Whether they conducted their research in life or in the lab, experts Tucker Max and Dr. Geoffrey Miller have spent the last 20+ years learning what women really want from their men, why they want it, and how men can deliver those qualities. The short answer: become the best version of yourself possible, then show it off. It sounds simple, but it's not. If it were, Tinder would just be the stuff you use to start a fire. Becoming your best self requires honesty, self-awareness, hard work and a little help. Through their website and podcasts, Max and Miller have already helped over one million guys take their first steps toward Ms. Right. They have collected all of their findings in Mate, an evidence-driven, seriously funny playbook that will teach you to become a more sexually attractive and romantically successful man, the right way: No "seduction techniques," No moralizing, No bullshit. Just honest, straightforward talk about the most ethical, effective way to pursue the win-win relationships you want with the women who are best for you. Much of what they've discovered will surprise you, some of it will not, but all of it is important and often misunderstood. So listen up, and stop being stupid!

    He was a successful athlete and businessman, achieving goals beyond his wildest dreams, but he felt empty, angry, frustrated, and always chasing something that was never enough. His whole identity had been built on misguided beliefs about what "masculinity" was.Howes began a personal journey to find inner peace and to uncover the many masks that men – young and old – wear. In The Mask of Masculinity, Howes exposes the ultimate emptiness of the Material Mask, the man who chases wealth above all things; the cowering vulnerability that hides behind the Joker and Stoic Masks of men who never show real emotion; and the destructiveness of the Invincible and Aggressive Masks worn by men who take insane risks or can never back down from a fight. He teaches men how to break through the walls that hold them back and shows women how they can better understand the men in their lives. It's not easy, but if you want to love, be loved and live a great life, then it's an odyssey of self-discovery that all modern men must make. This book is a must-read for every man – and for every woman who loves a man.

     Mike Cernovich is considered one of the most controversial men on the Internet, as he tells the truth without fear of offending the politically correct or weak-minded. Cernovich has been attacked by Gawker, Newsweek, and other anti-men publications. MSNBC had a guest on to discuss Cernovich’s “offensive” views on how men want to live. Danger & Play, Cernovich’s flagship website, has been read by millions of people worldwide and his book Gorilla Mindset became an immediate best seller. In Danger & Play: Essays on Embracing Masculinity, you’ll learn how to eliminate slave emotions like guilt and shame. You will begin – perhaps for the first time ever – living life on your terms. Be forewarned. While you will agree with one essay, you will disagree with another. No one agrees with everything Cernovich writes, which is a point of pride for him. Cernovich does not write for the slow or the weak. He writes for independent men (and even some women) who aren’t afraid to have their ideas about the world challenged. Find out what millions of others have learned by reading Danger & Play: Essays on Embracing Masculinity by Mike Cernovich.

    A step-by-step guide for women to tranforming your love life practically overnight.

    Maybe being a man was about being a good hunter, or a good soldier, a good businessman or maybe good with women. Hard Times Creates Strong Men examines what it means to be a man in the modern world relative to money, sex, religion and politics. This book examines what worked and what doesn't work based on proven history instead of feelings. This book is raw, real and politically incorrect, it will threaten and challenge your ideas of what does it mean to be a man and how to better serve your purpose.As the cycles of history prove over and over again:Hard Times Create Strong Men Strong Men Create Good Times Good Times Create Weak Men Weak Men Create Hard times

    Here's a book dedicated to telling you what you can do. In his book, Get the Guy, Matthew Hussey - relationship expert, matchmaker, and star of the reality show Ready for Love - reveals the secrets of the male mind and the fundamentals of dating and mating for a proven, revolutionary approach to help women to find lasting love. Matthew Hussey has coached thousands of high-powered CEOs, showing them how to develop confidence and build relationships that translate into professional success. Many of Matthew's male clients pressed him for advice on how to apply his winning strategies not to just get the job, but how to get the girl. As his reputation grew, Hussey was approached by more and more women, eager to hear what he had learned about the male perspective on love and romance. From landing a first date to establishing emotional intimacy, playful flirtation to red-hot bedroom tips, Matthew's insightfulness, irreverence, and warmth makes Get the Guy: Learn Secrets of the Male Mind to Find the Man You Want and the Love You Deserve a one-of-a-kind relationship guide and the handbook for every woman who wants to get the guy she's been waiting for.

    Read it.

    Men will find practical insight on topics such as a father's influence, maintaining purity, and husband-and-wife teamwork. In this war, renowned men's author Steve Farrar emphasizes, Jesus Christ is looking for men who will not die, but live for their families.

