Stories spread wildly and die out in mere days, to be replaced by still more stories with ever shorter life spans. Through the Internet the news cycle has been set spinning even faster now that all of us can join the fray: anyone on a computer can spread a story almost as easily as "The New York Times," CNN, or "People." As media amateurs grow their audience, they learn to think like the pros, using the abundant data that the Internet offers-hit counters, most e-mailed lists, YouTube views, download tallies-to hone their own experiments in viral blowup. "And Then There's This" is Bill Wasik's journey along the unexplored frontier of the twenty-first century's rambunctious new-media culture. He covers this world in part as a journalist, following "buzz bands" as they rise and fall in the online music scene, visiting with viral marketers and political trendsetters and online provocateurs. But he also wades in as a participant, conducting his own hilarious experiments: an e-mail fad (which turned into the worldwide "flash mob" sensation), a viral website in a month-long competition, a fake blog that attempts to create "antibuzz," and more. He doesn't always get the results he expected, but he tries to make sense of his data by surveying what real social science experiments have taught us about the effects of distraction, stimulation, and crowd behavior on the human mind. Part report, part memoir, part manifesto, part deconstruction of a decade, "And Then There's This" captures better than any other book the way technology is changing our culture.

    Now, in The Art of Putting he outlines his unique approach to putting for golfers of all skill levels. In a welcome change from mechanistic and overly-complex putting "systems," Utley breaks down the putting stroke to a simple, natural motion, revealing a straightforward method for learning this sure, repeatable stroke. As he guides you through the fundamentals of the proper grip, posture, alignment, and swing, Utley will overhaul and improve your stroke by putting feel back into your game. This definitive book also provides: - A complete primer on club design, with tips for finding the putter most in tune with the nuances of your swing- A guide to the sensory aspects of a good putt, from grip pressure to impact response to the way a putt should sound- Simple steps for reading greens accurately, every time- Drills to commit your putting stroke to muscle memory and overcome the tics that can knock your putts off line- Cures for the mental hurdles you'll face on the short grass

     Are you tired of spending too much time on your wardrobe, only to feel ho-hum in your clothes? Does it feel like everyone but you got a rulebook telling them exactly how to look put-together for any occasion? If only you could narrow your wardrobe down to only the pieces that worked perfectly for you, you could look your best with ease and never waste time worrying about what to wear again. In The Curated Wardrobe author and stylist Rachel Nachmias will walk you through the exact steps she has used with hundreds of clients to curate their wardrobes so that looking chic and feeling comfortable and confident every day is easy. In this book you’ll learn: Why you have nothing to wear even though your closet is jam-packed The definitive formula for knowing which styles and colors work on you - and which don’t How to hone your wardrobe into a small, curated collection of investment pieces while being able to dress for any occasion The secret to looking age appropriate and professional without being boring How to quickly figure out and find the exact pieces you need in your closet so you can spend time on other things If you’re ready to discover your own perfectly curated wardrobe and make looking your best an effortless part of your daily routine, read this book.

