The book has a rich mix of illustrations and anecdotal stories that tells you how you can become an entrepreneur even if you are a student, home-maker or have a full time job and if you are risk-averse.Read this book if you are about to launch your first start-up, or if you’re thinking of doing so.The road-map explained here will:- Tell you how you can realize your dream of being an entrepreneur even if you have a full-time job- Provide you with a widely tested and proven methodology that will dramatically reduce your risk of failure- Help your offering to sell and be profitable before any significant investments are made- Rapidly increase the valuation of your start-up before you take outside funding- Help you create a start-up that YOU would enjoy building — one that’s aligned with your goals in life and leverages your personalstrengths

    In Glasgow, in the 1980s neither the Police nor the Public could understand why grown men were fighting over the rights to sell ice cream, the violence was extreme, and the streets of the housing estates were turned into war zones. Crowds of youths gathered on the street corners, while adults hung from their flat windows watching real-life scenes far more exciting than anything they could see on TV the smashing of Ice cream vans and cars, slashings and stabbings of rival Ice cream men were a nightly occurrence. And the reason behind the violence was that you could earn more money selling Ice cream than you could from selling drugs. The lack of shops in the vast run-down housing estates with thousands of families who had money to spend was a captured market providing an excellent living for the Italian families who controlled the Ice cream trade in Glasgow. Tam McGraw was building a reputation as an up and coming gangster who led a team that specialised in post office, factory, and cash and carry raids throughout Scotland. Tam McGraw realised that he could earn a lot more money a much easier way than robbing post offices, he could sell Ice cream. But first Tam had to test the strength of the Italians and the reaction of the police. McGraw went for the jugular right from the start. He knew Marchetti would not give in easily, and they would try to defend their territory. So he started with Carntyne one of Marchetti's most lucrative routes. Marchetti Brothers were about to suffer brutality and destruction of a kind they could never have imagined in their wildest nightmares. McGraw planned to be the Ice Cream King of Scotland, and Carntyne is where he would lay the foundations of his throne. Nothing or no one would stand in his way. This is the real story of the Glasgow Ice Cream Van Wars. The shocking violence mixed with a decent portion of Glaswegian humour will keep you turning the pages until the end. Written in a broad Glaswegian dialect with a lot of swearing, the author writes as he speaks. This book might not be suitable for those who prefer perfect grammar and proper English. But if you can see past that then I am sure you will find it an enjoyable read. Teddy Rennoc.

    Following her priorities—God first, family second, and career third—and some sound, savvy business strategies, she managed to create a multibillion-dollar international company as well as a fulfilling life that reflects her values. Here she reveals to you how she did it, how thousands of other women have done it, and how you can do it, too!Mary Kay accomplished all her goals without any special advantage—without trying to be a "superwoman." Instead, she rediscovered the timeless secrets of true success and happiness and applied them in her life. These are the secrets she now shares with you.In Mary Kay: You Can Have It All, you will discover how to:• Become more confident personally and professionally• Deal with the male ego • Plan your work and work your plan• Do well by doing good• And much, much more!Mary Kay will donate a portion of the proceeds from the sale of this book to the Mary Kay Ash Center for Cancer Immunotherapy Research at St. Paul Medical Center in Dallas, Texas.Mary Kay Ash is the founder and chairman emeritus of Mary Kay Cosmetics Inc., listed among Fortune magazine's Most Admired Corporations in America and boasting annual retail sales of more than $1.5 billion.Also available in Paperback.

    Thank you for your feedback and patience.From Andrew Warner:I first interviewed Paul Graham after I heard something shocking from Alexis Ohanian, a founder whose company was funded by Graham's Y Combinator. Alexis came to Mixergy to tell the story of how he launched and sold Reddit.If you're a founder, you know the kind of problems that founders have, right? Figuring out what product to create, how to build it, how to get users to try it, etc.Well Alexis didn't seem to have those problems, or at least they weren't as challenging for him as they were for most of the other 600 entrepreneurs I interviewed on Mixergy.Why? Because Paul Graham helped him launch his business.How did Graham make Reddit's launch easier and more successful than other companies' founding? How did he do the same for hundreds of other startups? And, more importantly, what can you learn from his experiences to grow your business?The book you're holding has those answers.Use what you're about to learn to build your successful startup. After you do, I hope you'll let me interview you so other founders can learn from your experience, the way you're about to benefit from Graham's.About Hyperink, the publisher:Hyperink is the easiest way for anyone to publish a beautiful, high-quality book.We work closely with subject matter experts to create each eBook. We cover topics ranging from higher education to job recruiting, from Android apps marketing to barefoot running.If you have interesting knowledge that people are willing to pay for, especially if you've already produced content on the topic, please reach out to us! There's no writing required and it's a unique opportunity to build your own brand and earn royalties.

    Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.

    Read about his upbringing, military service, gambling, guns and other toys, and about girls. Lots of girls. And for the first time, Dan talks openly about how he was able to live unapologetically live his dreams using a simple method that he calls The Setup.The Setup is jam-packed with crazy stories and incredible photos that bring readers into the world of Dan Bilzerian.

