Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising


Lisa Fortini-Campbell - 2001
    Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.

Over The Top: How The Internet Is (Slowly But Surely) Changing The Television Industry


Alan Wolk - 2015
    Given the intricacies of the industry, it's also going to be the most resistant to change. Alan Wolk, an industry veteran and longtime analyst and observer, lays out how the television industry is adapting to the digital era, explaining what's really happening in a tone that will appeal to laypeople and insiders alike. In the first section, Wolk takes us through how the industry works today, focusing on how the various players actually make money and who pays who for what. The next section deals with the changes that are taking place in the industry today–everything from time shifting to binge viewing to cord cutting–and how those changes are starting to create some seismic shifts. In the final section, Wolk reveals his predictions for the future and what the industry will look like in ten years time. Andrew Wallenstein, co-editor-in-chief of Variety says "Alan Wolk is one of the most insightful observers writing about the media business today. There's no better expert to help you navigate the confusing, complicated nexus of TV and the Internet." David Zaslav, President and CEO of Discovery Communications says "Alan Wolk has a deep understanding of the complex nature of television today… this is a fantastic primer of the business and one of the most educated perspectives on the future of our rapidly evolving industry."

City 2.0: The Habitat of the Future and How to Get There


TED Books - 2013
    As a result, we face both a dire emergency and a tremendous opportunity. At their best, our modern cities are hubs of human connection, fountains of creativity, and exemplars of green living. Yet at the same time, they still suffer the symptoms of industrial urbanization: pollution, crowding, crime, social fragmentation, and dehumanization. Now is the time to envision what cities can be and to transform them. This book, produced in partnership with the Atlantic Cities, celebrates 12 promising, provocative responses to this challenge, in realms ranging from transportation to food to art. It asks and begins to answer: How can we transform cities to be sustainable, efficient, beautiful, and invigorating to the human soul? And practically speaking, how do we get from here to there?

Big Fat Lies


Kaelin Tuell Poulin - 2017
     This book is not for those who want to continue in the energy draining cycle of losing weight only to gain it back again.  This book is for those who want the TRUTH.  Everything You’ve Been Told about Weight Loss Is A Big Fat Lie! Seriously, it really is. You’ve tried it all haven’t you? Weight-Loss fads, challenges, and every other diet out there—but nothing seems to stick. Finally, someone has the courage to tell you why.  Kaelin Tuell Poulin, the woman who lost 65 pounds in 7 months while still eating pizza and ice cream, cuts through the B.S. She debunks the MYTHS and reveals the TRUTHS about losing weight and creating a lasting healthy lifestyle that will TRANSFORM your life.  No more weight loss tips from people who haven't lost any weight. On her own personal journey, Kaelin discovered that the reason her and other women had a hard time losing weight and keeping it off was because the weight-loss industry was lying about how to actually get healthy and have long-term success. To help you discover your own incredible story, the founder of the LadyBoss movement now shares her inspiring personal journey from being clinically obese and hopeless to fit and confident.  Kaelin’s award-winning achievements in fitness and health , backed by careful research, led her to develop the Lady Boss Formula for weight loss success that tens of thousands of women around the world—housewives, executives, athletes, students, and busy moms—have used to lose weight and keep it off forever. How is your health holding you back? What would life be like if it wasn't? Through this book you will lay the foundation to create YOUR story so it becomes one you love to tell. You deserve the life of your dreams. It's time to start living it.  Kaelin will show you the way as you become part of the most powerful community of women on the planet. Are you ready for the truth?

Direct Hits Core Vocabulary of the SAT


Direct Hits - 2008
    This book includes the following features:- Selective vocabulary found on recent SATs and PSATs used in context. No more memorizing the definitions of long lists of seemingly random words in a vacuum.- Relevant, vivid, and memorable examples from pop culture, historic events, literature, and contemporary issues.- Six easy-to-tackle chapters- A Fast Review for each chapter, with quick definitions- A Final Review with sentence completion questions just like real SATs and PSATs, including complete solution explanationsBuilding on the success of previous editions, the authors of "Direct Hits Core Vocabulary of the SAT" consulted secondary school teachers, tutors, parents, and students from around the world to ensure that these words and illustrations are on target to prepare you for success on the SAT. You will find that the process is effective, worthwhile, and even fun!

The Dementia Handbook: How to Provide Dementia Care at Home


Judy Cornish - 2017
    People with dementia or Alzheimer’s experience emotional distress, which leads to behavioral complications and the need for institutional care. However, if families and caregivers are able to identify the emotional needs caused by dementia and understand which skills are lost and which remain, they can lower the behavioral complications and their own stress. As the founder of the Dementia & Alzheimer’s Wellbeing Network® (DAWN), Judy Cornish approaches dementia care with clear and empathetic methods that not only improve the lives of the individuals with dementia but also of those caring for them. Dementia and Alzheimer’s are very personal and individual experiences—they vary from person to person. However, Cornish has identified a pattern in the abilities and disabilities of people living with dementia. Based on her findings, Cornish was able to develop methods for caregivers to ease emotional distress, which can quickly and safely resolve behavioral complications. Though people with dementia lose a sense of self, they are still the same person you always loved. Judy Cornish understands this. The Dementia Handbook: How to Provide Dementia Care at Home is the supportive guide you’ve been looking for as you walk alongside your loved one on this difficult—but potentially rewarding—new path.