    died.THREE-TIME NASCAR CHAMPION DARRELL WALTRIP knew that big changes were in the wind on the morning of February 18, 2001. For the first time in his long and storied career, Darrell would be watching the race from the broadcast booth high above the track, explaining its complexities to a television audience of millions. His younger brother Michael Waltrip would be among the starting drivers. Michael, who had competed in 462 NASCAR races without a win, would be piloting one of two cars owned by legendary driver Dale Earnhardt. Earnhardt would be racing too, as would Dale Earnhardt Jr., the 2000 runner-up for Rookie of the Year.     Sundays Will Never Be the Same opens with a heart-stopping account of that dramatic race. By the time the sun set on that day, Michael Waltrip would have captured his first checkered flag in NASCAR’s biggest race, Dale Earnhardt Jr. would have placed second, and Dale Earnhardt, the sport’s brightest star, would have passed into eternity.     The sudden death of Dale Earnhardt on the final lap of the 2001 Daytona 500 was a traumatic loss for the entire NASCAR family, and few were affected more deeply than Darrell Waltrip. During the course of their tumultuous thirty-year association, Dale and Darrell had been friends, then “frenemies,” and finally friends again. Darrell regales the reader with his earliest memories of the fiercely competitive kid from Kannapolis, and he describes the highs and lows of their relationship through the twin arcs of their overlapping careers.     Along the way, Waltrip provides a fascinating history of racing in Daytona and offers glimpses of some of the sport’s most colorful characters, including Bill France, Junior Johnson, Cale Yarborough, Bobby Allison, and Richard Petty. He weaves the story of his own unlikely journey from the small-town ovals and rural roads of Kentucky (where his talents were largely devoted to running from the cops) to the grandest tracks and richest purses in motor racing. With his customary candor, Darrell gives us an insider’s view of some of NASCAR’s greatest battles and most memorable moments. This is an epic that only a storyteller with Waltrip’s access and experience could write.     Sundays Will Never Be the Same reaches its crescendo with a heart-wrenching insider account of that pivotal weekend in Daytona, including a poignant pre-race interview in which Dale rhapsodized about his family and his plans for the future. After the wreck, Waltrip takes us along on his frantic ride to the trauma center and into the waiting room, where Dale’s family and friends struggle to accept the unthinkable. Darrell recounts the weeks that followed: the shock and disbelief, the outpouring of grief from around the world, and the top-to-bottom safety changes NASCAR eventually made in what would become the most enduring tribute to Dale Earnhardt and his legacy.***     With touching nostalgia and his trademark wit, NASCAR Hall-of-Famer Darrell Waltrip recalls scenes from his remarkable life, vividly recounting memorable moments with some of the giants of the sport—such as this first encounter with the young man who would become his “frenemy,” NASCAR’s legendary superstar, Dale Earnhardt:     One evening a bleary-eyed mustachioed young man wearing a dirty T-shirt and Hush Puppies wandered into the shop carrying a half-empty fifth of Jack Daniel’s. He regarded me silently for several minutes, taking an occasional pull from the bottle. Finally Robert introduced us.    “This here’s Dale,” Robert said, in his Virginia twang. “He’s married to my daughter Brenda. You may have heard of his dad, Ralph. Dale’s a driver and a mechanic.”     I walked over to Dale and stuck out my hand. “Darrell Waltrip,” I said. “Nice to meet you.” Dale drained the bottle and tossed it into a nearby barrel, where it landed with a clatter, then he wiped his mouth with the back of his arm.     “This your car?” he said.

    This practical resource shows teachers how to be effective and have a life! Author and educator Maia Heyck-Merlin explores the key habits of Together Teachers—how they plan ahead, organize work and their classrooms, and how they spend their limited free time. The end goal is always strong outcomes for their students. So what does Together, or Together Enough, look like? To some teachers it might mean neat filing systems. To others it might mean using time efficiently to get more done in fewer minutes. Regardless, Together Teachers all rely on the same skills. In six parts, the book clearly lays out these essential skills. Heyck-Merlin walks the reader through how to establish simple yet successful organizational systems. There are concrete steps that every teacher can implement to achieve greater stability and success in their classrooms and in their lives. Contains templates and tutorials to create and customize a personal organizational system and includes a companion website: www.thetogetherteacher.com Recommends various electronic or online tools to make a teacher's school day (and life!) more efficient and productive Includes a Reader's Guide, a great professional development resource; teachers will answer reflection questions, make notes about habits, and select tools that best match individual needs and preferences Ebook customers can access CD contents online.  Refer to the section in the Table of Contents labeled, Download CD/DVD Content, for detailed instructions.

