Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays therePosition a follower so that it can occupy a niche not claimed by the leaderAvoid letting a second product ride on the coattails of an established one.Positioning also shows you how to:Use leading ad agency techniques to capture the biggest market share and become a household nameBuild your strategy around your competition's weaknessesReposition a strong competitor and create a weak spotUse your present position to its best advantageChoose the best name for your productDetermine when-and why-less is moreAnalyze recent trends that affect your positioning.Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.

    It examines how various political actors try to get their messages into the news.

    'Poster child: the Kemba Smith story' chronicles how she went from college student to drug dealer's girlfriend to domestic violence victim to federal prisoner. Kemba shares her story of how making poor choices blinded by love and devotion can have long-term consequences. Kemba's case drew support from across the nation and the world. Often being labeled the 'poster child' for reversing a disturbing trend in the rise of lengthy sentences for first-time, non-violent drug offenders, Kemba's story has been featured on CNN, Court TV, 'Nightline', 'Judge Hatchett', 'The Early Morning Show', and a host of other television programs.

    How to plan, create and edit work that will sell. How to write a book that you'll be proud of- and which might yet launch you on a new career.Crammed with examples (positive and negative) from successful authors, this essential guide is for writers of every genre: fiction and narrative non-fiction, literary and commercial, adults and children. This guide tells you how to: - Understand your market - Plan your novel or memoir - Develop strong, empathetic characters - Structure and maintain a compelling plot - Ensure that your prose style is strong enough to carry your story - Polish your work until it shines

    Most important, it provides a wealth of examples for readers to model for everything from online journal articles to supplemental data sets and measurement instruments to books, videos, apps, websites, podcasts, blog posts, and social media. Approximately 70 examples are provided for readers to consider as they learn how to create reliable references for electronic sources.Students and other writers will find this guide indispensable as well as convenient to download and use when creating a reference list.

    Featuring two of Chomsky's most popular and enduring books in one omnibus volume, On Language contains some of the noted linguist and political critic's most informal and accessible work to date, making it an ideal introduction to his thought.In Part I, Language and Responsibility (1979), Chomsky presents a fascinating self-portrait of his political, moral, and linguistic thinking through a series of interviews with Mitsou Ronat, the noted French linguist. In Part II, Reflections on Language (1975), Chomsky explores the more general implications of the study of language and offers incisive analyses of the controversies among psychologists, philosophers, and linguists over fundamental questions of language.

    With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as popular culture, psychology, ant biology, behavioral economics, artificial intelligence, military history, and politics to show how this simple idea offers important lessons for how we live our lives, select our leaders, run our companies, and think about our world.

    In the searching of our souls demanded by this challenge . . . kindred spirits across the nation must confront the most fundamental liberal failure of the current era: the failure to embrace a moral vision of America based on the transcendent faith that human beings are more than the sum of their material appetites, our country is more than an economic machine, and freedom is not license but responsibility—the gift we have received and the legacy we must bequeath. “Although our sojourn in life is brief, we are on a great journey. For those who came before us and for those who follow, our moral, political, and religious duty to make sure that this nation, which was conceived in liberty and dedicated to the proposition that all are equal under the law, is in good hands on our watch.” —from “For America’s Sake”People know Bill Moyers mostly from his many years of path-breaking journalism on television. But he is also one of America’s most sought-after public speakers. His appearances draw sell-out crowds across the country and are among the most reproduced on the Web. “And one reason,” writes noted journalist Bill McKibben, “is that Moyers pulls no punches. His understanding of America’s history is at least as deep as his understanding of Christian tradition, which is an integral part of his background . . . With his feet firmly planted in the deepest American traditions, Bill Moyers is helping to keep alive an oratorical tradition that is fading after two centuries. Trained by his career in broadcasting, he writes for the ear, his cadences and his repetitions timed to bring an audience to full realization of its role and its power.” And that is the message of this book. Moyers on Democracy collects many of Bill Moyers’s most moving statements to connect the dots on what is happening to our country—the twinned growth of private wealth and public squalor, the assault on our Constitution, the undermining of the electoral process, the accelerating class war against ordinary (and vulnerable) Americans inherent in the growth of economic inequality, the dangers of an imperial executive, the attack on the independence of the press, the despoiling of the earth we share as our common gift—and to rekindle the reader’s conviction that “the gravediggers of democracy will not have the last word.” Richly insightful and alive with a fierce, abiding love for our country, Moyers on Democracy is essential reading in this fateful presidential year.

    It can also be used by English speakers and is a practical, user-friendly book intended as a fast, do-it-yourself guide for those whose English language proficiency is above intermediate. The approach is based on material developed from teaching graduate students at Imperial College London and has been extensively piloted. The book guides the reader through the process of writing science research and will also help with writing a Master's or Doctoral thesis in English.Science writing is much easier than it looks because the structure and language are conventional. The aim of this book is to help the reader discover a template or model for science research writing and then to provide the grammar and vocabulary tools needed to operate that model. There are five units: Introduction, Methodology, Results, Discussion/Conclusion and Abstract. The reader develops a model for each section of the research article through sample texts and exercises; this is followed by a Grammar and Writing Skills section designed to respond to frequently-asked questions as well as a Vocabulary list including examples of how the words and phrases are to be used.