Killing Fairfax: Packer, Murdoch and the Ultimate Revenge


Pamela Williams - 2013
    

Conquer Basic Spanish: A Short Introduction To Beginners Spanish, Including Spanish Grammar, Verbs and Vocabulary (Learn Spanish Book 4)


Linda Plummer - 2014
    I'm sure it will be ...

Essential Oils Pocket Reference


Gary Young - 2011
    It includes safety data, application information, and much more!TABLE OF CONTENTS Chapter 1: Yesterday's Wisdom, Tomorrow's DestinyChapter 2: How Essential Oils WorkChapter 3: How to Safely Use Essential OilsChapter 4: Single OilsChapter 5: Essential Oil BlendsChapter 6: Techniques for Essential Oil ApplicationChapter 7: Personal UsageAppendix A: Product Usage for Body SystemsAppendix B: Single Oil DataAppendix C: Essential Oil Blends Data

A CEO Only Does Three Things: Finding Your Focus in the C-Suite


Trey Taylor - 2020
    Many owners and CEOs think they have to be involved in every aspect of their business. They spend valuable brainpower on low-priority decisions. Before long, they're overworked and burned out.Instead of doing everything, it's time to focus on the right things.A CEO Only Does Three Things zeroes in on the three pillars of business: culture, people, and numbers. Steeped in twenty-plus years of practical knowledge, training, and consulting with some of the world's largest companies, this indispensable guide shows how to articulate the right culture for your business, hire people with the right mindsets, and inspire your teams to produce optimal results.Hundreds of CEOs have used Taylor's methods to create fulfilled, efficient, professional lives, and you can join them. Learn how to focus on the work you love-and avoid CEO burnout.

Spanish For Beginners: A practical guide to learn the basics of Spanish in 10 days! (FREE GIFT inside) (Learn Spanish, Spanish, Learn, Language, Communication Skills)


Manuel De Cortes - 2014
    If You Don't Have Kindle You Can Still Read This Book On Your Web Browser using Amazon Free Cloud Reader This book contains proven steps and strategies on how to communicate using the basics of the Spanish language. Divided into 10 chapters (one chapter per day), this book is designed to provide a step by step learning guide on Spanish grammar, vocabulary, and pronunciation. Plus, it features a series of useful common everyday expressions. This book is written in a conversational style that’s easy to follow and understand. After reading this book, you’ll never have to say “No hablo Español” ever again! Here Is A Preview Of What You'll Learn After Downloading Spanish For Beginners The Spanish Alphabet (El Alfabeto Español) Saludos y Expresiones (Greetings & Expressions) Basic Vocabulary Spanish Plurals Gender Capitalization Artículos (Articles) Pronombres (Pronouns) El Verbos (Verbs) Adjetivos españoles (Spanish Adjectives) Much, much more! Take Action Right Away and START your journey with Spanish! Download your copy today for just $2.99!

The Leader's Compass: A Personal Leadership Philosophy Is Your Key to Success


Ed Ruggero - 2003
    Most leaders recognize that developing these clearly articulated statements is time well spent; they help keep the organization on track and pointed toward clear goals. A written leadership philosophy, which we call "The Leader's Compass", achieves the same thing on a personal level; it lets people know what you expect, what you value, how you'll act, and how you'll measure performance, with the additional benefits of making the workplace less stressful and more productive. And, like a compass, it helps to keep you, the leader, on course".

Where the Bullets Fly


Terrence McCauley - 2018
    It's up to Sheriff Aaron Mackey to keep the peace--and keep the dregs of humanity from trying to make a killing . . .WHERE THE BULLETS FLY, VENGEANCE REIGNS If anyone can smell an investment opportunity, it's railroad men and big city bankers. They're not the kind of folks that Sheriff Mackey is used to dealing with. But greed is greed, and if anyone knows how money can drive men to murder, it's the sheriff of a boomtown like Dover Station. But when Mackey is forced to gun down a pair of saloon rats, it brings a powderkeg of trouble--with a quick-burning fuse of vengeance named Alexander Duramont. This bloodthirsty psychopath wants to kill the sheriff for killing his buddies. And he plans to get his revenge using a highly combustible mix of fire, fear, and dynamite . . . Mackey's not sure how he's going to stop this blood-crazed lunatic. But it's going to be one heck of an explosive and very violent showdown . . . "Hard to put down . . . because of the gritty and stylish narrative, the virtually nonstop action." -- Publishers Weekly on Terrence McCauley's Sympathy for the Devil

Los Logos: A Selected LOGO Collection


Nicholas Bourquin - 2002
    Often deceptively simple, the task of a logo is hardly ever an easy one--via extreme reduction it needs to radically and perfectly distill an image or message into a simple, easily recognizable icon.Assembling the works of designers from around the globe this substantial volume contains an incredible wealth of pictorial representations, providing a broad overview of contemporary logo design of cutting edge designers.

Magical Mojo Bags


Lady Gianne - 2013
    A mojo bag is a physical representation of a spell which you can carry with you wherever you go.This book will guide you to making a bag for any intent, and includes complete instructions for the proper care and feeding of your mojo bag and exact recipes for a dozen different bags. Now Available in a Four Volume Set Magical Mojo Bags, Magical Chants, Magical Oil Recipes, and Magical Powder Recipes are now available to readers in Gianne's Grimoire of Personal Power.  Readers receive a discount purchasing the four volume set over buying each book individually.