-Cola contour bottle, the Corona lime and many, many others.But here’s the twist. A visual hammer is not enough. What a brand also needs is a verbal nail. “Masculinity” in the case of the Marlboro cowboy. “The real thing” in the case of Coke’s contour bottle, “Mexican beer” in the case of the Corona lime.It’s the two working together, a verbal nail and a visual hammer, that can create a powerful brand.Consider what the pink ribbon has done for Nancy Brinker. In 1982, Ms. Brinker started a foundation to fight breast cancer in memory of her sister, Susan G. Komen. Since then, the foundation has raised nearly $2 billion and is the world’s-largest non-profit source of money to combat breast cancer.Then there’s Aflac, the company that brought us the duck. In 2000, the first year the duck was advertised, sales went up 29%. The second year, 28%. The third year, 18%.Before the duck, Aflac had a name recognition of 12%. Today, it’s 94%. (The duck is the hammer and the “quack” is the verbal nail. It’s the integration of the two that makes the brand memorable.)Color often plays a role in creating memorable visual hammers. Tiffany’s blue box, the Masters green jacket, Nexium’s purple pill, Christian Louboutin’s red soles.So can the product itself. The watchband of a Rolex, the grille of a Rolls-Royce, the Absolut bottle, the Stella Artois glass, the polo player on a Ralph Lauren shirt.Symbols can act as hammers to visualize “invisible” products. Travelers’ red umbrella, Wells Fargo’s stagecoach, Geico’s gecko.Company founders can also act as hammers. Colonel Sanders, Papa John, Frank Perdue, Orville Redenbacher, Paul Newman.In spite of these and many other examples, why do so many marketing people work exclusively with words when the real power is with visuals? Well, words are important, too. The objective of a marketing program is to "own a word in the mind.” Therefore it’s important to find the right word as well as the right visual.The interplay between pictures and words is like a hammer and a nail. If the objective is to nail two pieces of wood together, why fool around with a hammer? Why not just put the wood together with a nail?That's the problem of marketing. Your most useful tool is a visual hammer, but the nail comes first. Unless you pick the right nail, all the creative hammers in the world are not going to help very much.Visual Hammer is a book that will help you nail your brand into consumers’ minds.