    We hear it all the time. Men cheat. Men love power. Men love sex. Men are greedy. Men are dogs. But is this the truth about men? In this groundbreaking book, DeVon Franklin dishes the real Truth About Men by making the compelling case that men aren’t dogs but all men share the same struggle. He uses the metaphor of a dog that needs training as a way to explore why behavior persists in men that can lead them to act against their vows, their integrity and even their character. DeVon provides the manual for how men can change, both on a personal and a societal level by providing practical solutions for helping men learn how to resist temptation, how to practice self-control and how to love. He argues the same discipline that drives men in their professional lives needs to be applied to their private lives. DeVon is also transparent about the challenges he faces daily as he endeavors to “Master the Dog” within. But The Truth About Men isn’t just for men. DeVon tells female readers everything they need to know about men. He offers women a real-time understanding of how men’s struggle affects them, insights that can help them navigate their relationships with men and information on how to heal from the damage that some misbehaving men may have inflicted. This book is a raw, informative, and compelling look at an issue that threatens to tear our society apart yet it offers a positive way forward for men and women alike.

    Based rigorous research with thousands of men, Shaunti delivers one revelation after another , including:- Why your respect means more to him than your love.- How he feels deep inside about his role as provider.- What it means for a man to be so visually "wired."- Why sex for him is primarily emotional, not physical.- What he most wishes he could say to you.

    Vilar's perceptive and often very funny look at the battle between the sexes has earned her death threats. But Vilar's intention is not misogynous: she maintains that only if women and men look at their place in society with honesty, will there be any hope for change.

    In His Needs, Her Needs, Willard Harley identifies the ten most vital needs of men and women and shows husbands and wives how to satisfy those needs in their spouses. He provides guidance for becoming irresistible to your spouse and for loving more creatively and sensitively, thereby eliminating the problems that often lead to extramarital affairs. The revised anniversary edition of His Needs, Her Needs is a celebration of how the book has helped thousands of couples revitalize their marriages during the last fifteen years. This best-seller identifies the causes of marital difficulties and instructs couples on how to prevent them, guiding them to build a relationship that sustains romance and increases intimacy. With today's soaring divorce rate and prevalence of affairs, Harley's insights are needed more than ever before.An unabridged recording of His Needs, Her Needs, the 15th anniversary edition, is now available as an audio book.

    Mars and Venus Together Forever educates the different sexes on:What your mother couldn't tell you and your father didn't knowWhat women need most and men really wantHow men and women think and feel differentlyThe language barrier -- men speak "male" and women speak "female"The seven secrets of lasting passionAnd much moreFilled with lively anecdotes, revealing exercises, and profound common sense, Mars and Venus Together Forever will help men and women explore new frontiers in their relationships, communicate effectively with each other, and discover the secret of "happily ever after."

    without ever having to play their games or deal with rejection. Sold as an ebook at AlphaMaleSystem.com, John Alexander's guide is now available, for the first time ever, as a hardcopy book. You see, once you have these secrets all the 'work' of meeting women will be done for you... automatically! You can just 'flip on' your magnetic powers of attraction... so to speak... and instantly bring sex, romance and more roaring into your life! Why does the Alpha Male Method work so well? Because it's based on the same hush-hush psychological tactics advertisers have used for centuries to get filthy rich. They work for anyone, anywhere and at any time (no matter how desperate your situation is right now).

    The Married Man Sex Life Primer 2011 cherry picks the best ideas of books like "The Mystery Method," "No More Mr. Nice Guy," and the volatile online world of the Pickup Artist a.k.a. "Game" community and merges them with a solid grounding in evolutionary psychology, sociology, biology and behavior modification. The result is a simple, effective plan for men to create sexually exciting marriages for themselves and their wives. The opening covers the underlying ancient "hard-wired" biological and modern social reasons women find men attractive. Athol pulls no punches here and the sexual motivations of women are laid bare. Though rather than framing women as sexually devious and seeking to advantage themselves over men, he explains how their sexual behavior is entirely rational in nature and once understood as such, it becomes very useful information. The second part of the book takes the framework developed in the first part and offers a wealth of tools to put it to practical use. The most important tool is The Male Action Plan, which charges the husband with the task of becoming a better, sexier man and thereby leveraging his increased attractiveness for a better sex life with his wife. As Athol says, "whoever is the most attractive in the relationship is in charge." The third part of the book is a treasure trove of playful sexy and romantic moves women will find charming and engaging. It's clear that Athol could have a harem of young ladies, but here he displays an endless variety of playful instigation to continually charm just one. The final section is a catchall of serious topics on what not to do, how to choose a wife, the current state of marriage law and a crushingly simple approach to dealing with being cheated on. (Want a better man? Leave it where he can find it.)