    For each question, there is a concise explanation of how to apply it in the evaluation of research reports.Numerous examples from journals in the social and behavioral sciences illustrate the application of the evaluation questions. Students see actual examples of strong and weak features of published reports.Commonsense models for evaluation combined with a lack of jargon make it possible for students to start evaluating research articles the first week of class.The structure of this book enables students to work with confidence while evaluating articles for homework.Avoids oversimplification in the evaluation process by describing the nuances that may make an article publishable even though it has serious methodological flaws. Students learn when and why certain types of flaws may be tolerated. They learn why evaluation should not be performed mechanically.This book received very high student evaluations when field-tested with students just beginning their study of research methods.Contains more than 60 new examples from recently published research. In addition, minor changes have been made throughout for consistency with the latest edition of the Publication Manual of the American Psychological Association."

    Wild species, too, are escaping warming seas and desiccated lands, creeping, swimming, and flying in a mass exodus from their past habitats. News media presents this scrambling of the planet's migration patterns as unprecedented, provoking fears of the spread of disease and conflict and waves of anxiety across the Western world. On both sides of the Atlantic, experts issue alarmed predictions of millions of invading aliens, unstoppable as an advancing tsunami, and countries respond by electing anti-immigration leaders who slam closed borders that were historically porous.But the science and history of migration in animals, plants, and humans tell a different story. Far from being a disruptive behavior to be quelled at any cost, migration is an ancient and lifesaving response to environmental change, a biological imperative as necessary as breathing. Climate changes triggered the first human migrations out of Africa. Falling sea levels allowed our passage across the Bering Sea. Unhampered by barbed wire, migration allowed our ancestors to people the planet, catapulting us into the highest reaches of the Himalayan mountains and the most remote islands of the Pacific, creating and disseminating the biological, cultural, and social diversity that ecosystems and societies depend upon. In other words, migration is not the crisis--it is the solution.Conclusively tracking the history of misinformation from the 18th century through today's anti-immigration policies, The Next Great Migration makes the case for a future in which migration is not a source of fear, but of hope.

    Beginning with Lakoff and Johnson's seminal work in Metaphors We Live By, K�vecses outlines the development of the cognitive linguistic theory of metaphor by explaining key ideas on metaphor. He also explores primary metaphor, metaphor systems, the invariance principle, mental-imagery experiments, the many-space blending theory, and the role of image schemas in metaphorical thought. He examines the applicability of these ideas to numerous related fields.

    Focusing on key Bible strategies, John Ramirez teaches you how to shore up your defenses after winning a battle and how to put your life back in order so that when the next attack comes, you are stronger, wiser and more knowledgeable than ever.

    Write books FASTER. Write BETTER books. Write MORE books. #1 Kindle Bestseller in Authorship, Writing Skills, and Business Writing - Jan. 2015! The Kindle self-publishing revolution is here! Are you in? Why spin your wheels struggling to write bulky, bloated books the traditional publishing way when you can turbo-charge your Kindle author platform with greater freedom, flexibility, and chances for success? This game-changing guide is for aspiring authors AND established publishing pros alike who want to shake-up their routine and embrace a powerful new approach to self-publishing non-fiction. Are you ready to Write Short Kindle Books? You'll learn: Why writing shorter Kindle books is the best approach for many non-fiction authors The benefits of boosting your volume with many shorter, high-quality books How to price your short ebooks for maximum success Ideal word counts for Kindle books How to break larger book ideas down into numerous smaller books How to brainstorm, outline, and write books faster and more efficiently How to save money on covers, editing, and Kindle book formatting Why building a team of Beta Readers is crucial How to bring your book from final draft to launch And much more! Click on "Look Inside" to Learn More!

    They first came into existence as an idea, before they had a common ruler and before the country they lived in even had a name. They have lasted as a recognizable entity ever since, and their defining national institutions can be traced back to the earliest years of their history.The English have come a long way from those precarious days of invasion and conquest, with many spectacular changes of fortune. Their political, economic and cultural contacts have left traces for good and ill across the world. This book describes their history and its meanings from their beginnings in the monasteries of Northumbria and the wetlands of Wessex to the cosmopolitan energy of today's England. Robert Tombs draws out important threads running through the story, including participatory government, language, law, religion, the land and the sea, and ever-changing relations with other peoples. Not the least of these connections are the ways the English have understood their own history, have argued about it, forgotten it, and yet been shaped by it. These diverse and sometimes conflicting understandings are an inherent part of their identity. Rather to their surprise, as ties within the United Kingdom loosen, the English are suddenly beginning a new period in their long history. Especially at times of change, history can help us to think about the sort of people we are and wish to be. This book, the first single-volume work on this scale for more than half a century, and which incorporates a wealth of recent scholarship, presents a challenging modern account of this immense and continuing story, bringing out the strength and resilience of English government, the deep patterns of division, and yet also the persistent capacity to come together in the face of danger.