    They're called B Corporations--B Corps for short--and these businesses create high-quality jobs, help build stronger communities, and restore the environment, all while generating solid financial returns. Author and B Corp owner Ryan Honeyman worked closely with over 100 B Corp CEOs and senior executives to share their tips, advice, and best-practice ideas for how to build a better business and how to meet the rigorous standards for--and enjoy the benefits of--B Corp certification.This book makes the business case for improving your social and environmental performance and offers a step-by-step "quick start guide" on how your company can join an innovative and rapidly expanding community of businesses that want to make money and make a difference.

    FIJI Water. Teleflora. The Franklin Mint. Lynda Resnick's marketing triumphs read like an encyclopedia of branding. She is the smartest and hardest-working marketing brain in the business - the kind of marketer who can sell "ice sculptures to Eskimos." But her brilliant ideas aren't simply the result of random inspiration; they're the products of a systematic approach to marketing that any company -- large or small -- can adapt to achieve success. In RUBIES IN THE ORCHARD, she divulges her secrets for creating some of the world's most memorable and iconic brands, and the bull's-eye strategies to sell them.Resnick believes that every company can find "rubies" in its orchard, elements of intrinsic value that consumers will desire. Here, she shows how every successful marketing campaign begins with uncovering these hidden gems, and communicating their value honestly and transparently to the consumer. Through Resnick's behind-the-scenes narrative, we learn the secrets of her extraordinary successes, including: POM Wonderful, the wildly popular 100% pomegranate juice that created an entirely new product category out of a fickle and obscure fruit; and FIJI Water, a fledgling brand she transformed into the #1 premium bottled water in America, with sales that have increased 300% since 2004.A born marketer, Resnick shares tales from a remarkable life, from opening her own ad agency at age 19 to the time she famously overpaid for Jackie Kennedy's pearls at auction, then transformed her "mistake" into tens of millions in sales for the Franklin Mint. Here for the first time, Resnick reveals her systematic approach to breaking through marketplace clutter and consumer cynicism, and creating blockbuster brands with true staying power.

    Sometimes wacky, sometimes profound, the title is always entertaining, with the odd bit of sleaze.

    Thank you, Scott, for a wonderful book that has changed my life!" --Scott Alexander"Compelling...startling...I recommend it for everyone!" --Scott Alexander

    He was managed by the mob, hung with Hendrix, trashed thousands of hotel rooms, unwittingly paid for an unknown Led Zeppelin to support him on tour, taught John Bonham (as well as Fred Astaire) a thing or two about drumming, and took part in Zeppelin’s infamous deflowering of a groupie with a mud shark. After enrolling in Rod Stewart’s Sex Police, he hung out with Kojak, accidentally shared a house with Prince, became blood brothers with Ozzy Osbourne, and got fired by Sharon. He formed an all-blond hair metal band, jammed with John McEnroe and Steven Seagal, became a megastar in Japan, got married five times, slept with 4,500 groupies—and, along the way, became a rock legend by single-handedly reinventing hard rock and heavy metal drumming.             Carmine Appice has enjoyed a jaw-dropping rock-and-roll life—and here he is telling his scarcely believable story. Cowritten with Ian Gittins, the coauthor with Nikki Sixx of the New York Times bestseller The Heroin Diaries, Stick It! is one of the most extraordinary and outrageous rock-and-roll biographies of our time.

    If there’s a hardcore, super-functional tool or tactic for maximizing strength, speed or muscle, it’s here—bodyweight, kettlebells, barbells, tires, ropes, sandbags, kegs and sleds. The bodyweight section alone is worth more than the price of the book—it’s a ‘must read’ for calisthenics fans. No book combines the old-school methods of strength training and muscle-building with the new science of performance enhancement and athletic conditioning better than The Encyclopedia of Underground Strength and Conditioning. And no author delivers his knowledge with more heart and passion than Zach Even-Esh. This 'bible of strength' is an inspiring must-read for every athlete, coach and fitness enthusiast of any age who wants to help themselves or others get an edge on the competition and become bigger, stronger, faster and tougher.Zach Even-Esh has filled his book with the kind of wisdom that can only be obtained from years in the trenches making mistakes and learning from them. Zach outlines techniques and tactics to build not only useable strength, but well-rounded athleticism that enhances performance and provides resilience from injury. The ultimate report card for a coach is results, not knowledge of theory. Zach gets results for real people.•Become the Total Athletic Package, with a farm boy’s all-around power and a gladiator’s whipcord resilience…•Develop the mental toughness, durability and spiritual fortitude that would do a hardened Spec Ops proud…•Develop the steely, never-ever-quit endurance capacity of a true champion…•Become fully prepped to overcome the rigors and uncertainties of your combat-sport—or whatever else gets thrown at you…•Combine the horsepower of a Ferrari with the grinding strength of a tow truck…•Get stacked with righteous cords of “GO! GO! GO!” hyper-powerful, hyper-functional muscle…•Make relentless progress in your physical prowess—without sacrificing your health…•Develop a tigrish self-confidence that guarantees you NEVER surrender to any set back or apparent obstacle…You CAN have all of this—and a whole lot more—because master-athletic coach Zach Even-Esh, has already delivered on these promises to literally thousands of real-world athletes over the last 25 years…Zach has spent over 25 years figuring out what REALLY works in the REAL world to be utterly devastating athletically. And he is ready to share ALL of this hard-won know-how with you…Zach’s sole mission in life is to pass on to the world what truly does work to produce an EFFECTIVELY strong and powerful human being.Punch a ticket to ride with Zach—and enter the exalted territory of the “Soul Athlete”…“Soul Athletes” see the whole world as their physical-transformation playground. Doesn’t matter where you are—you work with what you got…trees, sand, tires, sledgehammers, kettlebells, barbells, ropes, trucks, sandbags, ocean, kegs, stones, sleds, bodyweight, free weights, training partners, playgr