    I bought this book just to make sure I wasn't missing anything, but it blew me away."-- Scott Sigler, # 1 bestselling author"An amazingly rich collection of cutting-edge promotional tactics and strategies. Makes most other books about online publicity look sickly."-- Aaron Shepard, author: Aiming at Amazon"...The one book every author needs to read. I don't care if you're writing a computer book, a science fiction novel or the next great self-help guide, you need to get copy of Steve Weber's Plug Your Book!"- Joe Wikert, executive publisher, John Wiley & Sons "Practical, pragmatic, low-cost ideas for promoting the heck out of your own book, whether it's fiction, nonfiction, technical, business or anything else."-- Dave Taylor, author: 'Growing Your Business with Google'"I've worked with most of America's largest book publishers, helping many of them build online marketing departments. I've worked for authors too. Plug Your Book is the new training manual."-- Steve O'Keefe, author: 'Publicity on the Internet'"...Plug Your Book reveals the most effective and least expensive tools to promote your titles and to increase your exposure. It's the best book on online marketing I have ever read, and I read quite a few in the course of my consulting practice with small presses."-- Marion Gropen, president, Gropen AssociatesHere's what's inside the book:... Taking control of your book sales; Electric word of mouth; Amazon's `long tail;' Personalized bookstores; Book recommendation effectiveness... Amazon Bestseller Campaigns; How Bestseller Campaigns work; Haywired recommendations... Amateur book reviews; Credibility through peers; Amazon Top Reviewers; Negative reviews; Posting trade reviews on Amazon; Fee-based book reviews... Building your author Web site; A survey of author Web sites; Your online press kit; Multimedia for books; Podcasting for publicity; When to launch your site... Blogging for authors; Connecting with readers; Blog comments: pros and cons; Blogging categories; Over the long haul; Blog-to-e-mail service... Social networking; MySpace: Not just for kids; Facebook; Create your own group; Other places on MySpace; More social-networking sites... Tag - You're it!; Personal book tagging; Amazon tags; Amazon Media Library; LibraryThing; Tag-based marketing... Advanced Amazon tools; Buy X, Get Y; Free paired placement; Single New Product e-mails; Amazon Connect; Listmania; So You'd Like to . . .

     In YouTube Black Book, Christopher shares how he launched these channels and shows you how to turn a passion for creating YouTube videos into a profitable business. YouTube Black Book offers you a glimpse behind the scenes. Christopher shares his journey with complete transparency so you can emulate his success and avoid his failures. This book focuses on the big pictures strategy of what it really means to create a successful YouTube channel. From setting goals and developing your initial idea to strategies to get more views, YouTube Black Book covers all the bases. Christopher Sharpe is the producer and director of the popular YouTube Channels Hilah Cooking and Yoga With Adriene. He is YouTube Certified in Audience Development and blogs about internet video at christophersharpe.com.

    To stand out from the masses, bloggers need the detailed information and advice packed into this all-in-one guide.Here's what new bloggers need to get started and what experienced bloggers need to upgrade and even earn money from their blogs. Eight self-contained minibooks cover joining the blogosphere, blogging software, tools that extend your blog, marketing your blog, microblogging, making money from your blog, corporate blogging, and niche blogging.Blogging is replacing traditional media and gaining credibility; to succeed, bloggers need a greater understanding of blogging basics, tools, and techniques Eight minibooks cover getting started, software, other tools, blog marketing, microblogging (including Twitter), monetizing your blog, and corporate and niche blogging Helps new bloggers become active and productive members of the blogging community Provides vital information for both hobby bloggers and those who want to build a career around blogging Presented in the fun and friendly For Dummies style, Blogging All-in-One For Dummies is a complete reference guide to starting and maintaining a successful blog.

    And with this rapidly evolving technology come powerful ways to track what’s working, what’s not, and how to get the maximum impact for your brand in a shrinking economy. Media and brand expert Antony Young explores how today’s most innovative marketers are integrating the latest media tools into a comprehensive strategy to grow their brands and are getting unprecedented results. He explores:• the future of advertising in traditional media and how to judge  the investment’s value in today’s results-driven marketing  world• how to get the maximum impact out of digital media,    including online searches, social media, and mobile phones• the importance of employing non-traditional media vehicles,   such as marketing, PR, branded entertainment, and product   placement.

    He took on arguably the toughest extreme sport on the planet - to swim non-stop across seven of the world’s deadliest oceans wearing only swim trunks, cap and goggles. It is not a test for the faint-hearted: swimmers face freezing temperatures, huge swells and treacherous currents, potentially deadly marine life (from sharks to Portuguese men o’ war), vomiting and burning off a week’s calories in a single swim.In 2007, Adam, then a toaster salesman, saw a fi lm about a man attempting to swim the English Channel and change his life in doing so. Inspired by this, he decided to try to emulate the feat. After a year of rigorous training without a coach - his first open-water swim was in 9 degrees and he nearly died from hypothermia - Adam achieved his goal in 11 hours 35 minutes, despite a ruptured bicep tendon leading to medical advice to give up long-distance swimming. In 2011, after two operations and a change to his swimming style to take pressure off his injured shoulder, he became the first Briton to achieve a two-way crossing from Spain to Morocco and back. In the process, he broke the British record one way.Shortly afterwards, the Ocean’s Seven challenge was born, a gruelling equivalent to the Seven Summits mountaineering challenge. At fi rst it seemed that injury would prevent Adam from participating but, ignoring medical advice, he developed an innovative technique - the Ocean Walker stroke - that would enable him to continue with the ultimate aim of completing this seemingly impossible feat. Whether man would triumph over ocean, or fail in the attempt, forms the core of this extraordinary autobiography.Always intriguing, sometimes terrifying, and occasionally very funny, Adam’s story is about sport in its truest form: rather than competitions between teams and individuals, it is about man against nature - and against his own failings.

    The five non-negotiables. And you can’t give away what you don’t possess yourself.” When Lance Marshall’s life comes crashing down, his wife arranges for him to meet with his high school mentor, Coach Moore. Coach sends Lance “back to the locker room” to talk with five sports legends who are now successful leaders. Each player will show Lance a principle for excellence in both leadership and the home. But the advice comes with a caveat: Lance must apply the principle he learns within twenty-four hours or the meetings end. This modern parable is for business leaders, coaches, and parents who know the challenge of motivating people while balancing the demands of life with integrity—and leaving a legacy that will last forever.

    These eight books address the most fundamental aspects of leading others. Each book offers straightforward advice regarding a specific topic. What are the definitions and core qualities of success? How does one help others in the mentoring process? What is the makeup of a good attitude? What are the building blocks of great relationships? How does a leader equip others? Includes: Leadership 101, Relationships 101, Attitude 101, Mentoring 101, Equipping 101, Success 101, Self-Improvement 101, and Teamwork 101.

    You'll find complete coverage of all exam objectives, including key topics such as project planning, execution, delivery, closure, and others. CompTIA's Project+ is the foundation-level professional exam in the complex world of project management; certified project managers often choose to go on and obtain their Project Management Professional (PMP) certifications as well Provides complete coverage of all exam objectives for CompTIA's first update to the Project+ exam in six years Covers project planning, execution, delivery, change, control, communication, and closure Demonstrates and reinforces exam preparation with practical examples and real-word scenarios Includes a CD with Sybex test engine, practice exams, electronic flashcards, and a PDF of the book Approach the new Project+ exam with confidence with this in-depth study guide! Reviews

    In fact, amazement is a habit that anyone can master--and Shep Hyken knows the tricks to making it your own.In Be Amazing or Go Home, Shep shares the secrets behind making his motto "Always Be Amazing!" an everyday lifestyle and shows how you too can become exceptional in business and in life. Drawing on the routines of incredible people, Shep demonstrates simple practices that can elevate your game, including: Showing up ready to amazing Being proactive Craving feedback Taking responsibility Embracing authenticity Focusing on excellence Turning misery into magic Once you master these habits, you'll be able to create trust, build stronger relationships, make sales, advance your career, and more. Now is the time to step out of the ordinary and step into amazing.