     By teaching the fundamentals of content marketing, how to create great content and how to stand out from the crowd, it simplifies the otherwise challenging process of creating content with impact. Since the purpose of content marketing is to build a great business, Content Machine focuses heavily on how to create a high growth business off the back of your content. Author Dan Norris shares his story about how he grew his WordPress support business from scratch to over $1m AUD annual run rate in 2 years, spending only $181.23 on advertising. The lessons learned form a framework for building businesses and scaling content marketing, that are documented throughout Content Machine in terms any entrepreneur can understand. The book outlines the #1 biggest mistake that kills content marketing efforts and how the best content marketers in the world have built their audience, their content and their business. It provides downloads and frameworks to help the reader with every aspect of content marketing, from idea generation, to writing guidelines, to hiring and scaling a content team. Whether you are a blogger, content marketer, entrepreneur or marketing manager, Content Machine will help you see the return you deserve from your content marketing efforts.

    Jeffry Life before. And if you have, you might have thought, How can this seventy-two-year-old doctor have the body of a thirty-year-old? But his photos are very real, and you can look just as good as he does when you take control of your health. Back in 1998, Dr. Life was sixty years old and a stereotype of the aging man: he was overweight with a noticeable gut and little muscle tone. Even though his own medical practice was thriving, and he thought he knew everything about men’s health, the facts proved differently. His libido was low, which was ruining his self-esteem. He felt tired all the time, yet no amount of sleep made him feel well rested. It wasn’t until a cardiologist read him the riot act that he even considered that change was possible. He then decided to make critical adjustments to his diet and lifestyle, and the results have been nothing short of astounding. More than a decade later, Dr. Life continues to look and feel younger than ever. He knows that if he can make these changes to his body, his sex life, and his health, any man can. In this revolutionary book, he’ll show how you can turn around yourhealth by using the very same program he success-fully created and follows to this day. The Life Plan introduces a healthy aging lifestyle that any man can master, no matter what shape he may be in. It offers: • An action-packed exercise program designed to make working out entertaining as well as improve heart health and increase muscle mass. His program taps into various disciplines—cardio workouts, resistance training, balance and core conditioning, martial arts, and Pilates. • An easy diet, featuring delicious choices, that any man can follow, along with rules for eating out and sample recipes for the single or married guy. • A simple nutrient supplement regimen highlighting the top supplements men may need to halt, and even reverse, the aging process. • A prudent guide to male hormone replacement therapies based on the most up-to-date research.  • Lessons on how to get your doctor to provide the care you deserve. • How to sidestep America’s disease-based approach to medicine and fuel optimal health. • And much more. By following this program you can once again enjoy an active, clear-headed, sexually satisfying, vigorous, and health-filled life, while avoiding late-onset diabetes, heart disease, and other common illnesses and complaints of aging. For men seeking to make over their bodies and turn back the clock, The Life Plan delivers the keys to a fitter body, a stronger immune system, and a richer, fuller life.

    After returning from Vietnam where he served as a combat Marine, Pat Nee fought a gang war against Whitey Bulger. When members of Nee's Mullen gang killed the leader of Bulger's Killeen faction, Nee arranged for the dispute to be mediated by Howie Winter and Patriarca crime family captain Joseph Russo. The two gangs joined forces, with Winter as overall boss. When Winter was convicted of fixing horse races in 1979, Bulger became leader, and Nee responded by concentrating his energy on raising money and smuggling guns to the Provisional IRA. Disgusted by Bulger's brutality, and increasingly focused on the Irish cause, Nee distanced himself from his former ally. Ultimately it was revealed that, for years, Bulger had served as an FBI informant. A Criminal and an Irishman is the story of Pat Nee's life as an Irish immigrant and Southie son, a Marine, a convicted IRA gun smuggler, and a former violent rival and then associate of James "Whitey" Bulger. His narrative transports the reader into the criminal underworld, inside planning and preparation for an armored car heist, inside gang wars and revenge killings. Nee details his evolution from tough street kid to armed robber to dangerous potential killer, and discloses for the first time how he used his underworld connections and know-how as a secret, Boston-based operative for the Irish Republican Army. For years Pat smuggled weapons and money from the United States to Ireland - in the bottoms of coffins, behind false panels of vans - leading up to a transatlantic shipment of seven and a half tons of munitions aboard the fishing trawler Valhalla. No other Southie underworld figure can match Pat's reputation for resolve and authenticity.